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Web & eCommerce development
that actually ships.

Software engineering services for websites, web apps, online stores and the APIs behind them, built by senior engineers: 2,500+ projects across 30+ countries, and a working deliverable in your repo within 14 days of the NDA.

First deliverable in 14 days · You own the code

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons builds websites, web apps and online stores: engineering, QA and DevOps under one roof. A senior pod with a named lead ships your first working deliverable within 14 days of NDA, then works in reviewed, tested sprints with weekly written updates. 2,500+ projects delivered across 30+ countries since 2004, and you own every line of code. Direct for brands, white-label for agencies.

The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

21 yrs
Years in continuous delivery
100+
Agency partnerships
2,500+
Projects delivered
30+
Countries served
2+ yrs
Average partner retention
14 days
NDA to first deliverable
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · zero churn
Client outcome: via agency partner
Clutch — 4.8 / 5 ratingGoodFirms — 4.7 / 5 rating
Google Partner
Meta Business Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • 14 days from NDA to first deliverable
  • Proposals in 48 hours: itemised, priced
  • 2,500+ projects shipped since 2004
  • Code reviewed on every merge
  • You own the code: IP assigned in writing
  • The average partnership runs past two years
  • White-label delivery for agencies
Pick your build

Every specialism.
One accountable team.

From a five-page marketing site to a custom storefront, every engagement is led by an engineer who ships that exact kind of build every week, not a generalist stretching to fit.

A storeYou're selling online and need the platform, migration or checkout work to match.
01eCommerceStorefronts engineered for conversion: catalogue, checkout, payments and the integrations behind them.02ShopifyTheme builds, custom apps and Plus migrations by engineers who work in Liquid every week.03Shopify MigrationMagento, WooCommerce or BigCommerce to Shopify, run to a zero-data-loss standard with redirects mapped before cutover.04WooCommerceWordPress commerce done properly: custom checkout flows, extensions and performance tuning.05MagentoEnterprise Magento and Adobe Commerce builds: B2B pricing, catalogue performance and upgrades treated as routine, not crisis.06Headless CommerceComposable storefronts: a fast front end on your choice of commerce engine and CMS.07eCommerce ConsultingChoosing a platform or fixing one that isn't converting? An honest audit and a written roadmap before anyone touches code.

Need a team, not a project?

When the roadmap is bigger than one build, embed a dedicated pod: engineers, QA and a delivery lead working in your tools, under your processes, at a flat monthly rate. Agencies get white-label delivery; brands get a direct line to the people writing the code.

In every engagement

What a build with us
actually includes.

01

Senior engineers, matched to your stack

Your pod is staffed with engineers who already ship on your stack every week, not juniors learning on your invoice. A named technical lead owns the architecture and is on every demo call. Decisions get made by someone you can actually talk to.

Every build
02

Code review on every merge

Nothing reaches your main branch unreviewed. A second senior engineer checks every pull request for correctness, security and maintainability against a written standard. The codebase you inherit is one your own team can extend without archaeology.

Every merge
03

QA before you ever see it

Every sprint ships through a QA gate: automated checks in CI plus manual passes across browsers and devices. Defects are logged, fixed and retested before the demo. You review working software, not a list of known issues.

Every sprint
04

A cadence you can plan around

Sprint demos of working software, and a written weekly summary of what shipped and what's next. One named point of contact sits in your Slack, Jira or Teams. If a date is at risk you hear it from us early, with options, not excuses.

Weekly
05

Your IP, documented and handed over

IP assignment is in the contract and the repository lives in your accounts from day one. Documentation, environment runbooks and credentials are maintained as we go. You can walk away at any point with everything. Most partners don't.

In writing
First 14 days

NDA to working software,
in two weeks flat.

01
Days 1 to 2

NDA signed, scope walked

We sign your NDA (or ours) and walk the requirements together: goals, constraints, existing code, access. No discovery fee, no workshop theatre.

02
Within 48 hrs

Proposal, itemised and priced

A written scope listing exactly what ships, who builds it, in what order and for how much. You compare deliverables, not day rates.

03
Week 1

Pod assembled, repo live

Engineers matched to your stack, environments stood up, repository created in your accounts, sprint one planned with you in the room.

04
Day 14

First deliverable ships

Working software on staging, demoed on a call, not a slide about progress. From here the sprint cadence runs until the roadmap is done.

Inside Prism

Your engagement, week to week,
in one workspace.

Your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

  • 01

    Requests and approvals, in one place

    Raise a request in your workspace, approve a piece of work, and see who owns it and when it is due.

  • 02

    Owned tasks and routines

    Every task has one owner and a date. Recurring work runs as a routine, so nothing depends on someone remembering.

  • 03

    A weekly review with decisions recorded

    Each decision is written down with the expectation attached: what we expect to change, and by when.

  • 04

    Every action recorded, checked against the outcome

    What we did and what happened sit side by side, so the next review starts from evidence rather than memory.

Proof

From drowning backlog
to delivery unblocked.

Delivery team coordinating a multi-location healthcare website rollout
Healthcare · US
Via agency partner · white-label

Multi-location healthcare: delivery unblocked.

A US agency's healthcare client kept growing locations faster than the agency could ship features. We embedded a dedicated development pod under the agency's brand: their tools, their standards, our engineers. Delivery sped up 85%, the backlog cleared, and the end client never saw a new logo.

85%
Faster delivery
0
Client churn
Read the full case
Questions

Frequently
asked.

It depends on what you're building, so we price the scope, not a package. Three engagement models cover most work: fixed-price for well-defined builds, a monthly dedicated team for ongoing roadmaps, and time-and-materials where requirements are still moving. Every proposal itemises deliverables, the people assigned and the timeline, so you're comparing what actually ships, not day rates. You'll have a written, priced proposal within 48 hours of the first call, with no commitment attached.

Quickly, because the first two weeks are a rehearsed routine: NDA and scoping in the first couple of days, an itemised proposal within 48 hours, and your pod assembled with the repository live in week one. The first working deliverable lands on staging by day 14. If a niche stack means we can't hit that, we tell you before you sign, not after.

You do, fully and from the start. IP assignment is written into the contract, and the repository is created in your own accounts on day one. Documentation and credentials are handed over as we go rather than ransomed at the end. If you leave, you take everything: code, infrastructure, runbooks. No licence-back clauses, no proprietary frameworks you can't maintain without us.

Our software development services cover the stacks most businesses actually run: JavaScript and TypeScript (React, Next.js, Node.js), PHP (WordPress, WooCommerce, Laravel), Shopify and headless commerce (a custom front end on a commerce engine), plus the API, cloud and release-pipeline work around them. We staff engineers who ship in your stack every week. If we don't have genuine senior depth in a technology, we say so and point you elsewhere rather than learn it on your budget.

No, and we'd rather tell you on this page than after a discovery call. Our development practice is websites, eCommerce and the web platforms around them. Mobile apps, SaaS products and other software product engineering services are handled by our sibling company, and we route those enquiries there directly. If you are comparing custom software application development companies for that kind of build, you still leave the first conversation with the right team.

Yes, a large share of our development work ships under partner agencies' brands. Your project tools, your client calls, our engineers behind the scenes. It's NDA-backed, with a clause signed at the start that we never approach your clients, during the engagement or after it. The relationship you built stays yours.

QA is built into every sprint, not bolted on at the end. Automated checks run in CI on every merge, and a QA engineer does manual passes across browsers and devices before each demo. Defects are logged, fixed and retested before you review the build. If you only need testing, our QA & Testing service runs the same process against code written by anyone.

We build alongside them, not around them. A read of the existing codebase and its conventions comes before any commit: new work matches the standards already in place unless you've asked us to change them. Pull requests go through your existing review process if you have one. Plenty of engagements are exactly this shape: your team owns the roadmap and the core product. A dedicated pod from us picks up a defined workstream (a migration, a performance pass, a feature backlog) without becoming a second, uncoordinated codebase. Ownership of any shared module is agreed explicitly at kickoff, in writing, so nobody discovers a conflicting change in code review.

Yes. We work as your delivery team, and the code is yours from the start. IP assignment is written into the contract, and the repository is created in your own accounts on day one. A named technical lead owns the architecture, and a second senior engineer reviews every merge. Documentation and credentials are handed over as we go, so you can leave at any point with everything.

Judge them on things you can check before you sign. Can you meet the named lead who will own your build? Will the repository sit in your accounts, with IP assigned in writing? Do you get an itemised, priced proposal before work starts, then weekly written updates? We work that way: a named technical lead, a repository in your accounts from day one, and a proposal within 48 hours.

Get a build date,
not a maybe.

Tell us what you're building. You'll have an itemised proposal in 48 hours and a first working deliverable within 14 days of the NDA. The estimate is yours to keep either way.

48-hour proposals · NDA standard · You own the code

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