Architecture, a review-gated senior build, QA inside the sprint and documented handover, delivered by our engineers and presented as your agency's work. Your project tools, your client calls, your margin. NDA-backed, with the zero-competition clause in the contract.
100+ agency partners · Proposals in 48 hours · Rate card agreed in writing
PixelCrayons delivers custom web development under partner agencies' brands: architecture, front-end and back-end engineering, code review and QA, handed over documented. Your agency owns the client relationship and the retail price; we deliver behind your logo at wholesale rates, with reporting in your templates and a repository your client already trusts because it's in their own accounts. NDA at signature, zero-competition in the contract, 12-month post-engagement blackout. 100+ agency partners keep us on their bench; this is one of the disciplines they resell.
Outcomes tied to real engagements, not averages.
Data model, rendering strategy, hosting and the boundary between front end and back end, decided and written down before the first sprint. Your agency presents the architecture note as your own recommendation; we did the reasoning behind it.
Front end and back end written by engineers who work in the stack every week, with nothing merging until a second senior engineer signs off against a written standard. When your name is on the pull request, the standard behind it has to be defensible; that's the part clients never see and we never skip.
Marketing sites, portals and the web apps that sit around a client's product: that is the lane, and it is stated in the scope before a sprint starts. The product itself is our sibling company's lane; we say so at the brief rather than stretch into it.
Automated checks in CI on every merge, a QA engineer testing across browsers and devices before each demo, and defects fixed inside the sprint rather than added to a second backlog. What you present on the client call is working software, not a promise.
The repository lives in your client's accounts from day one, IP assignment is in the contract, and architecture notes and runbooks are maintained as we build. If either of us ever exits the picture, nothing is held hostage: a proper handover documents how it works.
Reliability, brand safety, scalability, governance and the costs that don't show up in the quote: the five things that actually decide it when your name is on the repository.
| Freelancer | In-house hire | Other white-label vendors | PixelCrayons | |
|---|---|---|---|---|
| Reliability | Great until they're deep in someone else's codebase: your ticket queue waits behind it | Strong once ramped; a single point of failure on leave or exit | Varies by vendor; ask for the named team and who covers leave, in writing | A named pod with a second specialist briefed from day one; a named lead and a weekly written report on every engagement |
| Brand safety | Your client one commit history away from knowing | Safe: it's genuinely in-house | Varies by vendor; ask for non-solicitation and a blackout, in writing | NDA + zero-competition clause + 12-month blackout, in writing |
| Scalability | One person's calendar is the ceiling, and code review has nobody to hand off to | A hiring cycle per step up, severance per step down | Varies by vendor; ask how a resize works mid-engagement | Resize monthly against your pipeline, in both directions |
| Governance | Whatever discipline they personally keep | Yours to build and enforce | Varies by vendor; ask for the reporting template and the escalation path | Written review standard, sprint demos, documented handover: auditable |
| Hidden costs | Your hours re-briefing and quality-checking every merge | Salary through quiet quarters; tools and training on top | Rework when the first build misses your client's bar | The wholesale rate is the rate: proposals itemised, no surprise invoices |
Thirty minutes on your clients, your margins and where web development fits your offer. No pitch deck, no obligation to bring a project.
The capability pack and wholesale development rate card arrive; we sign your NDA. From here you quote build work in any pitch, months before there's a client. Partner rates are published on agencies.pixelcrayons.com if you want the number first.
Architecture agreed and the repository standing in your client's accounts within days; reviewed, working code on staging inside 14 days of the engagement starting. Proposals against the rate card arrive within 48 hours.
One client becomes a portfolio; overflow becomes a retainer. The same pod stays on your accounts, and the average partnership runs past two years.
Agency engagements run in Prism too: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.
Client names withheld throughout.
Brief us, approve work, see who owns what.
Each decision recorded, with the expectation attached.
Custom web development earns its keep wherever the off-the-shelf platform stops fitting the business: these are the sectors partner briefs come from most.
The agency's build queue had outgrown their bench, and their client's roadmap was slipping because of it. Delivered as a dedicated pod inside the agency's own project tools, working to their review standard: the client saw a faster-moving supplier, never a second vendor. The full write-up keeps the numbers in.
The wholesale band for web development is on the pricing page, agency view on: quote against it before a client asks. The partnership itself lives on the agency hub; web development as brands buy it direct has its own page.
For bench partners, fast: the NDA is signed and the rate card is on file before there's a project, so when your client says yes, a proposal lands within 48 hours and reviewed, working code is on staging inside 14 days. The first fortnight typically prioritises the architecture note and the repository handover into your client's own accounts: the foundation everything after it is built on.
Two layers, one of which happens once. Partner onboarding: intro call, your NDA signed, rate card and capability pack on file, a named contact assigned. Per-client onboarding when a brief lands: you introduce the account in your own words, we walk the existing codebase and constraints, and agree the architecture before anything is built, presented in your templates for your client's approval.
Nothing merges without a second senior engineer signing off against a written standard, and CI runs automated checks on every merge. Reporting is weekly in your templates with your logo: sprint progress and what shipped to staging, broken out so the compounding discipline is visible. A monthly deep-dive rolls it up into the narrative your client call needs. We join those calls as your team when you want us there, and stay invisible when you don't.
Our default is boring, proven and widely staffed: TypeScript with React, Next.js and Node, PHP with Laravel or WordPress where a CMS fits, because a fashionable framework nobody can maintain in three years is a liability on your client's books, not an asset. We work in the stack your client already runs where that's the right call, and where we lack genuine senior depth in a technology, we tell you rather than take the brief anyway.
Your client's, always. The repository, hosting and CI pipelines are created in your client's own accounts from day one, and IP assignment is in the contract. If either of us ever exits the picture, nothing is held hostage: your client owns everything, documented, and a proper handover explains how it works. Leaving being easy is what makes staying meaningful.
Yes, and it's a common arrangement. We can submit pull requests into a codebase someone else maintains, under their review standard, or lead the build with their developer reviewing ours; either way the working agreement is written down in week one. Documentation is deliberate as we go, so no part of the system only we understand.
That's your call, not ours. Some partners describe us as their delivery team or their white-label development agency; others say nothing about who's behind a pull request. Either works, because our name appears on no commit, no ticket and no report your client ever sees. What's contractual from our side is fixed: we never contact your client, never accept work from them directly, and the disclosure duty runs the other way: if your client ever approaches us, we tell you and decline.
A freelancer is one calendar, and code review has nobody to hand off to. A white-label team gives you a named pod, with a second specialist briefed from day one. Nothing merges until a second senior engineer signs off against a written standard. Your brand is protected in writing by an NDA, a zero-competition clause and a post-engagement blackout. The repository sits in your client's own accounts from the start.
The wholesale development rate card is agreed once, in writing, and every engagement is quoted against it. Quoting a sprint or a migration never means renegotiating per brief. You set the retail price and keep the margin; we never see your client invoices, and nothing in a pull request or report reveals what you pay us. Proposals are itemised by deliverable (architecture, sprints, QA, migrations), so a fix from a failed review gate shows up as its own line rather than getting absorbed into the sprint fee, and there are no platform-fee markups hiding in the middle. See the partner rates on agencies.pixelcrayons.com.
Get the wholesale development rate card, the capability pack and an NDA on file today, so the next build brief starts with an architecture note already priced, not a guess. No project needed, no fee to join.
No project needed · NDA standard · Zero-competition in writing
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