Traffic has plateaued, conversion creeps the wrong way, and every fix so far moved one number by denting another. Growing an online store is a full-funnel job: storefront, traffic, conversion and repeat purchase moving together, on one roadmap, owned by one team.
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To grow an online store, PixelCrayons runs the whole funnel as one programme: storefront, traffic, conversion and retention on a single roadmap. eCommerce development keeps the store fast and stable. SEO and paid media fill the funnel. CRO (conversion-rate optimisation) turns sessions into orders. Lifecycle email brings buyers back. One team owns every stage, so no metric gets improved at another's expense: the trade-offs are made deliberately, in one plan. Peak result on this programme shape: 340% revenue growth for a single client.
Outcomes tied to real engagements, not averages.
The speed optimisation that broke the category pages. The exit popup that lifted email signups and shaved conversion. The sale that made the month and taught customers to wait for the next one. When fixes are made one metric at a time, the funnel plays whack-a-mole with itself, and the top line stays exactly where it was.
An agency owns sessions. A developer owns the theme. An app owns the popups. And revenue per visitor, the number that actually compounds, is nobody's job. Each supplier reports success in their own column while the funnel leaks between them, precisely at the seams where no one is looking.
Years of patched themes and stacked apps mean every improvement is a risk assessment first and an experiment second. When shipping a change safely takes weeks, the testing velocity a growth programme depends on never materialises: the ideas exist, the pipeline to try them doesn't.
Acquisition gets the budget because it's measurable at the moment of spend; retention gets whatever is left, which is usually a neglected email template. So every month restarts from zero, buying back customers who were already yours. The profitable half of the funnel is the half most stores never build.
Five disciplines, one roadmap, one weekly report tied to revenue. Each stage below links to the service that runs it: buyable alone, but built to compound together.
The deeper specialisms (platform-specific builds, the eCommerce SEO discipline) have their own pages, and if you're weighing us up as a long-term partner rather than scoping a programme, the commerce audience page is the better door.
We walk the store like a customer and read the data like an auditor: where sessions come from, where they leak, what a repeat buyer is worth. The output is a constraint diagnosis, not a services menu.
A priced proposal ordering the stages by constraint: the leakiest stage first, because traffic poured into a broken funnel is the most expensive way to learn where the hole is. Once we have a complete brief, we confirm the date you will receive it.
The first fix is aimed at the constraint stage, so the programme starts by moving a number you can see, not by producing a strategy document.
Fix conversion and traffic becomes the constraint; fix traffic and retention does. The programme rebalances each quarter, with one weekly report tying every stage to revenue throughout.
A solution spans several disciplines, so where the engagement includes it, it runs in one Prism workspace you log into: one request queue, one task list and one weekly review across all of it.
One request list, one task list, one review.
Each decision recorded, with the expectation attached.
Fully loaded. Unmeasured spend shows as unknown, never zero.
Platform migration with zero data loss, then eCommerce SEO and paid rebuilt on one roadmap. Revenue up 340% in seven months, with zero data loss in the migration.
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We quote each engagement in a written proposal, and the initial consultation, standard proposal and straightforward scoping are free. The proposal states the deliverables, exclusions, fees and currency, payment milestones and any third-party costs, so you can compare it line by line with a local quote. You can buy one service or several, and keep the providers you already have.
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Wherever the constraint is, which is what the website review exists to find. Pouring traffic into a store that converts poorly is the most expensive mistake in commerce, so conversion and storefront problems usually get fixed before acquisition budgets grow. But "usually" is not a rule, and a store with excellent conversion and no visitors starts at the other end. What we won't do is start with whichever service has the most available capacity. The sequence follows your funnel's numbers, and the proposal shows the reasoning.
No. Full-funnel means every stage is on one roadmap, not that every stage must be ours. We run programmes alongside incumbent ad agencies, SEO suppliers and in-house eCommerce marketing teams; their lane simply joins the shared plan and the weekly report. What the shared roadmap makes visible is overlap: paid bidding on terms organic already wins, or two suppliers testing the same page. Where we see it we'll flag it with the numbers, and the call on who does what stays yours, noting honestly that we're not a neutral party in it.
No: a store owner should walk away from anyone who does, because nobody controls demand, seasons or competitors. The 340% figure on this page is our peak on this programme shape, not a promise. Growth compounds when the constraint keeps getting fixed and stalls when it doesn't. What we commit to contractually is the machinery: the sequencing logic, the testing cadence, and revenue-tied weekly reporting so you can judge the programme on your own numbers, early.
No: both are eCommerce solutions, but that page sells one capability and this page sequences five. eCommerce development builds and maintains the storefront: platform work, integrations, performance, migrations. This engagement is the growth programme wrapped around it, the same development discipline plus SEO, paid media, CRO and email, run as one funnel. If you already know you need a build and nothing else, buy the service directly. If the store is fine and growth is the problem, you're on the right page.
Shopify, WooCommerce, WordPress-based stores and headless builds: the platform work is described in full on the development pages. Worth saying plainly: this programme is platform-agnostic by design, and replatforming is the last resort, not the opening move. Most growth constraints live in the funnel, not the stack, and a migration pitched as a growth strategy is usually a developer's solution to a marketer's problem. When the platform genuinely is the ceiling, we'll show you the evidence first.
Conversion and paid-media changes tend to show in the numbers within weeks because the traffic to measure them already exists. Organic search and retention are slower by nature: SEO compounds over months, and a lifecycle programme needs purchase cycles to prove itself. The sequencing balances both: quick funnel fixes carry the early quarters while the compounding stages build underneath. Any programme promising everything fast is quietly skipping the parts that last.
A senior strategist records five minutes on your website: speed, search rankings, AI visibility, conversion leaks. Yours to keep, no strings. If the constraint is obvious, you'll see it named; if it isn't, that's worth knowing too.
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