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Also in AI

Rankings · UK · the PixelCrayons Index

Best AI SEO Agencies in the UK (AEO and GEO)
(November 2026)

By The PixelCrayons team · Updated 2 November 2026 · 10 firms scored

November 2026 edition

The SEO Works leads with 67.6 out of 100, followed by Passion Digital and Impression. We scored 10 firms from 16 candidates on the same public evidence. That means Clutch reviews, AI search optimisation case studies, published pricing, track record and recent work. PixelCrayons publishes this list and is scored the same way.

The ranking

10 firms
ranked by their score.

Scored out of 100 by the PixelCrayons Index from 16 candidates. Open a firm's scorecard for every source and the date we checked it.

Best AI SEO Agencies in the UK (AEO and GEO): rank, firm, PixelCrayons Index score, Clutch rating and reviews, minimum project, hourly rate and headquarters
#FirmIndex scoreClutchMin projectHourlyHQ
1The SEO Works

Ecommerce and B2B brands that want GEO measured in citations and AI referrals

67.6out of 100
4.8 · 58 reviews$1,000+$100 - $149Sheffield, England, United Kingdom
2Passion Digital

Regulated and service brands that want GEO tied to conversions

60.7out of 100
4.7 · 33 reviews$5,000+$100 - $149London, England, United Kingdom
3Impression

Brands that want generative engine optimisation next to SEO and digital PR

60.3out of 100
4.9 · 7 reviews$5,000+$150 - $199Nottingham, England, United Kingdom
4Smoking Gun

Brands that want AI visibility built through PR and earned coverage

54.3out of 100
No profileNot shownNot shownManchester, England, United Kingdom
5PixelCrayons

UK B2B SaaS and other brands that want AI SEO from one team in India

49.7out of 100
4.9 · 18 reviews$5,000+< $25Noida, India
6Reflect Digital

Travel and consumer brands that want digital PR used for AI search visibility

47.8out of 100
5.0 · 1 reviews$25,000+$150 - $199Maidstone, England, United Kingdom
7Propellernet

Brands that want AI Overview work led by content and behavioural insight

47.5out of 100
No profileNot shownNot shownBrighton, England, United Kingdom
8POLARIS

B2B and ecommerce brands that want a dedicated GEO and AI search practice

41.6out of 100
5.0 · 1 reviews$5,000+$100 - $149Gerrards Cross, England, United Kingdom
9Rise at Seven

Consumer brands that want AI search and digital PR from a UK team

27.1out of 100
No profileNot shownNot shownManchester, England, United Kingdom
10Reboot Online

Brands that want digital PR used to lift mentions in AI answers

24.8out of 100
No profileNot shownNot shownLondon, England, United Kingdom

Clutch figures as shown on each firm's Clutch profile on the date in its scorecard. Profiles: The SEO Works, Passion Digital, Impression, Smoking Gun, PixelCrayons, Reflect Digital, Propellernet, POLARIS, Rise at Seven, Reboot Online.

What the data shows

What the figures show
about these firms.

Worked out from the 10 firms on this list, as checked on 2 Nov 2026. They change when the figures change.

4.9
Median Clutch rating across the firms listed
12.5
Median number of Clutch reviews per firm
1 of 10
Firms that publish prices on their own site
1 of 6
Firms with a Clutch minimum project under $5,000
10 of 10
Firms with a dedicated AI search optimisation service page
4 of 10
Firms with dated work or news in the last 12 months
How to choose

How to choose
the right firm for you.

The score ranks firms overall. Your project decides which one fits. This list is written for brands in the UK that want to be cited in AI answers as well as ranked in classic search.

Being cited in AI answers
Look for case studies that show citations or mentions before and after.
Classic search as well
Look for whether the firm also runs SEO, so the two plans agree.
Proof in your market
Look for an office in the UK or named clients there.
Scorecards

Every score,
with its sources.

For each firm: its points on each part of the score, who it suits, one thing to check before you choose, and the pages we read.

  1. 1The SEO Works

    67.6 / 100

    Client evidence
    25.9/35
    Discipline depth
    16.3/30
    Transparency
    8.0/15
    Track record
    7.5/10
    Recent activity
    10.0/10
    Best for
    Ecommerce and B2B brands that want GEO measured in citations and AI referrals
    Check before you choose
    Offices in Sheffield, London and Leeds; no price list was found on the pages checked on 2 nov 2026, so budget fit needs a call
    Team
    Office in the UK
    Sources

    The SEO Works: full profile and score history

  2. 2Passion Digital

    60.7 / 100

    Client evidence
    25.6/35
    Discipline depth
    10.8/30
    Transparency
    8.0/15
    Track record
    6.4/10
    Recent activity
    10.0/10
    Best for
    Regulated and service brands that want GEO tied to conversions
    Check before you choose
    One GEO case study was confirmed on its site; single listed office in London
    Team
    Office in the UK
    Sources
    • Clutch profile: 4.7 from 33 reviews (adjusted 4.67), checked 2 Nov 2026
    • Google reviews: 4.8 from 45 reviews, checked 2 Nov 2026
    • Service page for AI search optimisation on passion.digital
    • 1 AI search optimisation case study counted on the firm's site, for example case 1
    • Most recent: Clutch review, 12 May 2026
    • No prices published on the firm's own site.

    Passion Digital: full profile and score history

  3. 3Impression

    60.3 / 100

    Client evidence
    29.1/35
    Discipline depth
    10.8/30
    Transparency
    8.0/15
    Track record
    7.4/10
    Recent activity
    5.0/10
    Best for
    Brands that want generative engine optimisation next to SEO and digital PR
    Check before you choose
    One AI search case study was confirmed on its site; offices in Nottingham and London
    Team
    Office in the UK
    Sources
    • Clutch profile: 4.9 from 7 reviews (adjusted 4.84), checked 2 Nov 2026
    • Google reviews: 5.0 from 65 reviews, checked 2 Nov 2026
    • Service page for AI search optimisation on impressiondigital.com
    • 1 AI search optimisation case study counted on the firm's site, for example case 1
    • Most recent: Case study published (GEO), 27 Aug 2025
    • No prices published on the firm's own site.

    Impression: full profile and score history

  4. 4Smoking Gun

    54.3 / 100

    Client evidence
    26.5/35
    Discipline depth
    10.8/30
    Transparency
    0.0/15
    Track record
    7.1/10
    Recent activity
    10.0/10
    Best for
    Brands that want AI visibility built through PR and earned coverage
    Check before you choose
    A PR and social agency first; one GEO case study was confirmed on its site
    Team
    Office in the UK
    Sources
    • No Clutch profile, so no client-evidence points.
    • Google reviews: 5.0 from 45 reviews, checked 2 Nov 2026
    • Service page for AI search optimisation on smokinggun.agency
    • 1 AI search optimisation case study counted on the firm's site, for example case 1
    • Most recent: Case study published (GEO), 17 Mar 2026
    • No prices published on the firm's own site.

    Smoking Gun: full profile and score history

  5. 5PixelCrayons

    49.7 / 100

    Client evidence
    13.9/35
    Discipline depth
    10.8/30
    Transparency
    15.0/15
    Track record
    10.0/10
    Recent activity
    0.0/10
    Best for
    UK B2B SaaS and other brands that want AI SEO from one team in India
    Check before you choose
    Team is in Noida, India with no UK office; one AI SEO study on /work/
    Team
    Team in India serving UK clients
    Sources
    • Clutch profile: 4.9 from 18 reviews (adjusted 4.22), checked 12 Oct 2026
    • Google reviews: 3.8 from 63 reviews, checked 13 Oct 2026
    • Service page for AI search optimisation on pixelcrayons.com
    • 1 AI search optimisation case study counted on the firm's site, for example case 1
    • No dated activity found in the last 12 months.
    • Published pricing: Pricing page lists projects at $500 to $80K, retainers at $300 to $8K a month and dedicated teams at $4K to $20K a month, with a per-service rate card

    PixelCrayons: full profile and score history

  6. 6Reflect Digital

    47.8 / 100

    Client evidence
    22.3/35
    Discipline depth
    10.8/30
    Transparency
    8.0/15
    Track record
    6.8/10
    Recent activity
    0.0/10
    Best for
    Travel and consumer brands that want digital PR used for AI search visibility
    Check before you choose
    One AI search case study was confirmed on its site; single listed office in Maidstone, Kent
    Team
    Office in the UK
    Sources
    • Clutch profile: 5.0 from 1 reviews (adjusted 4.67), checked 2 Nov 2026
    • Google reviews: 5.0 from 21 reviews, checked 2 Nov 2026
    • Service page for AI search optimisation on reflectdigital.co.uk
    • 1 AI search optimisation case study counted on the firm's site, for example case 1
    • Most recent: Clutch review, 9 Jun 2021
    • No prices published on the firm's own site.

    Reflect Digital: full profile and score history

  7. 7Propellernet

    47.5 / 100

    Client evidence
    17.2/35
    Discipline depth
    10.8/30
    Transparency
    0.0/15
    Track record
    9.5/10
    Recent activity
    10.0/10
    Best for
    Brands that want AI Overview work led by content and behavioural insight
    Check before you choose
    One AI search case study was confirmed on its site; single listed office in Brighton
    Team
    Office in the UK
    Sources
    • No Clutch profile, so no client-evidence points.
    • Google reviews: 5.0 from 10 reviews, checked 2 Nov 2026
    • Service page for AI search optimisation on propellernet.co.uk
    • 1 AI search optimisation case study counted on the firm's site, for example case 1
    • Most recent: Case study published (AI Overviews), 13 May 2026
    • No prices published on the firm's own site.

    Propellernet: full profile and score history

  8. 8POLARIS

    41.6 / 100

    Client evidence
    15.4/35
    Discipline depth
    10.8/30
    Transparency
    8.0/15
    Track record
    7.5/10
    Recent activity
    0.0/10
    Best for
    B2B and ecommerce brands that want a dedicated GEO and AI search practice
    Check before you choose
    One GEO case study was confirmed on its site; listed office is Gerrards Cross
    Team
    Office in the UK
    Sources
    • Clutch profile: 5.0 from 1 reviews (adjusted 4.38), checked 2 Nov 2026
    • Google reviews: 4.4 from 25 reviews, checked 2 Nov 2026
    • Service page for AI search optimisation on polarisagency.com
    • 1 AI search optimisation case study counted on the firm's site, for example case 1
    • Most recent: Clutch review, 20 Jun 2019
    • No prices published on the firm's own site.

    POLARIS: full profile and score history

  9. 9Rise at Seven

    27.1 / 100

    Client evidence
    11.4/35
    Discipline depth
    10.8/30
    Transparency
    0.0/15
    Track record
    4.9/10
    Recent activity
    0.0/10
    Best for
    Consumer brands that want AI search and digital PR from a UK team
    Check before you choose
    One case study with LLM results was confirmed on its site; no price list was found on the pages checked on 2 nov 2026, so budget fit needs a call
    Team
    Office in the UK
    Sources
    • No Clutch profile, so no client-evidence points.
    • Google reviews: 4.4 from 7 reviews, checked 2 Nov 2026
    • Service page for AI search optimisation on riseatseven.com
    • 1 AI search optimisation case study counted on the firm's site, for example case 1
    • No dated activity found in the last 12 months.
    • No prices published on the firm's own site.

    Rise at Seven: full profile and score history

  10. 10Reboot Online

    24.8 / 100

    Client evidence
    3.9/35
    Discipline depth
    13.5/30
    Transparency
    0.0/15
    Track record
    7.4/10
    Recent activity
    0.0/10
    Best for
    Brands that want digital PR used to lift mentions in AI answers
    Check before you choose
    The GEO service is built on digital PR, so on-page GEO is a smaller part of the offer on its page
    Team
    Office in the UK
    Sources
    • No Clutch profile, so no client-evidence points.
    • Google reviews: 3.4 from 10 reviews, checked 2 Nov 2026
    • Service page for AI search optimisation on rebootonline.com
    • 2 AI search optimisation case studies counted on the firm's site, for example case 1, 2
    • No dated activity found in the last 12 months.
    • No prices published on the firm's own site.

    Reboot Online: full profile and score history

How this list is made

How this list is made,
and our interest in it.

PixelCrayons publishes this list and is an AI search optimisation firm itself. It is scored on the same evidence and weights as every other firm and sits at number 5 with 49.7. ValueCoders, our sister company in the Vinove group, is left out of every list. That way the group never holds two places.

No firm paid to be ranked or listed, or was asked to. We considered 16 firms and ranked those with enough public evidence to score fairly. Firms that offer the service but cannot be scored yet appear under “Also listed”, in alphabetical order with no score. Every figure links to the page we read it from, with the date.

Read the full PixelCrayons Index method, or download this list as CSV. You are free to reuse our scores and this compilation under CC BY 4.0 if you credit PixelCrayons. The figures we read from Clutch and the firms’ own sites remain theirs. A ranked or listed firm can correct its data: send a correction with a source through the request form. A firm that would like to be listed can use the same form; it is free and changes no rank. Firms on this list can get a free Ranked or Listed seal.

If you are weighing PixelCrayons too: AI search optimisation at PixelCrayons. Our work in this area: B2B SaaS: from invisible to answer-engine cited..

Questions

Frequently
asked.

No. AI answers change by prompt and by day. Look for firms that show how they measure citations and which pages earned them, and treat a guaranteed placement as a warning sign.

Every firm is scored out of 100 by the PixelCrayons Index: client reviews on Clutch, depth of AI search optimisation work, published pricing, track record and recent activity. The weights are fixed and published, and no firm paid to be ranked or listed.

Only where it qualifies like any other firm: it must offer the service and show at least one case study in it. When it's listed, it's scored on the same evidence and weights as everyone else and sits wherever that score puts it.

Every month. Each firm's figures are checked again, the scores are recalculated, and the changelog on this page says what moved and why.

Yes. Any listed firm can send a correction with a source through the request form on the seals page (pixelcrayons.com/rankings/seal). We check it, update the figure and log the change on this page.

Not sure who fits your AI search optimisation project?

Send us one line. A specialist replies, typically within four business hours. This is PixelCrayons's own offer; it plays no part in any score on this list.

Get quotes
Changelog

What changed
in each edition.

Updated every month. Each edition is checked again from the sources.

  1. First edition: service pages, case studies and recent work read on 2 November 2026, with Clutch and Google figures read by hand. A firm with no Clutch reviews yet is scored on its case studies and recent work.
More rankings

More rankings
scored the same way.

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