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Cost guide

How much does a WordPress site cost in 2026?

A WordPress site with a custom theme costs $1,250–$10K at the direct rate, as a fixed quote against an itemised list of templates and blocks. The monthly care plan and single new pages are priced on their own below. Every figure becomes a written proposal.

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The range

What it costs,
at the direct rate.

A fixed quote for the theme, a monthly care plan to keep it updated, and a per-page rate for new templates later.

  • ProjectCustom theme build$1,250–$10Kfixed quote, one-time
  • RetainerCare plan$75–$625per month
  • Per unitPage or template build$200–$750per page

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Where the engagement includes it, a Prism workspace holds requests, approvals, tasks and reviews.

What moves the price

Why the price
varies from job to job.

01

How many page templates you need

A template is one kind of page: the article, the service page, the team page, the landing page. Each is designed and built once, and the pages made from it cost nothing extra. The number of kinds of page is the estimate.

Biggest factor
02

The blocks your editors need

WordPress pages are built from blocks in the block editor, the writing screen your team uses. The standard blocks cover text, images and lists. Anything specific to you, such as a pricing table, a row of reviews or a comparison, is a custom block. Each one is a small plugin: built, tested and made safe to update. The number of custom blocks is the second line on the estimate.

Editor
03

Plugins: what stays, what code replaces

Every plugin brings monthly updates that can clash with the others, and often extra code on every page. Our review sorts the list: what stays, what a few lines of theme code can replace, and what needs a proper custom plugin. Replacing one costs build hours once and removes an update risk for good. A long plugin list is the first place a repair quote can come down.

Hidden cost
04

Getting the content across

Moving and entering content are priced separately, because that is a different job from building the templates. Content in a clean export moves by script. Content inside a page builder, the drag-and-drop tool some themes add to WordPress, must be pulled out of it first. That takes hours.

Often forgotten
05

Whether the site needs repair work first

A site someone else built often comes with a plugin list nobody dares touch, and no record of why. We scope repair work after reviewing what is really running. The sums decide between targeted fixes and a rebuild, not anyone's preference. Most sites need targeted fixes. The proposal shows why yours does or doesn't.

Existing site
06

How much changes each month

The care plan is priced by the work each month brings. That means how many plugins we test together on a test copy of the site, and how many small fixes the plan covers. A short plugin list on a site that rarely changes sits at the bottom. A long list on a busy site sits at the top. Past a point, the per-page rate is the better buy.

Ongoing cost
The options

Which option
suits your business.

Each option below is one way to buy WordPress. Read what it is and who it suits, then ask for the one that fits. Your proposal itemises it.

Project

Custom theme build

$1,250–$10Kfixed quote, one-time
What it is

A theme built around your kinds of content, with custom blocks your editors understand and no page builder. It is a fixed price against the list of templates and blocks. Any WordPress developer could take over the code.

Who it fits

Content and marketing sites whose editors want to publish without a developer. Also any brand that wants to own its code outright. It does not fit a complex web app, priced under web development, or a store, priced on the WooCommerce row.

Included
  • Custom theme, with its code history kept in your accounts
  • Custom blocks and templates built for your content
  • Plugin review: what stays, and what a few lines of code can replace
  • Secure logins, each user given only the access they need, updates tested first, and backups with a tested restore
  • Core Web Vitals measured on every release
Not included, quoted separately
  • Hosting and premium plugin licences
  • Content migration and entry
  • Design (see Web design)
  • WooCommerce, priced on its own row
Turnaround
Focused themes in weeks
Moves the number
Number of templates. A theme with six templates and one with thirty are built the same way, but the work is very different.
Request this option →
Retainer

Care plan

$75–$625per month
What it is

A monthly plan for the routine upkeep that keeps a WordPress site safe and up to date. A named engineer is responsible when an urgent fix matters, and the plan covers the small fixes every site needs.

Who it fits

Any live WordPress site whose plugin list we have reviewed, whether we built it or not. A site with old problems gets the repair work scoped first, then the plan. It does not fit a site we can't update on a schedule, because late updates are how WordPress sites get hacked.

Included
  • WordPress, theme and plugin updates, tested on a test copy before going live
  • Automatic off-site backups, with a restore we have practised
  • A named engineer responsible for the update that cannot wait
  • A monthly allowance of small content and template fixes
Not included, quoted separately
  • Hosting
  • New templates, priced per page below
  • Fixing a site we did not build, quoted separately
Turnaround
Monthly, 3-month minimum
Moves the number
Number of plugins. Each plugin is one more update that can clash with the others, and testing for clashes is the job.
Request this option →
Per unit

Page or template build

$200–$750per page

One unit: one custom template or landing page, built in the existing theme, tested and published

What it is

One new template or landing page, built from the theme's existing blocks. It is tested across browsers and devices, then published or handed to your editors to fill. It is a set price per page for pages you add after launch.

Who it fits

Sites we built or reviewed, whose blocks we know. It does not fit a page that needs blocks the theme lacks; those are quoted as new blocks first. Nor does it fit a theme we have never seen, where our review comes before the page.

Included
  • Template built from the theme's existing blocks
  • Tested across browsers and devices
  • Clean markup for search engines and screen readers
  • Published, or handed to your editors to fill
Not included, quoted separately
  • Copy and imagery
  • New custom blocks the theme does not yet have
Turnaround
3 to 5 working days per page
Moves the number
Whether the page reuses existing blocks or needs new ones. A new block is really a small plugin of its own.
Request this option →
Cheaper or dearer

What makes your quote
lower or higher.

The proposal lists templates, blocks and plugins. So you can see each item below change a line before you sign.

Brings the quote down
  • Signed-off designs and a content export in a structured format
  • Kinds of page that share a layout, so templates are small changes, not new designs
  • Custom blocks only where the standard blocks can't do the job
  • A plugin list our review can cut down to the ones worth keeping
  • Hosting already chosen and in your name, with staging available
Pushes the quote up
  • Every kind of page with its own design, and many kinds of page
  • Custom blocks with logic in them: calculators, filters, comparisons
  • Content stuck in a page builder that must be pulled out before it moves
  • Several languages, each a copy of every template's content
  • Commerce, which is priced on the WooCommerce row rather than here
What you get

What your fee
pays for.

The fee buys a theme your team can run, the code to own it and a monthly record of its upkeep. We don't promise rankings or traffic, because a theme can't control what people search for. We do promise the site's speed, its safety and clean code.

01

A theme with full change history, in your accounts

The theme and every custom block live in a code store in your name, with IP and ownership terms agreed in writing. Nothing depends on a page builder's licence or on us.

02

Blocks built for your content

Each custom block is designed for what your editors really publish. It has the settings they need, and limits that stop a layout breaking.

03

A plugin review with advice on each plugin

Every plugin is listed with what it does, whether it is still updated, how much it slows the site and what could replace it. You make the decisions, with the sums written down.

04

Security and backups you can test

A locked-down login, user roles with only the access they need, and off-site backups with a tested restore. So a bad update or a break-in costs an afternoon, not a rebuild.

05

Speed measured on every release

Core Web Vitals, Google's measures of how fast a page loads and responds, are checked on every release, because WordPress gets slow one plugin at a time.

06

What the providers bill you directly

Hosting, domains and paid plugin licences are billed by their providers to your accounts, never in our fee. We recommend them, set them up and document them.

AgenciesThe ranges above are direct prices. Agency partners buy from the partner price list, about 20% lower on packages.

See the partner price list →
Questions

Frequently
asked.

Because a marketplace theme is only a starting point that has to be forced into shape, and you pay for that later. It comes with settings for every buyer and a page builder that slows every page. A custom theme is built around your content. It costs more on the invoice and less over the years.

No. Hosting is billed by the host to an account in your name, and so are paid plugin licences and the domain. The care plan pays for the engineering around them. That means updates tested on a test copy, backups with a tested restore, and someone responsible when an urgent fix matters. With hosting outside the fee, you can change host without changing us.

The updates are free, but applying them safely isn't. Each update can clash with other plugins. So the plan tests every update on a test copy first and keeps off-site backups with a tested restore. A named engineer handles the fix that can't wait. The fee buys the testing and someone responsible, not the software.

By the page, when it reuses blocks the theme already has. The per-page rate covers building the template, testing it, and publishing it or handing it to your editors. A page that needs a block the theme lacks is quoted as a new block first, because a new block is really a small plugin.

No. Moving and entering content are priced as their own lines, because that is a different job from building templates. A clean export moves by script and costs little. Content buried in a page builder has to be pulled out block by block. The proposal prices the move once we've seen where your content sits.

We price it after a review, not from a menu, because no two inherited sites have the same problems. The review lists what's running, slow or unsafe, and what could replace it. The proposal then prices targeted fixes or, where the sums say so, a rebuild. Once fixed, the site moves onto the care plan.

Related

Other cost guides
and the service page.

How much does a website cost in 2026?Cost guide: the options, what changes the price and what the fee buys.How much does a Shopify store cost in 2026?Cost guide: the options, what changes the price and what the fee buys.How much does web design cost in 2026?Cost guide: the options, what changes the price and what the fee buys.About WordPressThe service page: what the work is, how it runs and the proof behind it.WordPress on the rate cardThe same ranges beside every other service, in one card.

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