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Answer engine optimisation:
be the answer ChatGPT gives.

When buyers ask ChatGPT, Perplexity or Google's AI Overviews, one answer comes back, and it names you or a competitor. AEO services earn that mention: structured data, pages built to be quoted, crawler access verified.

Review in 48 hours · Works alongside your SEO

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons' AEO service makes your brand the answer that AI assistants quote. We structure your site so answer engines can parse it: schema (structured data), entity work (one consistent identity everywhere machines read) and answer-first formatting. We verify that GPTBot, ClaudeBot and PerplexityBot, the crawlers those engines send, can actually reach it. We also report what citation tracking can and cannot yet measure, in two columns. Built on 500+ search engagements since 2004; direct for brands, white-label for agencies.

The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

21 yrs
Years in continuous delivery
100+
Agency partnerships
2,500+
Projects delivered
30+
Countries served
2+ yrs
Average partner retention
14 days
NDA to first deliverable
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · zero churn
Client outcome: via agency partner
Clutch — 4.8 / 5 ratingGoodFirms — 4.7 / 5 rating
Google Partner
Meta Business Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • Schema and entity work in every engagement
  • Crawler access verified: GPTBot · ClaudeBot · PerplexityBot
  • Answer-first structure on every page we ship
  • No citation guarantees: the engines decide, not agencies
  • AI-visibility audits in 48 hours
  • One published SaaS case, numbers in, on the work page
Every month, in writing

What the engagement
actually ships.

01

Answer-first content formatting

Every money page restructured so its opening sentences answer the question it targets, in a self-contained passage an engine can lift verbatim. Then comes the depth underneath, for the humans who keep reading. Existing pages are reformatted; new ones ship this way from day one.

Per page
02

Structured data & entity work

Schema deployed and validated across the site, plus the unglamorous entity work: one consistent story about who you are and what you sell, told identically everywhere machines look. Entity confusion is the quiet killer of AI visibility: engines don't cite brands they can't confidently identify.

Ongoing
03

Crawler access, verified

GPTBot, ClaudeBot, PerplexityBot and Google-Extended checked against your robots rules, CDN settings and firewall, monthly. A well-meaning security update can silently block every answer engine at once. You cannot be cited by an engine that cannot read you.

Monthly
04

Question-mapping research

The questions your buyers actually put to assistants, mapped against the pages you have and the pages you're missing. Each target question gets one owning page with a clear, quotable answer: no cannibalising near-duplicates competing to be the source.

Quarterly
05

Measurement, two columns

AI referral sessions from your analytics, AI Overview appearances on tracked queries, and scheduled assistant spot-checks recorded over time. Next to them, a list of what nobody can measure yet. Two columns, so you know which claims rest on data.

Weekly
First 30 days

Baseline to cited,
measured in two columns.

01
Days 1 to 2

Visibility baseline

We ask the engines your buyers' questions and record what comes back, then audit schema, entity consistency and AI-crawler access: the baseline everything after is judged against.

02
Week 1

The answer roadmap

A prioritised list: the questions worth owning, the pages that will own them, and the technical fixes blocking parsing or crawling, ranked by impact, approved by you before work starts.

03
Weeks 2 to 4

Fixes shipped

Schema deployed and validated, crawler access opened where it was blocked, and the first money pages reformatted answer-first. Input work you can verify yourself, page by page.

04
Month 2+

Measure, in two columns

The monthly cycle: publish, verify, spot-check, report. Citation tracking is young: we report what moved, what didn't, and what can't yet be measured, in separate columns.

Inside Prism

Your engagement, week to week,
in one workspace.

Your search programme runs in a Prism workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.

  • 01

    Fix and content queues

    Approvals with an owner and a due date.

  • 02

    Weekly review

    Each decision written down as it is made.

  • 03

    Actions checked against outcome

    What we did and what happened, side by side.

Proof

The answer layer,
at work.

Two SaaS professionals mapping content and search architecture in a modern office
SaaS · UK
Direct engagement

B2B SaaS: from invisible to answer-engine cited.

The whole AEO playbook, entity cleanup to answer-first pages: engines could finally say what the product was, schema went across the site, and every page was rebuilt to answer its question first. The organic figure on the card took five months, with citations in AI Overviews on the commercial queries that feed pipeline, not just the trivia.

+127%
Organic
5 mo
Elapsed
Read the full case
Where AEO fits

One layer of
a bigger system.

Answer engine optimisation rarely works alone. Classic SEO earns the rankings and authority answer engines lean on, and GEO shapes the wider corpus generative engines retrieve from. Start with the free review: classic and AI visibility in one pass.

Questions

Frequently
asked.

No, though they share foundations. SEO earns positions on a results page, and its success event is the click. AEO earns the mention inside the written answer that ChatGPT, Perplexity or an AI Overview produces, where there may be no ranking and no click at all. The craft overlaps (a crawlable site, structured data, real authority help both), but AEO adds work classic SEO rarely prioritises: answer-first formatting, entity consistency and AI-crawler access. The two are strongest run together, which is why our SEO retainers include the answer layer. This page exists for teams who need it standalone.

No, and we'd encourage you to walk away from anyone who says yes. Which sources an assistant cites is decided inside systems nobody outside OpenAI, Anthropic, Perplexity or Google controls. The same question can produce different answers for different users, sessions and model versions. What we commit to contractually is the work that makes citation possible: schema deployed and validated, entity consistency established, answer-first pages shipped, crawler access verified, all reported weekly. That is the honest version of this service, and the only version worth paying for.

In two columns, because citation tracking is a young discipline, and pretending otherwise would mean selling you a dashboard of guesses. What we can measure: AI referral sessions arriving in your analytics, AI Overview appearances on the queries we track, scheduled spot-checks of the major assistants recorded over time, and every piece of input work: schema validity, crawler access, answer-first coverage. What nobody can measure yet: the assistants publish no impression or citation logs, and answers vary between users. Every report separates those two lists explicitly, so you always know which claims rest on data.

You need the work: the only question is who does it. If your current SEO programme already ships structured data, entity hygiene and answer-first content (ours does; the layer is built into every SEO retainer), a standalone AEO engagement would duplicate effort. We'll say so in the audit. Standalone AEO fits when search is handled in-house or by another agency and the answer layer is the specific gap: we audit what exists, fix what machines can't parse or reach, and hand your team a format they can keep applying without us.

Engagements are scoped to your site and market rather than sold as fixed bundles: the price follows how much of the foundation already exists. Every proposal itemises the deliverables: the audit, schema deployments, page reformats, entity and crawler fixes, and the reporting cadence, so you compare work rather than vague hours. You'll have a written, priced scope within 48 hours of the first call, and the initial AI-visibility audit is free, with no retainer required.

Yes, clients now ask their agencies for "AI visibility" by name, and this programme ships under partner brands like every other service here: your reporting templates, your client calls, our delivery. It is NDA-backed, with a contractual commitment never to approach your clients and a 12-month post-engagement blackout. 100+ agencies work with us this way, and the average partnership runs past the two-year mark.

Ask what they will ship and how they will measure it. A credible provider names the work: schema, entity consistency, answer-first pages and verified crawler access. It reports in two columns, what moved and what nobody can measure yet. Walk away from anyone who guarantees citations, because the engines decide what they cite.

Find out if the engines
can even read you.

A free AI-visibility review in 48 hours: crawler access, schema, entity consistency and the questions you should own, with the fix list ranked by impact. Keep it whether or not we ever work together.

48-hour turnaround · No retainer required · NDA standard

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