Amazon Ads that sell,
not just win the click.

Amazon punishes a weak listing: win the click, and a thin title or a stockout loses the sale anyway. Our Amazon PPC management runs Sponsored Products, Brands and Display with the listing fixed first, and ad cost graded against total sales, not just the sales ads get credit for.

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Brands our teams have delivered for

What we do

PixelCrayons' Amazon Ads service manages Sponsored Products, Sponsored Brands and Sponsored Display against total sales. Campaigns are structured per product, search terms sculpted weekly, and listings and stock reviewed wherever they cap what a bid can achieve. ACOS and TACOS are reported side by side. We work direct for brands and white-label for agencies.

Sponsored Products, kept relevantPer-product campaigns, the search-term report read weekly and junk negated where it stays gone.
Sponsored Brands and Display, used for a reasonSponsored Brands and Display each given a stated job, never run because the console offered it.
Catalogue and listings, graded on ad performanceTitles, bullets, backend terms and A+ content reviewed wherever they cap what an ad achieves.

Related work · Commerce · Saudi Arabia

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

Read the case study

Every account audited before a dollar moves
Search terms sculpted every week, at the ASIN level
ACOS tracked next to TACOS, not instead of it
Stockouts and Buy Box losses flagged before bids change
Your Amazon ad account stays yours
Every account audited before a dollar moves
Search terms sculpted every week, at the ASIN level
ACOS tracked next to TACOS, not instead of it
Stockouts and Buy Box losses flagged before bids change
Your Amazon ad account stays yours

Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Checked 15 September 2026

Where the work happens

Every month, in writing

What the management
actually covers.

Catalogue and listings, graded on ad performance

Titles, bullets, backend search terms and A+ content are reviewed wherever they cap what an ad can achieve. A listing that can't convert the click a bid just won is a catalogue problem wearing a bidding costume. This stays in its lane. It is not full marketplace SEO or catalogue operations, only the layer that decides whether spend converts once it lands. Stockouts and a lost Buy Box (another seller holding the Add to Cart button) are flagged before the bid takes the blame.

Per ASIN

ACOS held against TACOS

Two ratios, plain terms. ACOS is ad spend divided by ad-attributed sales. TACOS is ad spend divided by every sale the product made, organic included. ACOS alone misleads: cut spend and the ratio improves while total sales quietly shrink. Ad-driven orders also feed the organic rank and reviews Amazon rewards. We report both side by side. Where they disagree, the conversation is with you, not a dashboard.

Monthly review

Budgets that follow the catalogue

Every month, spend moves toward the products converting and away from listings a stockout or content gap has made unable to sell. Placement and time-of-day bid modifiers are reviewed on the evidence rather than left at their defaults. Out-of-stock products are paused before they burn budget on a page that can't take the order.

Monthly

How it starts

Leaks to sculpted,
step by step.

Start

Brief and access

We sign an NDA and get access to your Amazon Ads console, search-term reports and listings.

Once the brief is complete

Audit and itemised proposal

We audit campaigns, listings, stock and Buy Box health and confirm when your proposal arrives. It prices the campaign plan and the listing fixes separately.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The work starts

Negatives are applied, budgets move to ready products, priority listing fixes ship and the first restructured campaigns start spending.

Every month after

The weekly cadence

Search terms sculpted weekly and ACOS reviewed against TACOS monthly, with every budget shift argued from the search-term and catalogue data.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.

See how Prism runs an engagement

01
Requests and approvals
One queue, one owner, one due date.
02
Weekly review
Each decision recorded, with the expectation attached.
03
Cost per qualified lead
Fully loaded. Unmeasured spend shows as unknown, never zero.

How we report it, in Prism

The listing and the ledger,
reported together.

What you receive in month one

Amazon advertising is reported alongside the catalogue it depends on. In the first month you receive the listing readiness review, which names the products fit to advertise and the ones that need images, copy or stock first, the campaign structure by product group, and the search-term report with harvested and negated terms. Advertising cost of sale is shown per group, never blended.

01Listing readiness review: products ready, products held back, and why
02Campaign structure: product groups, match types, budgets
03Search-term report: harvested terms, negated terms, the reason for each
04Weekly sheet in Prism: spend, attributed sales, advertising cost of sale by group
05Stock and price watch: campaigns paused when inventory or margin falls

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Commerce · Saudi Arabia · A different discipline, so it is linked here rather than presented as proof of this one.

Al Majed for Oud’s site, Internet Archive copy, 1 April 2026

Around the platform

One platform in
a bigger plan.

Amazon Ads is one platform inside our PPC practice, where the media plan and monthly rebalance live. Google Ads and Meta Ads capture and create demand off the marketplace. Want listings, reviews and brand protection handled too? See Amazon marketing. Selling off Amazon too? Start at the hub.

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Reading the ratios

When the ratios move:
what we change next.

ACOS is ad spend over ad-attributed sales. TACOS is ad spend over every sale the product made. We report both side by side, and these are the readings that change what we do next.

What the review shows	What we do	Why
ACOS improves while TACOS shows total sales shrinking	Raise it with you before anyone celebrates the ratio	Cutting spend often lowers ACOS while total sales fall, because ad-driven orders also feed the organic rank and reviews Amazon rewards.
Exact, phrase and auto campaigns bid against each other on the same product	Restructure per product so each match type does one job	Spend then follows what the catalogue can deliver, instead of the account bidding against itself.
Auto campaigns surface queries that convert	Promote them into their own exact and phrase campaigns, and negate the junk where it stays gone	Auto campaigns are discovery tools that feed the rest of the account, not campaigns to leave running on their own judgement.
Placement and time-of-day modifiers still sit at their defaults	Review them against the account's own data	Amazon's defaults quietly favour Amazon's own placements over your margin.
Sponsored Display is spending with no stated job	Give it one: cart abandoners, complementary products or category defence	A campaign type never runs just because the console offered it.
Sponsored Products is clean and both ratios hold	Give Sponsored Brands budget to defend category and competitor terms	Sponsored Brands earns its budget once the foundation is clean, not as an automatic add-on.

We do not guarantee either ratio. Every budget shift is argued from search-term and catalogue data, and Amazon bills your ad spend to you directly.

Questions

Frequently
asked.

Almost always Sponsored Products first, because it captures buyers already searching for what you sell. Sponsored Brands earns its place once that foundation is clean, defending category and competitor terms. Sponsored Display usually comes third, retargeting cart abandoners and placing complementary ASINs in front of relevant shoppers. The audit checks your search-term data before recommending a split.

Both matter. ACOS (Advertising Cost of Sales) measures ad spend against ad-attributed sales; TACOS (Total Advertising Cost of Sales) measures it against every sale the ASIN made, organic included. Cutting spend often lowers ACOS while total sales fall, because ad-driven orders also feed the organic rank Amazon rewards, so we report both side by side.

We touch listings only where they cap what an ad can achieve. Titles, bullets and backend search terms are reviewed against the queries you bid on, A+ content is checked where it affects conversion, and stockouts or Buy Box losses are flagged. Full marketplace SEO and catalogue operations sit outside this service.

With the same weekly discipline: the search-term report read every week, converting queries promoted into their own campaigns, and irrelevant queries negated where they stay gone. Auto campaigns feed exact and phrase campaigns rather than running on their own judgement. Placement and dayparting modifiers are reviewed against the data, not left at Amazon's defaults.

No: auction pressure, competitors, seasonality and category demand sit outside anyone's control. We commit to the work: search terms sculpted weekly, catalogue issues flagged, ACOS reported next to TACOS and budgets rebalanced monthly on evidence. Amazon bills ad spend to you directly, never as part of our fee, and the ad account stays in your name.

Yes. Amazon Ads ships under partner agencies' brands: your reporting templates and client calls, our specialists, with client ad accounts in the client's name. It's NDA-backed. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends.

Only once the weakest listings are fixed. A bid can win the click, but a thin title or a stockout still loses the sale. That is why we review listing content, backend search terms and stock status wherever they cap what an ad can achieve. Out-of-stock products are paused before they burn budget.

The range

What it costs,
at the direct rate.

Marketplace work is priced on its own: a listing and ACOS audit, then monthly management with ad spend billed by Amazon and listing fixes itemised separately from ad changes.

One-offListing and ACOS audit$300–$1.5Kone-time
RetainerMonthly management$500–$3Kper month, fee only

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

PricingSee indicative pricing for this serviceDirect and wholesale, in ₹ and $ →

Practitioner notes
on this work.

All articles

25 August 2026 · 5 min read

SEO on Amazon or your own store: what changes in the plan, and which to do first

Amazon search work is close to conversion work with a keyword layer; search for your own store is content and authority with a conversion layer.

Find out what your
ACOS is actually hiding.

A free Amazon Ads review: search terms, campaign structure, catalogue health and the ACOS-versus-TACOS picture, with the fix list ranked by wasted spend. Keep it whether or not we ever work together.

Get a Free Ads Review White-label PPC for agencies

Free review · No retainer required · Your account stays yours

Last updated 13 October 2026

Amazon Ads that sell,
not just win the click.

Judge the work,
not the adjectives.

What the management
actually covers.

Sponsored Products, kept relevant

Sponsored Brands and Display, used for a reason