Shopify migration · Our own commerce team · United Kingdom
FleaSolve:
moving a vet-grade brand off WooCommerce, onto Shopify.
The UK's only domestic manufacturer of vet-grade flea and tick treatment for cats and dogs needed its direct-to-consumer site to perform like its marketplace listings already did. We migrated it from WooCommerce to a trust-focused Shopify 2.0 build.
Pet Care · Veterinary-Grade Flea & Tick Treatment · fleasolve.com
FleaSolve
Pet Care · Veterinary-Grade Flea & Tick Treatment
FleaSolve Ltd. is a UK-based manufacturer of vet-grade flea and tick treatments for cats and dogs, and the only domestic producer of such products in the UK. The brand already had a strong marketplace presence on Amazon and eBay; its own direct-to-consumer site was the channel that lagged.
That site ran on WooCommerce, and it was underperforming against the marketplace channels on the things that actually decide a healthcare-adjacent purchase: speed, trust signals and a checkout that doesn't add friction to a considered buy.
What had to change
- 01Platform and performance limitations: site speed, scalability and maintenance efficiency all constrained by the existing WooCommerce setup.
- 02Design and UX gaps: the site lacked the modern, trust-driven design a vet-grade, healthcare-adjacent brand needs to earn a first-time buyer's confidence.
- 03Conversion and checkout friction: complex navigation, limited trust signals at the point of decision, and a suboptimal checkout flow.
- 04Marketing and analytics constraints: inadequate integration with the analytics and retention tools the brand needed to run its own D2C growth.
- 05Operational overhead: ongoing management of WooCommerce plugins, updates and customisations was consuming time that should have gone to the brand itself.
The solution
Migration to Shopify 2.0
The full storefront moved off WooCommerce onto a Shopify 2.0-compatible theme, customised for FleaSolve's branding, for the performance, security and scalability a growing D2C channel needs.
A frictionless shopping experience
Simplified navigation, optimised product discovery and a streamlined checkout, so the site converts as readily as the marketplace listings it needed to match.
Trust-focused UX
Vet-grade positioning, certifications, reviews and compliance messaging placed at the key touchpoints a first-time buyer actually reads before trusting a healthcare-adjacent product.
Mobile-first, responsive design
The rebuild was designed mobile-first throughout, rather than adapted from a desktop layout afterwards.
Marketing and retention enablement
Integrations for email marketing, analytics and remarketing so the brand can run its own acquisition and retention rather than working around a platform that couldn't connect to those tools.
A scalable architecture
Built to support future product lines and personalisation, rather than a one-off redesign that would need replacing at the next growth stage.
Technology
- Shopify (primary D2C platform), Shopify 2.0-compatible theme customised for FleaSolve
- Shopify Liquid, HTML5, CSS3, JavaScript (ES6)
- Payments: Shopify Payments and PayPal
- Email and retention: Klaviyo
- Analytics: GA4, Google Tag Manager, Meta Pixel
The results
Improved website performance and page-load speed across devices
Higher conversion rates through a simplified, trust-driven checkout
Increased mobile engagement from a mobile-first design
Reduced operational overhead by eliminating WooCommerce plugin dependencies
Enhanced marketing visibility through integrated analytics and retention workflows
A scalable foundation for future D2C growth
Why PixelCrayons
- Deep Shopify and Shopify Plus expertise, applied to a brand where trust signals matter as much as speed.
- A UX-driven approach: customer psychology, trust-building and conversion optimisation built into the design, not bolted on after.
- Full-cycle eCommerce capability: the migration, the custom theme and the marketing integrations delivered as one engagement.
- A scalable, future-ready architecture rather than a redesign that solves only today's problem.
- Collaborative, transparent, agile delivery throughout the migration.
The services behind this result
A WooCommerce-to-Shopify migration like this is our own commerce team's work, start to finish.
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