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The last team you’ll need to vet.

White-label video production
your brand on every cut.

Social cuts, product demos and explainer video, scripted, produced and edited by our team and presented as your agency's work: client-side capture with our remote direction, or stock and motion graphics. NDA-backed, with client-protection terms agreed before work begins.

500+ agencies served · Reply within four business hours (typical) · Rate card agreed in writing

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons delivers video production under partner agencies' brands: social cuts, product demos, explainer video and the editing that ties them together. Your agency owns the client relationship and the retail price; we deliver behind your logo at wholesale rates, with reporting in your templates and a scope your client call can lean on. NDA at signature, and client-protection terms agreed before work begins: we do not approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends. We have served 500+ agencies since 2004; this is one of the disciplines agencies resell.

The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · backlog cleared
Client outcome: via agency partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
What your agency resells

The production pipeline,
sold as yours.

01

Pre-production and scripting

Briefs turned into shot lists, scripts and storyboards before a camera or a timeline opens: the planning work that decides whether a cut lands in one round of revisions or five. Your agency sells the concept; we build the plan behind your logo.

First
02

Filming and asset-capture coordination

We're not a studio or a crew; every brief takes one of three paths, named before we quote. Client capture with our live direction on shot lists, framing and coverage. A creator or product shoot booked through our partner creator and studio panels, directed under your brand, priced per piece. No capture at all: stock and motion graphics.

As scoped
03

Editing and motion graphics

Cuts, pacing, sound and graphics built to the brief, not a template pulled off a shelf. This is where most of the craft sits, and where your agency's review keeps quality anchored to what your client actually asked for.

Per deliverable
04

Platform-native cuts

The same core edit reformatted for the placements it needs to run in (social, product page, explainer embed): aspect ratio, pacing and captioning matched to each, not one file stretched everywhere. Sold by your agency as platform strategy; delivered as the file set that actually fits.

Per deliverable
05

Reporting your client call can lean on

A status report from the weekly review in Prism, in your templates with your logo (what shipped, what's in edit, what's scheduled next), written so you can forward it unedited or present it live. No vanity view counts, just the state of the pipeline.

Weekly
The build-or-buy decision

Four ways to add video,
side by side.

Reliability, brand safety, scalability, governance and the costs that don't show up in the quote: the five things that actually decide it when your name is on the cut.

FreelancerIn-house hireOther white-label vendorsPixelCrayons
ReliabilityGreat until a shoot day slips: one calendar clash and the whole edit timeline moves with itStrong once ramped; a single point of failure on leave or exitVaries by vendor; ask for the named team and who covers leave, in writingA named pod with a second specialist briefed from day one; a named lead and a weekly written report on every engagement
Brand safetyYour client one showreel upload away from knowingSafe: it's genuinely in-houseVaries by vendor; ask for non-solicitation and a blackout, in writingNDA in writing, and we do not approach the clients you introduce
ScalabilityOne person's calendar is the ceiling on every cutA hiring cycle per step up, severance per step downVaries by vendor; ask how a resize works mid-engagementResize monthly against your pipeline, in both directions
GovernanceWhatever discipline they personally keepYours to build and enforceVaries by vendor; ask for the reporting template and the escalation pathShot list and edit plan approved before filming, weekly reporting, escalation path: auditable
Hidden costsYour hours re-briefing and quality-checking every cutSalary through quiet quarters; equipment and training on topRework when the first draft misses your client's barThe wholesale rate is the rate: proposals itemised, no surprise invoices
Bench first, briefs later

On file today,
delivering when you win.

01
Today

Intro call

Thirty minutes on your clients, your margins and where video fits your offer. No pitch deck, no obligation to bring a project.

02
This week

NDA + rate card on file

The capability pack and wholesale video rate card arrive; we sign your NDA. From here you quote video work in any pitch, months before there's a client. Partner rates are published on agencies.pixelcrayons.com if you want the number first.

03
When a client signs

First branded deliverable

The script and shot plan land in your templates within days, followed by the first cut. Once we have a complete brief, we confirm the date you will receive your proposal against the rate card.

04
As you grow

The production pod scales

One client becomes a portfolio; overflow becomes a retainer. The same pod stays on your accounts.

Inside Prism

Your engagements, week to week,
in Prism as well.

Agency engagements can run in Prism too, where included: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.

  • 01

    A workspace per engagement

    Client names withheld throughout.

  • 02

    Your requests and approvals

    Brief us, approve work, see who owns what.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The production log,
from brief to usage rights.

What you receive in month one

Video is reported as a production log you can check against the files delivered. In the first month you receive the creative brief for each piece, the shot list and schedule with the studio or creator named, and the delivery sheet listing every cut, its format and where it will run. Usage rights and creator agreements are filed with the footage, not chased afterwards.

  • 01Creative brief: audience, message, format and the platform each piece runs on
  • 02Shot list and schedule: locations, studio or creator, dates
  • 03Delivery sheet: every cut, its format, its length, and its destination
  • 04Rights record: usage terms and creator agreements filed with the footage
  • 05Revision log: rounds used, changes made, and what was approved

Related workMulti-location healthcare group: the backlog that stopped slipping.Healthcare · US · A different discipline, so it is linked here rather than presented as proof of this one.

Where this fits

The partnership, the discipline, the lane.

The wholesale band for white-label video services is on the pricing page, agency view on: quote against it before a client asks. The partnership itself lives on the agency hub; video as brands buy it direct sits under the marketing hub.

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Client protection in writing

We deliver under your agency's brand and respect your client relationships. We do not approach the clients you introduce to us for direct business. Confidentiality and client-protection terms are agreed before work begins.

Agency engagements. Protection runs through the work and for twelve months after the last assignment for that client ends.

Full terms

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

Questions buyers ask before they commit

Will my clients find out that you did the work?

We deliver under your agency's brand and respect your client relationships. Confidentiality and client-protection terms are agreed before work begins, and we do not publish named case studies about your clients. We use your agency's own name, logo or testimonial only with your prior approval.

Will you go around us to my client?

We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. If one of your clients contacts us directly, we tell you and resolve the enquiry through you.

How will we know what you are doing?

Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.

What if we want to stop?

Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Questions

Frequently
asked.

For bench partners, the NDA is signed and the rate card is on file before there's a project. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed. The first cycle typically prioritises the brief, the script and the shot plan: the foundation everything after it depends on.

Two layers, one of which happens once. Partner onboarding: intro call, your NDA signed, rate card and capability pack on file, a named contact assigned. Per-client onboarding when a brief lands: you introduce the account in your own words, we scope the deliverables and confirm what capture is available, then agree the shot list and edit plan before anything is built, presented in your templates for your client's approval.

Scripts and shot plans are approved before filming or building starts, so revisions land early where they're cheap rather than late where they're expensive. Each cut goes through your review in your templates before your client sees it. You set the number of revision rounds per deliverable, and we flag anything a requested change would meaningfully cost before we make it.

Short-form and social cuts, product demos, explainer and onboarding video, and the editing and white-label motion graphics underneath: the formats most client briefs actually ask for. This isn't a broadcast or film production capability, and we won't sell it as one: where a brief needs a studio shoot or a full production crew, we'll say so rather than stretch the scope to fit.

Your client's, always. Your client's materials, data and accounts remain theirs, with your agency as the administrator. Rights in raw assets, project files and final exports, their licences and the handover are agreed before work starts. If either of us ever exits the picture, nothing is held hostage: the files hand over cleanly and a proper inventory documents what's there. Leaving being easy is what makes staying meaningful.

Yes, and it often produces the best result. Some partners keep the concept and the script in-house and buy the production: their brief, our capture coordination, editing and motion graphics. Others hand us the whole discipline. The split is agreed per client in the scope, and our deliverables are structured so your team can request changes without asking us how.

That's your call, not ours. Some partners describe us as their production team; others say nothing about who's behind a cut. Either works, because our name appears on no credit, no project file and no report your client ever sees. What's contractual from our side is fixed: we do not approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. If your client ever contacts us directly, we tell you and resolve the enquiry through you.

Get the answers in writing before the first brief. Ask for the named team and who covers leave. Ask for non-solicitation and a blackout period, not just a promise of discretion. Confirm who owns raw footage and project files, and how capture will happen. With us, that means a named pod, an NDA, client-protection terms that run for twelve months after the last assignment for that client ends, and IP and ownership terms agreed before work starts.

The wholesale video rate card is agreed once, in writing, and every engagement is quoted against it. Quoting a scripting job or a full production never means renegotiating per brief. You set the retail price and keep the margin; we never see your client invoices, and nothing in a cut or report reveals what you pay us. Proposals are itemised by deliverable (scripting, capture coordination, edits, platform cuts), so an extra revision round shows up as its own line rather than getting absorbed into the edit fee, and there are no equipment or platform markups hiding in the middle. See the partner rates on agencies.pixelcrayons.com.

Add video to your rate card
this week.

Get the wholesale video rate card, the capability pack and an NDA on file today, so the next cut, explainer or product demo starts with a shot plan already priced. No project needed, no fee to join.

No project needed · NDA standard · Client protection in writing

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