Moving your CMS, host or store platform is a risk project, and we run it like one: every record inventoried, every URL mapped, the cutover rehearsed on staging, a rollback plan in writing before anything switches.
Inventory before movement · Rollback in writing
PixelCrayons runs website and platform migrations to a zero-data-loss standard: nothing is switched off until its destination is verified. Replatforms, CMS and host moves start with a full inventory of data, URLs and integrations; redirects are mapped before cutover, the switch is rehearsed on staging, and a rollback plan is agreed in writing. A priced migration plan arrives within 48 hours of the NDA and read access. Direct for brands, white-label for agencies.
Outcomes tied to real engagements, not averages.
We sign the NDA, get read access to the current platform and start the inventory: data, URLs, integrations, constraints on the move.
Scope, sequence, risks and rollback in writing, itemised and priced, including our honest read on whether the move is worth making at all.
The destination environment stands up in your accounts, the redirect map is drafted from the URL inventory, and the first data runs begin.
A working slice of the migrated site, demoed on a call: real data, live redirects, reconnected integrations. Cutover is scheduled from evidence, not hope.
Your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.
One queue, beside the repository your team owns.
Every task has one owner and a date.
Each decision recorded, with the expectation attached.
Products, orders, customers, content, media, URLs, integrations, scheduled jobs, environment variables: counted and documented before the first byte is copied. The inventory is the contract: zero data loss is only a checkable claim if you know exactly what existed at the start. We make the count first and reconcile against it at the destination, record for record.
Every URL that ever earned a link, a ranking or a bookmark gets a mapped destination before cutover. Not a blanket rule to the homepage after it. The map is reviewed, tested on staging and monitored after launch. A migration that sheds its search equity has simply moved the problem. The SEO side is a specialism in its own right, and we run the two together.
The full migration is rehearsed on staging before it ever runs for real. Data copied, redirects live, integrations reconnected, test orders placed, edge cases walked. The rehearsal produces the runbook: who does what, in what order, with what checks. Cutover night becomes the boring second performance of a show that already went well.
Before the switch, we agree what would make us reverse it and exactly how reversal works. The old platform held warm, DNS tuned for a fast return, and a plan for any data captured in between. Most rollback plans are never used, but a migration without one is a bet, and we don't place bets with your revenue.
The engagement doesn't end when the new platform serves traffic. We watch errors, response times, crawl behaviour, traffic and conversion against the pre-move baseline, and work the post-launch punch list. Documentation and credentials are handed over once the graphs have settled. The old platform is decommissioned only when nothing still depends on it.
Platform migration with zero data loss, then eCommerce SEO and paid rebuilt on one roadmap. Revenue up 340% in seven months, with zero data loss in the migration.
A move rarely happens alone. It lands on a platform someone must build on, and it deserves to arrive faster than it left. Each neighbour here is a service in its own right.
Every migration is also an SEO event. The ranking-preservation discipline (redirect maps, crawl checks, parity verification) is covered in depth on our technical SEO service, and if a past migration already took your traffic down, the rescue route exists too.
Zero data loss is a verification standard, not a promise of luck. Every record is counted before the move, reconciled at the destination, and nothing on the old platform is decommissioned until its replacement is verified: if a reconciliation check fails, the cutover stops until it passes. That is the discipline our published Gulf commerce case ran on: the full catalogue, order history and customer records moved with zero data loss, because the process makes loss detectable before it becomes permanent.
Badly run migrations often do: most migration traffic loss is unforced error, not fate. Ours treat rankings as something to preserve deliberately: a full URL inventory, one-to-one redirects for every address that ever earned equity, parity checks on the new templates, and monitoring until the graphs settle. Some volatility in the weeks after a move is normal and we say so upfront. The search side of this discipline is its own specialism (our technical SEO service), and on migrations the two teams work from the same map.
For most moves, effectively none that visitors notice: the new platform is built and rehearsed in parallel, content is frozen briefly for the final sync, and traffic switches over in minutes. Where live transactions are involved (orders mid-checkout, live bookings), a short maintenance window is sometimes the right choice. If so, we agree it in writing, schedule it for your quietest hours and rehearse the window on staging first. What we don't do is promise an invisible cutover and improvise on the night.
The moves businesses actually make. Our ecommerce migration services cover replatforms to and from Shopify, WooCommerce and headless (custom front end) setups. Our CMS migration services cover moves onto and off WordPress and its neighbours. We also run host and cloud moves, and framework migrations where a legacy codebase has reached its ceiling. Because we build on these platforms every week, we also tell you when a move is the wrong call. Sometimes the verdict is that the platform is fine and the implementation needs fixing, which costs far less than a migration.
It depends on data volume, integrations and how much custom behaviour must be rebuilt, so we price the scope rather than quote a universal figure. What is fixed is the start: a priced migration plan within 48 hours covering sequence, risks and rollback, and a first working rehearsal slice on staging within 14 days of the NDA. A small CMS move lands in weeks; a large commerce replatform takes months. The plan tells you which yours is before you commit.
You own everything, from day one: the new environment and repositories are created in your accounts, credentials and runbooks are handed over as we go, and IP assignment is in the contract. There's no dependency on us to operate what you paid for. And yes, agencies white-label this constantly: migrations are exactly the high-risk, occasional work most agencies don't staff for. Your brand on the calls, our engineers on the cutover, NDA-backed. The average partnership runs past two years.
Tell us what you're running and where it needs to go. Sign the NDA, give us read access, and within 48 hours you have a priced migration plan: sequence, redirects, risks and rollback, itemised, and yours to keep whether or not we run the move.
48-hour plans · NDA standard · Rollback in writing
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