Parvessh Agarwal
Founder & CEO
An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.
LinkedIn →Hire PPC experts
who live inside the account.
A dedicated specialist, or a small team, who spends their week where the account actually lives: campaign structure, bid strategy, search-term hygiene, ad-set testing. Vetted on real accounts before they touch yours, working inside Google Ads and Meta Ads Manager directly, scaling monthly without a hiring cycle. You meet the specialist who'd actually run the account before anything is signed.
Interview before signing · Scale monthly
14-day trial
Try before you commit
Start Your 14-Day Risk-Free Trial
Work together on a real brief for up to 14 days, then decide whether to scale.
What you get
Hiring a PPC expert through PixelCrayons gets you a vetted Google Ads and Meta Ads specialist inside your accounts. They work the platforms directly: account structure, bid strategy, search-term and negative-keyword hygiene, and weekly creative testing, with a named coordinator behind them. You interview them before they start and scale monthly.
- Vetted on real accounts, not puzzlesEvery specialist has run live Google Ads and Meta Ads accounts under our weekly-reviewed standards.
- A second specialist who already knows the test logA named coordinator, an escalation contact and a second specialist who reads the test log from day one.
- Team integration, not a portalWorking inside your ad accounts, Slack, stand-ups and project tools, on your cadence rather than another queue.
Selected work
Judge the work,
not the adjectives.
Outcomes tied to real engagements, not averages.
2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
eCommerce
+127%
Organic traffic · 5 months
SaaS
85%
Faster delivery · backlog cleared
via agency partner
Where the work happens
Monthly rate for this hire
$2K–$4.5Kper month, per hire, entry to senior
Rates for brands and companies buying for themselves.
What they cover
Platform skills,
worked weekly.
A PPC specialist whose job is the account itself: what's structured well, what's leaking, and what a week of testing just proved, not a strategist who glances at the account once a month.
Google Ads craft
- Search campaign structure and match-type strategy
- Shopping and Performance Max asset groups, aligned to a clean feed
- Bid-strategy selection, with manual overrides where automation misreads intent
- Quality Score and ad-relevance diagnostics
- Search-term and negative-keyword hygiene, worked weekly, not quarterly
Meta Ads craft
- Campaign, ad-set and ad structure for prospecting and retargeting
- Creative testing at the ad level: hooks, formats and angles, not five crops of one banner
- Audience and placement optimisation, frequency capped so remarketing doesn't stalk
- Catalogue and product-feed ads for commerce accounts
- Post-iOS-14 measurement: modelled numbers labelled as modelled
Inside the account
- Account and tracking audits before anything is changed
- Conversion tracking implemented and verified per platform
- Weekly test logs: what ran, what won, what's next
- Landing-page collaboration so the click and the page argue the same thing
- Account-level reporting (CTR, CPC, CVR, spend) tied to what changed that week
In practice
What a PPC expert
changes in the account each week.
The routine inside Google Ads and Meta, the interview signals worth trusting, and what to settle before they log in.
Inside the account, week to week
The week usually starts in the search terms report: new negatives added, a match-type leak closed, a query that converts moved into its own ad group. Then the test log: which ad or creative variant has gathered enough data to call, and what replaces the loser. Shopping and Performance Max accounts get a feed check, because a disapproved product or a missing attribute quietly costs impressions. Budget pacing gets a look against the month's plan. Every change goes into the change history with a reason, so the next person, and the platform's own recommendations, can be judged against it.
Interview signals that matter
Share your screen on a real account and ask what they would look at first. Strong candidates go to conversion tracking and the search terms report before they touch bids. Ask when they would move a campaign from maximising conversions to a target CPA, and what data they would want first. Ask what they do with the platform's automated recommendations; the right answer is that they read every one and apply few. On Meta, ask how they decide a creative test is finished. If they talk only about audiences and never about creative, they are working the smaller lever.
Before they log in
Admin access to Google Ads and Meta Business Manager, with the ad accounts, pixel and product catalogue shared to their own user rather than a shared login. Access to Google Merchant Center if you sell products, and to GA4 or whatever confirms a sale actually happened. Your margin or target cost per acquisition by product line, even roughly, because without it the specialist is optimising towards a number nobody agreed. A list of brand terms and competitors you will or won't bid on. Approved creative and landing pages for the first round of tests.
When you need a different role
A PPC expert runs the accounts. If the real question is how budget should split between Google, Meta, LinkedIn and everything else, that's a performance marketer's job, and this role will carry out the decision rather than make it. If conversion tracking is broken across the whole site, an analytics engineer fixes that faster. If ads get clicks and the landing page loses them, the fix is design and copy, not bids. And if spend is too small for automated bidding to learn from, a good specialist will tell you to consolidate campaigns before you scale them.
How it works
Brief to embedded,
interview before signing.
Start
Brief and a call
We sign an NDA and you describe the accounts, the platforms and the gap.
Once the brief is complete
Proposal and interview
We confirm the date your proposal arrives, naming the specialist whose delivery history fits. You interview them on how they'd build your campaigns before anything is signed.
Your decision
You sign off
You confirm the scope, the payment and the access we need. Nothing starts before this.
Typically 2 to 3 business days later
The specialist starts
Google Ads and Meta Ads access granted, an account and tracking audit run, and your stand-ups joined.
Every month
Scale either way
Add a second specialist when a new platform or a bigger test calendar demands it; step down when it doesn't. Paid-media capacity resizes month by month, with no headcount decision.
Requests, approvals and the weekly review for this engagement live in your Prism workspace. Each decision is recorded against the outcome it expected. See how Prism runs an engagement →
Get a Proposal
Meet the actual people before anything is signed
Why through us
The person,
plus the system.
Hiring a specialist gets you their skills. Going through a delivery organisation gets you the same skills, backed by a structure that keeps campaigns covered through leave or a departure.
Vetted on real accounts, not puzzles
Every specialist on the bench has run live Google Ads and Meta Ads accounts before yours. That work ran under our own delivery standards, reviewed weekly, held to the same testing bar you'll see. Vetting by delivery history beats vetting by interview performance: one shows what happened when real spend was on the line, the other shows how someone talks about spend.
A second specialist who already knows the test log
There's a named coordinator, an escalation contact, and a second PPC specialist by name. Briefed on your accounts from day one, reading the account notes and test log as the first one keeps them. If the first specialist is on leave or moves on mid-campaign, the second steps in without a ramp-up, not someone opening Ads Manager for the first time. A lone freelancer can't offer that continuity, and a solo in-house hire has nobody to hand the account to mid-campaign.
Team integration, not a portal
Your Ads Manager, your Slack, your stand-ups, your project tools. Dedicated means working inside your ad accounts and your cadence, not change requests dropped into somebody else's queue.
A test log you can audit
Every creative test logged win, lose or inconclusive, every structural change dated and reasoned, a weekly review in Prism tied to account performance rather than a screenshot of impressions. If you ever wonder what changed and why, the log answers before we do.
Side by side
How you typically hire,
versus through us.
An in-house hire is still the better call when paid media is a permanent full-time role central to your organisation, and we'll tell you when that's the case. This is for every other case.
| Hiring it yourself | Through PixelCrayons | |
|---|---|---|
| Time to a working specialist | A full recruiting cycle: sourcing, interviews, notice periods, onboarding | Eligible work can typically start two to three business days after scope, payment and required access are confirmed |
| Vetting | CV screening and interview performance: you find out the truth once the account moves, or doesn't | Delivery history on real accounts under our own standards, reviewed weekly |
| Management overhead | Yours entirely: bid strategy, creative-test review, tracking audits, coverage | A named PM handles the admin; you approve the test calendar, not the account logins |
| Scaling | A new hiring cycle each direction: months up, severance down | Resize monthly: add a specialist ahead of a launch, step down after |
| Risk when it doesn't work | A mis-hire costs a quarter of wasted spend before anyone notices the account was never right | Propose-again is built in; the next specialist inherits the test log, not a cold account |
Who is accountable
The people accountable
for the work.
Saundaraya Gupta
Technical Manager
Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.
LinkedIn →Every engagement
A named coordinator and escalation contact
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
14-Day Risk-Free Trial
For eligible managed specialists. Up to 14 calendar days or 80 logged working hours, whichever comes first. End within the trial and pay nothing for eligible trial hours. Continue beyond it and those hours are billed at the agreed rate. Unpaid trial work remains ours if you stop.
Eligible managed-specialist roles only, one trial per customer. Not offered for AI, chatbot, prompt, automation, API-integration or QA work. Brand and graphic designers, brand strategists, video editors, content writers, copywriters and content marketers start with a paid pilot.
Full termsTime-zone overlap
At least four hours a day inside your core working hours. Two hours plus a daily written handover for the US West Coast.
Managed specialists only; not a staffing promise for project teams.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsWhy not just hire a freelancer?
A freelancer can be the right choice for a single, well-defined task. We are set up for work that needs an accountable team: a named coordinator, delivery reviewed by QA and a senior lead before release, and continuity arrangements written into the engagement. Confidentiality, ownership and escalation terms are agreed in writing before work starts.
How does time-zone overlap work?
Your engineers work at least four hours a day inside your core working hours. We set the window with you before the engagement starts and hold it for as long as the engagement runs. For the US West Coast the live overlap is two hours each morning, with a written handover at the end of every Indian day. We do not run night shifts: engineers who work nights leave quickly, and keeping the same people on your team matters more to us than a longer overlap.
Can we try you before we commit?
For eligible managed specialists, yes: up to 14 calendar days or 80 logged working hours, whichever comes first. Stop within it and eligible trial hours are free; continue and they're billed at the agreed rate. Unpaid trial work stays ours. Project work and other roles get a paid pilot with scope, acceptance criteria, duration and fee agreed first.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
How we vet
How we vet a PPC expert
inside a real ad account.
Vetting by delivery history shows what happened when real spend was on the line; an interview alone shows how someone talks about spend. So the account comes first, then the conversation.
- 01Shortlist on real accountsWe propose the specialist whose delivery history on live Google Ads and Meta Ads accounts fits your accounts, platforms and gap, held to our own standards and reviewed weekly. No generic CVs.
- 02Interview with a screen sharedAsk them to share a real account they have run, under NDA, and say what they would look at first. Strong candidates go to conversion tracking and the search terms report before they touch bids. Ask what they do with automated recommendations: read every one, apply few.
- 03Test bidding and creative judgementAsk when they would move a campaign from maximising conversions to a target CPA, and what data they would want first. On Meta, ask how they decide a creative test is finished. A candidate who talks only about audiences is working the smaller lever.
- 04The trial: audit before bidsIf you take the trial, it runs on a scope agreed before it starts. Expect an account and tracking audit written up before a single bid changes, then a test log of what ran, what won and what is next.
Questions
Frequently
asked.
Once we have a complete brief, we confirm when your proposal arrives. You interview the proposed specialist before anything is signed. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. An account and tracking audit comes before any bid changes.
No, because auctions, competitors, seasonality and demand sit outside anyone's control, and promising a return before seeing your data would be a sales tactic. What we commit to contractually is the work: tracking verified, structure rebuilt where needed, creative tested weekly, and everything reported against what moved the account.
NDA first, then Google Ads and Meta Ads access. Next is a structure and tracking audit, written up so you see what they found, and agreement on the first month's priorities before anything changes. They attend your stand-ups from week one, so getting to know your accounts happens inside your process, not in a parallel track.
Weekly, written, at the account level: what changed, which tests won or lost, what's queued next, and the core numbers (CTR, CPC, CVR, spend) with the reasoning behind any structural change. If you're an agency placing a PPC expert on client work, the report comes in your own templates.
One is the normal starting point: a single PPC expert covers Google and Meta for most accounts. A second specialist joins when spend or platform count justifies it, such as a Google Ads specialist for Performance Max, and the monthly resize works both ways. Your proposal names the backup specialist and whether their cover is in the monthly rate.
Interview the person,
not the pitch deck.
Brief us on the accounts and the gap, get a shortlist, and interview the specialist who'd actually run the account. If what you really need is cross-channel budget strategy rather than platform execution, we'll point you to the right role on the first call.
Interview before signing · Scale monthly
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