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PPC management that
pays for itself.

Most ad accounts leak: junk search terms, remarketing that bids on people who would have bought anyway. We run Google Ads, Meta Ads and remarketing tracking-first, test creative weekly, and move budget monthly to what is earning.

Review in 48 hours · Landing pages included

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons is a PPC company whose PPC service manages Google Ads, Meta Ads and remarketing against revenue, not impressions. Tracking comes first: server-side, consent-aware measurement verified before any budget scales. Then a monthly cycle of waste elimination, weekly creative testing and budget rebalanced toward the campaigns that earn. Landing pages and CRO are handled by the same team, so the click and the conversion are one job. Direct for brands; white-label for agencies.

The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

21 yrs
Years in continuous delivery
100+
Agency partnerships
2,500+
Projects delivered
30+
Countries served
2+ yrs
Average partner retention
14 days
NDA to first deliverable
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · zero churn
Client outcome: via agency partner
Clutch — 4.8 / 5 ratingGoodFirms — 4.7 / 5 rating
Google Partner
Meta Business Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • Tracking verified before budget scales
  • Waste cut before spend is added
  • New creative tested every week
  • Budget rebalanced monthly to what earns
  • Your ad accounts stay yours
  • Account audits in 48 hours
  • Reported weekly against revenue
Every month, in writing

What your management fee
actually buys.

01

Tracking before spend

Measurement is set up and verified against real orders before any budget scales. Server-side means conversions are recorded by your site, not by a browser that may block them; consent-aware means it respects what each visitor agreed to. Optimising on broken conversion data is waste with a dashboard. If your tracking can't be trusted, fixing it is the first deliverable, not a footnote.

First, always
02

Google Ads, run to profit

Search, Shopping and Performance Max (Google's automated campaign type, which reports in aggregates) structured so spend follows margin. Search-term hygiene and negative lists are worked weekly rather than remembered quarterly. Deep enough to be its own discipline, which is why Google Ads has a dedicated programme of its own here.

Weekly hygiene
03

Meta Ads & remarketing

Prospecting and retargeting on Facebook and Instagram with new creative angles tested every week. Winners get scaled and losers get killed without sentiment, and frequency is capped so your remarketing persuades rather than stalks. Also available as a dedicated Meta Ads programme.

Weekly tests
04

Landing pages & the CRO tie-in

The click is half the job. Landing pages are built, matched to the ad's promise and tested by the same team that runs your conversion optimisation. Ad spend is never poured onto a page that leaks, and what page tests teach feeds straight back into the ads.

Per campaign
05

The monthly rebalance

Every month, the numbers decide: wasted spend cut, earning campaigns fed, experiments given real budgets and fixed deadlines. Reported weekly against revenue in language a CFO could audit: the same system our marketing hub runs across every channel.

Monthly
First 30 days

Leaks to traction,
tracking first.

01
Days 1 to 2

Account & tracking audit

A website review of your ad accounts and measurement: where spend leaks, whether conversions can be trusted, and what the auction data says about the opportunity, baselined before we touch anything.

02
Week 1

Media plan, priced

A rebuilt account structure, a measurement plan and agreed targets, itemised and priced. You approve what changes and what it costs before a single setting moves. Media spend is not in that price: Google and Meta bill it to you directly, and it is never part of our fee.

03
Weeks 2 to 4

Waste out, tracking live

The leaks cut, server-side measurement live and verified, and the first creative tests launched. The account earns its budget back before we ever argue for more of it.

04
Month 2+

The rebalance cycle

The monthly rhythm begins: cut what wastes, scale what earns, test what might, reported weekly against revenue, with every budget shift argued from the numbers.

Inside Prism

Your engagement, week to week,
in one workspace.

Every marketing engagement runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.

  • 01

    Requests and approvals

    One queue, one owner, one due date.

  • 02

    Weekly review

    Each decision recorded, with the expectation attached.

  • 03

    Cost per qualified lead

    Fully loaded. Unmeasured spend shows as unknown, never zero.

Proof

One roadmap,
paid and organic.

Fragrance merchandiser arranging an unbranded perfume collection in a Gulf-region studio
Commerce · Gulf
Via agency partner · white-label

D2C fragrance retailer: rebuilt store, rebuilt search.

The store was replatformed first, with zero data loss. Then paid and search ran on one roadmap instead of two competing budgets: ads covering the terms organic hadn't won yet, pulling back where it had, query data feeding both ways. Revenue up 340% across the seven-month engagement, with every shift in spend argued from the numbers. Paid was one of three levers; the full case says which did what.

340%
Revenue
7 mo
Elapsed
Read the full case
A real campaign platform

One system, three ad platforms,
40% more campaign efficiency.

Fragrance merchandiser arranging an unbranded perfume collection in a Gulf-region studio
Advertising & Media · Subiaco
Systems integration

Workhouse Advertising: one integrated platform for a 40-year agency's campaigns.

A full-service Western Australian advertising agency had outgrown its own disconnected tools. We unified CRM, project management and ad-platform data into one system.

40%
Increase in campaign efficiency from streamlined setup and management
Read the full case study

Partnering with ValueCoders [our sibling company] revolutionized our campaign management. Their expertise streamlined our processes, leading to remarkable efficiency gains.

The Workhouse Advertising teamWorkhouse Advertising · not individually named
Around the spend

Paid is one channel
of the system.

Paid works hardest planned next to SEO, so ads cover the terms organic hasn't won yet. Each platform has its own page: Google Ads, Meta Ads and Amazon Ads. Online stores get their own plan across all of them: eCommerce PPC. Start with the one where your demand already lives.

Questions

Frequently
asked.

There's no universal number, and any agency quoting one before seeing your account is guessing. The sequence: audit what you spend now and find out whether it's working. Margins, sales cycle and market decide what a sensible budget looks like, and broken tracking makes every budget wrong. We would rather shrink a wasteful budget in month one than scale it; spend earns increases by performing, not by being an agency's billing base. The audit gives you that answer for your own account, free, before any retainer exists.

No, and no honest agency does, because auctions, competitors, seasonality and demand all sit outside anyone's control. Promising a specific return before seeing your data would be a sales tactic, not a forecast. What we commit to contractually is the work: tracking verified, waste cut, structures rebuilt, creative tested weekly, budget rebalanced monthly and everything reported against revenue. Judge us on whether the numbers move and on whether the report shows its working. That record is why agencies keep reselling this service under their own brands.

A named specialist per platform, coordinated by one strategist: Google Ads (Search, Shopping, Performance Max) and Meta Ads each run as their own discipline, with remarketing across both. Around them: tracking set up and verified server-side, landing pages built and tested with our conversion optimisation (CRO) team, weekly creative testing, monthly budget rebalancing and a weekly revenue-tied review in Prism. Two invoices, not one: our management fee, and your media spend, which Google and Meta bill to you directly and which is never part of the fee. Ad accounts are created in your name and stay yours: leaving should cost you a decision, not your data.

It depends on where your demand already lives, and the audit answers it with data rather than preference. As a rule of thumb: if people already search for what you sell, search captures existing intent and usually earns its keep first. If you're building demand for something new, visual or impulse-led, Meta's creative-led prospecting creates intent that search alone can't. Many accounts end up needing both, with remarketing bridging them, but budgets should earn that expansion, not assume it.

Yes, and it matters more than most ad settings. Sending well-targeted traffic to a slow or unconvincing page is the most expensive mistake in paid media, and it never shows up inside the ad platform's own reporting. Landing pages are designed, built and tested by the same team that runs our conversion optimisation service, so the ad's promise and the page's argument stay matched, and every page test feeds what we learn back into ad copy and audiences.

Yes, paid media ships under partner agencies' brands like every other service here: your reporting templates, your client calls, our specialists. Client ad accounts stay in the client's name throughout, so nothing is held hostage. It is NDA-backed, with a contractual commitment never to approach your clients and a 12-month post-engagement blackout. 100+ agencies work with us this way, and the average partnership runs past the two-year mark.

Ask whose name the ad accounts are in, and whether tracking is verified before any budget scales. Ask whether media spend is billed to you directly or passed through the fee. Ask how often search terms are reviewed and budget rebalanced. Our answers: your name, always; tracking first; Google and Meta bill you directly; weekly hygiene and a monthly rebalance.

Find out where your
budget is leaking.

A free account review in 48 hours: tracking, structure, search terms and creative, with the fix list ranked by wasted spend. Keep it whether or not we ever work together.

48-hour turnaround · No retainer required · Your accounts stay yours

Last updated

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