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Online stores built to sell,
not just to launch.

eCommerce development on Shopify, WooCommerce, Magento or headless, whichever fits your business: speed a buyer can feel, search that finds the product, a checkout that doesn't leak orders. First working deliverable within 14 days of the NDA.

First deliverable in 14 days · You own the code

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons builds and migrates online stores on Shopify, WooCommerce, Magento and headless stacks: engineering, QA and growth under one roof. A senior commerce pod ships your first working deliverable within 14 days of NDA. It also migrates existing stores with zero data loss and can run SEO and conversion work on the same roadmap afterwards. 2,500+ projects delivered since 2004, and you own every line of code. Direct for brands, white-label for agencies.

Platform fit

Which platform is
actually yours?

It depends on your catalogue, team and margins, not on which platform we'd rather sell. Here's the split, platform by platform.

Shopify

The default pick for most D2C brands that want speed to market and a managed platform.

  • Removes hosting, security and PCI burden
  • A small team can run a serious store
  • Worth a second look at high volume on a standard plan
See Shopify development

WooCommerce

Fits teams already invested in WordPress who want full control of the stack.

  • Content and commerce live in one system
  • No per-order platform fee
  • Means owning hosting, patching and plugin upkeep
See WooCommerce development

Magento

Earns its complexity only at serious catalogue and B2B scale.

  • Built for catalogues in the tens of thousands of SKUs
  • B2B pricing, approval workflows, multiple stores from one install
  • Carries real hosting and engineering overhead
See Magento development

Headless

A custom front end on a commerce engine. Makes sense when the storefront experience is genuinely a competitive weapon and you have the team to sustain it.

  • Worth it when a theme genuinely can't express the storefront
  • Pays off at very high traffic or several front ends on one engine
  • Adds a second system, and preview and deployment infrastructure, to run
See headless commerce
The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

21 yrs
Years in continuous delivery
100+
Agency partnerships
2,500+
Projects delivered
30+
Countries served
2+ yrs
Average partner retention
14 days
NDA to first deliverable
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · zero churn
Client outcome: via agency partner
Clutch — 4.8 / 5 ratingGoodFirms — 4.7 / 5 rating
Google Partner
Meta Business Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • 2,500+ projects shipped since 2004
  • 14 days from NDA to first deliverable
  • Migrations mapped before anything moves
  • You own the code: IP assigned in writing
  • Proposals in 48 hours: itemised, priced
  • White-label delivery for agencies
  • The average partnership runs past two years
In every engagement

What a store build
actually includes.

01

A storefront engineered for speed

Buyers abandon slow stores, so performance is a build requirement here, not a retrofit. Templates are built lean, images and scripts are budgeted per page, and Core Web Vitals are measured on every release. A store that loads quickly converts browsing into orders, and our Performance service exists for stores that already can't.

Every build
02

Catalogue, search and merchandising

Category structure designed around how people actually shop your range. On-site search that forgives typos and understands synonyms. Merchandising controls your team can use without a developer. The catalogue structure is planned with search demand in mind, so the store and its SEO aren't fighting each other later.

Every build
03

Checkout and payments, hardened

The checkout is where stores quietly lose money, so it gets engineering attention first. Minimal steps, address autocomplete, the payment methods your market expects, and every failure state handled gracefully. Tax, shipping rules and fraud settings are configured and tested before launch, not discovered by your first customer.

Before launch
04

Migrations without data loss

Replatforming is where catalogues, order histories and rankings go missing, unless the move is mapped first. We inventory products, customers, orders and every URL that ever earned a ranking before anything switches. Nothing is turned off until its destination is verified. It's the discipline behind our Migrations service, applied to commerce.

When replatforming
05

Integrations that keep data honest

Payment gateways, ERP and inventory systems, shipping and fulfilment providers, email and analytics: connected so stock levels, orders and customer records agree everywhere. When the integrations are right, your team stops re-keying data and your reports stop arguing with each other.

Every build
First 14 days

NDA to working software,
in two weeks flat.

01
Days 1 to 2

NDA signed, store walked

We sign your NDA (or ours) and walk the store together: platform, catalogue size, integrations, what's leaking orders today. No discovery fee, no workshop theatre.

02
Within 48 hrs

Proposal, itemised and priced

A written scope listing exactly what ships (storefront, checkout, integrations, migration plan) in what order and for how much. Compare deliverables, not day rates.

03
Week 1

Pod assembled, repo live

Commerce engineers matched to your platform, environments stood up, the repository created in your accounts. Any migration is mapped before a single record moves.

04
Day 14

First deliverable ships

Working software on staging, demoed on a call: a storefront section, a checkout flow, a verified migration dry run. From here the build runs to launch in fixed blocks of work, each ending in a demo.

Inside Prism

Your engagement, week to week,
in one workspace.

Your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

  • 01

    Requests and approvals

    One queue, beside the repository your team owns.

  • 02

    Owned tasks

    Every task has one owner and a date.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

Proof

From outgrown store
to 340% revenue growth.

Fragrance merchandiser arranging an unbranded perfume collection in a Gulf-region studio
Commerce · Gulf
Via agency partner · white-label

D2C fragrance retailer: rebuilt store, rebuilt search.

A Gulf D2C fragrance retailer had outgrown its storefront: merchandising was slow and replatforming talk always stalled on the fear of losing data. We migrated the full catalogue, order history and customer records with zero data loss, and mapped every URL that had ever ranked. Then we ran eCommerce SEO and paid on one roadmap. Revenue grew 340% in seven months.

340%
Revenue
7 mo
Elapsed
Read the full case
A real eCommerce rebuild

Surviving your own
traffic spikes, not just planning for them.

Delivery team coordinating a multi-location healthcare website rollout
eCommerce · Australia
Cloud migration

Beanbags.com.au: scaling an Australian eCommerce brand onto the cloud.

An Australian bean bags, pet beds and modular furniture retailer needed to survive its own promotional traffic spikes. We rebuilt the platform on cloud auto-scaling, microservices and OAuth2.

60%
Improvement in website load times
85%
Reduction in inventory errors
Read the full case study

Partnering with ValueCoders [our sibling company] transformed our digital presence. Their expertise in scalable solutions and user-centric design significantly boosted our performance and customer satisfaction.

The Beanbags.com.au teamBeanbags.com.au · not individually named
Questions

Frequently
asked.

It depends on your catalogue, team and margins, which is why we're platform-agnostic. Shopify suits most D2C brands that want speed to market and a managed platform. WooCommerce fits teams already invested in WordPress who want full control. Magento (Adobe Commerce) earns its complexity only at serious catalogue and B2B scale. Headless makes sense when the front-end experience is genuinely a competitive weapon and you have the team to sustain it. We'll recommend the platform that fits, including telling you when the cheaper option is the right one.

Yes, and the method matters more than the promise. Before anything moves, we inventory products, customers, order history and every URL that has ever earned a ranking, then map each one to its destination. Nothing is switched off until the migration is verified against that map. Redirects ship with the launch, not after it. We ran exactly this playbook for a Gulf D2C retailer whose replatforming fear was data loss: full catalogue and order history moved, zero records lost, search equity intact. The case study is on this page.

It depends on catalogue size, integrations and how much custom checkout logic you need, so we scope timelines per project rather than quoting a universal number. What is fixed is the start: an itemised proposal within 48 hours and a first working deliverable on staging within 14 days of the NDA. A straightforward storefront on an established platform lands in weeks. A multi-store migration with ERP integration takes months. If a date is at risk, you hear it from us early, with options.

You do, from day one. The platform accounts, the repository, the theme and any custom code all live in your name. IP assignment is written into the contract. Documentation and credentials are handed over as we go, rather than ransomed at the end. If we part ways, you keep everything and any competent team can pick up where we left off. No proprietary frameworks, no licence-back clauses.

Commerce QA is unforgiving: a checkout bug is lost revenue by the hour. So every release ships through a QA gate: automated checks in CI plus manual passes across browsers and devices. The checkout, payment methods, tax and shipping rules are tested against real-world scenarios before you ever see the build. Defects are logged, fixed and retested before the demo. If you only need testing, our QA & Testing service runs the same process on stores built by anyone.

Yes, a large share of our ecommerce website development services ship under partner agencies' brands, including the published commerce case on this page. Your project tools, your client calls, our engineers behind the scenes. It's NDA-backed, with a clause signed at the start that we never approach your clients, during the engagement or after it. The relationship you built stays yours.

Get a store that earns
its keep.

Tell us what you sell and where it's stuck. You'll have an itemised proposal in 48 hours and a first working deliverable within 14 days of the NDA. The estimate is yours to keep either way.

48-hour proposals · NDA standard · You own the code

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