People sign up, then go quiet. Onboarding was built in a rush, the only emails are a welcome and a receipt, and churn shows up at renewal. One team looks after everything from signup to upgrade. That covers onboarding, trial-to-paid, automated emails and the usage signs that warn you before a customer cancels.
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PixelCrayons runs the half of SaaS growth that starts after the signup: onboarding, trial-to-paid, automated emails, upgrades and early churn warnings. We design the first session with your developers, so new users get value in one sitting. Emails go out based on each user's plan and usage. Retention is reported weekly, next to activation.
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If a trial user doesn't get value in the first sitting, they rarely come back. That holds however good the product is. The problem is usually not the code. It's an onboarding flow, an empty screen or a setup step built in a rush. Nobody agreed what a good first session looks like.
Day fourteen arrives whether or not the user has done what the product is for. The pricing page was written for sales slides. Nobody tested the upgrade path. A user who hits a plan limit is most ready to pay. Yet that moment gets a generic pop-up nobody has checked since launch.
There's no nudge for users stuck at step two. There are no emails as the trial ends, no upgrade prompts based on usage and no win-back for quiet accounts. Your email list is your cheapest channel, yet it's often the least used. It sits between marketing and product, so neither team owns it.
Usage fell for months before the customer cancelled, and nobody was watching. Upgrade revenue slips away the same way. A single seat never becomes a team plan. A team never hears about a feature they pay for elsewhere. Warning signs and upgrade signs belong in the first plan, not in a board report after the event.
Four skills, one plan and one weekly report on activation, trial-to-paid, retention and upgrades. Each stage below links to the service that runs it. You can buy each one alone, but they work best together.
Search, AI answers and content that bring in new signups are the other half of SaaS growth marketing. They live on the industry page, with the published SaaS case. Start there if signups never arrive. Start here if they arrive and never get going.
We sign an NDA. You share the signup and usage data you already record and your email platform. We also need an hour with whoever owns the product plan.
We map signup to renewal in your data and tell you when your proposal will arrive. It lists the work in order of what holds you back most, with what you get and the price.
You confirm the scope, the payment and the access we need. Nothing starts before this.
The first fix goes where you're most stuck. It might be a rewritten onboarding step, trial-ending emails or an upgrade prompt at the plan limit.
Each quarter we update the plan as the main problem moves. One weekly report shows activation, trial-to-paid, retention by group of signups, and upgrades side by side.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
A solution spans several disciplines. Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, the work runs in one workspace you log into: one request queue, one task list and one weekly review across all of it.
One request list, one task list, one review.
Each decision recorded, with the expectation attached.
Fully loaded. Unmeasured spend shows as unknown, never zero.
The published SaaS case is about winning new users. A UK B2B SaaS platform went from invisible to organic traffic up +127% in five months, with AI Overview citations on buying searches. It is here because it is the same team and the same weekly reports. It does not prove the activation work. The onboarding and email work runs on top of it and has no published numbers yet, so we claim none here.
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All engagements. Roles may be combined and vary with your engagement.
Each one says where it applies and links to its full terms.
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
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Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsBefore work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
We quote each engagement in a written proposal, and the initial consultation, standard proposal and straightforward scoping are free. The proposal states the deliverables, exclusions, fees and currency, payment milestones and any third-party costs, so you can compare it line by line with a local quote. You can buy one service or several, and keep the providers you already have.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
You can't report retention against a milestone nobody has named. So we name it before any onboarding or email work. Here is how we do it, step by step.
Before product-market fit, this is usually the wrong work for you, and the website review says so. The one part worth doing early is naming the milestone and measuring it for a small group.
Yes, and this work matters most for product-led companies. With no salesperson, the first session, the plan-limit moment and the emails do the selling. If you also have a sales team, we run the same work. The upgrade prompt then hands over to a rep, and usage data goes to the account owner.
A content agency's job usually ends when the content is live and the user signs up. Our work starts there. Onboarding, trial-to-paid, emails and upgrades sit in one weekly report. The content we write helps new users: help-centre articles and use-case guides. We judge it on whether users get value, not on where it ranks.
Then this usually isn't the right work for you yet, and the website review will say so. Automated emails and upgrade tests need users to reach value in a repeatable way first. What's worth doing early is naming your activation milestone and measuring it for a small group. Once that number is real, the rest starts to pay back.
No. Nobody can promise a citation, because the AI tools decide. Work to win new users through AI search sits on the industry page and the AEO service. Here it matters after signup. When a trial user asks an AI assistant how to do something in your product, the answer should come from your help centre. So we write help content with the answer first.
Mostly the product. UI/UX design covers onboarding, empty screens, setup steps and the upgrade path. Conversion work covers the pricing page, signup and the plan-limit moment. Emails run in the platform you already use. Web development builds what those changes need. One plan covers both the signup page and the first session, so nothing falls between them.
Against a milestone we agree in the first week. It's the action that shows a new account will still be paying in six months. The weekly report shows the share of signups who reach it, plus trial-to-paid, retention and upgrade revenue. Each is shown per group of signups, never as one average. If the milestone proves wrong, the report says so and we change it.
Less than most teams expect. We need the signup and usage data you already record, your email platform, and your pricing and checkout pages. We also need an hour with whoever owns the product plan. If you have no product analytics, our first job is usually to start tracking the activation milestone. We won't add tools you don't need.
Alongside it. As a SaaS growth agency, we cover the skills that don't yet justify a full-time hire. That means onboarding design, automated emails and testing on the pricing and upgrade pages. We work inside your email platform, analytics and planning. Everything comes with notes your team keeps. Working as part of your team is how we usually work.
Send the brief and an itemised, priced proposal comes back. Or start with the free website review: we measure one page of your website and a person reviews the report. For SaaS teams the proposal covers the stretch after signup: the onboarding step users abandon, the trial-to-paid moment nobody tested, the lifecycle messages that never fire, and the churn signals already sitting in your data.
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Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.
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