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Reference material,
not a lead magnet.

Guides, platform comparisons and free tools that publish in full, with no form and no gate. If a page is worth reading, it's worth reading before you talk to us.

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2 guides · 2 comparisons · 4 free tools

In one answer

Everything on this hub publishes in full, free, with no form. Guides walk through a decision from first question to final call; comparisons lay platforms and team models side by side, verdicts included, without pretending every reader should choose the same answer; the tools compute from your own inputs. The blog and the FAQ cover the rest.

Guides

01The website replatforming guide: move without losing what you built.Replatform or renovate, what you can actually lose, how to choose the destination, and the cutover discipline that protects data and rankings.5 chapters · 6-question FAQ · 12-min read

02The agency's guide to white-label delivery.Build, partner or refer; the vetting questions that expose weak benches; client protection in writing; and scaling from first brief to a standing bench.5 chapters · 6-question FAQ · 14-min read

Comparisons

01PlatformsShopify vs WooCommerce: the honest version.Managed convenience or open-source ownership? The trade-offs that actually decide it (cost shapes, customisation ceilings, ops burden and the SEO parity truth) from a team that builds on both.12 criteria · decision framework · 7-question FAQ · 11-min read (2,391 words)

02Team modelsIn-house, agency or freelancers?The three ways to build digital capability, compared without the agency thumb on the scale: total cost shapes, speed to start, quality control, continuity, and the hybrid pattern mature teams converge on.9 criteria · decision framework · 8-question FAQ · 12-min read (2,614 words)

Tools

Marketing ROI CalculatorModel the revenue a conversion or traffic lift would add, using your own numbers.

Engagement Shape EstimatorAnswer a few questions and find the engagement shape that fits: ranges live on the pricing page.

Partnership Readiness AssessmentA five-question self-check for agencies weighing white-label delivery.

Website Self-Audit ChecklistA 9-point self-check across technical, content and conversion basics.

BlogShorter-form writing on marketing, development, AI and the business of delivery, filterable by category.

FAQThe direct answers to what both agencies and brands ask before the first call.

Last updated 5 October 2026