
D2C fragrance retailer: rebuilt store, rebuilt search.
The store was replatformed first, with zero data loss. Then paid and search ran on one roadmap instead of two competing budgets: ads covering the terms organic hadn't won yet, pulling back where it had, query data feeding both ways. Revenue up 340% across the seven-month engagement, with every shift in spend argued from the numbers. Paid was one of three levers; the full case says which did what.
















