Custom software,
one point of contact for the whole build.

Bespoke web applications, product engineering and IoT builds. PixelCrayons is your point of contact: we scope the work and write the proposal. Our sister company ValueCoders delivers the engineering, under that one proposal and one account team, so you sign once and never manage two vendors for one build.

Get a Proposal See Pricing

Reply within four business hours (typical) · One contact, start to finish

Brands our teams have delivered for

What we do

PixelCrayons is your point of contact for custom software; our sister company ValueCoders delivers the engineering. That covers bespoke web applications, back-end product engineering and IoT builds. PixelCrayons scopes the work, writes one proposal and stays your account owner, including any website, store or marketing work alongside the build, and ValueCoders is named plainly throughout.

One point of contact, one proposalYou brief PixelCrayons once and get one proposal and one account owner throughout.
Custom web applicationsInternal tools, customer portals and product platforms built to your architecture by ValueCoders.
IoT buildsDevice connectivity, telemetry pipelines and operator dashboards, built by ValueCoders from sensor to cloud.

Casadar homepage on desktop: a search bar for products, vendors and professionals, category icons for bedroom, kitchen, furniture, home office, décor, appliances and housekeeping, a living-room banner and a row of products

Related work · Home & Interiors · Marketplace

Casadar: a bilingual marketplace for everything that makes a home.

Read the case study

Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Checked 15 September 2026

Where the work happens

PixelCrayons: your point of contact, start to finish
ValueCoders: the engineering, named plainly, never hidden
One coordinated proposal, one account team
Delivering since 2004
Reply within four business hours (typical)
PixelCrayons: your point of contact, start to finish
ValueCoders: the engineering, named plainly, never hidden
One coordinated proposal, one account team
Delivering since 2004
Reply within four business hours (typical)

Who does what

One contact,
one proposal, two teams.

One point of contact, one proposal

You brief PixelCrayons once. We scope the build, write a single proposal covering the whole engagement, and stay your account owner throughout, so you're never stitching together two vendor relationships for one project.

Every engagement

Custom web applications

Bespoke applications built to your architecture, not a template stretched to fit: internal tools, customer portals and product platforms, engineered by our sibling company ValueCoders.

ValueCoders

IoT builds

Device connectivity, telemetry ingestion and the dashboards operators actually watch: sensor-to-cloud pipelines engineered end to end by ValueCoders, from protocol selection through to the reporting layer, so a connected-device idea gets one accountable build partner rather than a stack of unrelated point solutions.

ValueCoders

Product and SaaS engineering

Multi-tenant architecture, billing integration and the operational tooling a software product needs beyond its first release, engineered by ValueCoders under the same coordinated proposal.

ValueCoders

The marketing and web side, still ours

Where a build needs a marketing site, a store front end or an SEO programme alongside the engineering, that stays PixelCrayons' own work, coordinated by the same account team so nothing falls into a gap between two companies.

PixelCrayons

How it works

Brief to a proposal
naming both scopes.

Start

Brief and a call

We sign an NDA and you describe what you're building; PixelCrayons confirms which parts are engineering (ValueCoders) and which are marketing or web (PixelCrayons).

Once the brief is complete

One proposal, both scopes named

We confirm when the proposal arrives. It names each team's responsibilities, acceptance conditions and pricing in one document, never blurred into one line item.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The team starts

ValueCoders staffs the engineering against the confirmed scope, and PixelCrayons' account team stays your single contact for status, escalation and billing.

On the date in your proposal

First sprint demo

Sprint demos and written updates flow through the same account team, whoever is holding the keyboard, and ValueCoders stays named throughout.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

See how Prism runs an engagement

01
Requests and approvals
One queue, beside the repository your team owns.
02
Owned tasks
Every task has one owner and a date.
03
Weekly review
Each decision recorded, with the expectation attached.

How we report it, in Prism

The delivery record,
you can read without a stand-up.

What you receive in month one

Development is reported as artefacts in your own tools, not a status call. In the first month you receive the technical audit of the current codebase, the delivery plan broken into reviewed increments with acceptance criteria, and the environment map showing where code runs and who can deploy it. The weekly review in Prism lists what merged, what was reviewed, and what is blocked and by whom.

01Technical audit: the current codebase, its risks, and the order of fixes
02Delivery plan: increments with acceptance criteria and review owners
03Environment map: development, staging and production, and who deploys
04Weekly review in Prism: merged, in review, blocked, and the reason for each block
05Definition of done: tests, review, accessibility and performance checks per increment

Related workCasadar: a bilingual marketplace for everything that makes a home.Home & Interiors · Marketplace · A published case in this discipline.

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Before you sign

Who does which part,
named in the proposal.

You brief PixelCrayons once, and the scope is split by who delivers each part. This is how a brief maps to the two companies, so nothing sits in a gap between them.

Part of the work	Who delivers it	How it shows in the proposal
Scoping, the proposal and the account relationship	PixelCrayons	We stay your single point of contact for status, escalation and billing, start to finish.
A bespoke web application: an internal tool, a customer portal or a product platform	ValueCoders, our sibling company	Named as engineering scope, with its own responsibilities, acceptance conditions and pricing.
A software product past its first release: multi-tenant architecture, billing integration, operational tooling	ValueCoders	Engineered under the same coordinated proposal, never blurred into one undifferentiated line item.
An IoT build: device connectivity, telemetry pipelines, operator dashboards	ValueCoders, end to end	Scoped on its own, from the devices you have and the data you need out of them.
A marketing site, store front end or SEO programme alongside the build	PixelCrayons	Our own work, coordinated by the same account team.
You are not sure which applies	Brief either page	We route the proposal correctly. Web development is PixelCrayons' own delivery; this page is ValueCoders' scope.

ValueCoders is named plainly throughout delivery, never hidden behind our name.

Questions

Frequently
asked.

ValueCoders, our sister company, does the engineering: custom web applications, product engineering and IoT builds. PixelCrayons scopes the work, writes the single proposal and stays your account owner throughout, including any website, store or marketing work beside the build. ValueCoders is named plainly here and throughout delivery.

Yes, as part of this page rather than a separate one: device connectivity, telemetry pipelines and the operator-facing dashboards on top, engineered by ValueCoders end to end. If your project is IoT specifically, brief us on the devices and the data you need out of them and the proposal will scope that build on its own.

Web Development (/development/web-development) is PixelCrayons' own delivery: marketing sites, portals and web apps built by our own engineering team. This page is for custom software, product engineering and IoT work, which is ValueCoders' scope. If you're not sure which fits, brief either page and we'll route the proposal correctly.

One account team, for the whole relationship. ValueCoders' name and role are stated plainly in the proposal and throughout delivery, but escalation, billing coordination and status reporting all run through the same PixelCrayons account team you signed with, so you're never left coordinating two vendors yourself.

There's no flat rate card: scope, integrations and platform choice set the cost, not a page count. Every proposal is scoped against your brief and itemises exactly what ships, naming which team delivers which part. Once we have a complete brief, we confirm the date you will receive your proposal.

Practitioner notes
on this work.

All articles

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Best Software Development Companies (October 2026) · Top Software Development Companies in India (October 2026), scored on public evidence by the PixelCrayons Index, ourselves included.

Brief the build,
we'll name who does what.

A scoped, itemised proposal naming PixelCrayons' role as your point of contact and ValueCoders' role as the engineering team, under one account owner throughout.

Get a Proposal See Development Services

Reply within four business hours (typical) · One account team · One proposal

Last updated 12 October 2026

Custom software,
one point of contact for the whole build.

Judge the work,
not the adjectives.