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The agency for funded startups,
that need to move fast.

You've raised money, your roadmap is public and the clock is running. We are one senior team for web, design, brand and AI. We help you avoid the rewrites, the pile of suppliers and the scope creep that quietly eat your runway.

Reply within four business hours (typical) · Clear IP & Ownership Terms

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons is a digital agency for funded startups: web development, design, brand and AI from one senior team. Our proposals are itemised. We keep the scope tight, and we tell you what not to build yet. You get regular progress your investors can see. IP and ownership terms are agreed before work starts.

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →
Technologies we work with
Commerce and web
  • Shopify
  • WooCommerce
  • Magento
  • WordPress
  • Webflow
  • Next.js
Marketing
  • Google Ads
  • Meta Ads
  • GA4
  • Klaviyo
Cloud
  • AWS
  • Microsoft Azure
  • Google Cloud
AI models
  • OpenAI
  • Anthropic
  • Google Gemini
Build and deploy
  • Docker
  • Kubernetes
  • Terraform
  • GitHub Actions
CRM and automation
  • HubSpot
  • Salesforce
  • Zapier
  • n8n

Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.

Common startup problems

What uses up runway
between funding rounds.

Five problems come up in nearly every founder conversation we have. Each one affects how the work gets built, and who builds it.

01 · Speed

Ship fast now without paying for it later

Startup speed usually comes with a cost you pay later: the version-two rewrite. The answer isn't slower delivery. It's senior engineers making boring, proven choices the first time. So the code your next hires inherit is an asset, not an apology. It's a web build your future CTO won't want to throw away.

02 · Vendors

One senior team instead of five vendors

A brand studio, a design freelancer, a development shop, a marketer and a chatbot contractor. Each may be excellent, but none is responsible for the whole. Founders end up joining all the pieces together themselves. One team covering brand, design and build takes that work off you. You get shared context, one task list, one standard, and one person to call when priorities change on a Tuesday night.

03 · Runway

Scope discipline that respects the runway

Every feature costs weeks, and weeks are what you raised money for. Our proposals are itemised by deliverable and price. They are split into phases, so you can stop at any funded milestone with something complete. When a feature isn't worth what it costs, we say so before building it. That conversation is cheaper than the invoice.

04 · Progress

Progress you can show the board

Investors don't read code logs. They look for momentum. So we make progress easy to see. You get working software at each stage and weekly reports in plain language. Dates are sized before they are promised. If something slips, you hear early, with options, not at the deadline.

05 · AI

An AI story that's more than a pitch-deck slide

Every pitch deck now has an AI slide, but fewer products have AI features people keep using. We build the ones that work in real life: assistants, workflow automation and search over your own data. We scope them tightly. That includes telling you when a well-written request to an existing AI service beats six months of custom model work.

Proof, then commitment

Start with a small,
low-risk first step.

To be straight with you: our published case studies are commerce, SaaS and agency engagements. We haven't published a startup case yet, and we won't invent one. Judge our delivery record, then start with the smallest useful step.

Step 01

See our published work

Three published, anonymised engagements, with the numbers left in: revenue growth, organic growth and delivery speed. The same senior team builds startup products.

See Our Work
Step 02

Get the free website review

We measure one page of your website and show the three things to fix first. A person reviews the full report and sends it, typically within four business hours.

Get a Free Website Review
Step 03

Scope the build

Tell us the roadmap and the runway. Once we have a complete brief, we confirm when your itemised, priced proposal arrives.

Get a Proposal
What's different about startup marketing

With limited runway, the order
of the work matters most.

The biggest factor in startup work isn't the size of the budget. It's that the budget runs out on a known date. So the plan has to show results before then.

Every plan is judged against the runway clock

A programme that pays off over eighteen months is the wrong plan if you have nine months of cash. That's true however sound it looks on paper. Here, early results you can check matter more than the best possible long-term result.

Order

The positioning may still be moving

Before product-market fit, the product you are marketing can change under the marketing. Deep content built on a message that then shifts is expensive waste. So the early plan favours channels that adapt quickly over ones that pay off slowly.

Certainty

The audience may not be searching yet

A new category has no existing search demand. That makes SEO a poor first channel, however well it is done. People have to want the thing before search can reach them. Saying so early saves a quarter of wasted effort.

Channel fit

Investor timelines are a real input

Board meetings and funding milestones set hard dates the plan has to meet. The numbers that matter for a raise are not always the ones that matter for the business that quarter. Being clear about which ones a programme aims at avoids an awkward conversation later.

Stakeholders

Doing one thing well beats doing everything a little

A common mistake is spreading a small budget across every channel, so none has enough money to work. One channel funded properly beats four funded in part. Choosing which one is the most valuable decision in the engagement.

Focus
Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, the work runs in one workspace you log into, whatever your sector: requests, approvals, tasks and the weekly review, with each decision recorded.

  • 01

    Requests and approvals

    One queue, one owner, one due date.

  • 02

    Weekly review

    Each decision recorded, with the expectation attached.

  • 03

    Actions checked against outcome

    What we did and what happened, side by side.

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Where we push back

Six startup requests
and how we answer each.

Every feature costs weeks, and weeks are what you raised money for. So part of our job is saying no early. These are the requests we answer differently, and why, before work starts.

The requestOur callWhy
Start writing code on day oneA few days of scoping firstThat is what makes the following months quick.
A programme that pays off over eighteen months, on nine months of cashA plan that gives early results you can checkHowever sound the long plan is, it must show results before the runway ends.
SEO first, in a category nobody searches for yetA channel that adapts quickly firstPeople must be searching before SEO can reach them.
A little budget on every channelOne channel funded properlySpread thin, no channel is funded enough to work.
Equity instead of feesNo: cash against an itemised scopePart-owners would be marking their own homework.
Optimise for the next raiseAgree up front which metrics the programme servesThe numbers that matter for a raise are not always the ones that matter for the business that quarter.

Proposals are phased, so you can stop at any funded milestone with something whole. Product engineering is scoped and quoted as its own piece of work.

AI and chatbots

AI for startups

Start with an assessment to see where AI fits, then prove one use case with a fixed-price pilot before you scale it.

Questions

Frequently
asked.

Sometimes. What matters is budget certainty, not the name of your funding round. We work for cash and plan in phases. So the realistic minimum is a first funded milestone you can afford without betting the company. If that's not yet you, take the free website review anyway: it costs nothing, and the report is yours to act on with anyone.

No. Equity-for-services deals blur the very accountability you pay a startup growth agency for. As part-owners, we'd be marking our own homework. You pay cash against an itemised scope, and IP and ownership terms are agreed before work starts. If we're not worth the invoice, you stop. Simple, clean incentives last longer than clever share deals.

Once we have a complete brief, we confirm when your proposal arrives. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. We won't write code before scoping just to look fast. Scoping is what makes the months after it quick.

As extra senior hands, not their replacement. You keep control of the architecture. The code lives in your repositories from the first commit, and our team joins your review process rather than working around it. Founders usually keep the decisions they care about and hand us the volume of work. Everything is documented, so your future in-house team inherits context, not chaos.

Your materials, data and accounts remain yours. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute. Working files are handed over as we go rather than ransomed at the end.

One channel, funded properly and planned to give early results you can check before the runway ends. Before product-market fit, the plan favours channels that adapt quickly over ones that pay off slowly. If your category is new and nobody is searching for it yet, SEO is a poor first channel, and we'll say so.

Ship the roadmap
you raised on.

Tell us what you promised your investors and by when. Once we have a complete brief, we confirm the date you will receive your itemised proposal, and the plan is yours to keep either way.

Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms

Rankings on this topic

Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.

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