Web performance optimisation:
slow is expensive, fast is engineered.

We won't quote a number before we've measured your site, and we'd treat anyone who does with suspicion. The honest sequence is: baseline first, on your real templates, devices and traffic; then a plan stating which fixes we expect to matter and why; then the measured delta reported after each release, whatever it says. Gains depend on where your site starts, how much of the weight is yours to remove and what constraints stay fixed. That's exactly why the baseline, not a sales page, is where the promises come from.

No, and a guarantee sold before measurement isn't one worth having. The result of any Core Web Vitals optimization depends partly on choices that remain yours (a tag manager full of third-party scripts, an embedded widget the business insists on) and partly on your traffic's real devices and networks. What we do guarantee is process: causes fixed at template level rather than score-chasing hacks, budgets agreed in writing and enforced in CI, and plain reporting of the field data. Where something outside our control is holding a metric down, we say so, with what it would take to change it.

Same engineering muscles, different job. Technical SEO is a search discipline: crawling, indexation, structured data and rendering, with Core Web Vitals as one ranking signal inside a broader programme. You buy it to win search visibility. This page covers our page speed optimization services: you buy them because slow pages cost revenue and patience, whether the visitor came from Google, an ad or a bookmark. If search is the goal, start with technical SEO; if speed itself is the problem, start here. On engagements that need both, the two teams work from one plan instead of billing you twice for overlap.

Whatever the profile indicts, in payoff order. Typically: images resized, compressed and modern-formatted through a real media pipeline; JavaScript split, deferred or deleted, with third-party tags audited for what they cost; fonts subset and loaded sanely; templates and render paths reworked for the three vitals; then the backend: slow queries, missing indexes, caching, CDN and hosting configuration. Occasionally the finding is that the platform is the ceiling, and we say so, with a costed view of what a migration would buy, rather than polishing something structurally slow.

Both exist, and most website speed optimization engagements are a sprint followed by a guard. The sprint measures the baseline, ships the fixes and reports the deltas; the guard is what stops the next quarter's features undoing it: budgets enforced in CI, monitoring on the field data, and a monthly check that the graphs still hold. The guard is a choice, not a hostage situation: everything we build is documented in your repository, so your own team can run it. Either way, the plan is itemised and priced within 48 hours.

Yes on both counts. Performance retainers are one of the easiest services to add to an agency offer: your brand on the reports, our engineers on the fixes, NDA-backed with a contractual commitment never to approach your clients. And every fix ships as reviewed code in the client's own repository with IP assigned in writing: the budgets, CI checks and documentation are theirs to keep whoever runs them next. The average partnership runs past two years, which is the measure that matters.