Brand identity that starts with
what you stand for.

Brand identity design services that start with your positioning: what you offer and who it is for. We agree your voice and message before anyone draws a logo. You get a practical kit your team can use in a pitch deck the same week. Then we apply it to your site, social media and printed materials.

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Brands our teams have delivered for

What we do

PixelCrayons builds brand identities that start with strategy. We agree what you stand for, your voice and message before the logo, colours or fonts. You get a brand kit with rules your team can apply without us. We roll it out across your website, social media and print. We work direct for brands and white-label for agencies.

Your positioning, agreed before any designWhat you stand for is worked out and written down before any visual work begins.
Voice and message, in writingTone of voice, your key messages in order, and do and don't examples your writers can follow.
A full brand kit as well as a logoLogos, readable colour pairs, fonts and layout rules that work on browser icons, slides and social posts.

Related work · Commerce · Saudi Arabia

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

Read the case study

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

ISO/IEC 27001 certification seal (QRO), held by the Vinove group

ISO 9001:2015 certification seal (QRO), held by the Vinove group

Technologies we work with

Commerce and web: Shopify
WooCommerce
Magento
WordPress
Webflow
Next.js
Marketing: Google Ads
Meta Ads
GA4
Klaviyo
Cloud: AWS
Microsoft Azure
Google Cloud
AI models: OpenAI
Anthropic
Google Gemini
Build and deploy: Docker
Kubernetes
Terraform
GitHub Actions
CRM and automation: HubSpot
Salesforce
Zapier
n8n

Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.

Voice and message before logo, every time
Brand kits your team can use on its own
4,500+ projects delivered since 2004
Clear IP & Ownership Terms
Reply within four business hours (typical)
Voice and message before logo, every time
Brand kits your team can use on its own
4,500+ projects delivered since 2004
Clear IP & Ownership Terms
Reply within four business hours (typical)

How we report it, in Prism

The identity system,
on paper before anything is framed.

What you receive in month one

A brand identity is reported as a system your team can use, not a reveal. In the first month you receive the positioning statement in writing, the voice and message guide with do and don't examples, and the identity system as it takes shape: marks, palette, type and the usage rules that keep them intact on a favicon or a slide footer. Each review round is logged with the decision taken and why.

01Positioning statement: who the brand is for, what it is against, and why anyone should care
02Voice and message guide: tone, message hierarchy, and do and don't examples your writers follow
03Identity system: marks, palette, type, and the usage rules for each
04Review log: each round, the direction chosen, and the reasons recorded
05Rollout sequence: the surfaces that change first, and who owns each

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Commerce · Saudi Arabia · A different discipline, so it is linked here rather than presented as proof of this one.

Al Majed for Oud’s site, Internet Archive copy, 1 April 2026

How we organise brand rules

Three levels of brand rules,
so your team knows which ones matter.

Brand guidelines often fail for one reason. Every rule is written with the same force, so the ones that matter look no more important than the rest. Then the first time someone ignores a rule, people stop trusting them all. We sort brand rules into three levels, and we say clearly which level each one belongs to.

Strictest rules at the centre

Tier 1
Fixed
Owner or brand lead, never in a project
Only your leadership can change it. A designer can't.
- The wordmark and its clear space
- The primary colour and its accessible pairings
- The company name and how it is written
- Legal marks and trademark usage
We keep this list short on purpose. If it has more than about six items, it becomes a wish list, and people will treat it like one.
Tier 2
Flexes within stated bounds
Designer or agency, without asking
You can change it for each channel or use, within written limits.
- Layout, grid and composition
- Secondary palette and how much of it is used
- Photography treatment and illustration register
- Motion: how things enter, how fast, how far
This is where most of the value is. It's also where most guidelines say nothing, so the work slowly drifts. The limits have to be written down. Otherwise “flexible” just means nobody decided.
Tier 3
Open
Whoever is doing the work
The person doing the work decides. No approval is needed.
- Social post crops and formats
- Internal decks and documents
- Ad variants inside an approved template
- Copy tone within the stated voice
Naming this level clearly makes people trust the other two. Rules that try to control everything end up controlling nothing.

Ask this of any brand rule: what happens if someone breaks it on a Friday deadline? If the answer is “nothing”, it was never a level one rule. Treating it as one is what makes people question the real level one rules.

Our three-level method: examples for illustration, not a specific client's rules

In writing, every time

What every brand identity project
includes.

Your positioning, agreed before any design

Who you're for, what you stand against and why anyone should care. We work this out with you in early sessions and write it down before any visual work begins. A logo can't save a brand that doesn't know what it stands for. So the strategy is the first thing you get, not a slide at the end.

First

Voice and message, in writing

You get a tone of voice, your key messages in order of importance, and do and don't examples your writers can follow. A brand is what it sounds like as much as what it looks like. Many identity projects skip this part. Yet your sales deck will use it every day.

Before visuals

A full brand kit as well as a logo

You get a set of logos with rules on spacing and misuse, and colour pairs that stay readable. You also get fonts, a guide to images and layout rules. They are built for real use: tiny browser icons, slide footers and cropped social posts. They don't only look good on the cover of the guidelines.

Every engagement

Templates and guidelines your team will use

You get templates for the things your team makes every week, such as pitch decks, social posts and documents. The guidelines are short enough to read. Our test is simple. Can someone on your team who isn't a designer make something on-brand without calling us? If not, the kit isn't finished.

Every delivery

Rollout across your site, social and print

You get a step-by-step plan for applying the identity to your website, social profiles and printed materials. What your buyers see first changes first. The same team can apply the identity straight to your site. So the rebrand doesn't stop at a guidelines document.

Final phase

How it starts

From positioning to visual direction,
step by step.

Start

Brief and a call

We sign an NDA and talk through who the brand is for, who it competes with and where the identity will be used.

Once the brief is complete

Itemised proposal

We confirm the date your proposal arrives. It lists the strategy, brand kit and rollout work, in what order and at what price.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The work starts

We hold sessions with your team and review your competitors. Then we agree your positioning, voice and key messages in writing, before any visual work.

On the date in your proposal

First deliverable

We develop the visual direction you chose into the basics: logo, colour, fonts and voice. You review them. Rollout to your site, social media and printed materials follows.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, your design work runs in a workspace you log into: review requests, sign-offs, the task list and the weekly review, with each decision recorded.

See how Prism runs an engagement

01
Review requests and sign-offs
One queue, one owner, one due date.
02
Weekly review
Each decision recorded, with the expectation attached.
03
Actions checked against outcome
What we did and what happened, side by side.

Where this fits

How brand identity connects
to your site and product.

Identity comes first. Once it is agreed, the same team applies it to your site (web design) and into your product (UI/UX design). So the rebrand never stops at a guidelines document. Agencies reselling branding services can deliver it under their own name through white-label design. Are your site, search and brand all holding the business back? Building a credible digital presence fixes all three in priced stages.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Diagnosis first

Do you need a rebrand,
or something smaller?

Many rebrand briefs turn out to be a different problem. It may be your positioning, uneven use of the brand, or an old website. We start by finding out which one you have. This is the table we work from.

What discovery finds	What we recommend	Why
Your positioning itself has changed	A full identity: positioning, voice, system and rollout	A logo cannot save a brand that does not know what it stands for. So the strategy is agreed in writing first.
The identity is sound but applied differently on every surface	A refresh: corrected usage and better templates	The problem is consistency, and a refresh costs a fraction of a full identity.
Writers cannot agree how the brand should sound	A refresh built on a tightened voice and message guide	A tone of voice, key messages in order and do and don't examples give every writer the same guide.
The website is what looks dated	Web design, carrying the identity you already have	The same team applies your current identity to a new site. Your brand does not have to change for your site to change.
Stakeholders change the strategy mid-project	We agree a new scope openly	We don't wear the project down with endless redesigns, round after round.

A rebrand is the right call when the positioning has changed. We will not sell you one because it is the bigger project.

Questions

Frequently
asked.

Possibly not, and we'll tell you if so. Many "we need a rebrand" briefs turn out to be a problem with positioning, consistency or the website. Sometimes the answer is a refresh at a fraction of the cost of a full identity. A rebrand is right when your positioning itself has changed. We won't sell you one just because it's bigger.

It depends on how many places the identity has to cover. The first deliverable is your agreed positioning and the chosen direction, turned into the basics of the brand kit. Rollout follows in stages. Signing off the strategy is what most often slows brand work, so we plan time for it in the schedule.

We make it less a matter of taste. Your positioning, voice and message are agreed in writing first. So every design direction is judged against that strategy. Review rounds are planned at three stages: strategy, direction and brand kit. If your team changes the strategy mid-project, we agree a new scope with you openly.

Yes, that's the test we design the kit against. You get working files, short rules for using them and readable colour pairs. You also get templates you can edit for your deck, social posts and documents. We hand them over in your workspace and walk you through them. If your site is being rebuilt too, our web design and design-to-code teams can apply the identity directly.

Yes, starting with the colours. We test brand colour pairs against the WCAG 2.1 AA contrast standard and show which ones are safe for text. We choose fonts that are easy to read in print and on screen. Building this in early costs far less than finding at launch that your brand colour is unreadable on every button.

We do both, as one kit. The logos come with rules on spacing and misuse. You also get readable colour pairs, fonts, a guide to images and layout rules. We agree your positioning and voice in writing first. A logo can't save a brand that doesn't know what it stands for.

Yes. Your studio presents the work as the brand identity agency, with our strategists and designers behind you. Strategy decks, design boards and guidelines are yours to present, under an NDA. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends.

The range

What it costs,
at the direct rate.

You can buy a strategy sprint on its own. A full identity system suits teams whose market position has really changed. Once the system exists, extra brand materials are priced per piece.

One-offBrand strategy sprint$1,250–$5,000one-time
ProjectIdentity system$1,875–$10Kfixed quote, one-time
Per unitCollateral, per piece$200–$750per piece

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Cost guideHow much does brand identity design cost in 2026?The options, the drivers and the range →Rate cardBrand identity beside every other serviceDirect rate, in ₹ and $ →

Give your brand a system,
not a folder of logos.

Once we have a complete brief, we confirm when your scoped, itemised brand identity proposal arrives. Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

Get a Proposal Get a Free Website Review

Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms

Rankings on this topic

Best Branding Agencies (November 2026) (PixelCrayons is listed, not ranked)

Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.

Last updated 26 October 2026

Brand identity that starts with
what you stand for.

See what we've built
and the results it brought.

The identity system,
on paper before anything is framed.

Three levels of brand rules,
so your team knows which ones matter.

Fixed

Flexes within stated bounds

Open

What every brand identity project
includes.