Shopify migration · Our own commerce team · United Kingdom
FleaSolve:
moving a vet-grade brand off WooCommerce, onto Shopify.
A UK maker of vet-grade flea and tick treatment for pets needed its own shop to sell as well as its marketplace listings. It describes itself as the only UK producer. We moved its store from WooCommerce to a Shopify 2.0 build designed to earn trust.
Pet Care · Veterinary-Grade Flea & Tick Treatment · fleasolve.com
FleaSolve, a UK maker of vet-grade flea and tick treatment for pets, moved its store from WooCommerce to Shopify 2.0 with PixelCrayons. The new store is designed for phones first. Its simpler checkout shows trust signals at the moment of choice. No WooCommerce plugins are left to maintain, and analytics, email and remarketing tools connect to the store.
FleaSolve
Pet Care · Veterinary-Grade Flea & Tick Treatment
FleaSolve Ltd. is a UK maker of vet-grade flea and tick treatments for cats and dogs. By its own account, it is the only UK producer of such products. The brand already sold well on Amazon and eBay. Its own online shop was the channel that lagged behind.
That shop ran on WooCommerce. It fell short of the marketplaces on the things that decide a pet-health purchase: speed, signs the brand can be trusted, and a smooth checkout for a careful buyer.
What had to change
- 01Platform limits: the WooCommerce setup held back site speed, growth and easy upkeep.
- 02Design gaps: the site lacked the modern, trustworthy design a vet-grade pet-health brand needs to win a first-time buyer's confidence.
- 03Checkout problems: complex navigation, few trust signals at the moment of choice, and a checkout that could be better.
- 04Marketing limits: weak links to the analytics and email tools the brand needed to grow its own online sales.
- 05Upkeep: looking after WooCommerce plugins, updates and custom changes took time that should have gone into the brand.
The solution
Migration to Shopify 2.0
The whole store moved off WooCommerce onto a Shopify 2.0 theme, styled for FleaSolve's brand. It gives a growing online shop the speed, security and room to grow it needs.
Easier shopping
Simpler navigation, products that are easier to find and a shorter checkout. The site now sells as readily as the marketplace listings it needed to match.
Design that builds trust
Vet-grade claims, certifications, reviews and safety messages sit where a first-time buyer reads before trusting a pet-health product.
Mobile-first, responsive design
The new store was designed for phones first throughout, rather than adapted from a desktop layout afterwards.
Tools for marketing and repeat sales
Links to email marketing, analytics and remarketing tools. The brand can now win and keep customers itself, instead of working around a platform that couldn't connect to those tools.
Room to grow
Built to support new product lines and personalisation, rather than a one-off redesign that would need replacing at the next stage of growth.
A clinical blue
that still feels friendly.
The colours are sampled from the live site, and the typefaces are the ones it loads.
- FleaSolve blue
#2066AE - Buy green
#58DD3E - Hero grey
#E9E9E9 - Ink
#000000 - Paper
#FFFFFF
- Display
- Mazzard Soft, bold, for headlines
- Text
- Kanit for navigation, copy and buttons
- Action
- Green for the buy buttons on the homepage
Every page,
top to bottom.
Not a cropped hero: whole pages exactly as they are live. Scroll inside either screen, or play both.
What we built,
where it lives
Each point is a feature from the brief, on the real screen. Hover a point or a note to match them.
Trust at the point of purchase
- 1Reviews where buyers lookRating and review count sit above the product name, at the touchpoint a first-time buyer reads.
- 2Simplified navigationShop by dog or cat, straight from the menu.
- 3Product discoverySearch sits in the header on every page.
- 4A streamlined path to checkoutOne clear button after size and quantity.
At four times
screen resolution
The craft is in the small things: spacing, type, the weight of a button.
Is this the right one for my dog?
Weight band, price and pack size sit together under the name, so the right product is plain.
One action per product
Each card leads with the treatment and a single button.
The same site,
in the hand
Designed mobile-first throughout, rather than adapted from a desktop layout afterwards.
Screens captured from fleasolve.com on 8 October 2026, with cookie notices and pop-ups removed. The client may have changed the site since.
Technology
- Shopify (primary D2C platform), Shopify 2.0-compatible theme customised for FleaSolve
- Shopify Liquid, HTML5, CSS3, JavaScript (ES6)
- Payments: Shopify Payments and PayPal
- Email and retention: Klaviyo
- Analytics: GA4, Google Tag Manager, Meta Pixel
The results
A Shopify 2.0 storefront in place of the WooCommerce site and its plugins
A simplified checkout with trust signals at the point of decision
A mobile-first design throughout
No WooCommerce plugin dependencies left to update and maintain
Analytics, email and remarketing tools connected to the store
A scalable foundation for future D2C growth
Why PixelCrayons
- Shopify skills, used for a brand where trust matters as much as speed.
- Design led by the customer: how buyers decide, what earns their trust and what makes them buy, built in from the start.
- The whole job from one team: the migration, the custom theme and the marketing tools, delivered as one project.
- A build ready for the future, not a redesign that solves only today's problem.
- Open, joint working in short steps throughout the migration.
PixelCrayons helped us take our direct-to-consumer presence to the next level with a new Shopify store. The team focused on creating a professional shopping experience that builds trust, makes our products easy to explore and gives us a stronger foundation for our online growth.
The services behind this result
A WooCommerce-to-Shopify migration like this is our own commerce team's work, start to finish.
Practitioner notes
on this work.
Want a result like this
on your own numbers?
Send the brief and an itemised, priced proposal comes back. Or start with the free website review: we measure one page of your website and a person reviews the report.
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