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Development on the blog.

Web, eCommerce and performance engineering: the platforms the marketing has to run on.

8 posts · Every category on the blog index

When should you actually migrate your ecommerce platform?
Latest · 29 August 2026 · 7 min read

When should you actually migrate your ecommerce platform?

Most "we need to migrate" conversations are really "something is broken and migrating feels like the decisive move", and the two aren't the same problem.

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Core Web Vitals: what actually moves the numbers?
14 August 2026 · 6 min read

Core Web Vitals: what actually moves the numbers?

Each Core Web Vital responds to a short list of causes: LCP to server speed and resource loading, INP to main-thread work, CLS to anything that renders…

What’s New in Shopify? Latest Updates & Features
14 May 2025 · 7 min read

What’s New in Shopify? Latest Updates & Features

What actually shipped in Shopify's latest Edition, which new features and updates are worth acting on for a growing store, and tips to get the most from them.

Best Magento Development Services: Top e-commerce Experts
28 April 2024 · 9 min read

Best Magento Development Services: Top e-commerce Experts

What Magento development actually buys an eCommerce business, and how to judge a development partner beyond their sales pitch.

Reduce Cart Abandonment Rates: Actionable Tips for eCommerce Owners
10 June 2023 · 9 min read

Reduce Cart Abandonment Rates: Actionable Tips for eCommerce Owners

Concrete checkout and store design changes that reduce cart abandonment for a growing eCommerce store, the factors behind it, and tools that help.

Top 20 Software Ideas for Startups & SMEs in 2026
4 January 2023 · 7 min read

Top 20 Software Ideas for Startups & SMEs in 2026

Twenty software product ideas worth building in 2026, picked for problems startups and SMEs actually pay to solve, not for novelty.

Software Development for Startups: A Complete Guide
26 August 2022 · 12 min read

Software Development for Startups: A Complete Guide

A practical guide to building software as a startup: what actually drives cost, which hiring model fits which stage, and where teams waste budget.

Magento Migration Process-A Complete Guide
4 August 2020 · 7 min read

Magento Migration Process-A Complete Guide

A step-by-step walkthrough of the Magento migration process, from planning to post-launch checks, with the common challenges and how to overcome them.

What the development posts cover

Web builds, eCommerce platforms, migrations and the engineering choices that decide whether a site stays fast and maintainable after launch. Expect posts on when to replatform and when not to, what a Magento or Shopify migration actually involves, how to cut cart abandonment at the checkout, and which platform updates are worth acting on.

They are written for the person who has to live with the decision: a founder choosing a platform, a marketing lead inheriting a slow store, an agency deciding whether to take on a build. The aim is to make the trade-offs visible before money is committed, not to argue for one stack over every other.

When a post touches work you are planning, the service pages below set out how we approach it and what we need from you to scope it.

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