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The last team you’ll need to vet.

White-label video production
your brand on every cut.

Social cuts, product demos and explainer videos. Our team writes, produces and edits them, and you present them as your agency's work. Your client films with our remote direction, or we use stock footage and motion graphics. NDA-backed, with client-protection terms agreed before work begins.

500+ agencies served · Reply within four business hours (typical) · Rate card agreed in writing

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons delivers white-label video production under partner agencies' brands: social cuts, product demos, explainer videos and editing. You own the client and the retail price. We deliver behind your logo at wholesale rates. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends.

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →
Technologies we work with
Commerce and web
  • Shopify
  • WooCommerce
  • Magento
  • WordPress
  • Webflow
  • Next.js
Marketing
  • Google Ads
  • Meta Ads
  • GA4
  • Klaviyo
Cloud
  • AWS
  • Microsoft Azure
  • Google Cloud
AI models
  • OpenAI
  • Anthropic
  • Google Gemini
Build and deploy
  • Docker
  • Kubernetes
  • Terraform
  • GitHub Actions
CRM and automation
  • HubSpot
  • Salesforce
  • Zapier
  • n8n

Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.

What your agency resells

Video production you can
sell as your own.

01

Pre-production and scripting

We turn briefs into shot lists, scripts and storyboards before anyone films or edits. This planning decides whether a cut needs one round of changes or five. Your agency sells the idea, and we build the plan behind your logo.

First
02

Filming and asset-capture coordination

We're not a studio or a crew. Every brief takes one of three paths, named before we quote. Your client films, with our live direction on shot lists, framing and coverage. Or we book a creator or product shoot through our partner creators and studios, directed under your brand and priced per piece. Or there's no filming at all: stock and motion graphics.

As scoped
03

Editing and motion graphics

Cuts, pacing, sound and graphics made to the brief, not from a ready-made template. This is where most of the skill sits. Your agency's review keeps the quality tied to what your client actually asked for.

Per deliverable
04

Cuts made for each platform

The same main edit, reformatted for each place it will run: social, a product page or an embedded explainer. Shape, pacing and captions suit each one, rather than one file stretched everywhere. Your agency sells it as platform strategy. We deliver the set of files that actually fits.

Per deliverable
05

Reports ready for your client call

A status report from the weekly review in Prism, in your templates with your logo. It shows what was delivered, what's in edit and what's next. You can forward it unedited or present it live. No vanity view counts, just where each video stands.

Weekly
The build-or-buy decision

Four ways to add video,
side by side.

Five things decide it when your name is on the video. They are reliability, brand safety, room to grow, governance and hidden costs.

FreelancerIn-house hireOther white-label vendorsPixelCrayons
ReliabilityGreat until a shoot day slips: one calendar clash and the whole edit schedule moves with itStrong once settled in, but work stops on leave or exitVaries by vendor; ask for the named team and who covers leave, in writingA named team, with a second specialist briefed from day one. A named lead and a weekly written report on every engagement
Brand safetyYour client one showreel upload away from knowingSafe: it's in-houseVaries by vendor; ask for non-solicitation and a blackout, in writingNDA in writing, and we do not approach the clients you introduce
ScalabilityOne person's calendar limits every cutA hiring cycle per step up, severance per step downVaries by vendor; ask how a resize works mid-engagementResize monthly against your pipeline, in both directions
GovernanceWhatever discipline they personally keepYours to build and enforceVaries by vendor; ask for the reporting template and the escalation pathShot list and edit plan approved before filming, weekly reports and a clear escalation path you can check
Hidden costsYour hours re-briefing and quality-checking every cutSalary through quiet quarters; equipment and training on topRework when the first draft misses your client's barThe wholesale rate is the rate: proposals itemised, no surprise invoices
Join first, brief us later

Get set up now,
and we deliver when you win.

01
Today

Intro call

Thirty minutes on your clients, your margins and where video fits your offer. No pitch deck, no obligation to bring a project.

02
This week

NDA + rate card on file

The capability pack and wholesale video rate card arrive, and we sign your NDA. From then on you can quote video work in any pitch, before there's a client. If you want the numbers first, they are on the partner price list.

03
When a client signs

First branded deliverable

Once we have a complete brief, we confirm when your proposal against the rate card arrives. The script and shot plan arrive in your templates first, followed by the first cut.

04
As you grow

The production team scales

One client becomes several, and extra work becomes a retainer. The same team stays on your accounts.

Inside Prism

Your engagements, week to week,
in Prism as well.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Agency engagements can run in Prism too, where included: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.

  • 01

    A workspace per engagement

    Client names withheld throughout.

  • 02

    Your requests and approvals

    Brief us, approve work, see who owns what.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The production log,
from brief to usage rights.

What you receive in month one

Video is reported as a production log you can check against the files delivered. In the first month you receive the creative brief for each piece, the shot list and schedule with the studio or creator named, and the delivery sheet listing every cut, its format and where it will run. Usage rights and creator agreements are filed with the footage, not chased afterwards.

  • 01Creative brief: audience, message, format and the platform each piece runs on
  • 02Shot list and schedule: locations, studio or creator, dates
  • 03Delivery sheet: every cut, its format, its length, and its destination
  • 04Rights record: usage terms and creator agreements filed with the footage
  • 05Revision log: rounds used, changes made, and what was approved

Related workMulti-location healthcare group: the backlog that stopped slipping.Healthcare · US · A different discipline, so it is linked here rather than presented as proof of this one.

Where this fits

Related pages for agency partners

The wholesale price for white-label video services is on the partner price list, so you can quote before a client asks. The agency hub explains the partnership. Video for brands buying direct sits under the marketing hub.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Client protection in writing

We deliver under your agency's brand and respect your client relationships. We do not approach the clients you introduce to us for direct business. Confidentiality and client-protection terms are agreed before work begins.

Agency engagements. Protection runs through the work and for twelve months after the last assignment for that client ends.

Full terms

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Before we quote

Three ways to film a brief,
chosen before we quote.

We are not a studio or a crew. So every brief takes one of three paths, and the scope says which. This is how we choose the path, and when a brief is not ours to take.

The briefThe pathWhat it means for you
Your client can film on site or with their own productClient capture, with our live directionWe direct shot lists, framing and coverage remotely. The script and shot plan are approved before anyone films.
The brief needs a creator or a product shootBooked through our partner creators and studios, directed under your brandPriced per piece, so it shows as its own line in the proposal.
No footage is neededStock and motion graphicsNo filming at all. The skill sits in the edit, pacing, sound and graphics.
The brief needs a studio shoot, a full crew or broadcast productionNot ours to takeWe say so rather than stretch the scope to fit.
Any pathOne core edit, recut per placementShape, pacing and captions suit social, a product page or an embedded explainer, rather than one file stretched everywhere.

Raw assets, project files and final exports are your client's. Rights and the handover are agreed before work starts.

Questions

Frequently
asked.

For bench partners, the NDA is signed and the rate card is on file before there's a project. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. The first round usually focuses on the brief, the script and the shot plan. Everything after it depends on them.

There are two stages, and the first happens only once. Partner onboarding is an intro call, your NDA signed, the rate card and capability pack on file, and a named contact. For each client, you introduce the account. We scope the deliverables and confirm how filming will work. Then we agree the shot list and edit plan in your templates before anything is built.

Scripts and shot plans are approved before filming or building starts, so changes happen early, while they're cheap. Each cut goes through your review in your templates before your client sees it. You set the number of revision rounds per deliverable. If a requested change would cost much more, we tell you before we make it.

Short-form and social cuts, product demos, explainer and onboarding videos, and the editing and white-label motion graphics underneath. We don't do broadcast or film production. Where a brief needs a studio shoot or a full crew, we'll say so rather than stretch the scope.

Your client's, always: their materials, data and accounts remain theirs, with your agency as the administrator. Rights in raw assets, project files and final exports, their licences and the handover are agreed before work starts. If either of us leaves, nothing is held back: the files hand over cleanly with a list of what's there.

Yes, and it often gives the best result. Some partners keep the idea and the script in-house and buy the production: their brief, our filming coordination, editing and motion graphics. Others hand us all of it. The split is agreed per client in the scope. Our work is set up so your team can request changes without asking us how.

That's your call. Some partners call us their production team. Others say nothing, and our name appears on no credit, file or report your client sees. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends. Client enquiries to us go through you.

Get it in writing before the first brief: the named team and who covers leave, non-solicitation and a blackout period, who owns raw footage and project files, and how capture works. With us, that means a named team, an NDA, client protection for twelve months after the last assignment for that client ends, and IP terms agreed upfront.

The wholesale video rate card is agreed once, in writing, and every engagement is quoted against it. You set the retail price and keep the margin. Nothing in a cut or report shows what you pay us. Proposals are itemised by deliverable: scripts, filming coordination, edits and platform cuts. So an extra revision round shows as its own line.

Add video to your rate card
this week.

Get the wholesale video rate card, the capability pack and an NDA on file today, so the next cut, explainer or product demo starts with a shot plan already priced. No project needed, no fee to join.

No project needed · NDA standard · Client protection in writing

Last updated