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Cost guide

How much does a website cost in 2026?

A custom website or web application runs $3K–$30K at the direct rate, as a fixed quote against an itemised scope. A discovery sprint (a fixed scope at a fixed price, with an end date) before the build and an engineering retainer after it are priced on their own below, and every figure becomes a written proposal within 48 hours.

Direct rate, in ₹ or $ · Itemised proposal in 48 hrs

The range

What it costs,
at the direct rate.

Priced per build against an itemised scope: a discovery sprint for buyers who want the architecture decided before the budget is, a fixed-quote build, and a retainer for the years after launch. Where both the front end and the back end are custom, the quote is the sum of those two rows.

  • One-offDiscovery and architecture sprint$750–$3Kone-time
  • ProjectCustom website or web application$3K–$30Kfixed quote, one-time
  • RetainerEngineering retainer$1K–$6Kper month

Indicative: every figure is refined into an itemised proposal within 48 hours.INR figures shown excl. GST.

Every option includes a Prism workspace for requests, approvals, tasks and the weekly review.

What moves the price

Why the range
is a range.

01

Pages or rules

A marketing site is templates: a homepage, a service page, an article, a contact form. A web application is rules: accounts, permissions, workflows, payments, the things that must be right every time. Templates are priced by the template. Rules are priced by the rule, and by the edge cases each rule hides. The proposal names which you are buying: the bottom of the range is pages, the top is rules.

Biggest lever
02

Integrations

Every system the site must talk to is a boundary: a payment provider, a CRM, a booking engine, an inventory feed. Each boundary needs an API read, a failure case handled and a test written. A documented API with a sandbox is a short job. An undocumented one is a long one. So is a two-way sync where both systems think they own the record. We count the boundaries before we quote.

Scope lever
03

Whether the design is signed off

Design is priced under web design, not here. A build from signed-off files is priced as a build. A build that discovers its design as it goes pays for engineers waiting, guessing and redoing. If the files are not ready, the proposal sequences the design first rather than hiding the cost inside the build.

Often forgotten
04

The budgets you set

Performance and accessibility budgets are agreed in writing before the build starts. They say how fast each page must load on a mid-range phone and what a screen reader must be able to do. A strict budget costs engineering hours, because heavy media and third-party scripts have to be argued with. It saves the rescue later. The budget is your decision, and the proposal prices the one you choose.

Hidden lever
05

What already exists

A rebuild of a documented site, with working analytics, a content export and hosting in your name, starts from what stands. A rebuild of a site nobody documented starts with reading it, at the speed of one careful engineer. We audit before we quote, so good foundations pay only for the work that remains.

Debt lever
06

How fixed the launch date is

A relaxed date lets a small team work in sequence. A fixed date with a full scope puts more people in parallel, and parallel work carries coordination that shows up on the invoice. Where a date is tied to a campaign or a contract, the proposal shows the cost of holding it and what could ship after launch instead.

Schedule lever
The options

Which option
fits your case.

Each option below is one way to buy Web Development. Read what it is and who it fits, then request the one that matches your case; the proposal itemises it.

One-off

Discovery and architecture sprint

$750–$3Kone-time
What it is

Discovery as a product of its own: the decisions that are expensive to reverse, settled in writing by the lead engineer who would build it. It ends in a document you can act on, not a dependency on us.

Who it fits

Buyers who want the architecture decided before the budget, teams comparing suppliers on the same scope, and in-house teams who will build it themselves. A brochure site does not need it: the proposal already reasons the stack for a build that size.

Included
  • Plain-English architecture note: data model, rendering, hosting, integrations, trade-offs
  • Performance and accessibility budgets drafted for sign-off
  • Itemised build estimate you can take to us or to anyone else
  • One walkthrough call with the lead engineer who wrote it
Not included, quoted separately
  • The build itself
  • Design (see Web design or UI/UX design)
Turnaround
1 to 2 weeks
Moves the number
Integration count: every third-party system in the brief is another boundary to draw, and boundaries are where the thinking is.
Project

Custom website or web application

$3K–$30Kfixed quote, one-time
What it is

The site or application itself, quoted as a fixed price against an itemised scope: front end, back end and the APIs between them, built to the budgets agreed in discovery and demoed as working software.

Who it fits

Businesses whose site must do something a template cannot: accounts, workflows, calculations, integrations. It does not fit a content-led site an editorial team will run, where WordPress or Webflow does the job for less, or a store, which is priced under eCommerce.

Included
  • Architecture agreed and repository live in your accounts in week one
  • Front and back end built to agreed budgets, measured on every release
  • Senior review on every merge and QA before every demo
  • Architecture notes, environment runbooks and deployment docs maintained as we build
  • IP assigned in the contract
Not included, quoted separately
  • Hosting and third-party service fees
  • Content entry and copywriting
  • Design where it is not already signed off (see Web design or UI/UX design)
  • Post-launch maintenance (retainer below)
Turnaround
Content sites in weeks, web applications in months; first feature on staging within 14 days of NDA
Moves the number
Custom application logic: a marketing site is templates, a web application is rules, and rules take longer to get right than pages.
Retainer

Engineering retainer

$1K–$6Kper month
What it is

The years after launch, as a monthly relationship with a named engineer: dependencies and security kept current, the site watched, small features shipped from a shared backlog, performance held to the budgets from the build.

Who it fits

Any site with users, dependencies and someone who will notice when it breaks. It does not fit a site that never changes, or a team with its own engineers who need us only for an occasional larger feature, which is priced as its own project.

Included
  • Dependency and security updates applied on staging first
  • Monitoring with a named engineer on the response
  • Small features and fixes from a shared backlog, reviewed on every merge
  • Performance measured against the budgets agreed at build
Not included, quoted separately
  • Larger features, scoped as their own project
  • Hosting and licence fees
Turnaround
Monthly, 3-month minimum
Moves the number
Engineering hours per month: a retainer that mostly watches costs less than one that mostly ships.
Cheaper or dearer

What moves a quote
down, or up.

The proposal is itemised by feature, integration and template, so each item below is a line you can see and trade.

Brings the quote down
  • Signed-off design files, so engineers build rather than wait
  • Pages, not rules: content templates with standard forms and no custom workflow
  • Integrations with documented APIs and a sandbox to test against
  • Content ready to enter, in a structured export rather than a folder of documents
  • A launch date with room in it, so a small team works in sequence
Pushes the quote up
  • Custom business rules: pricing engines, approval chains, permissions per role
  • Two-way sync with a system that also thinks it owns the record
  • Several languages or markets, each with its own content and routing
  • Payment, health or personal data that brings a compliance review with it
  • A fixed date that puts more people in parallel
What you get

What the fee
actually buys.

The fee buys working software, the documents to run it and the accounts to own it. Traffic, rankings and conversions are not promised, because a build cannot promise what people do with it; what ships is.

01

An architecture you were part of

A plain-English note on the data model, rendering, hosting and integrations, with the trade-offs, agreed before code. The stack is a decision you made, not one you inherit.

02

The repository in your accounts

Code, pipelines and hosting live in your name from week one, with IP assigned in the contract. Leaving takes a handover call, not a negotiation.

03

Budgets measured, not promised

Load time and accessibility are checked on every release, on slow connections and mid-range phones. A feature that would break a budget comes to you as a decision first.

04

Senior review and QA inside the build

Nothing merges without a second senior engineer signing off. Defects are fixed as they are found, not queued, so the bug list never becomes a second backlog.

05

Documentation as we build

Architecture notes, environment runbooks and deployment docs are maintained alongside the code, so any team can take the build over without archaeology.

06

What the platforms bill you directly

Hosting, domains, third-party services and licences are billed by their providers to your accounts, never inside the fee. We recommend, set up and hand over.

AgenciesAgency partners buy at the partner rates on agencies.pixelcrayons.com; volume terms are agreed under NDA.

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Questions

Frequently
asked.

Because an hourly rate prices our time and a fixed quote prices your outcome. The proposal itemises what ships: templates, features, integrations, budgets. You know the number before the build starts, and a scope change is a visible line rather than a surprise at month end. The retainer is the exception: maintenance is a standing amount of engineering each month, not a finished thing.

No. The sprint's architecture note, budgets and estimate become week one of the build, so the settling work is already done. The build proposal shows it: the architecture line is short, because the thinking has been paid for once. If you take the estimate elsewhere, the document is yours to hand over.

No, and it should not be. Hosting, domains, email delivery and every third-party service are billed by their providers to accounts in your name. The build includes choosing the host, setting it up as code where the platform allows, and documenting it. Bundling hosting into a build fee would hide a recurring cost inside a one-off one. It would also tie you to us for something you can run yourself.

No. Design is priced under web design and copywriting under content, so each is a line you can see or bring from elsewhere. Content entry is quoted separately too, because loading content is a different job from building the templates that hold it. The proposal lists all three, so the total is in front of you rather than discovered later.

The proposal is itemised, so a change is a line added, swapped or removed, priced before the work that would build it. You can trade a feature out to bring one in at the same number. What we do not do is absorb changes silently and recover them on the next invoice. An itemised proposal is worth nothing if the items move without you.

Often, yes, and the proposal says so when it is true. A content-led site an editorial team will run belongs on WordPress or Webflow, for less than the custom range. A custom build earns its price when the site must run rules, hold data or integrate deeply. The WordPress cost guide below prices the other route, so you can compare before you choose.

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