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The questions we're asked,
answered honestly.

We've collected the questions from every page of this site and grouped them by theme. You can check us out as you would on a call, without booking one.

Reply within four business hours (typical) · Direct or white-label

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
The short answer

This FAQ page collects the questions clients and agency partners ask us. We answer them as we would on a call, even when the answer is no. Questions are grouped by theme: getting started, pricing, working together, agency white-label, SEO and AI search, and development. Each section links to the page that covers its topic in full.

Getting started

Before anything
is signed.

We run marketing, development, design and AI as one senior team. Agencies use us as a white-label delivery partner under their own brand, and we work directly as a digital growth partner for brands. Established in 2004, with 4,500+ projects delivered.

Once we have a complete brief, we confirm when your proposal arrives. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. Nothing sensitive is shared before the NDA is signed.

No. For the website review, a URL and a sentence about what's bothering you is enough. A rough goal is enough to start planning. Turning a loose idea into an itemised plan is part of our job. The proposal you get back becomes the brief: work, team, timeline and price, and you can question every line.

It is the Website Revenue Review. You enter your website address and answer ten short questions; we measure one page across five systems, its speed on a phone included, and show a first read on screen. A person reviews the full report before it is sent, typically within four business hours. It's yours to keep. If we think we can help, we say how; if we can't, we say that instead.

We typically reply within four business hours. Business hours are Monday to Friday, 9 am to 6 pm IST. If yours needs digging before we can answer properly, you get a note saying exactly that rather than silence.

Yes, as standard and before any detail changes hands, ours or yours, whichever your legal team prefers. For white-label work it is the first document on file.

Pricing & engagement models

How pricing
actually works.

Because projects vary too much for a fixed menu to mean anything. A five-page brochure site and moving a large store to new software are both "web development". The pricing page shows an indicative INR/USD range for each way of working. For the real number, a short call leads to an itemised proposal. It lists the work, team, timeline and price, so you can question every line.

Three. Projects have a fixed scope and a fixed quote, for work with a clear finish line. Retainers are a monthly programme with itemised deliverables, for marketing work that builds month by month. Dedicated teams are named senior people at a monthly rate. Most white-label agency partners and growing brands choose this one.

Yes, that's what a project is: a fixed scope, a fixed quote and milestone dates in the proposal. If the scope changes during the build, we quote the change the same itemised way. So you see the price move with the work, rather than getting a surprise invoice.

None to start: the first audit or website review is free, with no retainer required. Projects are quoted for their fixed scope. For retainers and dedicated teams, we agree the commitment in each proposal, with no blanket lock-in. You'll see the term in writing before you sign anything.

Mostly speed and flexibility. Recruiting a senior team takes months. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. Roles change with your plans under agreed notice, without redundancy processes. The rate is itemised per role, so you can compare it with salaries yourself.

Working together

Once the work
is running.

Yours, for the day to day. The team joins your Slack or Teams and your Jira, Asana, Trello, ClickUp or Basecamp, and follows your process. Where your plan includes it, requests, approvals and reviews live in your Prism workspace. That gives you one record of what was asked, decided and delivered.

You get a written weekly summary in your Prism workspace. It covers what went live, what moved and what's next, against the figures named in the proposal. Each month, a longer report links the work to visits, sales leads or revenue. If a number went the wrong way, the report says so, with a reason and a plan.

Yes, and many of our engagements run that way. Our specialists join your daily stand-ups and share your task tracker with your developers or marketers. At kickoff we agree who owns what, so nothing falls between the teams. Documents are shared from day one, so the knowledge stays with you when the engagement ends.

The team's project manager runs the work day to day: stand-ups, the task list, blockers and the weekly review in Prism. You set direction and priorities. If your own product owner or producer runs the task list, the team fits into your process instead. Either way, you never chase individual people. That's what the PM is for.

You'll hear it from us first, because raising problems early is part of our weekly reporting. First we fix it, with a written plan and dates. If the engagement can't deliver what it promised, we say so. We wind down under the notice terms agreed at the start and hand over code, designs, accounts and documents cleanly.

We tell you straight away and propose a replacement for you to interview. Where notice allows, the two overlap for the handover. What we know about your account is written down from day one, so it never lives in one head. Keeping your work running smoothly is the whole point.

For agencies

White-label,
without the risk.

We deliver under your agency's brand and respect your client relationships. Confidentiality and client-protection terms are agreed before work begins, and we do not publish named case studies about your clients. We use your agency's own name, logo or testimonial only with your prior approval.

Yes. Choose a package at its published partner price, or agree a paid pilot with one deliverable, a fixed fee and acceptance criteria. We agree the deliverables, price and date before you pay, and you decide whether to work with us again.

Not for business of our own, and it's in the contract. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends. If one of your clients contacts us directly, we tell you and resolve it through you.

Each package includes standard setup, coordination, quality checks and the stated reviews. A website build includes a standard form or native CRM connection. Your quote names taxes and outside costs such as ad spend, hosting, licences or AI usage. New scope needs your written approval first.

Partner prices are published in US dollars. The proposal and invoice confirm the contracting entity, billing currency, applicable taxes, payment method and payment schedule before you pay. Ownership of bespoke deliverables, the payment conditions and any third-party licence rights are written into the agreement.

Yes, that's the usual way. Most partners check us out months before they have work for us. When you join, you get our rates, a capability pack, an NDA and a named contact, so you're ready the day a client signs.

Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.

Development & delivery

Code, ownership
and QA.

Your materials, data and accounts remain yours. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute. Documentation and credentials are handed over as we go rather than ransomed at the end.

We build with JavaScript and TypeScript (React, Next.js, Node.js), PHP (WordPress, WooCommerce, Laravel), Shopify and headless commerce. We also do the API, cloud and release work around them. Our engineers use these every week. If we lack senior skill in a technology, we say so and point you elsewhere.

QA is part of every sprint. Automated checks run on every change, and a QA engineer tests across browsers and devices before each demo. Bugs are fixed and retested before you see the build. Our QA & Testing service runs the same process on code written by anyone.

Yes. It happens often enough that we run a dedicated Fix & Rescue service. We audit what exists first (code, campaigns or both) and tell you honestly what can be saved. Then we quote the recovery, so you never pay twice for the same work without knowing why.

Yes. Work after launch runs in one of the same ways: a monthly retainer for improvements, maintenance and monitoring, or a dedicated team when the plan needs one. Either way, you get a full handover of code, logins and documents. Staying with us is your choice, made on merit.

Still holding a question
we haven't answered?

Ask it: a senior strategist reads every message, and we typically respond within four business hours.

Reply within four business hours (typical) · NDA standard

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