Answer engine optimisation: be the answer ChatGPT gives.
When buyers ask ChatGPT, Perplexity or Google's AI Overviews, one answer comes back, and it names you or a competitor. AEO services earn that mention: structured data, pages built to be quoted, crawler access verified.
PixelCrayons' AEO service makes your brand the answer that AI assistants quote. We structure your site so answer engines can parse it: schema (structured data), entity work (one consistent identity everywhere machines read) and answer-first formatting. We verify that GPTBot, ClaudeBot and PerplexityBot, the crawlers those engines send, can actually reach it. We also report what citation tracking can and cannot yet measure, in two columns. Direct for brands, white-label for agencies.
No citation guarantees: the engines decide, not agencies✦
Free AI-visibility audit✦
One published SaaS case, numbers in, on the work page✦
Every month, in writing
What the engagement actually ships.
01
Answer-first content formatting
Every money page restructured so its opening sentences answer the question it targets, in a self-contained passage an engine can lift verbatim. Then comes the depth underneath, for the humans who keep reading. Existing pages are reformatted; new ones ship this way from day one.
Per page
02
Structured data & entity work
Schema deployed and validated across the site, plus the unglamorous entity work: one consistent story about who you are and what you sell, told identically everywhere machines look. Entity confusion is the quiet killer of AI visibility: engines don't cite brands they can't confidently identify.
Ongoing
03
Crawler access, verified
GPTBot, ClaudeBot, PerplexityBot and Google-Extended checked against your robots rules, CDN settings and firewall, monthly. A well-meaning security update can silently block every answer engine at once. You cannot be cited by an engine that cannot read you.
Monthly
04
Question-mapping research
The questions your buyers actually put to assistants, mapped against the pages you have and the pages you're missing. Each target question gets one owning page with a clear, quotable answer: no cannibalising near-duplicates competing to be the source.
Quarterly
05
Measurement, two columns
AI referral sessions from your analytics, AI Overview appearances on tracked queries, and scheduled assistant spot-checks recorded over time. Next to them, a list of what nobody can measure yet. Two columns, so you know which claims rest on data.
Weekly
30
First 30 days
Baseline to cited, measured in two columns.
01
Days 1 to 2
Visibility baseline
We ask the engines your buyers' questions and record what comes back, then audit schema, entity consistency and AI-crawler access: the baseline everything after is judged against.
02
Week 1
The answer roadmap
A prioritised list: the questions worth owning, the pages that will own them, and the technical fixes blocking parsing or crawling, ranked by impact, approved by you before work starts.
03
Weeks 2 to 4
Fixes shipped
Schema deployed and validated, crawler access opened where it was blocked, and the first money pages reformatted answer-first. Input work you can verify yourself, page by page.
04
Month 2+
Measure, in two columns
The monthly cycle: publish, verify, spot-check, report. Citation tracking is young: we report what moved, what didn't, and what can't yet be measured, in separate columns.
Inside Prism
Your engagement, week to week, in one workspace.
Where the engagement includes it, your search programme runs in a Prism workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
The whole AEO playbook, entity cleanup to answer-first pages: engines could finally say what the product was, schema went across the site, and every page was rebuilt to answer its question first. The organic figure on the card took five months, with citations in AI Overviews on the commercial queries that feed pipeline, not just the trivia.
Answer engine optimisation rarely works alone. Classic SEO earns the rankings and authority answer engines lean on, and GEO shapes the wider corpus generative engines retrieve from. Start with the free review: classic and AI visibility in one pass.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
No. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
How will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
No, though they share foundations. SEO earns positions on a results page, and its success event is the click. AEO earns the mention inside the written answer that ChatGPT, Perplexity or an AI Overview produces, where there may be no ranking and no click at all. The craft overlaps (a crawlable site, structured data, real authority help both), but AEO adds work classic SEO rarely prioritises: answer-first formatting, entity consistency and AI-crawler access. The two are strongest run together, which is why our SEO retainers include the answer layer. This page exists for teams who need it standalone.
No, and we'd encourage you to walk away from anyone who says yes. Which sources an assistant cites is decided inside systems nobody outside OpenAI, Anthropic, Perplexity or Google controls. The same question can produce different answers for different users, sessions and model versions. What we commit to contractually is the work that makes citation possible: schema deployed and validated, entity consistency established, answer-first pages shipped, crawler access verified, all reported weekly. That is the honest version of this service, and the only version worth paying for.
In two columns, because citation tracking is a young discipline, and pretending otherwise would mean selling you a dashboard of guesses. What we can measure: AI referral sessions arriving in your analytics, AI Overview appearances on the queries we track, scheduled spot-checks of the major assistants recorded over time, and every piece of input work: schema validity, crawler access, answer-first coverage. What nobody can measure yet: the assistants publish no impression or citation logs, and answers vary between users. Every report separates those two lists explicitly, so you always know which claims rest on data.
You need the work: the only question is who does it. If your current SEO programme already ships structured data, entity hygiene and answer-first content (ours does; the layer is built into every SEO retainer), a standalone AEO engagement would duplicate effort. We'll say so in the audit. Standalone AEO fits when search is handled in-house or by another agency and the answer layer is the specific gap: we audit what exists, fix what machines can't parse or reach, and hand your team a format they can keep applying without us.
Engagements are scoped to your site and market rather than sold as fixed bundles: the price follows how much of the foundation already exists. Every proposal itemises the deliverables: the audit, schema deployments, page reformats, entity and crawler fixes, and the reporting cadence, so you compare work rather than vague hours. Once we have a complete brief, we confirm the date you will receive your proposal. The initial AI-visibility audit is free, with no retainer required.
Yes, clients now ask their agencies for "AI visibility" by name, and this programme ships under partner brands like every other service here: your reporting templates, your client calls, our delivery. It is NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. We have served 500+ agencies.
Ask what they will ship and how they will measure it. A credible provider names the work: schema, entity consistency, answer-first pages and verified crawler access. It reports in two columns, what moved and what nobody can measure yet. Walk away from anyone who guarantees citations, because the engines decide what they cite.
A free AI-visibility review: crawler access, schema, entity consistency and the questions you should own, with the fix list ranked by impact. Keep it whether or not we ever work together.