Amazon advertising is reported alongside the catalogue it depends on. In the first month you receive the listing readiness review, which names the products fit to advertise and the ones that need images, copy or stock first, the campaign structure by product group, and the search-term report with harvested and negated terms. Advertising cost of sale is shown per group, never blended.
- 01Listing readiness review: products ready, products held back, and why
- 02Campaign structure: product groups, match types, budgets
- 03Search-term report: harvested terms, negated terms, the reason for each
- 04Weekly sheet in Prism: spend, attributed sales, advertising cost of sale by group
- 05Stock and price watch: campaigns paused when inventory or margin falls
















