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White-label PPC for agencies.

White-label PPC & paid media:
your brand on every account.

Google Ads, Meta Ads and the tracking checks underneath. Our senior media team runs them, and you present them as your agency's work. You keep the report templates, the client calls and the margin. NDA-backed, with client-protection terms agreed before work begins.

500+ agencies served · Reply within four business hours (typical) · Rate card agreed in writing

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons delivers white-label PPC and paid media under partner agencies' brands: Google Ads, Meta Ads and remarketing, with tracking checked first. Your agency owns the client relationship and the retail price. We deliver behind your logo at partner rates. Reports come in your templates and are based on revenue, not impressions.

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →
Technologies we work with
Commerce and web
  • Shopify
  • WooCommerce
  • Magento
  • WordPress
  • Webflow
  • Next.js
Marketing
  • Google Ads
  • Meta Ads
  • GA4
  • Klaviyo
Cloud
  • AWS
  • Microsoft Azure
  • Google Cloud
AI models
  • OpenAI
  • Anthropic
  • Google Gemini
Build and deploy
  • Docker
  • Kubernetes
  • Terraform
  • GitHub Actions
CRM and automation
  • HubSpot
  • Salesforce
  • Zapier
  • n8n

Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.

What your agency resells

PPC services you can
sell as your own.

01

Campaign builds, set up to earn

We start with an audit that checks tracking, then build Google Ads (Search, Shopping, Performance Max) and Meta Ads. The audit and tracking check take the first two weeks. Builds follow once the plan is agreed and run through about day 30. Account structure, search-term clean-up and negative keyword lists are in place before spend goes up. Your agency sells the strategy, and we build the account behind your logo.

Through about day 30
02

Ongoing optimisation & bid management

Weekly creative tests and bid and budget changes. Each month, spend moves toward whatever the numbers say is earning. You approve every important change in your own review process before it goes live. Your client then approves it as your work.

Weekly
03

Tracking & measurement setup

Server-side conversion tracking that respects consent (GA4 and the platforms' conversion APIs). We check it against real sales before any budget goes up. Working from broken data spoils every number after it, and your name is on the account. So this is always our first deliverable.

First, always
04

Landing-page collaboration

Landing pages that match the ad's promise, built or reviewed with your design team. That way, paid spend never goes to a page that loses visitors. We flag any mismatch in the audit. Whether we build the page or your team does is agreed per client.

Per campaign
05

Reports ready for your client call

Reports are based on revenue, in your templates with your logo. Prism, our client workspace, comes with some engagements; your proposal says whether yours has it. Where it does, the weekly review happens there. You can forward the reports unedited or present them live. Spend, waste cut and the channel split are shown separately, because that is the story that renews retainers.

Weekly
The build-or-buy decision

Four ways to add PPC,
side by side.

Five things decide it when your name is on the account. They are reliability, brand safety, room to grow, governance and hidden costs.

FreelancerIn-house hireOther white-label vendorsPixelCrayons
ReliabilityGreat until spend grows past what one person can watch. Tracking drift goes unnoticed once one person is stretched thin.Strong once settled in, but work stops on leave or exit.Varies by vendor. Ask for the named team and who covers leave, in writing.A named team, with a second specialist briefed from day one. A named lead and a weekly written report on every engagement.
Brand safetyA billing alert can reach your client before you do.Safe, because the work is in-house.Varies by vendor. Ask for non-solicitation and a blackout, in writing.NDA in writing, and we do not approach the clients you introduce.
ScalabilityOne person's calendar sets the limit, and campaign builds wait behind it.Each step up needs a hiring cycle, and each step down needs severance.Varies by vendor. Ask how a resize works mid-engagement.Resize monthly against your pipeline, in both directions.
GovernanceWhatever discipline they personally keep.Yours to build and enforce.Varies by vendor. Ask for the reporting template and the escalation path.Tracking audit on file, weekly reports and a clear escalation path you can check.
Hidden costsYour hours re-briefing and quality-checking every campaign change.Salary through quiet quarters, with platform certifications and training on top.Rework when the first build misses your client's bar.The partner rate is the rate. Proposals are itemised, with no surprise invoices.
Join first, brief us later

Get set up now,
and we deliver when you win.

01
Today

Intro call

Thirty minutes on your clients, your margins and where paid media fits your offer. No pitch deck, no obligation to bring a project.

02
This week

NDA + rate card on file

The capability pack arrives and we sign your NDA. Partner price ranges are public on the partner price list. Your written rate card arrives with the NDA. From then on you can quote paid media work in any pitch, before a client signs.

03
When a client signs

First branded deliverable

Once we have a complete brief, we confirm when your proposal arrives. Then the account and tracking audit arrives in your templates, within the first two weeks. The first rebuilt campaign structure follows once the plan is agreed.

04
As you grow

The media team scales

One client becomes several, and extra work becomes a retainer. The same team stays on your accounts.

Inside Prism

Your engagements, week to week,
in Prism as well.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Agency engagements can run in Prism too, where included: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.

  • 01

    A workspace per engagement

    Client names withheld throughout.

  • 02

    Your requests and approvals

    Brief us, approve work, see who owns what.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The measurement plan,
before the first unit of spend.

What you receive in month one

Paid media is reported from a plan you sign off before a campaign goes live. You receive the conversion definitions we will track, the tracking verification showing each one firing on a test order, and the account structure with every campaign named by its job. The weekly review in Prism carries the same line items every week, so a trend is visible without a meeting.

  • 01Conversion definitions: which events count, and which are excluded
  • 02Tracking verification: each conversion fired and recorded on a test order
  • 03Account structure: campaigns named by job, budgets by stage
  • 04Weekly review in Prism: spend, conversions, cost per result, what changed and why
  • 05Kill list: the terms, placements and audiences excluded this week

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Commerce · Saudi Arabia · A different discipline, so it is linked here rather than presented as proof of this one.

Where this fits

Related pages for agency partners

The partner price for white-label PPC management is on the partner price list, so you can quote before a client asks. The agency hub explains the partnership. PPC for brands buying direct has its own page.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Client protection in writing

We deliver under your agency's brand and respect your client relationships. We do not approach the clients you introduce to us for direct business. Confidentiality and client-protection terms are agreed before work begins.

Agency engagements. Protection runs through the work and for twelve months after the last assignment for that client ends.

Full terms

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

When a partner's client signs

What we check first
on a partner's paid account.

Onboarding runs in the same order for each client. The first two weeks usually go on the account and tracking audit, because everything after it depends on that. Nothing is built until the media plan is agreed.

  1. 01Access inside your client's accountsYou tell us which client account to work on, and we connect with your agency as administrator. Google and Meta keep billing ad spend to your client.
  2. 02Whether conversion tracking can be trustedWe check that conversions are recorded correctly and match real sales before any budget goes up. This is always the first deliverable.
  3. 03How the account is builtWe review the account structure, search terms and negative keyword lists across Search, Shopping, Performance Max and Meta.
  4. 04Whether the landing page keeps the ad's promiseWe flag any page that does not match its ad. For each client, we agree who fixes it.
  5. 05Who owns creative and copyWe agree who writes the creative and copy. The split goes in the scope.
  6. 06The media plan, for your client's approvalWe present the plan in your templates before anything is built, so your client approves it as your work.

After launch, every important change goes through your own review process before it goes live.

Questions

Frequently
asked.

For bench partners, the NDA and rate card are on file before there's a project. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. The first two weeks usually go on the account and tracking audit. Everything after it depends on that.

There are two stages, and the first happens only once. Partner onboarding covers an intro call, your NDA, the rate card and capability pack on file, and a named contact. When a client brief arrives, we connect to the ad platforms inside your client's accounts. We audit what's running and tracked. Then we agree the media plan in your templates before anything is built.

Weekly, in your templates with your logo, and based on revenue rather than impressions or clicks. Spend, waste cut and the channel split are shown separately. A monthly deep-dive turns it into the story your client call needs. We join those calls as your team when you want us there.

White-label Google Ads (Search, Shopping and Performance Max) and Meta Ads across Facebook and Instagram, with remarketing across both. That is where our depth is. If a client brief needs another channel, we say so upfront rather than cover it thinly.

Your client's, always. The ad platforms and billing stay in your client's accounts, with your agency as the administrator. Deliverable rights and handover are agreed before work starts. If either of us leaves, the account keeps running and a proper handover explains how it works.

Yes, and it often gives the best result. Some partners keep creative and copy in-house and buy the build: their assets, our account structure, tracking and bid management. Others hand us all of it, briefs included. The split is agreed per client in the scope. Our work is set up so your team can edit it without asking us how.

That's your call. Some partners call us their media team. Others say nothing, and our name appears on no campaign, invoice or report your client sees. We don't approach clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends. If your client contacts us, we tell you.

The partner PPC rate card is agreed once, in writing, and every engagement is quoted against it. You set the retail price and keep the margin. Nothing in a report shows what you pay us. Proposals are itemised by deliverable, with no markup on platform fees. Google and Meta bill ad spend directly to your client's account.

Add PPC to your
rate card.

Get the partner PPC rate card and the capability pack, and put an NDA on file. Then your next paid media brief starts with a tracking audit already scoped. You need no project and there is no fee to join.

No project needed · NDA standard · Client protection in writing

Rankings on this topic

Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.

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