See what every channel costs,
and what it brings back.
Prism is the online workspace where we run your marketing, if your engagement includes it. It connects your ad accounts, analytics and search data, and adds the cost of the people and tools behind them. Then it puts the total next to the leads your sales team accepted. Every weekly review ends in a decision with an owner and a date to check it. When a number can't be trusted, Prism says so instead of guessing.
Used where your engagement includes it · You get a login · Not sold on its own
Brands our teams have delivered for
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live. PixelCrayons runs your engagement in it where the scope includes it. It shows the full cost beside the leads sales accepted, and each weekly review ends in a recorded decision. It's proprietary Vinove operating infrastructure, included in the work and never sold on its own.
Prism is built to help you
decide what to do next.
Leads your sales team accepts are what count
Clicks, visits and form fills are only the start. Prism judges a channel on the leads your sales team accepted, because only those can become revenue.
A channel with no recorded cost isn't free
A channel with no cost recorded is not efficient. It is unmeasured. Prism shows the ratio as unavailable rather than making the channel look efficient.
Cost includes the people and the tools
Media is the part you see. Prism adds the team's time, the tools and a share of overhead too. So the cost per lead is what you actually paid.
How Prism works out the cost
of each accepted lead.
Media + people + tools + retainers + allocated shared cost
Sales-qualified leads
Cost per SQL
An SQL is a sales-qualified lead: a lead the sales team accepted as worth working, not a form fill. Prism adds up each side at the level you asked for before dividing one by the other. Spend is never counted once per lead record. An unknown on either side stays visible in the result.
The screens you log into,
one by one.
Captured from a demo workspace with sample data. Your workspace has the same screens with your channels, your team and your numbers in them.
- 01Prism · Overview
Overview: how is marketing performing?
This is the first screen after you log in. At the top is one verdict: cost per accepted lead against its target. Then come the tiles: media spend, total cost, leads, MQLs, SALs and SQLs. A trend line compares the last ninety days with the period before. Beside it is the needs-attention list: reviews waiting on someone, overdue tasks and connections that haven't synced. Further down, every channel has a row with the same columns. So paid search and SEO are judged the same way.
One screen answers the question everyone asks first, and every number on it drills down to its evidence.
Sample data from a demo workspace, not a client's numbers - 02Prism · Pipeline
Pipeline: is the funnel converting?
This is the sales funnel as your sales team counts it, by channel and by country. It runs from enquiries to MQLs, SALs, SQLs and won deals. These are lead counts from the CRM, not ad-platform conversions. So a channel that fills forms nobody accepts shows up as exactly that. The same screen shows the twelve-month trend and how each channel is doing against its target. Each row opens the actual leads behind it.
A channel is measured on what sales accepted, not on what the ad platform reported.
Sample data from a demo workspace, not a client's numbers - 03Prism · Insights
Insights: what Prism noticed
This is a running list of problems and chances Prism spotted on its own. It might be a campaign's cost per lead above target, or conversions down on last week. It might be content marked published with no live link, or a keyword with a low quality score. Each one is graded critical, warning or opportunity. It names the channel and shows the numbers behind it. Each finding goes to an owner and is tracked until it's fixed. It isn't a notice you dismiss; it's work someone answers for.
Findings come with evidence and an owner, so the review starts from what changed rather than from a blank page.
Sample data from a demo workspace, not a client's numbers - 04Prism · Ask Prism
Ask Prism: type the question
This panel opens on any screen and knows what you're looking at. Ask why a number dropped, how this compares with last week, or which campaigns are wasting money. It answers from the workspace's own data, for one channel or the whole workspace. It answers and explains. It never changes anything on its own. It doesn't replace the named person who records each decision.
You ask in plain words and get an answer from your real numbers, not a generic summary.
Sample data from a demo workspace, not a client's numbers - 05Prism · Portfolio
Portfolio: which property deserves the next rupee?
This screen is for groups that run more than one brand or workspace. Every property sits side by side and is judged on one measure: cost per accepted lead. Each shows its spend, its leads and its full cost, split into team, tools, media and overhead. Some properties may not have recorded both spend and accepted leads for the period. For those, Prism says the comparison can't be made yet, instead of ranking them on half a number.
Leaders see every brand judged the same way. A property with a gap in its data is named, not ranked.
Sample data from a demo workspace, not a client's numbers - 06Prism · Ads console
Ads console: ask the account a question
Each paid channel has its own screen, with campaigns, keywords, geography and devices broken down. It also has a console where you type a question in plain English. Which campaigns are wasting money right now? Which keywords have a quality score under five? Why is one of them so expensive? Prism looks up the answer in the live ad account and shows the rows. Nobody has to build a report to get there.
A question about the ad account gets an answer from the ad account, not a screenshot of a dashboard.
Sample data from a demo workspace, not a client's numbers - 07Prism · Data trust
Data trust: can you trust these numbers?
Prism checks its own data before you read it. Nineteen checks run on the figures behind cost per lead. Does every currency have an exchange rate? Does every lead link to a channel and carry a funnel stage? Is cost only charged to channels that did something? Is every connection up to date? Each failure is ranked by how much it would change the verdict. It's explained in plain words, with what to do about it.
A number is never shown with false confidence: the check that would change it is listed right there.
Sample data from a demo workspace, not a client's numbers - 08Prism · Data sources
Data sources: what Prism connects to
One settings page lists every platform Prism reads from. For advertising: Google, Microsoft, Meta and LinkedIn Ads. For search: Google Analytics 4, Search Console and Ahrefs. There are also email and outbound tools, Google Business Profile for reputation, and Bond for the CRM funnel. Each card shows whether it's connected and when it last synced. The log underneath lists every sync, including the failed ones.
Every source shows its last sync, so a missing day is a known gap, not a hidden one.
Sample data from a demo workspace, not a client's numbers
My work: what needs you, across tasks, requests, reviews and questions, each with its due date.
Prism · My work · Sample data from a demo workspace, not a client's numbers
Reports: curated summaries and a builder, scheduled by email so nobody assembles a deck by hand.
Prism · Reports · Sample data from a demo workspace, not a client's numbers
Content: every piece tracked from brief through publish to performance, with a live-link check.
Prism · Content · Sample data from a demo workspace, not a client's numbers
Reviews: scheduled check-ins per property, channel and person, so nothing goes unreviewed quietly.
Prism · Reviews · Sample data from a demo workspace, not a client's numbers
Initiatives: programmes with phases and milestones, with progress worked out from the tasks underneath.
Prism · Initiatives · Sample data from a demo workspace, not a client's numbers
A channel screen: one paid account's verdict, campaigns, keywords and geography in one place.
Prism · Paid search · Sample data from a demo workspace, not a client's numbers
Connect, review, decide,
then check.
Seven steps, in order, every cycle. The last one feeds the first, so a review never starts from a blank page.
- 01
Connect
Ads, analytics, search, email and Bond feed one workspace.
- 02
Clean
Every source is cleaned and matched, so a lead means the same thing everywhere.
- 03
Review
Daily and weekly reviews on a set rhythm, with the previous answers kept.
- 04
Decide
The review ends in a verdict, recorded with what we expect and when we will check.
- 05
Do
The decision becomes an initiative, a task with an owner or a recurring routine.
- 06
Measure
Accepted leads and outcomes come back against the expectation.
- 07
Learn
What happened feeds the next review, so the loop starts from evidence.
Prism keeps your numbers, decisions and tasks
in one place.
Connected sources
Advertising, analytics, search, email and Bond connect once. A stalled sync is flagged on the figure it affects, not hidden.
Daily and weekly reviews
Structured check-ins with self-assessment and sign-off. What was asked last time is kept, so a review is never a blank page.
Initiatives
Programmes that tie content, budget, phases and milestones together. Progress is worked out from the tasks underneath them.
Tasks and routines
Recurring work becomes real tasks with owners, checklists and history. If it was supposed to happen, you can see whether it did.
Decisions
What was decided, what was expected, when the result comes back for review. Judged against the expectation, not the mood in the room.
Data-trust checks
Stalled syncs, missing exchange rates, unassigned costs and leads with no known source all show up. Each one is a warning on the figure it affects.
When Prism cannot defend a number,
it says so.
Spend that wasn't measured never becomes zero cost. A lead with no known source isn't quietly given to the nearest channel. A missing figure stays part of the answer. You can plan around a known gap, but not around a confident error.
- MeasuredBoth the cost and the leads were recorded at the level you asked for.
- PartialOne side was recorded, the other estimated or shared out, and it says so.
- UnknownNot measured. Shown as unknown, left out of the ratio, never written as zero.
Prism and Bond are proprietary Vinove operating infrastructure and are not licensed standalone.
Frequently
asked.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live. It puts the full cost of your marketing beside the leads sales accepted. Each review ends in a recorded decision, and it answers questions from your own data. PixelCrayons runs engagements in it where the scope includes it.
It's media, people, tools, retainers and any share of overhead you put down to marketing. Media comes from the connected accounts. You add the rest at the level you choose. Anything you don't add shows as unknown against the channel. So a channel never looks cheap just because its cost was left out.
Your analytics tell you what happened. Prism puts that beside what it cost and what sales accepted. Each review ends with a decision that has an owner, an expected result and a date to check it. Your analytics stay connected as a source. Prism is where the decision is made and kept.
Prism connects to Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads. It also connects to Google Analytics 4, Google Search Console and Ahrefs. Then there are email and outbound tools, Google Business Profile, and Bond for the CRM funnel. The Data sources screen shows whether each connection is live and when it last synced. If your platform isn't listed, we'll tell you whether it can connect before you commit.
Only if you want the ratio to be complete. Prism works with whatever you share and marks the rest as unknown, with a warning on the figure. Many clients start with media only and add other costs once they've seen how the review reads. The choice is yours, and the gap is always visible.
A person. Ask Prism answers questions, and the Insights screen lists what Prism noticed, each with its evidence. Neither changes anything on its own. A named person on our team records the decision. That person answers for it when the check date comes.
No. Prism is proprietary Vinove operating infrastructure and is not licensed or sold standalone. PixelCrayons runs every engagement inside it and gives you a login as part of the work. There is nothing to buy and no line for it on the rate card.
More on Prism, Bond
and how we work.
See Prism on a call
before you commit.
A 30-minute screen-share of Prism on a demo workspace, with your questions answered as we go. Or tell us what you need and a senior strategist replies, typically within four business hours.
Reply within four business hours (typical) · Free · No retainer required
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