UI/UX design services
based on what your users do.

Product screens designed by one senior team. We research before we draw, and your users test prototypes before any code is written. Accessibility is built in from the first component. You get a design system, a shared library of parts and rules, that your product team can keep building on.

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Reply within four business hours (typical)

Brands our teams have delivered for

What we do

PixelCrayons designs the screens of your product, from research and user journeys to prototypes and the final design. Users test it before code is written. You get a reusable design system, plus build-ready files or finished code from our team. WCAG 2.1 AA accessibility is always included. We work direct for brands and white-label for agencies.

Research, scoped to your budgetWe always interview your team and review analytics, and add user interviews and tests where budget allows.
User journeys planned before any screensJourney maps, the structure of your content and key paths worked out before any screen is drawn.
Prototypes users test before codeClickable prototypes tested with real users before building starts, with what we learn fed back into the design.

Related work · Fragrance & Oud · eCommerce

Al Majed for Oud: the whole fragrance range, online in two languages.

Read the case study

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Checked 15 September 2026

Where the work happens

Research before design, on every project
Prototypes tested before code is written
WCAG 2.1 AA accessibility included as standard
4,500+ projects delivered since 2004
Clear IP & Ownership Terms
Reply within four business hours (typical)
Research before design, on every project
Prototypes tested before code is written
WCAG 2.1 AA accessibility included as standard
4,500+ projects delivered since 2004
Clear IP & Ownership Terms
Reply within four business hours (typical)

How we report it, in Prism

The states ledger,
before a screen is signed off.

What you receive in month one

Design is reported as a set of documents you can review without a walkthrough. In the first month you receive the research summary with the tasks users need to complete, the information architecture with every page and its purpose, and the states ledger listing each screen with its empty, loading, error and success states. Review rounds are logged with the decisions taken and the reasons for them.

01Research summary: user tasks, existing friction, and what was observed
02Information architecture: every page, its purpose, and how users reach it
03States ledger: each screen with empty, loading, error and success states
04Component inventory: what is reused, what is new, and where each appears
05Decision log: each review round, what changed and why

Related workAl Majed for Oud: the whole fragrance range, online in two languages.Fragrance & Oud · eCommerce · A published case in this discipline.

Al Majed for Oud’s site, Internet Archive copy, 1 April 2026

In writing, every time

What every UI/UX project
includes.

Research, scoped to your budget

Every project includes interviews with your team and a review of your analytics and support tickets. Where budget allows, we add user interviews, journey maps and guided tests with real users. We're open about the trade-off. A small budget relies on analytics and proven design rules. A bigger one buys direct evidence from users. Your proposal says which you're getting.

Week 1

User journeys planned before any screens

Before we draw any screens, we map user journeys and how your content is organised. We also plan the key paths: sign-up, first use, checkout and getting back on track after an error. Most problems in a product sit between screens, not on them. Planning the route first is how we find them.

Every project

Prototypes users test before code

We put clickable prototypes in front of real users before building starts. If your timeline is tight, we test with the closest match we can find. We write up what we learn and feed it straight back into the design. A wrong guess takes an hour to fix in Figma and weeks to fix in a live product. Testing early is the cheapest building decision you'll make.

Before build

Product screens built from a reusable system

Every colour, size and spacing gets a name, called a token. Every control becomes a reusable component, and we write down how things behave. You get it all as a library. Screen forty gets the same care as screen one. Your team can add to the product without booking a designer for every button. One-off designs soon look dated, while a system keeps paying off. We hand the library over in your workspace, with notes, as part of the project.

Every delivery

Accessibility included in every project

Every project includes accessibility to the WCAG 2.1 AA standard. That means clear contrast, visible focus outlines, full keyboard use, calmer motion for people who turn it off, and proper structure. It is built in from the start, not checked at the end. Accessible products are simply better products, for every user.

Included

When research is worth buying

Test what is costly to undo,
and launch and watch the rest.

Teams often argue about whether to test something, and the most senior person settles it. There is a better question: if this is wrong, what does it cost to change? Compare the answer with what you already know, and the choice is usually clear. That includes the cases where a study would waste your money.

← Little evidenceHow much you already knowStrong evidence →

Vertical · Cost of being wrong · Expensive to undo at the top

Research pays here
Costly to undo, and you don't know the answer yet. This is the only corner where a study is clearly worth its cost.
Decide and commit
Costly to undo, but you already have the evidence. More research here only delays the decision.
Ship it and watch
Cheap to undo, and you don't know yet. Testing costs more than being wrong. Track it and let real visitors give the answer.
Just do it
Cheap to undo, and you already know the answer. Any extra process here only wastes time.

1Information architecture and URL structureEvery link between pages, every ranking and every bookmark depends on it. Changing it later means a whole redirect project.
2The core task flow (checkout, booking, onboarding)Rebuilding a flow after launch means re-testing every integration that touches it.
3Who the page is written forGet the audience wrong and every later decision carries the mistake. It's cheap to check and costly to find out late.
4Accessibility baselineCostly to add later, but the answer is not in doubt. The standard already tells you what to build.
5Section order on a marketing pageOne update can reverse it. Track the results instead of running a study.
6Headline and call-to-action wordingTeams often argue about this for a week when they could measure it in two days.
7Form field order and validation behaviourCheap to change, and common practice has already settled it. Follow that.

Only one corner of the chart justifies a study. If we propose research for a choice you could reverse in an afternoon, push back. We will tell you when a choice has moved into the corner that needs it.

Example positions: typical of the projects we see, not measured data

How it starts

From your brief to a tested prototype,
step by step.

Start

Brief and a call

We sign an NDA and talk through your product, your users and what your research budget should cover.

Once the brief is complete

Itemised proposal

We confirm the date your proposal arrives. It says which research is included, what you get, in what order and at what price.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The work starts

We interview your team and review your analytics and current product. Then we map user journeys and key paths, and choose a visual direction with you.

On the date in your proposal

First deliverable

A clickable prototype with the research summary and the basics of your design system, ready for review. From here the same steps repeat: test, learn, improve, extend.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, your design work runs in a Prism workspace you log into: review requests, sign-offs, the task list and the weekly review, with each decision recorded.

See how Prism runs an engagement

01
Review requests and sign-offs
One queue, one owner, one due date.
02
Weekly review
Each decision recorded, with the expectation attached.
03
Actions checked against outcome
What we did and what happened, side by side.

Where this fits

How UI/UX design connects
to our other design services.

One team from research readout to release. Need UI/UX web design services for a marketing site rather than a product? Start with web design. Still deciding your brand's look and voice? Start with brand identity. Prototype approved? Design to code builds it, with nothing lost in the handover.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

From prototype to production

How the design reaches
your users, route by route.

An approved prototype only matters if the finished product matches it. The right route depends on who builds it, how big the product is, and what your team will do with the system after we leave.

Your situation	The route	What you get
Your own engineers will build it	Dev-ready handoff	Named layers, documented tokens, component variants, motion notes and exact measurements. Our designers answer questions at no extra charge.
You want no risk in the handover at all	Design to code	Our front-end team builds it as finished code, with the same spacing, motion and accessibility as the prototype.
A larger product where engineering cannot wait	A phased design system	Building starts before every screen is finished, with dates and named milestones.
Your team will keep extending the product	The component library, handed into your workspace	Tokens, components and written rules for how things behave, so new screens don't need a designer for every button.
Obligations beyond WCAG 2.1 AA	Named at scoping	We name public-sector standards or industry rules in the scope and test against them.

WCAG 2.1 AA is in the base spec on every route.

Questions

Frequently
asked.

As much as your budget buys, and the proposal says exactly what is included. Every project includes interviews with your team and a review of your analytics, session recordings and support tickets. Bigger budgets add user interviews, journey maps and guided tests with your real users. Then decisions rest on direct evidence from users rather than general design rules.

It depends on the number of screens and how much research you need. Full design systems for larger products take longer. We split them into stages so building can start before every screen is finished. Dates are agreed in writing, with named milestones. If a date moves, you hear it from us first, with the reason.

Review rounds are agreed before work starts, at three points: the research summary, the prototype and just before handover. When user testing shows a design choice is wrong, we show you the evidence and change the design. If the brief itself changes mid-project, we agree a new scope for that part openly. We don't quietly absorb it.

There are two ways. Your engineers can build from our files. They get named layers, documented tokens, component variants, motion notes and redlines, which are the exact measurements to build from. Our designers answer their questions during the build at no extra charge. Or our own front-end team builds it as finished code through our design-to-code service, matching the approved prototype.

It's always included. Every component we design meets the WCAG 2.1 AA standard for contrast, focus outlines, keyboard use, reduced motion and structure. Designing for accessibility from the start costs less than fixing it after launch. If you must meet a higher standard, such as public-sector rules, tell us at the start. We'll design and test against it.

Judge it on what you can check in writing. Does the proposal say which research is included? Are prototypes tested with users before code? Are WCAG 2.1 AA accessibility and the IP and ownership terms written down? Our proposals cover all four, with IP and ownership terms agreed before work starts.

Yes. Agency partners white-label our design work under their own brands. Every research summary, prototype and document is ready to present as your studio's own. An NDA covers it. We don't approach the clients you introduce for direct business, through the work and for twelve months after the last assignment for that client ends.

The range

What it costs,
at the direct rate.

A UX audit suits you if you want to know what is wrong first. A product design project is priced to the research it includes. A monthly retainer suits teams that keep releasing.

One-offUX audit$950–$3,125one-time
ProjectProduct design project$3,750–$18,750fixed quote, one-time
RetainerMonthly design retainer$1,250–$5,000per month

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

PricingSee indicative pricing for this serviceDirect and wholesale, in ₹ and $ →

Practitioner notes
on this work.

All articles

29 August 2026 · 4 min read

Why design-to-code handoffs break, and what one team designing and building changes

Handoffs break because a design file shows a few states at two widths, and a live site needs every state at every width.

Design your product
around its users.

Once we have a complete brief, we confirm when your scoped, itemised UI/UX proposal arrives. Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

Get a Proposal White-label design for agencies

Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms

Last updated 25 October 2026

UI/UX design servicesbased on what your users do.

See what we've builtand the results it brought.

The states ledger,before a screen is signed off.

What every UI/UX projectincludes.

Research, scoped to your budget

User journeys planned before any screens

Prototypes users test before code

Product screens built from a reusable system

Accessibility included in every project

Test what is costly to undo,and launch and watch the rest.

Research pays here

Decide and commit

Ship it and watch

Just do it

From your brief to a tested prototype,step by step.

Brief and a call

Itemised proposal

You sign off

The work starts

First deliverable

Your engagement, week to week,in one workspace.

Review requests and sign-offs

Weekly review

Actions checked against outcome

How UI/UX design connectsto our other design services.

The people responsiblefor your work.

Parvessh Agarwal

Saundaraya Gupta

A named coordinator and escalation contact

Our commitments

Response and start times

Clear IP & Ownership Terms

Clear Delivery & Escalation Ownership

How do we know the work will be good?

Who owns the ad accounts, the data and the work?

What if we want to stop?

How will we know what you are doing?

How the design reachesyour users, route by route.

Frequentlyasked.

What it costs,at the direct rate.

Practitioner noteson this work.

Why design-to-code handoffs break, and what one team designing and building changes

Design your productaround its users.

UI/UX design services
based on what your users do.

See what we've built
and the results it brought.

The states ledger,
before a screen is signed off.

What every UI/UX project
includes.

Test what is costly to undo,
and launch and watch the rest.

From your brief to a tested prototype,
step by step.

Your engagement, week to week,
in one workspace.

How UI/UX design connects
to our other design services.

The people responsible
for your work.

How the design reaches
your users, route by route.

Frequently
asked.

What it costs,
at the direct rate.

Practitioner notes
on this work.

Design your product
around its users.