eCommerce development on Shopify, WooCommerce, Magento or headless, whichever fits your business: speed a buyer can feel, search that finds the product, a checkout that doesn't leak orders.
PixelCrayons builds and migrates online stores on Shopify, WooCommerce, Magento and headless stacks: engineering, QA and growth under one roof. A senior commerce pod migrates existing stores with zero data loss and can run SEO and conversion work on the same roadmap afterwards. 4,500+ projects delivered since 2004, with IP and ownership terms agreed before work starts. Direct for brands, white-label for agencies.
Platform fit
Which platform is actually yours?
It depends on your catalogue, team and margins, not on which platform we'd rather sell. Here's the split, platform by platform.
Shopify
The default pick for most D2C brands that want speed to market and a managed platform.
Removes hosting, security and PCI burden
A small team can run a serious store
Worth a second look at high volume on a standard plan
A custom front end on a commerce engine. Makes sense when the storefront experience is genuinely a competitive weapon and you have the team to sustain it.
Worth it when a theme genuinely can't express the storefront
Pays off at very high traffic or several front ends on one engine
Adds a second system, and preview and deployment infrastructure, to run
Buyers abandon slow stores, so performance is a build requirement here, not a retrofit. Templates are built lean, images and scripts are budgeted per page, and Core Web Vitals are measured on every release. A store that loads quickly converts browsing into orders, and our Performance service exists for stores that already can't.
Every build
02
Catalogue, search and merchandising
Category structure designed around how people actually shop your range. On-site search that forgives typos and understands synonyms. Merchandising controls your team can use without a developer. The catalogue structure is planned with search demand in mind, so the store and its SEO aren't fighting each other later.
Every build
03
Checkout and payments, hardened
The checkout is where stores quietly lose money, so it gets engineering attention first. Minimal steps, address autocomplete, the payment methods your market expects, and every failure state handled gracefully. Tax, shipping rules and fraud settings are configured and tested before launch, not discovered by your first customer.
Before launch
04
Migrations without data loss
Replatforming is where catalogues, order histories and rankings go missing, unless the move is mapped first. We inventory products, customers, orders and every URL that ever earned a ranking before anything switches. Nothing is turned off until its destination is verified. It's the discipline behind our Migrations service, applied to commerce.
When replatforming
05
Integrations that keep data honest
Payment gateways, ERP and inventory systems, shipping and fulfilment providers, email and analytics: connected so stock levels, orders and customer records agree everywhere. When the integrations are right, your team stops re-keying data and your reports stop arguing with each other.
Every build
04
How it starts
NDA to working software, demoed on a call.
01
Days 1 to 2
NDA signed, store walked
We sign your NDA (or ours) and walk the store together: platform, catalogue size, integrations, what's leaking orders today. No discovery fee, no workshop theatre.
02
Complete brief
Proposal, itemised and priced
Once we have a complete brief, we confirm the date you will receive your itemised proposal: a written scope listing exactly what ships (storefront, checkout, integrations, migration plan) in what order and for how much. Compare deliverables, not day rates.
03
Week 1
Pod assembled, repo live
Commerce engineers matched to your platform, environments stood up, the repository created in your accounts. Any migration is mapped before a single record moves.
04
First delivery
First deliverable ships
Working software on staging, demoed on a call: a storefront section, a checkout flow, a verified migration dry run. From here the build runs to launch in fixed blocks of work, each ending in a demo.
Inside Prism
Your engagement, week to week, in one workspace.
Where the engagement includes it, your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.
A Gulf D2C fragrance retailer had outgrown its storefront: merchandising was slow and replatforming talk always stalled on the fear of losing data. We migrated the full catalogue, order history and customer records with zero data loss, and mapped every URL that had ever ranked. Then we ran eCommerce SEO and paid on one roadmap. Revenue grew 340% in seven months.
Off WooCommerce, onto a trust-focused Shopify 2.0 build.
Pet Care · United Kingdom
Shopify migration · Our own commerce team
FleaSolve: moving a vet-grade brand off WooCommerce, onto Shopify.
The UK's only domestic manufacturer of vet-grade flea and tick treatment for cats and dogs needed its direct-to-consumer site to perform like its marketplace listings already did. We migrated it from WooCommerce to a trust-focused Shopify 2.0 build.
Every part of our ecommerce web development is also available as a narrower engagement: pick the platform or the problem, and the same senior pod shows up.
A fast store nobody finds is still a quiet store. The team that builds your storefront can run eCommerce SEO and conversion optimisation on the same roadmap: one plan, one set of priorities, no hand-off tax.
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Every delivery is reviewed before release by QA, your Project or Account Manager and a senior delivery lead, and you then review it against the acceptance criteria agreed at the start. Our specialists use AI to support delivery, with people responsible for reviewing the work. Applicable development work includes 30 days of corrective maintenance after production launch.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
It depends on your catalogue, team and margins, which is why we're platform-agnostic. Shopify suits most D2C brands that want speed to market and a managed platform. WooCommerce fits teams already invested in WordPress who want full control. Magento (Adobe Commerce) earns its complexity only at serious catalogue and B2B scale. Headless makes sense when the front-end experience is genuinely a competitive weapon and you have the team to sustain it. We'll recommend the platform that fits, including telling you when the cheaper option is the right one.
Yes, and the method matters more than the promise. Before anything moves, we inventory products, customers, order history and every URL that has ever earned a ranking, then map each one to its destination. Nothing is switched off until the migration is verified against that map. Redirects ship with the launch, not after it. We ran exactly this playbook for a Gulf D2C retailer whose replatforming fear was data loss: full catalogue and order history moved, zero records lost, search equity intact. The case study is on this page.
It depends on catalogue size, integrations and how much custom checkout logic you need, so we scope timelines per project rather than quoting a universal number. What is fixed is the start: once we have a complete brief, we confirm the date you will receive your itemised proposal, and eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed. A straightforward storefront on an established platform lands in weeks. A multi-store migration with ERP integration takes months. If a date is at risk, you hear it from us early, with options.
Your materials, data and accounts remain yours. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute. Documentation and credentials are handed over as we go, rather than ransomed at the end.
Commerce QA is unforgiving: a checkout bug is lost revenue by the hour. So every release ships through a QA gate: automated checks in CI plus manual passes across browsers and devices. The checkout, payment methods, tax and shipping rules are tested against real-world scenarios before you ever see the build. Defects are logged, fixed and retested before the demo. If you only need testing, our QA & Testing service runs the same process on stores built by anyone.
Yes, a large share of our ecommerce website development services ship under partner agencies' brands, including the published commerce case on this page. Your project tools, your client calls, our engineers behind the scenes. It's NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. The relationship you built stays yours.
Tell us what you sell and where it's stuck. Once we have a complete brief, we confirm the date you will receive your itemised proposal. The estimate is yours to keep either way.