Meta Ads management:
creative that sells, measured honestly.

The answer is a cadence, not a number. On Meta the creative does the targeting: the algorithm finds your buyers by watching who responds to which message, so an account with one 'best' ad has one idea and no way to learn. We keep a standing pipeline of different angles: new hooks and arguments, not five crops of the same banner. Fresh tests enter weekly, and performance decides tenure. Fatigue shows in the numbers before it shows in opinions; the cadence catches it the same week.

Yes: differently, and any agency pretending nothing changed is selling nostalgia. App Tracking Transparency removed a large share of individual-level tracking, so Meta now models part of what it reports: shorter attribution windows, statistically estimated conversions, delayed data. Our response is layered: the Conversions API runs alongside the pixel so server-side signals recover what browsers lost. Platform claims are triangulated against your analytics and actual revenue, and where a number is modelled we label it modelled. The platform's scorecard is an input to decisions, never the referee. Your revenue is the referee.

Because retargeting's flattering numbers are partly borrowed. It reaches people who already visited, an audience your prospecting, SEO and brand already created, then claims credit for conversions, many of which were coming anyway. Spend everything there and the warm audience drains while nothing refills it; the account eats its own pipeline and calls it efficiency. The right structure funds cold-audience prospecting as the growth engine, sizes retargeting to the people who genuinely need one more argument, and caps frequency. Where it matters, we also test retargeting's real contribution with holdout audiences rather than trusting attribution to settle the argument.

If you sell more than a handful of products, almost certainly: they are the workhorse of commerce on Meta. Catalogue campaigns pull from your product feed to show the right items to likely buyers and to remind browsers what they left behind, which makes the feed itself the creative: titles written for shoppers, images that stop a thumb, prices and availability that are actually current. That is where most catalogue setups fall down, and it's fixable. Ours are built with the team behind our eCommerce development service, so feed and storefront problems get engineering fixes, not workarounds inside Ads Manager.

No, and post-iOS-14, return guarantees deserve extra suspicion, because even measuring return now involves modelling, which we explain rather than exploit. Auction prices, creative response and your market's demand sit outside anyone's control. What we commit to contractually is the work and its transparency: server-side measurement shipped and verified, a genuine weekly testing cadence with agreed kill criteria, prospecting-led budget balance, frequency caps, and reporting against your revenue rather than the platform's scorecard. Two invoices, not one: our management fee, and your media spend, which Meta bills to you directly and which is never part of the fee. Your ad account stays in your name throughout, so every claim we make is checkable.

Yes: paid social ships under partner agencies' brands like every service here: your reporting templates, your client calls, our specialists testing the creative. Client ad accounts stay in the client's name throughout, so nothing is held hostage. The arrangement is NDA-backed, with a contractual commitment never to approach your clients plus a 12-month post-engagement blackout. 100+ agencies work with us this way, and the average partnership runs past the two-year mark.