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Cost guide

How much does web design cost in 2026?

A marketing site design runs $1K–$6K at the direct rate, as a fixed quote priced by the templates the site needs rather than by its page count. A single landing page and a design system are priced on their own below, and every figure becomes an itemised proposal within 48 hours.

Request this optionSee the full rate card

Direct rate, in ₹ or $ · Itemised proposal in 48 hrs

The range

What it costs,
at the direct rate.

Priced by template count rather than page count: a site design project, a single landing page for teams that already have a system, and a design system for those that do not.

  • ProjectMarketing site design$1K–$6Kfixed quote, one-time
  • Per unitLanding page design$500–$1.5Kper page
  • ProjectDesign system$3K–$12Kfixed quote, one-time

Indicative: every figure is refined into an itemised proposal within 48 hours.INR figures shown excl. GST.

Every option includes a Prism workspace for requests, approvals, tasks and the weekly review.

What moves the price

Why the range
is a range.

01

Templates, not pages

Nobody designs every URL. A site is a small set of layouts that many pages share, and the quote counts those layouts. A service page, an article and a case study are each a template, and every page built from one costs nothing extra to design. Compare quotes by template count and what each template must survive, never by URL count.

Biggest lever
02

The states each template must survive

The cost of a template is not the drawing. It is the versions: empty, one item, hundreds of items, no image, the longest plausible heading. A template that only works with ideal content has been demonstrated, not finished. The proposal specifies the states, so the quote covers the site you will actually publish.

Hidden lever
03

What already exists

A brand identity with colour, type and voice settled, a component library in Figma, working analytics: each one removes work from the quote. A site with none of them buys discovery and a visual direction first. We audit what you have before we quote, so you pay for the design that remains, not for rebuilding what already stands.

Often forgotten
04

How much research the site needs

Every project starts with analytics, heatmaps (where visitors click and how far they scroll) and search demand, so each page gets a written job. Buyers and search terms already mapped need a short review. A site entering a new market, or one nobody has measured, needs stakeholder interviews and demand mapping before a wireframe is drawn.

Research lever
05

Bespoke pages

Some pages earn their own design: the home page, which routes rather than converts, and the contact page, where intent is highest. Each is priced on its own, because it cannot be assembled from a template. A quote that treats every page as bespoke is expensive. One that templates the home page is cheap, and wrong.

Scope lever
06

Content and imagery readiness

Copy, photography and illustration are quoted separately, but their readiness moves the design fee. Templates drawn against real content need fewer revision rounds than templates drawn against placeholder text. The most common delay on a web project is content that is not ready, so content dependencies are flagged at scoping, not at handoff.

Dependency lever
The options

Which option
fits your case.

Each option below is one way to buy Web design. Read what it is and who it fits, then request the one that matches your case; the proposal itemises it.

Project

Marketing site design

$1K–$6Kfixed quote, one-time
What it is

The full engagement for a marketing site. Research into your buyers and your search demand, a sitemap with a written job for every page, and wireframes for the priority pages. Then a visual direction decided with you in the room, and templates designed in a component system (the shared parts every page is assembled from), documented for handoff.

Who it fits

Businesses whose site has to win buyers and rank, and whose current one does neither: a launch, a repositioning, or a site that has outgrown its last redesign. It does not fit a team that needs one campaign page, which the landing page option covers, or a product interface, which is UI/UX design.

Included
  • Analytics, heatmap and search-demand review, with a written job for every page
  • Sitemap, page-level jobs and wireframes for the priority pages
  • A visual direction presented with rationale and decided together
  • Templates designed in a component system, WCAG 2.1 AA in the base spec
  • Dev-ready files documented for handoff, designer on call during the build
Not included, quoted separately
  • Copywriting
  • Photography and illustration
  • The build itself (see Design to code)
  • An ongoing CRO programme
Turnaround
3 to 6 weeks; first pages within 14 days of NDA
Moves the number
Template count, not page count: a 42-URL site is usually seven templates.
Request this option →
Per unit

Landing page design

$500–$1.5Kper page

One unit: one landing page designed for desktop and mobile, with message hierarchy, proof placement and calls to action built from how your buyers decide

What it is

One page with one job, designed for desktop and mobile. The visitor it serves, the question it answers and the action it earns are written down first. The order of its points and the placement of its proof come from how your buyers decide.

Who it fits

Teams with a live site or a component system who need a campaign, product or offer page quickly. It does not fit a site with no system to draw from, where the page becomes a small project of its own. Nor does it fit a buyer whose whole site needs the same treatment.

Included
  • A written job for the page: visitor, question answered, action earned
  • Desktop and mobile layouts with heading logic planned around search demand
  • Two revision rounds
  • Dev-ready file with tokens and redlines
Not included, quoted separately
  • Copywriting
  • Imagery
  • The build
  • A/B test variants
Turnaround
5 to 7 working days
Moves the number
Whether a component system already exists: a page assembled from your library sits at the bottom of the range, one drawn from scratch at the top.
Request this option →
Project

Design system

$3K–$12Kfixed quote, one-time
What it is

The reusable library underneath a site. Design tokens (the named colours, sizes and spacings every component shares), components with every state specified, and page templates that survive real content, documented in your own Figma workspace.

Who it fits

Marketing teams that ship pages constantly, where every campaign page is otherwise a fresh project, and companies with several sites or brands that should look like one company. It does not fit a single small site, where the site design already includes the system it needs.

Included
  • Design tokens: colour with WCAG 2.1 AA pairings, type scale, spacing and motion
  • Components with states specified: empty, loading, error, overflow, missing image
  • Page templates that survive real content, not just ideal content
  • Documentation handed into your Figma workspace, yours to keep
  • A walkthrough for the team that will build from it
Not included, quoted separately
  • The coded component library (see Design to code)
  • A brand identity where none exists
  • Custom icon and illustration sets
Turnaround
6 to 10 weeks, phased so development can start before every component is finished
Moves the number
Component count and how many states each must survive: a template that only works with ideal content has been demonstrated, not finished.
Request this option →
Cheaper or dearer

What moves a quote
down, or up.

Templates and bespoke pages are separate lines in the proposal, so each item below shows up as a line you can see move.

Brings the quote down
  • A settled brand identity: colour, type and voice already decided
  • An existing component library we extend rather than build
  • Analytics and search data we can read, so research is a review rather than a study
  • Few distinct layouts, with most pages sharing a small set of templates
  • Copy and imagery ready before design starts, so templates are drawn against real content
Pushes the quote up
  • No identity to build on, so direction work comes first
  • Many distinct layouts, each with its own states to specify
  • Bespoke pages beyond the home and contact pages
  • Several languages or markets, each with its own text lengths and reading direction
  • A launch date that compresses the plan, so more designers work in parallel
What you get

What the fee
actually buys.

The fee buys files a stranger could build from, and the reasoning behind them. No conversion rate is promised, because the offer and the traffic decide that as much as the page; the deliverables and the ownership are.

01

A written job for every page

The visitor it serves, the question it answers and the action it earns, agreed before wireframes, so design reviews debate evidence rather than taste.

02

Templates in a component system

Every template built from shared tokens and components, with its states specified, so a change propagates across the site instead of being patched page by page.

03

A visual direction with its reasons

Directions presented with rationale tied to your buyers and your search demand, decided with you in the room and recorded.

04

Dev-ready files

Named layers, documented tokens, redlines (the exact measurements to build from) and component variants, handed into your workspace. The designer answers your developers' questions during the build.

05

Accessibility in the base spec

WCAG AA contrast (the accessibility standard every engagement is specified to), visible focus states, readable type scales and reduced-motion alternatives, never a line item you can decline.

06

Everything stays yours

Files, tokens, templates and documentation sit in your own workspace from the first delivery. Leaving takes an export, not a negotiation.

AgenciesAgency partners buy at the partner rates on agencies.pixelcrayons.com; volume terms are agreed under NDA.

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Questions

Frequently
asked.

Because templates are the work and pages are not. A site with many URLs is a small set of shared layouts plus a few bespoke pages, and each layout is designed once with every state it must survive. A per-page price either overcharges a large site built from few templates or undercharges a small site with many distinct layouts. The proposal lists the templates and bespoke pages, so you see what you are paying to have drawn.

No, and the proposal says so on its own lines. Copywriting, photography and illustration are quoted separately, because not every site needs them from us. The build is its own engagement. The same organisation can ship the design as a production front-end, or your developers build from the documented files with the designer on call. You choose in the proposal, not after.

Usually nothing, if the new pages fit an existing template. A page built from a layout that is already designed costs no design time, which is the point of designing templates. The price moves when a new page needs a layout that does not exist, or a state the template was not specified to handle. Either is quoted as a visible addition, not absorbed and paid for in quality later.

When the site works and one page has a job it cannot do: a campaign, a product launch, an offer with its own audience. The landing page is priced per page and assembled from your existing system, so it sits at the bottom of its range when a library exists. If there is no system and the page must be drawn from scratch, it sits at the top. If several such pages are queued, the site design or the design system does more for the money.

Only if you will keep shipping pages. A site design already includes the tokens, components and templates that site needs. The design system option is for teams whose output does not stop at launch: constant campaign pages, several sites or brands, or an in-house team that will build without us. Its fee buys components with every state specified and documentation in your Figma workspace, so the next page is assembled rather than commissioned.

It includes designing for it: heading logic, content structure and template architecture planned around real search demand, so an SEO programme has something to work with rather than something to fight. It does not include the programme itself, the content or the earned links, and no position is promised, because nobody controls a search engine. Where the site needs both, the proposal shows design and search as separate lines.

Related

Other cost guides
and the service itself.

How much does brand identity design cost in 2026?Cost guide: the options, what moves the price and what the fee buys.How much does a website cost in 2026?Cost guide: the options, what moves the price and what the fee buys.How much does a WordPress site cost in 2026?Cost guide: the options, what moves the price and what the fee buys.How much does a Shopify store cost in 2026?Cost guide: the options, what moves the price and what the fee buys.About Web designThe service page: what the work is, how it runs and the proof behind it.Web design on the rate cardThe same ranges beside every other service, in one card.

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