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Cost guide

How much does SEO cost in 2026?

A monthly SEO programme runs $500–$3K per month at the direct rate, priced against an itemised list of what ships each month. A one-off audit, content by the article and migration SEO are priced on their own below, and every figure becomes a written proposal within 48 hours.

Request this optionSee the full rate card

Direct rate, in ₹ or $ · Itemised proposal in 48 hrs

The range

What it costs,
at the direct rate.

Priced as a monthly programme against an itemised deliverables list, with a one-off audit for buyers who want the diagnosis before the commitment.

  • One-offTechnical and strategy audit$500–$2.5Kone-time
  • RetainerMonthly SEO programme$500–$3Kper month
  • Per unitSEO content, per article$150–$400per article
  • ProjectMigration SEO$750–$5Kfixed quote, one-time

Indicative: every figure is refined into an itemised proposal within 48 hours.INR figures shown excl. GST.

Every option includes a Prism workspace for requests, approvals, tasks and the weekly review.

What moves the price

Why the range
is a range.

01

Site size and template count

The crawl is where every programme starts, and its size sets the base. A brochure site with a handful of templates is one audit; a catalogue with thousands of product and category pages is a different one, because each template can fail in its own way. We count templates, not pages, when we size the technical half.

Biggest lever
02

Who already ranks

The gap between you and the pages you need to displace decides the effort. Outranking a local competitor with a thin site is a short plan. Outranking marketplaces, publishers and brands with years of earned links is a long one. The free website review sizes that gap before the proposal, so the number is priced to your market rather than to an average.

Market lever
03

Content velocity

How many pieces a month the topic map needs is the single biggest swing inside the programme range. A site that mostly needs technical repair sits low. A site that must publish steadily to own a subject sits high, because research, writing and editing are hours. Teams with their own writers can buy briefs or articles by the unit instead.

Programme lever
04

Technical debt

Redirect chains, slow templates, duplicate URLs and broken structured data all have to be fixed before content can rank. A clean build needs a short fix list. A site that has been through several agencies and redesigns needs a long one. Deep debt is quoted as a technical SEO fix programme with an end date, rather than hidden inside the monthly fee.

Hidden lever
05

Markets and languages

Each country is its own keyword map, its own competitors and often its own hreflang layer, the tag that tells Google which language version to show where. Each language multiplies the content. One market in one language is the bottom of the range; several of each is the top, or a scope of its own.

Scope lever
06

What you already have

Analytics that work, Search Console history, an existing content library and links you have earned all shorten discovery and rework. We audit before we quote, so a site with good foundations pays for the work that remains, not for rebuilding what already stands.

Often forgotten
The options

Which option
fits your case.

Each option below is one way to buy SEO. Read what it is and who it fits, then request the one that matches your case; the proposal itemises it.

One-off

Technical and strategy audit

$500–$2.5Kone-time
What it is

The paid diagnosis: a full crawl, speed and index review, a keyword and topic map, a competitor gap analysis and a plan for the next quarter. It is deeper than the free website review, which is a short recorded walkthrough, and it ends in a document any team can run.

Who it fits

Buyers who want to know what the work is before committing to a monthly fee, in-house teams that will do the work themselves, and anyone about to change agencies who wants a second reading of the site.

Included
  • Crawl and index diagnosis with every issue ranked by revenue impact
  • Keyword and topic map built on search demand, not a keyword-tool dump
  • Competitor gap analysis on the terms that pay
  • A 90-day plan with owners and effort estimates
  • One walkthrough call with the strategist who wrote it
Not included, quoted separately
  • Implementation of the fixes
  • Content production
  • Migration planning
Turnaround
2 to 3 weeks
Moves the number
Site size: a 200-page B2B site and a 40,000-SKU catalogue are different audits.
Request this option →
Retainer

Monthly SEO programme

$500–$3Kper month
What it is

The monthly programme: technical fixes, content and authority work on one roadmap, run by a named strategist and reported weekly against sessions and revenue. Fixes are shipped, not recommended.

Who it fits

Businesses that need organic search to become a channel, not a project: companies with a market to win, a site worth fixing and patience for a channel that compounds. It does not fit a site that needs a rebuild first, or a budget below the bottom of the range, where the audit or per-article work does more.

Included
  • Named strategist and a weekly report tied to revenue, not rankings
  • Technical fixes shipped, not just recommended
  • Content briefs and on-page work against the agreed topic map
  • Authority work: digital PR and links earned, never bought
  • Monthly review call with the plan re-cut on what the data says
Not included, quoted separately
  • Long-form content production beyond the included briefs
  • Paid media
  • Development work outside SEO fixes
Turnaround
Monthly, 3-month minimum; first deliverable within 14 days of NDA
Moves the number
How much of the work is content and links versus technical fixes; content-heavy programmes sit at the top of the range.
Request this option →
Per unit

SEO content, per article

$150–$400per article

One unit: one 1,500-word article: researched, written, edited and published with schema

What it is

Publishing capacity by the piece: a researched, written, edited and published article against your own keyword map, with on-page work and schema done.

Who it fits

Teams that already run SEO and have a plan, but not the writers. It does not fit a site with no topic map, because a good article aimed at the wrong subject is still the wrong article.

Included
  • Brief against your keyword map
  • Expert-reviewed draft
  • On-page optimisation and schema
  • Two revision rounds
Not included, quoted separately
  • Original photography or illustration
  • Translation
  • Subject-matter interviews
Turnaround
5 working days per article; batches of 8 or more scheduled weekly
Moves the number
Depth: a 3,000-word pillar with original research is two units, not one.
Request this option →
Project

Migration SEO

$750–$5Kfixed quote, one-time
What it is

The SEO layer of a replatform or redesign: every URL inventoried, a redirect map built and tested before cutover, staging signed off and the first month after launch monitored.

Who it fits

Anyone moving platforms, changing domains or rebuilding the site structure. It runs alongside the build, whoever builds it, and it does not fit a cosmetic redesign that keeps every URL.

Included
  • Full URL and ranking inventory
  • Redirect map built and tested before cutover
  • Staging crawl sign-off
  • 30-day post-launch monitoring
Not included, quoted separately
  • The replatform itself (see Migrations or Shopify Migration)
  • Content rewrites
Turnaround
Runs alongside the build; 2 to 6 weeks of SEO effort
Moves the number
URL count and how much of the information architecture changes.
Request this option →
Cheaper or dearer

What moves a quote
down, or up.

The proposal is itemised, so every line below shows up as a line you can see move. Here is what pushes a quote toward each end of the range.

Brings the quote down
  • One market, one language, and a clear commercial subject to own
  • A site with working analytics and a Search Console history we can read
  • Technical foundations that pass: fast templates, clean URLs, valid structured data
  • Your own writers or subject experts, so we brief and edit rather than produce
  • A relaxed deadline: fewer people in parallel means less coordination on the invoice
Pushes the quote up
  • Marketplaces, publishers or national brands holding the positions you need
  • A topic map that needs steady publishing to own, with research in every piece
  • Debt that must be cleared first: redirect chains, duplicate URLs, slow templates
  • Several markets or languages, each with its own map and hreflang layer
  • A launch date that compresses the plan, so more people work in parallel
What you get

What the fee
actually buys.

The fee buys shipped work and a weekly account of it. Nothing here is a promise about positions, because nobody controls Google; everything here is a promise about what you will receive.

01

A weekly report tied to revenue

Organic sessions, leads or orders, and the work that shipped that week, in one page you can forward. Rankings are in the appendix, not the headline.

02

A named strategist

One person owns the plan, writes the report and takes the monthly review call. You meet them before anything is signed.

03

Fixes in the codebase, not in a deck

Technical findings are shipped by engineers and verified in Search Console. Where a fix needs your developers, it arrives as a ticket they can pick up.

04

Content against the map

Briefs, on-page work and, where the programme includes it, the articles themselves, each aimed at a subject the map says you should own.

05

Links earned, never bought

Authority work is digital PR: assets worth citing and pitches to people who cover your subject. Each placement is reported with the story that earned it.

06

Everything you paid for stays yours

The plan, the content, the reports and the accounts sit in your name from the first week. Leaving takes an email, not a handover project.

AgenciesAgency partners buy at the partner rates on agencies.pixelcrayons.com; volume terms are agreed under NDA.

Request the partner card →
Questions

Frequently
asked.

Because the work is monthly and the outcome is not ours to sell. A per-keyword price rewards picking easy terms and a per-ranking price is a promise nobody can keep. The monthly fee buys an itemised list of fixes, content and outreach that ships whether or not Google moves that week, and the weekly report shows both the work and the result.

The website review is a short recorded walkthrough of what we can see from outside. The audit is the full crawl, the log and index review, the topic map and a plan for the quarter, written so your team can run it without us. Buy the audit when you want the diagnosis in your own hands; take the website review when you want to know whether a conversation is worth having.

The bottom of the programme range is the smallest monthly scope that can move a number in a real market. Below that, the fee pays for reporting on work that is not happening. If your budget sits under it, the audit or a batch of articles against your own plan does more good than a thin retainer, and we will say so in the proposal.

The monthly programme includes content briefs, on-page work and authority outreach, with a set amount of long-form production written into the itemised list. Beyond that, articles are added by the unit at the per-article rate. Links are never a line item of their own: they are earned by the digital PR work inside the programme, and reported placement by placement.

Yes, and many buyers do. The audit ends in a plan, and the programme is the plan run by us. When you move across, the audit is not repeated: its findings become the first quarter's roadmap, so nothing you paid for is paid for twice.

Each market brings its own keyword map, its own competitors and often a hreflang layer, and each language multiplies the content. The proposal shows the addition as its own lines, so you can see the cost of the second market separately from the first and decide whether to sequence it a quarter later.

Two quotes rarely price the same work. One may bundle bought links, another may leave content out, a third may be a junior team at a senior rate. Our range is the direct rate for a senior-led programme with fixes shipped and links earned, and the proposal itemises it, so you can lay it beside any other quote line by line.

Related

Other cost guides
and the service itself.

How much does local SEO cost in 2026?Cost guide: the options, what moves the price and what the fee buys.How much does link building cost in 2026?Cost guide: the options, what moves the price and what the fee buys.How much does technical SEO cost in 2026?Cost guide: the options, what moves the price and what the fee buys.About SEOThe service page: what the work is, how it runs and the proof behind it.SEO on the rate cardThe same ranges beside every other service, in one card.

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