Skip to content
For Agencies Talk to Us
Cost guide

How much does web design cost in 2026?

The web design cost of a marketing site is $1,250–$7,500 at the direct rate, as a fixed quote. We price it by the page layouts (templates) the site needs, not by its number of pages. A single landing page and a design system are priced on their own below. Every figure becomes an itemised proposal.

Request this optionSee the full rate card

Direct rate, in ₹ or $ · Reply within four business hours (typical)

The range

What it costs,
at the direct rate.

Priced by the number of page templates, not pages. Choose a full site design, one landing page if you already have a design system, or a design system if you don't.

  • ProjectMarketing site design$1,250–$7,500fixed quote, one-time
  • Per unitLanding page design$625–$1,875per page
  • ProjectDesign system$3,750–$15Kfixed quote, one-time

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Where the engagement includes it, a Prism workspace holds requests, approvals, tasks and reviews.

What moves the price

Why the price
varies from job to job.

01

How many page layouts the site needs

Nobody designs every page one by one. A site is a small set of layouts, called templates, that many pages share. The quote counts those templates. A service page, an article and a case study are each a template. Every page built from one costs nothing extra to design. So compare quotes by the number of templates, not the number of pages.

Biggest factor
02

The versions each template has to handle

Most of a template's cost is not the first drawing. It is the versions: empty, one item, hundreds of items, no image, a very long heading. A template that only works with perfect content is not finished. The proposal lists the versions, so the quote covers the site you will really publish.

Hidden cost
03

What already exists

A settled brand, a library of design parts in Figma and working analytics each take work off the quote. A site with none of them needs research and a visual direction first. We review what you have before we quote. You pay for the design still to do, not for rebuilding what you already have.

Often forgotten
04

How much research the site needs

Every project starts with analytics, heatmaps (where visitors click and how far they scroll) and what people search for. That gives each page a written job. If your buyers and search terms are already mapped, a short review is enough. A site for a new market, or one nobody has measured, needs interviews and search research before any page plan (wireframe) is drawn.

Research
05

Pages that need their own design

Some pages need a design of their own. The home page sends visitors to the right place. The contact page is where people are most ready to act. Each is priced on its own, because it cannot be built from a template. A quote that designs every page from scratch is expensive. One that uses a template for the home page is cheap, and wrong.

Scope
06

Whether your words and images are ready

Copy, photos and illustration are quoted separately, but whether they are ready changes the design fee. Templates drawn with real content need fewer rounds of changes than ones drawn with dummy text. Content that is not ready is the most common delay on a web project. So we flag the content we need when we plan the work, not at the end.

Content
The options

Which option
suits your business.

Each option below is one way to buy Web design. Read what it is and who it suits, then ask for the one that fits. Your proposal itemises it.

Project

Marketing site design

$1,250–$7,500fixed quote, one-time
What it is

The full project for a marketing site. We research your buyers and what they search for. You get a sitemap with a written job for every page, and page plans (wireframes) for the main pages. Then we agree a visual direction with you. Templates are designed from shared parts that every page is built from, and documented for your developers.

Who it fits

Businesses whose site has to win buyers and rank in search, and whose current site does neither. Think of a launch, a change of direction, or a site that has outgrown its last redesign. It does not fit a team that needs one campaign page; the landing page option covers that. Nor does it fit a product interface, which is UI/UX design.

Included
  • A review of your analytics, heatmaps and what people search for, with a written purpose for every page
  • Sitemap, the purpose of each page and wireframes for the key pages
  • A visual direction, explained and then decided together
  • Templates built from shared design parts, with WCAG 2.1 AA accessibility as standard
  • Files ready for developers, with a designer on call during the build
Not included, quoted separately
  • Copywriting
  • Photography and illustration
  • The build itself (see Design to code)
  • An ongoing programme to raise your conversion rate (CRO)
Turnaround
3 to 6 weeks
Moves the number
Number of templates, not pages: a 42-page site usually has seven templates.
Request this option →
Per unit

Landing page design

$625–$1,875per page

One unit: one landing page designed for desktop and mobile, with message hierarchy, proof placement and calls to action built from how your buyers decide

What it is

One page with one job, designed for desktop and mobile. First we write down who it is for, the question it answers and what you want the visitor to do. The order of its points and where the proof sits come from how your buyers decide.

Who it fits

Teams with a live site or a set of design parts who need a campaign, product or offer page quickly. It does not fit a site with nothing to build from, where the page becomes a small project of its own. Nor does it fit a buyer whose whole site needs the same work.

Included
  • A written purpose for the page: who visits, what it answers and what they should do next
  • Desktop and mobile layouts, with headings planned around what people search for
  • Two revision rounds
  • A file ready for developers, with styles and measurements
Not included, quoted separately
  • Copywriting
  • Imagery
  • The build
  • A/B test variants
Turnaround
5 to 7 working days
Moves the number
Whether you already have a design system. A page built from your library sits at the bottom of the range; one drawn from scratch sits at the top.
Request this option →
Project

Design system

$3,750–$15Kfixed quote, one-time
What it is

The library of reusable parts behind a site. It holds design tokens (the named colours, sizes and spacing every part shares) and parts with every version set out. It also holds page templates that work with real content. It is all documented in your own Figma workspace.

Who it fits

Marketing teams that publish pages all the time, where every campaign page would otherwise be a new project. Also companies with several sites or brands that should look like one company. It does not fit a single small site, where the site design already includes the parts it needs.

Included
  • Design tokens (shared style settings): colours with WCAG 2.1 AA accessible pairs, type sizes, spacing and motion
  • Design parts with every state set out: empty, loading, error, too much content and missing image
  • Page templates that work with real content, not just perfect content
  • Documentation added to your Figma workspace, yours to keep
  • A walkthrough for the team that will build from it
Not included, quoted separately
  • The coded library of parts (see Design to code)
  • A brand identity where none exists
  • Custom icon and illustration sets
Turnaround
6 to 10 weeks, phased so development can start before every component is finished
Moves the number
How many design parts there are and how many states each needs. A template that only works with perfect content isn't finished.
Request this option →
Cheaper or dearer

What makes your quote
lower or higher.

Templates and one-off pages are separate lines in the proposal. So you can see each item below change a line.

Brings the quote down
  • A settled brand identity: colour, type and voice already decided
  • An existing library of design parts we can add to instead of building
  • Analytics and search data we can read, so research is a quick review
  • Few distinct layouts, with most pages sharing a small set of templates
  • Copy and images ready before design starts, so templates use real content
Pushes the quote up
  • No brand to build on, so the visual direction comes first
  • Many different layouts, each with its own versions to set out
  • Pages with their own design beyond the home and contact pages
  • Several languages or markets, each with its own text lengths and reading direction
  • A tight launch date, so more designers work at the same time
What you get

What your fee
pays for.

The fee buys files any developer could build from, and the reasons behind them. We don't promise a conversion rate, because your offer and your traffic matter as much as the page. We do promise the deliverables, and that you own them.

01

A written job for every page

Who it is for, the question it answers and what the visitor should do, agreed before page plans. So reviews discuss evidence, not taste.

02

Templates built from shared parts

Every template is built from shared tokens and parts, with its versions set out. So one change updates the whole site instead of being fixed page by page.

03

A visual direction with its reasons

Each direction comes with reasons tied to your buyers and what they search for. We decide it with you and write the decision down.

04

Files your developers can build from

Named layers, documented tokens, redlines (the exact measurements to build from) and every version of each part, in your workspace. The designer answers your developers' questions during the build.

05

Accessibility in the base spec

WCAG AA contrast (the accessibility standard we design every project to), clear focus outlines, readable text sizes and options for less motion. It is always included, never an extra you can drop.

06

Everything stays yours

Files, tokens, templates and documents sit in your own workspace from the first delivery. If you leave, you just export them.

AgenciesThe ranges above are direct prices. Agency partners buy from the partner price list, about 20% lower on packages.

See the partner price list →
Questions

Frequently
asked.

Because the templates are the work, not the pages. A site with many pages uses a small set of shared layouts. Each is designed once, with every version it must handle. A per-page price would overcharge large sites and undercharge small sites with many layouts. The proposal lists the templates and one-off pages, so you see what's being drawn.

No, and the proposal shows each on its own line. Copywriting, photos and illustration are quoted separately, because not every site needs them from us. The build is its own project. We can build the design into a working site, or your developers build from the files with the designer on call.

Usually nothing, if the new pages fit an existing template. A page built from an existing layout takes no design time. The price changes when a page needs a new layout, or a version the template wasn't designed for. Either one is quoted as a clear extra.

When your site works and one page has a job it can't do, like a campaign or a product launch. Built from your existing design parts, it sits at the bottom of its range. Drawn from scratch, it sits at the top. If several pages like this are waiting, the site design or the design system gives you more for the money.

Only if you'll keep adding pages. A site design already includes the tokens, parts and templates that site needs. The design system is for teams whose work goes on after launch. That means regular campaign pages, several sites or brands, or an in-house team building without us. Each new page is then put together from parts, not designed from scratch.

It includes designing for search: headings, content structure and templates planned around what people really search for. It doesn't include the SEO programme, the content or the earned links, and we promise no ranking. Where the site needs both, the proposal shows design and search as separate lines.

Related

Other cost guides
and the service page.

How much does brand identity design cost in 2026?Cost guide: the options, what changes the price and what the fee buys.How much does a website cost in 2026?Cost guide: the options, what changes the price and what the fee buys.How much does a WordPress site cost in 2026?Cost guide: the options, what changes the price and what the fee buys.How much does a Shopify store cost in 2026?Cost guide: the options, what changes the price and what the fee buys.About Web designThe service page: what the work is, how it runs and the proof behind it.Web design on the rate cardThe same ranges beside every other service, in one card.

Last updated