
D2C fragrance retailer: rebuilt store, rebuilt search.
Platform migration with zero data loss, then eCommerce SEO and paid rebuilt on one roadmap. Revenue up 340% in seven months, with zero data loss in the migration.
A site that looks older than the business, search results that barely mention you, a logo that changes with every channel. The work is good; nothing online proves it. We rebuild your digital presence, site, search and brand, in phases you approve.
NDA first · Reply within four business hours (typical)
A credible digital presence is three layers doing one job: a site worth landing on, search visibility that fills it, and a brand that looks the same everywhere. We rebuild them in phases: design and development first, then the SEO and content that compound, under one senior team. You don't need everything at once: you get a priced, sequenced plan and approve each phase on its own numbers.
Outcomes tied to real engagements, not averages.
The work is excellent; the website says otherwise. It was built years ago for a smaller company, it's slow on the phones most visitors use, and every prospect who lands there quietly downgrades their expectations before the first call. First impressions compound, in the wrong direction.
Type what you sell into Google and you're nowhere; ask an AI assistant and it recommends competitors it can actually read. Traffic is whatever the brand name earns on its own, referrals arrive despite the site rather than because of it, and the one channel that compounds, organic, contributes almost nothing.
Three logo files, two colour palettes, a tone that changes between the deck, the site and the proposal. None of it is fatal on its own, but buyers cross-check, and every inconsistency reads as a small warning that the operation behind it might be improvised too.
The site says what you do; nowhere does it show how you think. No content answering the questions buyers actually search, nothing an answer engine can cite, no reason to come back. So the evaluation happens elsewhere, on pages you don't control and mostly never see.
A presence engagement draws on whichever of these the audit says you need, in sequence, not all at once. Each link explains the discipline in full.
More buyers every quarter ask an assistant instead of a search bar, and making a rebuilt presence legible to answer engines is its own discipline. If what searchers find is damaging rather than thin, that's a different page.
A senior review of the current site, search footprint and brand collateral. Plenty survives most rebuilds: the audit says what stays, what goes, and what's costing you enquiries right now.
The findings become a digital presence strategy: a phased plan (foundation first, visibility next, compounding last) with each phase priced separately and the case for doing it, or for skipping it.
Named team, timelines and numbers per phase. You can approve one phase, all of them, or take the plan elsewhere: it's yours either way. Once we have a complete brief, we confirm the date you will receive it.
Design and build land first so there's something worth ranking; search and content then compound on top, reported weekly against enquiries, not vanity metrics.
A solution spans several disciplines, so where the engagement includes it, it runs in one Prism workspace you log into: one request queue, one task list and one weekly review across all of it.
One request list, one task list, one review.
Each decision recorded, with the expectation attached.
Fully loaded. Unmeasured spend shows as unknown, never zero.

Platform migration with zero data loss, then eCommerce SEO and paid rebuilt on one roadmap. Revenue up 340% in seven months, with zero data loss in the migration.
Each one says where it applies and links to its full terms.
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsBefore work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
We quote each engagement in a written proposal, and the initial consultation, standard proposal and straightforward scoping are free. The proposal states the deliverables, exclusions, fees and currency, payment milestones and any third-party costs, so you can compare it line by line with a local quote. You can buy one service or several, and keep the providers you already have.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
The build phases move quickly: a typical site rebuild is measured in weeks, scoped precisely in the proposal. The visibility phases are slower by nature. Search and content compound over months, not weeks, and any agency promising page-one rankings in weeks is guessing or worse. The phased plan puts a timeline against each layer, so you know which results arrive early and which ones build.
No, and we'd rather you didn't buy it that way. The phases are priced and approved separately precisely so you can start where the audit says the damage is worst. Sometimes the site is sound and only the visibility work is needed; sometimes a design refresh on the existing platform buys years. Stopping between phases is a designed exit, not a breach. Each phase leaves something finished and useful on its own, and the next one waits until its numbers convince you.
Not necessarily. The audit's first job is deciding what survives: often the platform and content are sound and the fix is design, speed and structure; sometimes the foundation genuinely can't carry what comes next. Rebuilding for its own sake burns budget the visibility phases need more. The verdict arrives in writing with the reasons attached, and "keep most of it" is a verdict we deliver regularly.
That's the aim, and it's built in rather than bolted on. Answer engines reward the same things this engagement produces: a fast, crawlable site, a consistent story about who you are everywhere machines look, and content worth citing. Nobody can guarantee a specific AI citation, any more than a #1 ranking. But being legible, consistent and citable is controllable, and it's the layer most rebuilt presences still skip.
It depends on which phases the audit recommends, which is why each is priced separately in the proposal rather than bundled into one intimidating number. A brand-and-design phase costs very differently from a full rebuild with a content programme behind it. The pricing page explains the engagement models. The proposal puts real figures against your phases, and skipping a phase we'd profit from is a recommendation we make when the evidence supports it.
Yes. Brand identity is a phase, not a toll. If the identity is solid and the problem is that nobody applies it consistently, the work is a tidy kit and some discipline, not a rebrand. The audit looks at whether the brand is failing or just fragmenting; a full identity phase gets proposed only when what exists genuinely can't stretch across the channels you need.
Yes: that is what the later phases are. Once design and build land, search and content compound on top, reported weekly against enquiries rather than vanity metrics. Each phase is priced and approved separately, so the ongoing work continues only while its numbers convince you.
Start with the free website review: a senior strategist records five minutes on your current site (speed, search visibility, AI visibility, conversion leaks) and the video is yours whether or not we ever speak again.
Reply within four business hours (typical) · Phased plans · No retainer required
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