E-commerce · Arabic and English · Saudi Arabia
Al Majed for Oud:
a fragrance house's whole catalogue, online in two languages.
A leading Saudi fragrance and oud brand needed its store to sell the way a fragrance counter does: by scent, by occasion and by gift. We developed a large-scale online shopping platform, in Arabic and English, with scent-based navigation, offers, accounts and secure checkout.
Fragrance & Oud · E-commerce · almajed4oud.com
Al Majed for Oud
Fragrance & Oud · E-commerce
Al Majed for Oud is a leading Saudi fragrance and oud brand. Its range runs from perfumes, oud and incense to perfume oils, home fragrances, accessories and gift sets.
Fragrance is chosen by scent, mood and occasion as much as by name, and the brand's customers shop in Arabic and in English, so the store had to guide discovery in both languages.
What had to change
- 01A large catalogue across perfumes, oud, incense, oils, home fragrance, accessories and gift sets.
- 02Customers who shop by scent and occasion, not by product code.
- 03Two languages, with right-to-left Arabic and left-to-right English treated as equals.
- 04Offers and gifting seasons that drive much of the year's demand.
- 05Checkout that has to be secure and offer the payment methods customers in the region expect.
The solution
Product discovery at catalogue scale
A large range across very different categories, from incense to gift sets.
Category structures, filters and product pages organised around how fragrance is actually bought.
Customers reach the right shelf in a few taps.
Navigation by scent
A customer who loves a scent rarely knows the product name.
Scent-based navigation that lets customers explore by fragrance character as well as by product type.
Discovery that works like a fragrance counter.
Offers and gifting
Seasonal offers and gift sets carry much of the demand.
Offers and gift sets given their own routes through the store, ready for each season.
Promotions customers can find without hunting.
Accounts, cart and secure checkout
Repeat customers need a fast way back to what they buy.
Customer accounts, a shopping cart and a secure checkout with multiple payment options.
A smooth path from choosing to paying.
Arabic and English, as equals
Bilingual stores often treat one language as a translation of the other.
The store built for both reading directions, so Arabic and English each read naturally.
One store that feels native in both languages.
How a customer finds a fragrance,
step by step.
The store is organised around the way fragrance is chosen in person: start with a scent or an occasion, narrow down, then buy with confidence.
- Layer 1DiscoverSees: Categories and collections
Perfumes, oud, incense, perfume oils, home fragrance, accessories and gift sets, each with its own place in the store.
- Layer 2Choose by scentSees: Scent-based navigation
Customers explore by fragrance character, so a favourite scent leads to the products that share it.
- Layer 3Find the offerSees: Offers and gift sets
Seasonal offers and ready-made gifts have their own routes, so they are found rather than stumbled on.
- Layer 4BuySees: Account, cart and checkout
Customer accounts, a cart and a secure checkout with multiple payment options, in Arabic or English.
Technology
- E-commerce platform development
- Arabic and English, right-to-left and left-to-right
- Scent-based navigation and product discovery
- Customer accounts and shopping cart
- Secure checkout with multiple payment options
The results
A large-scale online store carrying the brand's full range
Discovery by scent and occasion, not just by product name
Offers and gift sets with their own routes through the store
Secure checkout with the payment options customers expect
An experience that reads naturally in Arabic and in English
What other teams can take from this
Sell fragrance the way it is bought
People choose a scent before they choose a product. Navigation by scent turns a catalogue into a fragrance counter.
Bilingual means both directions
Arabic is not a translation layer on an English store. Layout, navigation and checkout have to read naturally right to left.
Give gifting its own front door
In fragrance, gift sets and seasonal offers drive demand. They deserve routes of their own, not a banner.
Why PixelCrayons
- Large-catalogue e-commerce experience, from discovery to checkout.
- Arabic and English stores built for both reading directions from the start.
- One team for the store experience, the catalogue structure and the checkout.
The services behind this result
A store like this is our own commerce team's work, start to finish.
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