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Pricing that maps
to the work.

No package tiers here, because we scope work rather than sell packages. What you will find: the three shapes an engagement can take, an indicative range in your currency, what moves the number, and how to get an itemised figure without a sales cycle.

Proposal in 48 hours · No retainer for the first audit · NDA standard

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In one answer

PixelCrayons prices work in three shapes: fixed-quote projects, monthly retainers and dedicated pods, and publishes an indicative range for every service it sells. Every engagement starts the same way: a short call, then an itemised proposal listing deliverables, seniority mix, timeline and price, in writing within 48 hours. Each shape and each service below carries an indicative range in ₹ or $, shown at the direct rate, never a fixed menu price; partner agencies buy at the partner rates on agencies.pixelcrayons.com, with volume terms under NDA. The first audit or website review is free, with no retainer required.

  • Proposals in 48 hours, itemised, in writing
  • No retainer for the first audit or website review
  • Fixed quotes on fixed scopes
  • 14 days from NDA to first deliverable
  • Zero-competition guarantee for agencies
  • The average partnership runs past two years
  • NDA standard before we see anything
Three shapes

Every engagement is
one of three shapes.

Different problems need different commercial shapes, but all three are scoped, itemised and quoted the same way.

Rates for brands and companies buying for themselves.

01 · Fixed quote

Project

A defined build or campaign with a clear end state: a Shopify store, a replatform, a site redesign, a one-off audit. Fixed scope, fixed quote, milestone dates in the proposal; change requests re-quoted the same itemised way, never absorbed into surprise invoices. Most projects land inside the band shown here. Larger builds, such as a custom website or an AI agent pilot, are priced on their own rate-card rows below.

$500–$80Kfixed quote, one-time

Best for: a clear brief with a finish line

Request this option →
02 · Monthly programme

Retainer

Ongoing work that compounds: SEO, paid media, content, lifecycle email. Priced per month against an itemised deliverables list, so every invoice maps to work you can point at: fixes shipped, pieces published, links earned, reported weekly.

$300–$8Kper month

Best for: growth work that needs a cadence

Request this option →
03 · Named team

Dedicated pod

A named, senior team working as an extension of yours at a monthly rate. It's the shape most agency partners use for white-label delivery, and brands use it in place of a hiring cycle. You meet the pod before any brief; they stay on your account, not a bench.

$4K–$20Kper month, per pod

Best for: sustained capacity under your direction

Request this option →

Not sure which shape fits?

Most engagements start with the free website review or review: it tells both of us what the work is before anyone talks numbers. The estimator narrows it to a shape in three questions; agencies can go straight to the rate card.

The rate card

What each service
actually costs.

Every service we sell, the ways you can buy it, and an indicative range for each. Each option is a one-off, a fixed-quote project, a monthly retainer or per unit: the same three shapes as above, listed one line at a time where a service offers them. Where an option is called a sprint, it is a fixed scope at a fixed price with an end date. A pod has its own row under each discipline. Every range is the direct rate, in rupees or dollars; partner agencies buy at the partner rates on agencies.pixelcrayons.com, with volume terms under NDA. Open any row for what the price includes and what moves it.

Rates for brands and companies buying for themselves.

Every figure is confirmed in an itemised proposal within 48 hours.47 services priced

Included with every option: a Prism workspace for requests, approvals, tasks and the weekly review.How Prism runs an engagement →

47 of 47 services

Marketing

17 services

Technical SEO

Priced as a fix programme with an end date, with a lighter monthly maintenance layer for sites that release often; the free website review is the diagnosis, the paid audit is the engineering work order.

About Technical SEO →
What each of the 3 options includes

SEO audit and fixes

The website review is free and stays free; what is priced is shipping the fix list it produces, as a sprint with an end date or a monthly cadence for longer lists.

About SEO audit and fixes →
What each of the 2 options includes

Local SEO

Priced per location: a monthly programme for the first, a flat per-location unit for each one after it, and one-off cleanup for estates that arrive with years of listing debt.

About Local SEO →
What each of the 4 options includes

SEO content strategy

Priced as a project for the map and architecture, a per-brief unit for teams with their own writers, and a light retainer to keep the map re-sequenced as clusters complete; the writing itself is priced under Content marketing.

About SEO content strategy →
What each of the 3 options includes

AI search optimisation

One practice for being cited in AI answers (AEO, GEO and Google AI Overviews), priced as a foundations sprint, a monthly programme, or per page for teams that run their own SEO; the visibility audit stays free, and nothing here promises a citation.

About AI search optimisation →
What each of the 3 options includes

AI platform ads

An early-claim service priced honestly: a readiness audit and a managed pilot on whichever AI surface actually sells ads to your category, with media billed at cost and no charge for access that does not exist yet.

About AI platform ads →
What each of the 2 options includes

Amazon Ads

Marketplace work is priced on its own: a listing and ACOS audit, then monthly management with ad spend billed by Amazon and listing fixes itemised separately from ad changes.

About Amazon Ads →
What each of the 2 options includes

Performance marketing

Priced as a monthly cross-channel programme against one budget and one target, with a measurement sprint up front for accounts whose tracking cannot yet be trusted.

About Performance marketing →
What each of the 2 options includes

Social media

Priced as a monthly retainer scoped to platforms, cadence and community load, plus a per-calendar unit and a per-video unit for buyers who only want the content.

About Social media →
What each of the 5 options includes

Email and lifecycle marketing

Flows are priced as a one-off build, campaigns and segmentation as an optional monthly programme afterwards, and single sends per email; the platform subscription is always billed by the platform.

About Email and lifecycle marketing →
What each of the 3 options includes

Conversion rate optimisation

Priced as a research audit with direct fixes for leaner sites, or a rolling research-and-testing programme where traffic can power honest experiments; the audit tells you which you are.

About Conversion rate optimisation →
What each of the 2 options includes

Integrated marketing

One retainer when several channels run on one roadmap; each channel is also priced on its own row, and that is where a single-channel engagement starts.

About Integrated marketing →
What each of the 1 option includes

Development

18 services

Development

Every development service is priced on its own row below; this row is for buyers who want a pod rather than a project. For a single engineer, see Hire a developer.

About Development →
What each of the 1 option includes

Web Development

Priced per build against an itemised scope: a discovery sprint for buyers who want the architecture decided before the budget is, a fixed-quote build, and a retainer for the years after launch. Where both the front end and the back end are custom, the quote is the sum of those two rows.

About Web Development →
What each of the 3 options includes

Shopify

Fixed quotes for the theme and for each app or integration, with a monthly retainer for a store that keeps launching campaigns; the move onto Shopify is priced on its own row.

About Shopify →
What each of the 3 options includes

Shopify Migration

One fixed quote for the move, sized by what has to be counted: products, customers, orders and every URL that ever ranked; the SEO layer is priced under SEO, Migration SEO, and runs from the same map.

About Shopify Migration →
What each of the 2 options includes

WooCommerce

A fixed quote for the store, fixed quotes for the extensions and integrations it needs, and a monthly retainer for the patching and plugin upkeep that WordPress commerce never stops asking for.

About WooCommerce →
What each of the 3 options includes

Magento

Fixed quotes for the build and for the upgrade path, plus the engineering retainer a properly run Magento store carries; the running cost is itemised before you commit, because the platform's overhead is real.

About Magento →
What each of the 3 options includes

Headless Commerce

A first-surface proof for stores where the fit is not obvious, a fixed quote for the storefront, and a retainer for the two systems you now run; for most stores the honest proposal says keep the theme.

About Headless Commerce →
What each of the 3 options includes

eCommerce

The platform-agnostic entry: a selection sprint if you have not chosen, and a store build on whichever platform fits; once the platform is known, the Shopify, WooCommerce, Magento and Headless Commerce rows carry the specifics.

About eCommerce →
What each of the 2 options includes

HubSpot

Fixed quotes for the CMS Hub theme, the CRM implementation and each integration, with a monthly retainer for the portal afterwards; running campaigns on it is priced under Email and lifecycle marketing.

About HubSpot →
What each of the 4 options includes

Migrations

A migration audit for buyers who want the inventory and the honest verdict before committing, and a fixed quote for the move itself, sized by what has to be counted and rebuilt.

About Migrations →
What each of the 3 options includes

API & Integrations

A fixed quote for the integration build, a per-connector rate for adding systems to a map that already exists, a fixed quote for a partner-facing API, and monthly support once the syncs carry real orders.

About API & Integrations →
What each of the 4 options includes

Backend

A fixed quote for the core, priced from the data model up, a fixed quote for taking over someone else's, and a retainer for operating it; connecting that core to other systems is the API & Integrations row.

About Backend →
What each of the 3 options includes

Frontend

A fixed quote for the component system and the pages built from it, priced from the component inventory, a per-page rate once the library exists, and a retainer for the team that keeps composing pages after launch.

About Frontend →
What each of the 3 options includes

DevOps

A fixed quote for the pipeline and infrastructure work, sequenced by risk, and an SRE-style monthly retainer; we are not a hosting reseller, so the cloud bill stays yours and off this row.

About DevOps →
What each of the 2 options includes

Performance Optimisation

A baseline audit for buyers who want the diagnosis first, a fixed-quote sprint that ships the fixes, and a monthly guard that stops the next quarter's features undoing them; no number is promised before measurement.

About Performance Optimisation →
What each of the 3 options includes

Design

6 services

Design pod

Each design discipline is priced on its own row below; the pod is for buyers who want one standing senior design team across several of them, billed monthly.

About Design pod →
What each of the 1 option includes

UI/UX design

Priced as a UX audit for buyers who want the diagnosis first, a product design project scoped honestly to the research it buys, and a monthly retainer for teams that keep shipping.

About UI/UX design →
What each of the 3 options includes

Web design

Priced by template count rather than page count: a site design project, a single landing page for teams that already have a system, and a design system for those that do not.

About Web design →
What each of the 3 options includes

Design to code

Priced per page for teams feeding a build queue, and as a full handoff build when a whole design file needs to become a production front-end with its library.

About Design to code →
What each of the 2 options includes

Video editing

Priced per edited cut for teams feeding briefs one at a time, and as a monthly editing retainer once overflow becomes a pipeline; scripting and capture coordination are scoped on top.

About Video editing →
What each of the 2 options includes

AI

6 services

AI engineering pod

Each AI service is priced on its own row below as a pilot and a retainer; the pod is for buyers with a roadmap across several of them who want one standing senior team, billed monthly.

About AI engineering pod →
What each of the 1 option includes

AI agents

Priced as a scoping sprint that decides whether the task is agent-shaped at all, a pilot on one real task, and a monthly run once the agent has earned unattended operation.

About AI agents →
What each of the 3 options includes

AI chatbots

Priced as a build on one queue, grounded in your own documentation, and a monthly support retainer that keeps it grounded as the documentation changes.

About AI chatbots →
What each of the 2 options includes

Knowledge systems and RAG

Priced as a retrieval build over one body of documentation serving one surface, and a monthly maintenance retainer, because a corpus indexed once is stale by month two.

About Knowledge systems and RAG →
What each of the 2 options includes

AI personalisation

Priced as a data and consent audit that says what your signals can honestly support, then a build on one surface measured against a holdout your own numbers decide.

About AI personalisation →
What each of the 2 options includes

INR figures shown excl. GST.

The maths

What actually moves
the number.

01

Scope: what actually ships

The number of deliverables and their complexity set the base. An itemised proposal keeps this visible: cut a line item and the price drops with it. There's no bundle pricing hiding the maths.

Biggest lever
02

Seniority mix: who does the work

Senior people cost more per hour and less per outcome, because rework is the most expensive line item that never appears on an invoice. Entry rates buy an assessed specialist for well-defined work; senior-led briefs are quoted at senior rates. We tell you which level your brief needs and why, rather than quoting the entry rate and hoping you won't notice the difference.

Quality lever
03

Velocity: how fast you need it

Compressing a timeline means more people working in parallel and more coordination between them. A relaxed deadline is the cheapest discount there is: tell us the real date and we'll price to it.

Timeline lever
04

Market competitiveness

For SEO and paid media, your market decides the effort: outranking a local competitor and outranking a marketplace are different programmes. We size the gap in the audit, before the proposal, not after you've signed.

Marketing scopes
05

What you already have

A solid codebase, clean analytics and existing content shrink discovery and rework. We audit before we quote, so what you've already built counts in your favour instead of being rebuilt by default.

Often forgotten
From call to number

A real figure in
48 hours, in writing.

01
Hour 0

A short call, or just the form

Twenty to thirty minutes on goals, constraints and what you already have. Prefer writing? The contact form works the same way. Agencies buy at the partner rates on agencies.pixelcrayons.com; volume terms come under NDA with your first message.

02
Hour 48

The itemised proposal lands

Deliverables line by line, the seniority mix, milestone dates and one price for the scope, in writing, yours to keep whether or not we proceed.

03
Same week

Adjust the scope together

Trade line items in or out until the number fits the budget. Because the proposal is itemised, you can see exactly what each change adds or saves.

04
Day 14

Work starts, and ships

NDA signed, named PM assigned, and the first deliverable in your hands within 14 days: a design, an audit with fixes, or deployed code.

Cost guides

How much does
each service cost?

One guide per service buyers ask about: the options, what moves the price, what makes a quote cheaper or dearer, and what the fee buys. Same ranges as the card above, read from the same registry.

How much does SEO cost in 2026?Priced as a monthly programme against an itemised deliverables list, with a one-off audit for buyers who want the diagnosis before the commitment.How much does local SEO cost in 2026?Priced per location: a monthly programme for the first, a flat per-location unit for each one after it, and one-off cleanup for estates that arrive with years of listing debt.How much does link building cost in 2026?Priced as a monthly digital PR and authority programme or a single outreach sprint, never as a link quota: the contract binds the assets built and the pitches sent, because a quota is how an invoice fills up with directories.How much does technical SEO cost in 2026?Priced as a fix programme with an end date, with a lighter monthly maintenance layer for sites that release often; the free website review is the diagnosis, the paid audit is the engineering work order.How much does AI search optimisation cost in 2026?One practice for being cited in AI answers (AEO, GEO and Google AI Overviews), priced as a foundations sprint, a monthly programme, or per page for teams that run their own SEO; the visibility audit stays free, and nothing here promises a citation.How much does PPC management cost in 2026?Priced as a monthly management fee with media spend always billed to you by the platform, plus a standalone audit and per-set ad creative for buyers who run their own accounts.How much does content marketing cost in 2026?Priced as a monthly publishing programme against a topical map, with a strategy sprint up front and a per-article unit for teams that already own their map.How much does email marketing cost in 2026?Flows are priced as a one-off build, campaigns and segmentation as an optional monthly programme afterwards, and single sends per email; the platform subscription is always billed by the platform.What does social media management cost in 2026?Priced as a monthly retainer scoped to platforms, cadence and community load, plus a per-calendar unit and a per-video unit for buyers who only want the content.How much does a website cost in 2026?Priced per build against an itemised scope: a discovery sprint for buyers who want the architecture decided before the budget is, a fixed-quote build, and a retainer for the years after launch. Where both the front end and the back end are custom, the quote is the sum of those two rows.How much does a Shopify store cost in 2026?Fixed quotes for the theme and for each app or integration, with a monthly retainer for a store that keeps launching campaigns; the move onto Shopify is priced on its own row.How much does a WordPress site cost in 2026?A fixed quote for the theme, a monthly care plan for keeping it patched, and a per-page rate for the templates that come after.How much does web design cost in 2026?Priced by template count rather than page count: a site design project, a single landing page for teams that already have a system, and a design system for those that do not.How much does brand identity design cost in 2026?Priced as a strategy sprint you can buy on its own, a full identity system for teams whose positioning has actually changed, and collateral per piece once the system exists.How much does an AI chatbot cost in 2026?Priced as a build on one queue, grounded in your own documentation, and a monthly support retainer that keeps it grounded as the documentation changes.How much does an AI agent cost in 2026?Priced as a scoping sprint that decides whether the task is agent-shaped at all, a pilot on one real task, and a monthly run once the agent has earned unattended operation.
Questions

Frequently
asked.

Every shape and every rate-card row carries an indicative range, not a menu price and not a quote. Real scopes vary too much for a single number to mean anything: a five-page brochure site and a headless replatform are both "a project," at very different points in the band. The proposal narrows the band to your actual work, itemised, within 48 hours.

Indian clients think in rupees, international clients think in dollars, and converting on the fly in your head is a bad way to read a pricing page. The toggle above the engagement shapes defaults to whichever currency fits your location and remembers your choice after that; switch it any time. INR figures are shown excluding GST.

Three. Projects: fixed scope, fixed quote, for work with a clear finish line. Retainers: a monthly programme with an itemised deliverables list, for marketing work that compounds. Dedicated pods: a named senior team at a monthly rate, the shape most white-label agency partners and scaling brands use. Many clients move between shapes: a project first, then a retainer to grow what was built.

None to start: the first audit or website review is free, with no retainer required. Projects are quoted for their fixed scope. For retainers and pods, the commitment is agreed per proposal rather than a blanket lock-in; you'll see the term in writing before you sign anything.

Yes. Partner agencies buy at the partner rates published on agencies.pixelcrayons.com, which follow the ranges on this page; volume terms and the full partner card are sent under NDA with the capability pack within 48 hours of your message. Joining the bench needs no live project: that's how most of our 100+ partners started. Your margin is yours to set, we never contact your clients, and the zero-competition guarantee is contractual.

Yes, that's what the project shape is. Fixed scope, fixed quote, milestone dates in the proposal. If the scope changes mid-build, the change is re-quoted the same itemised way, so the price moves visibly with the work instead of arriving as a surprise invoice.

Yes, and it's common enough that we run a dedicated Fix & Rescue practice. We audit what exists first (code, campaigns, or both) and tell you honestly what's salvageable before quoting the recovery, so you're never paying twice for the same work without knowing why.

Partner agencies buy from the packages published on agencies.pixelcrayons.com, which follow the ranges on this page, then add their own margin. Volume terms for steady monthly work are agreed under NDA, and the full partner card is sent with the capability pack within 48 hours of your message. The agency owns the client relationship, the account management and the sale; we deliver under its brand and stay invisible, with a zero-competition guarantee in writing. Your margin is yours to set, and the itemised proposal is written so you can pass it on under your own letterhead.

The rupee ranges are an India price list, not a currency conversion: our team is based in India, so Indian clients pay Indian rates for the same work. Services are priced at about half the dollar figure once converted; dedicated hires and pods keep more of it, because a person's cost is the same whoever the client is. They are shown before GST because the tax depends on how you are registered; the proposal states it line by line.

Yes. One small change to a live website (text or images on one page, checked and handed over) starts at $150 (₹6,000 in India), and ad-hoc work outside a package is $25 (₹1,000 in India) an hour, estimated and approved before we start. Anything larger gets an itemised quote. Rupee figures exclude GST.

Some work is cleanest bought by the piece: an article, a UGC video, a landing page. A per-unit range prices one defined deliverable, with what one unit means spelled out on the card, so you can order eight this month and two next month. It beats a retainer when you already run the strategy and just need publishing or production capacity against your own plan. A retainer wins when the work needs someone thinking about it every week: reprioritising, reporting and fixing, not just producing.

Stop guessing what
it would cost.

One short call, and an itemised proposal is in your inbox within 48 hours: deliverables, team, timeline and price. Agencies: you buy at the partner rates on agencies.pixelcrayons.com; volume terms, the capability pack and NDA come with your first message.

48-hour turnaround · No retainer for the first audit · NDA standard

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