Custom software,
one point of contact for the whole build.

Custom software development for web applications, software products and IoT builds. PixelCrayons is your point of contact: we scope the work and write the proposal. Our sister company ValueCoders does the engineering. You sign one proposal and deal with one account team, never two suppliers.

Get a Proposal See Pricing

Reply within four business hours (typical) · One contact, start to finish

Brands our teams have delivered for

What we do

PixelCrayons is your point of contact for custom software; our sister company ValueCoders delivers the engineering. That covers bespoke web applications, software products and IoT builds. PixelCrayons scopes the work, writes one proposal and stays your account owner. We also do any website, store or marketing work beside the build. ValueCoders is named plainly throughout.

You deal with one contact and sign one proposalYou brief PixelCrayons once and get one proposal and one account owner throughout.
Custom web applicationsInternal tools, customer portals and product platforms built to your architecture by ValueCoders.
IoT buildsDevice connections, data pipelines and operator dashboards, built by ValueCoders from sensor to cloud.

Casadar homepage on desktop: a search bar for products, vendors and professionals, category icons for bedroom, kitchen, furniture, home office, décor, appliances and housekeeping, a living-room banner and a row of products

Related work · Home & Interiors · Marketplace

Casadar: a bilingual marketplace for everything that makes a home.

Read the case study

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Where the work happens

PixelCrayons: your point of contact, start to finish
ValueCoders: the engineering, named plainly, never hidden
One coordinated proposal, one account team
Delivering since 2004
Reply within four business hours (typical)
PixelCrayons: your point of contact, start to finish
ValueCoders: the engineering, named plainly, never hidden
One coordinated proposal, one account team
Delivering since 2004
Reply within four business hours (typical)

Who does what

One contact runs your build,
with two teams behind it.

You deal with one contact and sign one proposal

You brief PixelCrayons once. We scope the build and write one proposal that covers all of it. We stay your account owner from start to finish, so you never juggle two suppliers for one project.

Every engagement

Custom web applications

Applications built around how your business works, instead of a template stretched to fit. Think internal tools, customer portals and product platforms. Our sibling company ValueCoders builds them.

ValueCoders

IoT builds

IoT means devices and sensors that send data over the internet. ValueCoders builds the whole chain: the device connections, the pipelines that collect the data and the dashboards your operators watch. It starts with how your devices talk to the cloud and ends with the reports. Your connected-device idea gets one build partner instead of a pile of separate tools.

ValueCoders

Product and SaaS engineering

A software product needs more after its first release. That means a multi-tenant set-up (many customers sharing one system), billing and the tools to run it. ValueCoders builds it under the same proposal.

ValueCoders

We still do the marketing and website work

Your build may need a marketing site, a store front end or SEO alongside it. That stays PixelCrayons' own work. The same account team runs both, so nothing falls into a gap between two companies.

PixelCrayons

How it works

From your brief to a proposal
that names both teams' work.

Start

Brief and a call

We sign an NDA and you tell us what you're building. PixelCrayons then confirms which parts are engineering (ValueCoders) and which are marketing or web (PixelCrayons).

Once the brief is complete

One proposal, both scopes named

We confirm when the proposal will arrive. It sets out each team's tasks, sign-off conditions and pricing in one document. Each team's part has its own lines.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The team starts

ValueCoders puts the engineers in place for the agreed scope. PixelCrayons' account team stays your one contact for progress, problems and billing.

On the date in your proposal

First sprint demo

You see a demo at the end of each sprint, a short fixed block of work. Demos and written updates come through the same account team, whoever writes the code. ValueCoders stays named throughout.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

See how Prism runs an engagement

01
Requests and approvals
One queue, beside the repository your team owns.
02
Owned tasks
Every task has one owner and a date.
03
Weekly review
Each decision recorded, with the expectation attached.

How we report it, in Prism

The delivery record,
you can read without a stand-up.

What you receive in month one

Development is reported as artefacts in your own tools, not a status call. In the first month you receive the technical audit of the current codebase, the delivery plan broken into reviewed increments with acceptance criteria, and the environment map showing where code runs and who can deploy it. The weekly review in Prism lists what merged, what was reviewed, and what is blocked and by whom.

01Technical audit: the current codebase, its risks, and the order of fixes
02Delivery plan: increments with acceptance criteria and review owners
03Environment map: development, staging and production, and who deploys
04Weekly review in Prism: merged, in review, blocked, and the reason for each block
05Definition of done: tests, review, accessibility and performance checks per increment

Related workCasadar: a bilingual marketplace for everything that makes a home.Home & Interiors · Marketplace · A different discipline, so it is linked here rather than presented as proof of this one.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Before you sign

Who does which part,
named in the proposal.

You brief PixelCrayons once, and the scope is split by who delivers each part. This table shows how a brief splits between the two companies, so nothing falls into a gap.

Part of the work	Who delivers it	How it shows in the proposal
Scoping, the proposal and the account relationship	PixelCrayons	We stay your one contact for progress, problems and billing, from start to finish.
A bespoke web application: an internal tool, a customer portal or a product platform	ValueCoders, our sibling company	Named as engineering work, with its own tasks, sign-off conditions and pricing.
A software product past its first release: a multi-tenant set-up, billing, the tools to run it	ValueCoders	Built under the same proposal, with its own lines, never lumped into one.
An IoT build: device connections, data pipelines, operator dashboards	ValueCoders, end to end	Scoped on its own, from the devices you have and the data you need from them.
A marketing site, store front end or SEO programme alongside the build	PixelCrayons	Our own work, coordinated by the same account team.
You are not sure which applies	Brief either page	We send the proposal to the right team. PixelCrayons delivers web development itself. ValueCoders delivers the work on this page.

ValueCoders is named plainly throughout delivery, never hidden behind our name.

Questions

Frequently
asked.

ValueCoders, our sister company, does the engineering. That covers custom web applications, product engineering and IoT builds. PixelCrayons scopes the work, writes the single proposal and stays your account owner throughout. We also do any website, store or marketing work beside the build. ValueCoders is named plainly here and throughout delivery.

Yes, and this page covers it rather than a separate one. ValueCoders builds the whole thing: device connections, data pipelines and the dashboards your operators use. If your project is only IoT, tell us about the devices and the data you need from them. The proposal will then scope that build on its own.

Web Development (/development/web-development) is work PixelCrayons delivers itself: marketing sites, portals and web apps built by our own engineering team. This page is for custom software, product engineering and IoT work, which ValueCoders delivers. Not sure which fits? Brief either page and we'll send the proposal to the right team.

One account team, for the whole relationship. The proposal names ValueCoders and its role, and so does every update. But problems, billing and progress reports all go through the PixelCrayons account team you signed with. You never have to manage two suppliers yourself.

There's no flat rate card. The scope, the systems it connects to and the platform choice set the cost, not a page count. Every proposal is priced against your brief. It lists exactly what you get and which team delivers each part. Once we have a complete brief, we confirm the date you will receive your proposal.

How firms compare
Best Software Development Companies (October 2026) · Top Software Development Companies in India (October 2026), scored on public evidence by the PixelCrayons Index, ourselves included.

Brief the build,
we'll name who does what.

A scoped, itemised proposal naming PixelCrayons' role as your point of contact and ValueCoders' role as the engineering team, under one account owner throughout.

Get a Proposal See Development Services

Reply within four business hours (typical) · One account team · One proposal

Last updated 26 October 2026

Custom software,
one point of contact for the whole build.

See what we've built
and the results it brought.

One contact runs your build,
with two teams behind it.