Parvessh Agarwal
Founder & CEO
An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.
LinkedIn →Hire B2B demand generation marketers
who take charge of your sales pipeline.
This specialist does B2B demand generation, which means finding the right business buyers and turning them into sales enquiries. They plan around your whole sales cycle, not a monthly lead count. They choose the target accounts and run LinkedIn as the main channel. Before any campaign starts, they agree with your sales team what counts as a sales-ready lead. We vet every specialist on real pipeline results first. They work inside your CRM and team meetings, and you can scale monthly without hiring. You interview the person who would run your pipeline before anything is signed.
Interview before signing · Scale monthly
Tell us about the role
Start Your Enquiry
Send a short brief. Once we have a complete brief, we confirm the date you will receive your itemised proposal.
What you get
Hiring a B2B demand generation marketer through PixelCrayons gets you a vetted pipeline specialist inside your team. They plan around your sales cycle and target the right companies and buyers. They run LinkedIn posts and ads. Before reporting starts, they agree with sales what a sales-ready lead is. You interview them first and scale monthly.
- Vetted on real pipeline resultsEvery specialist has built sales pipeline under our reporting standards, reviewed weekly.
- A second specialist who knows your customers from day oneA named coordinator, an escalation contact and a second specialist briefed on your target customers and lead definitions.
- Working inside your teamYour CRM, your team meetings and your project tools, working alongside your sales team.
Our work
See what we've built
and the results it brought.
Real projects for real clients, with results we can show.
2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
eCommerce
+127%
Organic traffic · 5 months
SaaS
85%
Faster delivery · backlog cleared
via agency partner
Technologies we work with
- Commerce and web
- Shopify
- WooCommerce
- Magento
- WordPress
- Webflow
- Next.js
- Marketing
- Google Ads
- Meta Ads
- GA4
- Klaviyo
- Cloud
- AWS
- Microsoft Azure
- Google Cloud
- AI models
- OpenAI
- Anthropic
- Google Gemini
- Build and deploy
- Docker
- Kubernetes
- Terraform
- GitHub Actions
- CRM and automation
- HubSpot
- Salesforce
- Zapier
- n8n
Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.
Monthly rate for this hire
From $2,800per month, 160 hoursSenior specialists from $4,000, quoted per person.
Direct prices for brands and companies buying for themselves.
What they cover
What a B2B pipeline marketer covers
for your sales team.
This is not someone counting form fills. Their job is the number your sales team cares about: qualified pipeline. You define it together and track it across a sales cycle that takes months, not a week.
Pipeline planning
- Account-based marketing (ABM): ranked lists of target companies and the people who buy in each
- Ideal customer and buyer types, checked against the deals you actually win
- Tracking which contacts led to a deal across a six to eighteen month buying cycle
- Planning from first contact to signed deal, not just early lead volume
- Choosing segments and regions to match what your sales team can handle
B2B channels they run
- LinkedIn posts: expert content, staff sharing and posts from your founder
- LinkedIn ads: Sponsored Content, ads aimed at target companies, conversation ads
- Webinars and events run as a regular channel, not a one-off date in the diary
- Outreach based on buying signals, planned with sales rather than around them
- Follow-up emails for a buying group: several decision makers, not one inbox
Working with your sales team
- A sales-ready lead definition agreed with sales before a campaign starts, not after a dispute
- The step from lead to sales opportunity written down and shared with your sales team
- Pipeline forecasts that state their assumptions openly
- Reports that separate real pipeline from leads that never turn into sales
- Budget moved toward what sales closes, away from what only looks good in reports
In practice
What the work looks like
in a normal week.
Less campaign launching than you might expect. More time with your sales team and your CRM.
A typical week on your pipeline
A typical week starts in the CRM, not the ad account. The marketer checks which target accounts moved forward. They look at which new contacts came from the target list. They also check which leads sales turned down, and why. Midweek goes on the programme itself. That means fresh LinkedIn ads for a group of accounts and the next webinar. It also means updating outreach emails with your sales team. By Friday there is a written note on what moved and what stalled. Some marketers spend the whole week on new campaigns. If they never check what sales did with the last batch, the priorities are backwards.
How to spot a strong candidate
Ask them to walk you through a deal they helped win, from first contact to signed contract. A strong candidate can name the account and the roles they targeted in the buying group. They can also say where the deal nearly stalled. Then ask what they would stop doing in your programme after a week in your CRM. Good candidates ask questions before they answer. They ask about your sales cycle, who signs off a purchase and how sales scores leads today. Be wary of anyone whose proudest result is cost per lead or the number of form fills. That is the measure this role exists to move past.
What a bad brief leads to
The most common failure is a brief that says "more leads" with no agreed idea of a good one. The marketer hits the number, sales ignores the leads, and soon neither team trusts the dashboard. The second failure is a target account list that nobody in sales agreed. Marketing then warms up accounts that sales never calls. The third is expecting closed deals in the first month of a long sales cycle. In your brief, name the accounts you want and the pipeline stage you care about. Also name who in sales will join the weekly review.
Have these ready before day one
Give the marketer read access to your CRM with the full deal history, not just the marketing fields. The reasons you lost deals are where the customer profile work starts. Share your current target account list, even a rough one. Add your last few won and lost deals, with notes. Name one sales leader who will agree what a sales-ready lead is and come to the review. Arrange admin access to LinkedIn Campaign Manager and your marketing automation tool. Include any buying-signal tool you already pay for. Finally, decide who approves spend changes, so tests do not wait a week for a signature.
How it works
How hiring works,
from brief to first day.
Start
Brief and a call
We sign an NDA. You describe your ideal customer, your sales cycle and the gap between marketing and sales today.
Once the brief is complete
Proposal and interview
We confirm when your proposal will arrive and propose the specialist whose pipeline record fits. You interview them, with any pipeline question, before anything is signed.
Your decision
You sign off
You confirm the scope, the payment and the access we need. Nothing starts before this.
Typically 2 to 3 business days later
The work starts
We connect your CRM and campaign tools. The specialist talks through the sales-ready lead definition with your sales team and joins your team meetings.
Every month
Scale up or down each month
Add a second specialist when pipeline targets grow. Step down when they don't. You can change the size of the work each month, with no hiring decision.
You make requests, give approvals and see the weekly review in your Prism workspace. Each decision is written down with the result it was meant to bring. See how Prism runs the work →
Get a Proposal
Meet the people who will do the work before you sign
Why through us
Why hire through us:
the marketer and the support behind them.
Hire a B2B marketer on your own and you get their skills. Hire through us and you get the same skills inside a company that does this work every day. That support keeps working when life happens.
Vetted on real pipeline results
Every specialist in our team has built pipeline for clients before you. That work ran under our own reporting standards and was reviewed weekly. It was held to the same standard of working with sales that you will see. An interview shows how someone talks about account-based marketing. A pipeline number your sales team agrees with shows whether they can run it.
A second specialist who knows your customers from day one
Your lead marketer has a named coordinator, an escalation contact and a named second specialist around them. The second specialist is briefed on your work from day one, including your target customers and lead definitions. If the first specialist takes leave or moves on, the second steps in without a slow start. A lone freelancer can't offer this. An in-house hire needs a whole team behind them to get it. You get the specialist and the cover that keeps your pipeline moving.
Working inside your team
They use your CRM, your team meetings, your project tools and your email domain if you want. Dedicated means working the way you and your sales team already work. Campaigns are not handed over a wall with no feedback.
Sales agreement you can check
Lead definitions are written down. A weekly review in Prism tracks pipeline stage, not form fills. Forecasts state their assumptions instead of hiding them. If sales ever questions what marketing sends them, the written record answers before we do.
Side by side
Hiring on your own,
compared with hiring through us.
An in-house hire is worth the cost once pipeline is a permanent, full-time job reporting to your leaders. If that is where you are, we'll say so plainly. Most B2B teams need less than that to start.
| Hiring it yourself | Through PixelCrayons | |
|---|---|---|
| Time to a working specialist | A full hiring cycle: finding people, interviews and notice periods, then learning your sales cycle | Eligible work can typically start two to three business days after scope, payment and required access are confirmed |
| Vetting | A CV and an interview. You find out if the pipeline number holds once sales starts asking questions | A pipeline track record on real client work under our own standards, reviewed weekly |
| Lead definition and sales agreement | Assumed, then argued about once the first leads reach sales | Agreed with your sales team before a campaign starts |
| Management work | All yours: hiring, then agreeing lead definitions with sales yourself | A named project manager and escalation path included. You set the pipeline priorities, not the admin around them |
| Scaling | A new hiring cycle each way: months to grow, severance to shrink | Change size monthly: add a specialist or step down with a conversation |
Who is accountable
The people responsible
for your work.
Saundaraya Gupta
Technical Manager
Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.
LinkedIn →Every engagement
A named coordinator and escalation contact
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Time-zone overlap
At least four hours a day inside your core working hours. Two hours plus a daily written handover for the US West Coast.
Managed specialists only; not a staffing promise for project teams.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsWhy not just hire a freelancer?
A freelancer can be the right choice for a single, well-defined task. We are set up for work that needs an accountable team: a named coordinator, delivery reviewed by QA and a senior lead before release, and continuity arrangements written into the engagement. Confidentiality, ownership and escalation terms are agreed in writing before work starts.
How does time-zone overlap work?
Your engineers work at least four hours a day inside your core working hours. We set the window with you before the engagement starts and hold it for as long as the engagement runs. For the US West Coast the live overlap is two hours each morning, with a written handover at the end of every Indian day. We do not run night shifts: engineers who work nights leave quickly, and keeping the same people on your team matters more to us than a longer overlap.
Can we try you before we commit?
For eligible managed specialists, yes: up to 14 calendar days or 80 logged working hours, whichever comes first. Stop within it and eligible trial hours are free; continue and they're billed at the agreed rate. Unpaid trial work stays ours. Project work and other roles get a paid pilot with scope, acceptance criteria, duration and fee agreed first.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
How we vet
How we vet a B2B pipeline marketer
and what to ask them.
Lead volume is easy to show and easy to fake. Each stage below checks that the marketer reads your CRM and works with sales before building another campaign.
- 01Shortlist on past pipeline resultsWe propose the specialist whose pipeline record on real client work fits your needs. We match your ideal customer, your sales cycle and the gap between marketing and sales. Their work is held to our own standards and reviewed weekly. No generic CVs.
- 02Interview on a deal they helped winAsk them to walk through one deal from first contact to signed contract. They should name the account, the buying roles they targeted and where it nearly stalled. Be wary of anyone whose proudest result is cost per lead or form fills.
- 03Listen for the questions they askAsk what they would stop doing in your programme after a week in your CRM. Good candidates ask questions before they answer. They ask about your sales cycle, who signs off a purchase and how sales scores leads.
- 04Before any campaign: agree the sales-ready leadOnce started, they review your target customer profile and lead scoring and write up what they found. Then they run a working session with sales to agree what a sales-ready lead is. This happens before the first month's priorities are set. If the fit is wrong, we propose another specialist.
Questions
Frequently
asked.
Eligible work can typically start two to three business days after scope, payment and required access are confirmed. Before that, once we have a complete brief, we confirm when your proposal will arrive. You interview the specialist before anything is signed. If marketing and sales don't yet agree on what a qualified lead is, that comes before campaigns grow.
Onboarding starts with an NDA, then access to your CRM and campaign tools. They review your target customer profile and lead scoring and write up what they found. Then they run a working session with your sales team to agree what a sales-ready lead is. This happens before the first month's priorities are set. They join your team meetings from the start, so onboarding happens inside your process.
You get a written report every week, tied to pipeline stage. It shows what ran, which leads moved from marketing-ready to sales-ready, and what gets tested next. Lead volume sits next to the pipeline it added. Each month we review the mix of channels and budget, with the reasons written down. Agencies get the same report in their own templates.
One is usually enough. A single specialist covers target customer work, LinkedIn and agreement with sales for most B2B teams. An account-based marketing specialist or an events lead can join when account numbers or pipeline targets justify it. The monthly resize works both ways. We'd rather start with one person who owns the pipeline.
Tell us early and we propose a different specialist. That is part of how we work. The new person takes over the customer notes, lead definitions and campaign history the first one kept. So a switch takes days, not a restart. The proposal names the second specialist who already knows your customers. It also says whether that cover is inside the monthly rate.
Interview your B2B marketer
before you sign anything.
Tell us about your ideal customer, your sales cycle and the gap between marketing and sales. Then meet the actual specialist before anything is signed. If you really need a project rather than a person, we'll say so on the first call.
Interview before signing · Scale monthly
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