More revenue from
the traffic you have.

Conversion rate optimisation built on evidence, not opinions about button colours. Session recordings, analysis of each step and surveys show where buyers hesitate, and why. Then we run tests where you have enough traffic, or make direct fixes where you don't.

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Reply within four business hours (typical)

Brands our teams have delivered for

What we do

PixelCrayons' CRO service turns the visitors you already have into more revenue. We choose changes from recordings, step analysis and surveys. A/B tests run where traffic allows a reliable result. Elsewhere, we fix what the evidence shows. Each test is reported as win, lose or unclear, tied to revenue. We work direct for brands and white-label for agencies.

Research comes firstRecordings, step-by-step analysis, surveys and a senior expert review of your path to purchase.
A ranked list of changes to tryEvery possible change written up with its evidence, likely gain and effort, then ranked where you can see it.
Honest testsA/B tests only where traffic can give a reliable answer, reported as win, lose or unclear.

Related work · Commerce · Saudi Arabia

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

Read the case study

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Where the work happens

No guaranteed-lift promises, ever
Every test starts from evidence, not opinion
Enough visitors checked before any A/B test
Losing tests reported alongside winners
Reply within four business hours (typical)
Reports tied to revenue, not empty numbers
No guaranteed-lift promises, ever
Every test starts from evidence, not opinion
Enough visitors checked before any A/B test
Losing tests reported alongside winners
Reply within four business hours (typical)
Reports tied to revenue, not empty numbers

Every test, in writing

What you get
from our CRO work.

Research comes first

We watch session recordings and study each step to purchase. On-site surveys ask buyers what nearly stopped them. Then a senior analyst reviews your path to purchase against common problems. They check form length, price surprises, where reviews sit and how it works on a phone. Every idea we test starts from what your visitors really do, not a generic tips list.

First

A ranked list of changes to try

We write up every possible change with its evidence, likely gain and effort, then rank them. You see the whole list and why it's in that order. So testing follows a plan, not whoever argued loudest in the last meeting.

Maintained

Honest tests

We run A/B tests only where your traffic can give a reliable answer (statistical significance) in a sensible time. We show the maths. Results are reported as win, lose or unclear. Losing tests show us where buyers surprise us. Pretending they won would spoil the list of what to try next.

Per test

Fixes based on evidence when tests can't run

Smaller sites deserve the truth. Below a certain level of traffic, an A/B test is no better than a coin toss. There, we still do the research. We fix the clearest problems it finds directly, and measure before and after. We don't pretend the result was a test.

As found

Design, build and reporting in-house

Our own designers and developers build the winning versions. So no result gets lost in a handover. A monthly report links every test and fix to revenue.

Monthly

How it starts

From research to test results,
step by step.

Start

Brief and access

We sign an NDA. You give us access to your analytics, so we can check your tracking.

Once the brief is complete

Audit and itemised proposal

We confirm the date your proposal arrives. It covers the analytics check and lists what you get each month: research, ideas to try, tests, fixes and reports.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The work starts

We switch on recordings and step tracking, and agree today's revenue figure. Then the research begins: recordings, step analysis, surveys and an expert review.

Every month after

Test, learn and build on the results

Tests run where traffic allows, and fixes go live where it doesn't. Every result is reported as win, lose or unclear. Then we re-rank the list of changes to try.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.

See how Prism runs an engagement

01
Requests and approvals
One queue, one owner, one due date.
02
Weekly review
Each decision recorded, with the expectation attached.
03
Cost per qualified lead
Fully loaded. Unmeasured spend shows as unknown, never zero.

How we report it, in Prism

The experiment ledger,
including the ones that lost.

What you receive in month one

Conversion work is reported as an experiment ledger with every verdict recorded. In the first month you receive the analytics audit showing where the funnel data can and cannot be trusted, the research notes from session recordings and user interviews, and the hypothesis backlog ranked by evidence. Each test entry records its sample, its duration and its result, whether that was a win, a loss or inconclusive.

01Analytics audit: funnel events verified, gaps and double counting named
02Research notes: recordings, heatmaps and interviews, summarised with evidence
03Hypothesis backlog: ranked by evidence and effort, with the page each targets
04Experiment ledger: sample, duration, verdict, and what shipped as a result
05Weekly note in Prism: tests running, tests concluded, next tests queued

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Commerce · Saudi Arabia · A different discipline, so it is linked here rather than presented as proof of this one.

Al Majed for Oud’s site, Internet Archive copy, 1 April 2026

Works best wired in

The services that work best
alongside CRO.

CRO gets more from every visitor your other channels bring in. Pair it with PPC, where a better conversion rate makes your ad budget go further, and web design, when a better page is the fix. Email marketing keeps the buyers a better site wins. For a practical starting point, use the conversion optimisation worksheet to record the evidence, the limits and the decision before choosing a test. Use the free Website Revenue Review to see the three things to fix first on one page of your site.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Test or fix

Test, fix or measure first:
how we handle each change.

Every change is handled one way, and you always know which. Mixing them up is how CRO reports stop telling the truth.

What we find	What we do	Why
Analytics can't be trusted, or there is no starting revenue figure	Measure first: check analytics, switch on recordings and step tracking, agree the starting figure	A gain you can't measure against a starting figure is a story, not a result.
Traffic can give a reliable answer in a sensible time	Run an A/B test, with the maths shown	The result is reported as win, lose or unclear, and tied to revenue.
Traffic is too low for a reliable test	Run the research anyway, fix the clearest problems directly and measure before and after	Below that level an A/B test is no better than a coin toss. We never pretend a fix was a test.
An idea arrives from a meeting, not from the research	It joins the list only with its evidence, scored on likely gain and effort	Testing follows the ranked list, not whoever argued loudest.
A test loses or ends unclear	Report it, log it and re-rank the list	Losing tests show where buyers surprise us. Hiding them would spoil the list.
A variant wins	Our own designers and developers build it	No result gets lost in a handover between teams.

We never promise a lift. Recording and testing tool subscriptions are quoted separately, never hidden in the fee.

Questions

Frequently
asked.

No. A test with a guaranteed result isn't a test. And sales depend on your offer, prices and market as much as your site. What we promise in the contract is the work. We deliver the research and keep the ranked list up to date. We run tests properly, report them as win, lose or unclear, and build the winners.

Then we'll tell you before you pay for testing. Below a certain number of sales, an A/B test can run for months and tell you nothing. The research still works on smaller sites. We fix the clearest problems directly and measure before and after. The ranked list waits for when your traffic grows.

Four parts, run together. Session recordings show where visitors hesitate and leave. Step analysis shows which step loses the most people. On-site surveys ask buyers what almost stopped them. An expert review checks your path to purchase against common problems. Each idea to test says which part it came from.

As many as your traffic supports. That might be four tests at once on a busy store, or one carefully chosen test on a smaller site. We agree how often from your numbers at the start, and fixes go live alongside. You'll always know whether a change is a test or a fix, and why.

It depends on your traffic and tools. A smaller site might need research with direct fixes. A busy one might need a research and testing retainer. Tool subscriptions are quoted separately, never hidden in the fee. Once we have a complete brief, we confirm when your proposal arrives. The first conversion review is free.

Yes. Research, testing and building go out under partner agencies' brands, backed by an NDA. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends. It's written into the agreement. We have served 500+ agencies.

Yes, as part of the same research-based process. Recordings, step analysis and surveys show where visitors hesitate on a landing page. The ranked list shows what to change. Where traffic allows, we test the change. Where it doesn't, we fix it directly and measure before and after. Our own designers and developers build the winning version.

The range

What it costs,
at the direct rate.

Priced as a research audit with direct fixes for smaller sites. Sites with enough visitors for fair tests can take an ongoing research and testing programme. The audit tells you which suits you.

One-offConversion research audit$950–$3,125one-time
RetainerMonthly test programme$1,250–$5,000per month

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

PricingSee indicative pricing for this serviceDirect and wholesale, in ₹ and $ →

Practitioner notes
on this work.

All articles

23 September 2026 · 10 min read

Website not converting? What to fix first and what to test

Before testing anything, reconcile your tracking and find the step where visitors leave. Then answer the questions that stop careful buyers there.

16 October 2026 · 9 min read

Website not generating leads? Four tests to find the cause

When a website is not generating leads, the cause is almost always one of four problems: enquiries that never arrive, slow replies, the wrong visitors or a…

Stop guessing what
your buyers want.

Send the brief and an itemised, priced proposal comes back. Or start with the free website review: we measure one page of your website and a person reviews the report.

Get a Proposal Get a Free Website Review

Reply within four business hours (typical) · No retainer required · NDA standard

Last updated 25 October 2026

More revenue from
the traffic you have.

See what we've built
and the results it brought.