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Cost guide

How much does PPC management cost in 2026?

Monthly PPC management costs $450–$3,750 per month at the direct rate. The fee pays for the work alone: Google and Meta bill your ad spend to you, and it is never part of our fee. An account audit on its own and ad creative by the set are priced separately below. Every figure becomes a written proposal.

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Direct rate, in ₹ or $ · Reply within four business hours (typical)

The range

What it costs,
at the direct rate.

Priced as a monthly management fee. Your ad spend is always billed to you by the platform. If you run your own accounts, you can buy an audit or sets of ad creative on their own.

  • One-offAccount and tracking audit$375–$1,875one-time
  • RetainerMonthly management$450–$3,750per month, fee only
  • Per unitAd creative, per set$375–$1,125per set

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Where the engagement includes it, a Prism workspace holds requests, approvals, tasks and reviews.

What moves the price

Why the price
varies from job to job.

01

How many platforms, and which ones

PPC is pay-per-click advertising. It covers Google Search, Shopping and Performance Max (Google's automated campaign type), and Meta ads to new and returning visitors. Each platform gets a named specialist. The fee follows the hours a clean account needs, not a share of what you spend. One Search account is the bottom of the range. Search, Shopping and Meta together is the top.

Biggest factor
02

Whether your tracking can be trusted

We fix tracking before any budget grows. Server-side tracking means your site records each sale, not a browser that may block it. Consent-aware means the setup respects what each visitor agreed to. If your conversions already match real orders, we start improving results. If your numbers can't be trusted, we start on measurement, and that work sits in the first month's fee.

Hidden cost
03

Messy accounts left by earlier agencies

Old agencies often leave layers of campaigns, bids on junk search terms and ads that chase people who already bought. All of that has to be untangled first. A clean account needs a short fix list. An account that has passed through several hands needs the audit before the monthly fee. The rebuild then shows as its own line, not hidden in the fee.

Account set-up
04

How much new ad creative the account needs

Search runs on ad copy and a list of terms to block. Meta needs fresh images and video every week, so Meta-led accounts sit in the middle to top of the range. Management includes the weekly test versions. Anything beyond that is bought by the set. If you already have footage and product images, a set is an edit, not a shoot.

Creative
05

Markets and languages

Each country has its own account, search-term report and auction. Each language needs its own copy and its own blocked terms. One market in one language is the base. An account across several markets running Shopping and Performance Max needs a bigger audit and more work each month. The proposal shows each market as its own lines.

Scope
06

Your landing pages and product feed

The click is only half the job. Our CRO (conversion rate optimisation) team builds and tests landing pages inside the fee. The product feed is the exception. For Shopping and Performance Max, the feed is the campaign. Feed work is quoted on its own, because it depends on your product data.

Often forgotten
The options

Which option
suits your business.

Each option below is one way to buy PPC and paid media. Read what it is and who it suits, then ask for the one that fits. Your proposal itemises it.

One-off

Account and tracking audit

$375–$1,875one-time
What it is

The paid website review of your Google and Meta accounts and your tracking. We review search terms, account set-up and audiences, and list the wasted spend. We test your conversion tracking against real orders or leads. You get a rebuilt account plan and a tracking plan. The free website review is the short recorded version; this one ends in a document any team can act on.

Who it fits

People who run their own accounts, in-house teams who will make the changes themselves, and anyone about to change agencies who wants a second opinion. It doesn't fit an account with no spend history yet, because there is nothing to review.

Included
  • Review of search terms, account structure and audiences, with wasted spend listed
  • Conversion tracking tested against your real orders or leads, with every gap listed
  • A rebuilt account structure and a list of searches to block
  • A tracking plan covering cookie consent and server-side tagging
  • One walkthrough call with the specialist who wrote it
Not included, quoted separately
  • Implementing the changes
  • Landing page builds
  • Creative production
Turnaround
1 to 2 weeks
Moves the number
How big your accounts are: one Search account is a much smaller audit than four markets running Shopping, Performance Max and Meta.
Request this option →
Retainer

Monthly management

$450–$3,750per month, fee only
What it is

The monthly service. We check tracking before spend grows. A named specialist runs each platform, with one strategist leading the plan. Every week we clean up search terms and test new ads. The CRO team builds your landing pages. We adjust budgets monthly and report weekly against revenue. Accounts stay in your name, and the platforms bill your ad spend to you.

Who it fits

Businesses already spending on ads, or ready to, with enough margin to compete in the auction. Your product should be something people search for or can be shown. It doesn't fit a budget where our fee would be more than the spend it manages. There, the audit or a creative set does more, and the proposal says so.

Included
  • A named specialist for each platform, led by one strategist
  • Server-side tracking that respects cookie consent, set up and checked before spend grows
  • Weekly clean-up of search terms and weekly tests of new ads
  • Landing pages built and tested with the CRO team for each campaign
  • Budget moved monthly and weekly reports on revenue; accounts stay in your name
Not included, quoted separately
  • Media spend: billed to you by each ad platform, never part of the fee
  • Ad creative beyond the included test variants
  • Building or fixing product feeds and catalogues
Turnaround
Monthly, 3-month minimum
Moves the number
How many platforms you run and the hours a well-run account needs. The fee follows the work, not a share of your budget.
Request this option →
Per unit

Ad creative, per set

$375–$1,125per set

One unit: one creative set for one platform: five ad variants across distinct hooks and formats, copy included, built from your footage and imagery and sized to placement

What it is

One creative set for one platform. It's a run of ad versions, each trying a different angle in a different format, with copy included. We build it from your footage and images, sized for the placements you name.

Who it fits

Teams that run their own accounts and need a steady supply of new ads to test, without a monthly fee. It doesn't fit a business with no footage or images, because a set is made from what you already have. Stock, creators and shoots are quoted separately.

Included
  • Five versions from one brief, each making a different case
  • Sized and formatted for the ad spots you choose
  • Headline, main text and call to action for each version
  • One revision round
Not included, quoted separately
  • Stock footage, music and licensing
  • Creator fees
  • Original photography or a shoot
Turnaround
5 working days per set
Moves the number
Format: five still images with copy sit at the bottom. Five short videos edited from raw footage sit at the top.
Request this option →
Cheaper or dearer

What makes your quote
lower or higher.

The proposal lists platforms, tracking work and creative line by line. Each item below changes a line you can see before you sign.

Brings the quote down
  • One platform, where people already search for what you sell
  • Conversion tracking that already matches real orders
  • A clean account with no campaigns left by a previous agency
  • Your own footage, product images and a product feed in good order
  • One market, in one language
Pushes the quote up
  • Several platforms, each needing its own specialist and weekly attention
  • Tracking broken by consent banners, several domains or a checkout that doesn't record sales
  • An account that has passed through several hands and must be rebuilt first
  • Meta ads to new audiences that need fresh creative every week
  • Several markets, each with its own account, auction and search-term report
What you get

What your fee
pays for.

The fee buys finished work and a weekly report on it. We don't promise a return on ad spend, because auctions, competitors and seasons are outside anyone's control. What we did and what it earned are reported every week.

01

Tracking you can check

Server-side, consent-aware tracking, set up and checked against orders or leads before spend grows. Every gap is written down.

02

A named specialist per platform

Google and Meta each have their own specialist. One strategist leads the plan and takes the monthly call.

03

Wasted spend cut every week

We clean up search terms and blocked-term lists every week, not once a quarter. The report lists the spend saved.

04

New ads tested, with results

New angles are tested every week. Winners get more budget, losers are stopped, and each test is logged so the account keeps learning.

05

Landing pages that match the ad

The same team that improves conversions builds and tests them, so the page says what the ad promised.

06

Accounts and data in your name

Ad accounts, tracking pixels and audiences are set up in your name and stay there. If you leave, you keep your whole history.

AgenciesThe ranges above are direct prices. Agency partners buy from the partner price list, about 20% lower on packages.

See the partner price list →
Questions

Frequently
asked.

Because a percentage pays the agency more for spending more, whether or not the spend earns. Our fee follows the hours a clean account needs: the platforms, the tracking, the weekly clean-up and tests, and the pages built. Cutting a wasteful budget doesn't cut our fee. So we have no reason to push for spend the numbers don't support.

No, and it never will. Google and Meta bill your ad spend to you directly, from accounts in your name. Our fee covers the work of running them. You see both amounts separately, so the management cost and the ad cost are never combined into one figure.

The free campaign review is a short recorded walkthrough of what we can see from outside: the obvious leaks, ranked. The paid audit tests conversion tracking against your real orders and itemises wasted spend by search term and audience. It rebuilds the account structure on paper and writes a measurement plan covering consent and server-side tagging.

Yes, and the proposal will say so rather than take the fee. When our fee would be more than the spend it manages, the audit or a creative set does more. The bottom of the range is the smallest monthly scope where weekly clean-up, tests and reports change the result.

Landing pages are inside the fee. The CRO team builds and tests them for each campaign. Creative is inside the fee up to the weekly test versions; beyond that, it's bought by the set. Stock footage, music licences, creators and shoots are quoted separately, because not every account needs them.

On its own row of the rate card, because it's different work. Campaigns are set up per product listing, and we study the search-term report every week. We also check ad cost against total sales. Amazon bills the ad spend to you, as Google and Meta do.

A new platform adds a specialist's hours: its own set-up, clean-up, tests and report. A new market adds an account, an auction, a search-term report and often a language. Each shows as its own lines in the proposal. You see what it costs beside what you already run, and you can add it later.

Related

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and the service page.

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