Platform selection, a technical and conversion audit of your existing store, or a written roadmap for what to fix first. An ecommerce consulting engagement that stands on its own, whether or not you build with us afterwards.
Findings in 48 hours · No obligation to build with us
PixelCrayons provides ecommerce consulting: platform selection, technical and conversion audits, and a written roadmap, independent of who builds it afterwards. A senior commerce consultant reviews your catalogue, team and margins (or your existing store's analytics and codebase) and delivers findings in writing within 48 hours: what to fix, what to build, and in what order. If you choose to build with us afterwards, the same team picks up the roadmap. If you don't, you keep the document either way.
Outcomes tied to real engagements, not averages.
Shopify, WooCommerce, Magento or headless, chosen against your catalogue size, team, margins and integration needs, not a default recommendation. If two platforms are genuinely close, we say so and name the trade-off you're deciding, rather than pretending there's one right answer.
Performance, platform version, technical debt and integration health reviewed against what's actually slowing your team down or costing orders. The audit is a document you keep: specific findings tied to specific fixes, not a generic checklist.
Where the checkout and key funnel pages are losing orders, reviewed against session recordings and analytics where they exist. This is a diagnostic, not a redesign: it tells you what's broken and roughly what it's worth fixing, so you can decide whether a CRO engagement is warranted.
Every finding ranked by what it costs you to leave alone, with a rough sequence and an honest read on what needs a specialist versus what your own team can fix. You keep this document whether or not you build with us next.
Already have a proposal from another agency or platform vendor? A consulting engagement can review it against your actual requirements before you commit budget, flagging scope that looks padded or missing.
We agree what's in scope (platform selection, audit, roadmap, or a combination) and, where an audit is involved, get read access to analytics and the current store.
Findings delivered in writing: what we found, what it's costing you, and what we'd do first. No slide deck theatre, no verbal-only readout you can't forward to your team.
A call to walk through the findings and answer questions, with the roadmap sequenced and ready to hand to whichever team builds it, ours or otherwise.
Your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.
One queue, beside the repository your team owns.
Every task has one owner and a date.
Each decision recorded, with the expectation attached.
Before the replatform and rebuild that this case is known for, the engagement started with an audit: what the existing store was costing the business, and which fix mattered first. That sequencing (diagnose, then prioritise, then build) is the same one this consulting service runs on its own. Revenue grew 340% in seven months once the roadmap was built.
Already know what you're building? eCommerce Development is the hands-on build service this advice feeds into. Moving off your current platform? Shopify Migration runs the replatforming work. Need the ongoing conversion programme, not just the diagnostic? Conversion Rate Optimisation picks up from the audit.
Three things, bought together or on their own: platform selection, a technical and conversion audit of the store you already run, and a written, prioritised roadmap. Findings arrive in writing within 48 hours. You keep the document whether or not you build with us afterwards.
No. The audit, platform recommendation or roadmap is yours to keep and hand to whichever team builds it, ours or another. Most clients who start with consulting do continue with us for the build, because the same team already knows the store, but it's never a condition of the engagement.
It depends on your catalogue, team and margins, which is exactly what the platform selection engagement reviews before recommending one. As a starting point: Shopify suits most D2C brands wanting speed to market; WooCommerce fits teams already invested in WordPress; Magento earns its complexity at serious catalogue and B2B scale; headless makes sense when the storefront experience is a genuine competitive weapon. Our development team's platform chooser covers the same split in more detail.
Platform version and technical debt, page performance against Core Web Vitals, integration health (payments, ERP, shipping, analytics), and any structural issues affecting search visibility. You receive specific findings tied to specific fixes, ranked by what they're costing you, not a generic scorecard.
It overlaps but isn't the same service. This engagement diagnoses where checkout and funnel pages are losing orders and tells you roughly what it's worth fixing. Our dedicated conversion optimisation service runs the ongoing, tested programme once you know it's worth investing in. Many clients use this consulting engagement to decide whether that programme is warranted before committing to it.
It depends on scope: a platform selection review is a smaller engagement than a full technical and conversion audit with a written roadmap. Every engagement is scoped and priced before it starts, with findings delivered in writing within 48 hours of kickoff.
Tell us what you're deciding: platform, an underperforming store, or a proposal you're not sure about. You'll have written findings within 48 hours, yours to keep either way.
48-hour findings · No build obligation · 2,500+ projects shipped
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