Amazon Ads that sell,
not just win the click.

Almost always Sponsored Products first, because it captures buyers already searching for what you sell. The same logic puts Search ahead of prospecting on other platforms. Sponsored Brands earns its place once that foundation is clean, defending category and competitor terms with your brand front and centre. Sponsored Display comes third for most catalogues: retargeting cart abandoners and placing complementary ASINs in front of relevant shoppers. The exact split depends on your catalogue and category, which is why the audit looks at your search-term data before recommending one.

ACOS (Advertising Cost of Sales) measures ad spend against ad-attributed sales alone; TACOS (Total Advertising Cost of Sales) measures ad spend against every sale the ASIN made, ad-driven and organic together. Both matter. Reporting only ACOS is how an account can look like it's improving while the business shrinks: cutting spend often lowers ACOS even as total sales fall, because ad-driven purchases also feed the organic rank and review velocity Amazon rewards. We report both side by side so a bid decision that flatters one number can't hide what it costs the other.

We touch listings only where they cap what an ad can achieve. Titles, bullets and backend search terms get reviewed against the queries you're actually bidding on, A+ content gets checked where it affects conversion, and stockouts or Buy Box losses get flagged before a falling ACOS gets blamed on the campaign instead of the catalogue. That is deliberately narrower than full marketplace SEO or catalogue operations as their own discipline; it's the layer between a won click and a completed sale, not a rewrite of your entire product content strategy.

With the same weekly discipline: the search-term report read every week, converting queries promoted into their own tightly-themed campaigns, and irrelevant queries negated at the level where they stay gone. Auto campaigns are treated as discovery tools that feed exact and phrase campaigns, not left running indefinitely on their own judgement. Placement and dayparting modifiers are reviewed against the data rather than left at Amazon's defaults, which quietly favour Amazon's own placements over your margin.

No: auction pressure, competitor activity, seasonality and category demand all sit outside anyone's control. A guaranteed ratio from an agency that hasn't seen your account is a sales tactic, not a forecast. What we commit to contractually is the work: search terms sculpted weekly, catalogue issues flagged before they're blamed on bids, ACOS reported next to TACOS, and budgets rebalanced on evidence every month. Two invoices, not one: our management fee, and your ad spend, which Amazon bills to you directly and which is never part of the fee. Your ad account is created in your name and stays yours, so the results are always checkable.

Yes: Amazon Ads ships under partner agencies' brands like every service here: your reporting templates, your client calls, our specialists. Client ad accounts stay in the client's name throughout, so nothing is held hostage. The arrangement is NDA-backed, with a contractual commitment never to approach your clients plus a 12-month post-engagement blackout. 100+ agencies work with us this way, and the average partnership runs past the two-year mark.

Only once the weakest listings are fixed. A bid can win the click, but a thin title or a stockout still loses the sale. That is why we review listing content, backend search terms and stock status wherever they cap what an ad can achieve. Out-of-stock products are paused before they burn budget.