Email that sells to
the list you already own.

Email marketing that works while you sleep: automated welcome, abandoned-checkout and win-back flows, segments so people get messages that fit, and deliverability kept healthy so it all lands. Reported against revenue, not opens.

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Reply within four business hours (typical)

Brands our teams have delivered for

What we do

PixelCrayons builds automated email flows (welcome, abandoned-checkout, win-back) and segmented campaigns on Klaviyo and comparable platforms. Deliverability is checked before volume rises, sends are targeted by segment rather than blasted, and the whole channel is reported against revenue, not opens. We work direct for brands and white-label for agencies.

Flows before campaigns, alwaysWelcome, abandoned-checkout, browse-follow-up, post-purchase and win-back flows built first, running automatically.
Segmentation that respects the listNew subscribers, repeat buyers, at-risk and long-quiet customers each get different messages and cadences.
Deliverability hygieneAuthentication verified, domains warmed, dead addresses sunset and lists cleaned, checked before volume rises.

Related work · Commerce · Saudi Arabia

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

Read the case study

Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Checked 15 September 2026

Where the work happens

Flows built before campaigns, always
No bought or rented lists, ever
Deliverability checked before volume rises
Reporting tied to revenue, not opens
Reply within four business hours (typical)
Flows built before campaigns, always
No bought or rented lists, ever
Deliverability checked before volume rises
Reporting tied to revenue, not opens
Reply within four business hours (typical)

Every month, in writing

What the engagement
actually buys.

Flows before campaigns, always

Welcome, abandoned-checkout, browse-follow-up, post-purchase and win-back sequences designed, written and built to run automatically. Flows work every hour of every day on the people most likely to buy, which is why they're built first and campaigns come second.

First

Segmentation that respects the list

A segment is a group of subscribers who behave alike. New subscribers, repeat buyers, at-risk customers and the long-quiet each get different messages at different cadences. Nobody gets everything; unsubscribes stay low because relevance stays high. The blast-everyone button is retired on day one.

Ongoing

Deliverability hygiene

Deliverability is whether your email reaches the inbox at all. Authentication records verified, sending domains warmed properly, sunset policies applied to dead addresses and list-cleaning run on schedule. This is the unglamorous work that decides whether anything you send actually reaches an inbox. Checked before volume rises, monitored after.

Monthly

Klaviyo expertise, platform pragmatism

Klaviyo is where our deepest experience sits: flows, segments, predictive fields and integrations. We also work in comparable platforms where you already live. If you're mid-migration, we plan and execute the move without losing history or deliverability standing.

Included

Reporting tied to revenue

Every flow and campaign attributed against orders and revenue, not opens. Apple's privacy changes made open rates a vanity metric years ago. A weekly report shows what the channel earned; a monthly review call decides what to build next.

Weekly

How it starts

Audit to always-on,
step by step.

Start

Brief and access

We sign an NDA and you share access to your email platform, so we can see flows, campaign history, segments and list health.

Once the brief is complete

Audit and itemised proposal

An audit of flows, segmentation, authentication and list health with a revenue baseline, then a priced map of the flows worth building.

Your decision

You sign off

You approve the flow map and confirm the scope, the payment and the access we need. Nothing is built before this.

Typically 2 to 3 business days later

The work starts

The highest-value flows are written, designed and built, with deliverability checks passed before send volume rises.

Every month after

Segment, test, report

Campaigns run against the segments and send logic is tested, with a weekly revenue report and a monthly review call on what to build next.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.

See how Prism runs an engagement

01
Requests and approvals
One queue, one owner, one due date.
02
Weekly review
Each decision recorded, with the expectation attached.
03
Cost per qualified lead
Fully loaded. Unmeasured spend shows as unknown, never zero.

How we report it, in Prism

The programme map,
before the first send.

What you receive in month one

Email is reported against a programme you approve before anything sends. In the first month you receive the flow map with every automated sequence drawn out, the list health report covering deliverability and sender reputation, and the send calendar with owners and review dates. The weekly review in Prism attributes revenue by flow and by campaign, so the number is never a blended total.

01Flow map: every automated sequence, its trigger, and its exit condition
02List health report: deliverability, bounces, sender reputation, consent status
03Send calendar: campaigns, owners, review and send dates
04Weekly review in Prism: revenue by flow and by campaign, opens and clicks as secondary
05Template checklist: rendering, links, unsubscribe and legal footer verified

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Commerce · Saudi Arabia · A different discipline, so it is linked here rather than presented as proof of this one.

Al Majed for Oud’s site, Internet Archive copy, 1 April 2026

Works best wired in

Email is one part
of the machine.

Email compounds fastest when the funnel feeds it. PPC fills the list with people worth writing to; CRO turns more visits into subscribers and first orders. On Klaviyo? The Klaviyo service covers flows, segments and migrations in depth.

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

After the audit

What we fix first,
by what the list audit finds.

The account and list audit sets the order of work. These are the findings that change it, and what each one gets.

What the audit finds	What we do	Why
The account is all campaigns and no flows	Build welcome, abandoned-checkout, browse, post-purchase and win-back flows first, in order of expected revenue	Flows run every day on the people most likely to buy. Campaigns then add peaks on top of that baseline.
Authentication records are unverified, or the sending domain is new	Verify authentication and warm the domain before send volume rises	Nothing else counts if the email never reaches the inbox.
Long-dead addresses are still on the list	Apply a sunset policy and clean the list on schedule	Dead addresses hurt deliverability, and on per-profile pricing you pay for every one of them.
Everyone on the list gets every send	Split new subscribers, repeat buyers, at-risk customers and the long-quiet into their own segments	The blast-everyone button is retired on day one. Relevance is what keeps unsubscribes low.
Results are judged on open rates	Report every flow and campaign against orders and revenue	Apple's privacy changes pre-fetch messages, so open rates stopped being a reliable signal.
Someone wants to buy or rent a list	We decline, and grow the list through signup incentives, on-site capture and preference centres	Bought addresses wreck deliverability for your whole domain and sit on the wrong side of privacy law in most markets we serve.

If the platform itself is the constraint, the audit says so. Most of the time the flows and segments matter far more than the logo on the login screen.

Questions

Frequently
asked.

No, and be wary of anyone who does. Open rates have been unreliable since Apple's privacy changes, and revenue depends on your list, offer and margins as much as on our work. We commit to the work itself: flows switched on, segments defined, deliverability maintained and campaigns shipped, reported weekly against revenue in your own platform dashboards.

Klaviyo is where our deepest expertise sits, and it's our default for commerce brands. We also work in Mailchimp, Omnisend, HubSpot and Customer.io where you're already established, and migrate when a move is justified, keeping flow logic, history and deliverability standing. The audit tells you whether your platform is the constraint; usually the flows matter more.

Flows are automated sequences triggered by behaviour: someone joins the list, abandons a checkout or goes quiet. Campaigns are one-off sends to a chosen segment: launches, offers, editorial. Flows come first because they earn revenue every day from the people most likely to buy, and campaigns add peaks on top of that baseline.

Flow builds are typically scoped as a one-off project (audit, strategy, copy, design, build and testing), with an optional retainer for campaigns, segmentation and reporting after. The price depends on how many flows and segments your list justifies. Your platform subscription is billed separately by Klaviyo or your provider, and every proposal itemises deliverables.

We'll grow it properly: signup incentives, on-site capture tied to our CRO work, and preference centres that keep subscribers engaged. We won't buy or rent lists: bought addresses wreck deliverability, poison your sender reputation and sit on the wrong side of privacy law in most markets we serve. A smaller permissioned list outsells a large cold one.

Yes. Email is one of the most-resold services on our bench: your templates and client calls, our strategists, copywriters and builders. It's NDA-backed, and we don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends.

The flows closest to a purchase: welcome, abandoned-checkout, browse-follow-up, post-purchase and win-back. They run every day on the people most likely to buy, so they come before campaigns. Deliverability is checked before volume rises, and every flow is reported against orders and revenue.

The range

What it costs,
at the direct rate.

Flows are priced as a one-off build, campaigns and segmentation as an optional monthly programme afterwards, and single sends per email; the platform subscription is always billed by the platform.

ProjectLifecycle flows build$750–$5Kfixed quote, one-time
RetainerMonthly email programme$500–$3Kper month
Per unitCampaign email, per send$125–$400per email

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Cost guideHow much does email marketing cost in 2026?The options, the drivers and the range →Rate cardEmail and lifecycle marketing beside every other serviceDirect rate, in ₹ and $ →

Practitioner notes
on this work.

All articles

4 June 2024 · 5 min read

Marketing automation: what to connect first, and what to keep in human hands

What digital marketing automation can realistically do for a business, whether it suits yours, how to get started, and where it still needs a human running it.

Find the revenue
hiding in your list.

Send us your platform and list size and we'll come back with a free email review. It covers which flows are missing, where deliverability is leaking, and what to build first, priced and itemised. Keep it either way.

Get a Free Email Review White-label email for agencies

Reply within four business hours (typical) · NDA standard

Last updated 13 October 2026

Email that sells to
the list you already own.

Judge the work,
not the adjectives.