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Cost guide

How much does email marketing cost in 2026?

Email marketing starts with automated flows, and building them costs $950–$6,250 as a fixed quote at the direct rate. The price depends on how many flows your list needs and how many paths each one has. The monthly programme that sends campaigns afterwards, and single campaign emails, are priced separately below. Every figure becomes a written proposal.

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The range

What it costs,
at the direct rate.

Automated flows are priced as a one-off build. Campaigns and audience groups can follow as an optional monthly programme. Single emails are priced one at a time. The platform subscription is always billed by the platform.

  • ProjectAutomated email flows build$950–$6,250fixed quote, one-time
  • RetainerMonthly email programme$625–$3,750per month
  • Per unitCampaign email, per send$175–$500per email

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Where the engagement includes it, a Prism workspace holds requests, approvals, tasks and reviews.

What moves the price

Why the price
varies from job to job.

01

How many flows, and how many paths each has

A flow is a set of emails sent automatically when someone does something. They might join your list, leave a checkout, browse and go quiet, buy, or stop buying. Each flow is written, designed, built and tested. A simple welcome series is one build. A win-back flow that changes by what someone bought, and how long they've been away, is several builds in one.

Biggest factor
02

Emails per month, and how many groups each is written for

A segment is a group of subscribers who behave alike: new, repeat, at risk of leaving, or long quiet. One campaign sent to your whole list is one build. The same campaign written for several groups, each with its own offer and subject line, is several. The monthly fee follows the emails and versions in the calendar. A busy launch month costs more than a quiet one.

Monthly work
03

Fixing whether your emails reach the inbox

Deliverability means whether your email reaches the inbox at all. The records that prove a message came from you may be missing. Your sending domain may never have been built up slowly. Dead addresses may be raising your platform bill and hurting your sender reputation. We clean this up before sending more. How much there is to fix sets the first weeks.

Hidden cost
04

Your email platform and how it connects

We know Klaviyo best, and similar platforms are fine if you already use one. What changes the price is how well it's connected. If your store or CRM doesn't send the signals flows start from, we fix that first. Moving from another platform is quoted on top of the build. The platform always bills its own subscription.

Platform
05

How much design each email needs

A mostly-text email is quick to write, build and test. A product grid pulled from your catalogue, with many blocks, a countdown and a mobile layout to check, is a design job as well as writing. The proposal names the design level for each flow and campaign. A brand that sells on words doesn't pay for grids it won't use.

Production
The options

Which option
suits your business.

Each option below is one way to buy Email marketing. Read what it is and who it suits, then ask for the one that fits. Your proposal itemises it.

Project

Automated email flows build

$950–$6,250fixed quote, one-time
What it is

The emails that run on their own, built once. We review your account and list to set a revenue baseline. We plan the flows in order of expected revenue, then write, design, build and switch on the most valuable ones. Subscriber groups are based on behaviour. Before sending more, we check your sender records and build up your domain's reputation.

Who it fits

Any business with a list of people who agreed to hear from you, and an email platform. Online stores most of all, and any account that sends campaigns but has no automation. It doesn't fit a business with almost no list, where growing the list comes first. Nor a bought list, which we won't send to.

Included
  • Account and list audit with a revenue baseline
  • A map of your flows, ordered by the revenue each should bring
  • Welcome, abandoned checkout, browse, after-purchase and win-back flows, as the map shows
  • Audience groups based on behaviour: new, repeat, at risk, long quiet
  • Email sign-in records checked, sending domain warmed up and inactive contacts phased out before you send more
Not included, quoted separately
  • Platform subscription, billed by Klaviyo or your platform
  • Platform migration
  • Store or CRM integration fixes
Turnaround
4 to 8 weeks
Moves the number
Number of flows and paths. Three simple flows is the lowest price. Eight flows with paths for each group and a store connection is the highest.
Request this option →
Retainer

Monthly email programme

$625–$3,750per month
What it is

The monthly service on top of live flows. We plan a campaign calendar for your subscriber groups. We write, design, build and schedule each campaign, and test subject lines and send times with the results. Each month we check that emails reach the inbox, and report revenue per flow and campaign.

Who it fits

Brands with flows running that have launches, offers and news to send every month. It doesn't fit an account with no flows yet, because campaigns alone would be the whole channel. Nor does it fit a brand that sends rarely, where single campaign emails do more.

Included
  • A campaign calendar planned for each audience group, not the whole list
  • Campaigns written, designed, built and scheduled
  • Tests of subject lines and send rules, with honest results
  • Monthly inbox delivery check: sign-in records, list cleaning and phasing out inactive contacts
  • Monthly revenue report per flow and campaign
Not included, quoted separately
  • Platform subscription, billed by your platform
  • New flows beyond looking after your existing ones
  • Platform migration
Turnaround
Monthly, 3-month minimum
Moves the number
Sends per month and how many audience groups each goes to. Four campaigns to one list is a very different month from twelve across six groups.
Request this option →
Per unit

Campaign email, per send

$175–$500per email

One unit: one campaign email: written, designed, built in your platform, test-sent and scheduled to a chosen segment

What it is

One campaign email. We write it with a subject line and preview text, design and build it in your platform, check it on mobile, send a test and schedule it to the group you name.

Who it fits

Teams with flows live and an occasional launch or offer they want done properly, without a monthly fee. It doesn't fit a team that needs a new subscriber group built or test versions on every send. That's what the programme is for.

Included
  • Copy with subject line and preview text
  • Designed and built in your platform, mobile-checked
  • Test send and link check
  • Scheduled to the segment you name
Not included, quoted separately
  • Platform subscription
  • Building audience groups
  • A/B test versions
Turnaround
3 to 5 working days; batches of 4 or more scheduled weekly
Moves the number
How much design. A simple text newsletter is the lowest price. A product grid with six blocks and a countdown timer is the highest.
Request this option →
Cheaper or dearer

What makes your quote
lower or higher.

The proposal lists every flow and campaign. So each item below is a line you can see before anything is built.

Brings the quote down
  • A clean list of people who agreed to hear from you, on a platform we already know
  • Sender records in place and a sending domain with a good reputation
  • A tone-of-voice guide and a written offer, so we edit rather than invent
  • Mostly-text campaigns and simple, single-path flows
  • A store or CRM that already sends the signals flows start from
Pushes the quote up
  • Many flows that change by group, purchase history and time since last order
  • Moving from another platform, keeping your history and sender reputation
  • A list that needs cleaning and a rule for removing inactive people before you send more
  • Catalogue-fed designs with many blocks, checked in every mobile email app
  • Connection fixes before a single flow can run
What you get

What your fee
pays for.

The fee buys flows switched on, campaigns sent and a revenue report you can check in your own platform. We don't promise an open rate or a revenue figure. Open rates stopped being reliable when email apps began loading messages in advance. Revenue depends on your list and your offer as much as on our work.

01

Flows switched on and running

The flows your plan calls for, built in your platform and switched on. Each one earns from the people most likely to buy, without anyone pressing send.

02

Subscriber groups based on behaviour

New, repeat, at-risk and long-quiet subscribers are defined and kept up to date. Nobody gets everything, so fewer people unsubscribe.

03

Inbox delivery checked before you send more

Sender records checked, your domain's reputation built up and dead addresses removed. On the programme, we repeat the check every month.

04

Tests with clear results

Subject lines and send times are tested where your list is big enough to tell. Results are reported as win, lose or unclear, not always a win.

05

Revenue per flow and per campaign

Every email is matched to orders and revenue in your own dashboards. So nothing you see depends on our slides.

06

Your account, your list

The platform account, flows, groups and templates are in your name from the first week. Leaving takes an email.

AgenciesThe ranges above are direct prices. Agency partners buy from the partner price list, about 20% lower on packages.

See the partner price list →
Questions

Frequently
asked.

Because they're different kinds of work. A flow is built once and then runs all day, every day, so it's a fixed build with an end date. Campaigns are a monthly calendar of launches, offers and news for your subscriber groups. They include tests and an inbox check, so they're priced as a monthly fee.

No. Klaviyo, or whichever platform you use, bills its subscription to you directly. Many platforms charge per contact. Cleaning your list during the build and programme helps your emails reach the inbox and stops you paying for dead addresses. The proposal shows the platform's cost beside our fee, so you see both.

A line of its own on top of the flows build, quoted to the job. Moving from Mailchimp, Omnisend, HubSpot or a similar platform means carrying over flows, history, subscriber groups and sender reputation. The effort depends on how much of each you have. The audit tells you whether the platform is really holding you back.

Only if you have campaigns to send. Flows keep earning without a monthly fee, so a brand with nothing to announce can stop after the build. The programme suits brands with a real calendar of launches, offers and news. If you send now and then, single campaign emails fit better. The proposal will say which suits you.

Not our fee. The build is priced by flows and paths, and the programme by emails and groups, so neither rises as your list grows. List size does change your platform's bill when it charges per contact. Keeping dead addresses off the list is the cheapest way to cut it.

We'll help you grow it, priced under conversion optimisation. Sign-up offers, sign-up forms on your site and preference pages are page work, quoted there. We don't sell lists. Bought or rented addresses stop your emails reaching the inbox and break privacy law in most markets we serve, so we won't build flows on them.

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