Parvessh Agarwal
Founder & CEO
An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.
LinkedIn →Hire analytics engineers
who give you numbers you can trust.
A dedicated analytics engineer, or a team, who builds and documents your tracking properly. It is not a snippet pasted in once and forgotten. Each engineer is vetted on real tracking setups before they touch yours. They work inside your GA4 property and tag manager, and you can scale monthly without a hiring cycle. You interview the engineer who would look after your tracking before anything is signed.
Interview before signing · Scale monthly
Tell us about the role
Start Your Enquiry
Send a short brief. Once we have a complete brief, we confirm the date you will receive your itemised proposal.
What you get
Hiring an analytics engineer through PixelCrayons gets you a vetted tracking and reporting specialist inside your team. They set up GA4, Google Tag Manager, server-side tracking and consent mode. They name your events clearly and build dashboards that agree with each other. A named coordinator backs them. You interview the engineer first and resize the engagement monthly.
- Vetted on live tracking setupsEvery specialist has built and tested live tracking to our delivery standards, reviewed weekly.
- A second specialist briefed on your property from the startA named coordinator, an escalation contact and a backup engineer who can take over without a slow start.
- Working inside your teamThey work inside your GA4 property, tag manager, Slack and stand-ups, not another team's queue.
Our work
See what we've built
and the results it brought.
Real projects for real clients, with results we can show.
2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
eCommerce
+127%
Organic traffic · 5 months
SaaS
85%
Faster delivery · backlog cleared
via agency partner
Technologies we work with
- Commerce and web
- Shopify
- WooCommerce
- Magento
- WordPress
- Webflow
- Next.js
- Marketing
- Google Ads
- Meta Ads
- GA4
- Klaviyo
- Cloud
- AWS
- Microsoft Azure
- Google Cloud
- AI models
- OpenAI
- Anthropic
- Google Gemini
- Build and deploy
- Docker
- Kubernetes
- Terraform
- GitHub Actions
- CRM and automation
- HubSpot
- Salesforce
- Zapier
- n8n
Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.
Monthly rate for this hire
From $3,200per month, 160 hoursSenior specialists from $4,000, quoted per person.
Direct prices for brands and companies buying for themselves.
What they cover
Tracking and reporting skills
you can rely on.
This is not someone who glances at a dashboard once a month. Their job is the pipe the dashboard runs through. They check what is tracked, what is tested, and whether two reports agree.
Tracking setup
- GA4 property design, and moves off older analytics setups
- Google Tag Manager and the data layer, the code that passes site events to your tags
- Server-side tagging and conversion API setups
- Consent mode and privacy-compliant tracking, so tags respect each visitor's cookie choice
- Linking events across domains and devices
Measurement and attribution
- Attribution models set up and tested, not just switched on
- Event naming plans, so every team names the same action the same way
- Tracking for each step of your funnel and conversion path
- Tracking checks before launch, not after a dashboard shows a gap nobody can explain
- Data audits that separate what is broken from what only looks broken
Dashboards and reporting
- Dashboards in Looker Studio or the BI tool you already use
- Data pipelines that bring ad platform and CRM data into one trusted place
- Documentation written so a marketer can trust a number without asking an engineer
- Setups someone else can maintain, not a black box
- A change log for every tracking edit, so nobody inherits a mystery
In practice
Where an analytics engineer's week
actually goes.
The practical side of the role: the work, how to spot a good engineer, and what they need first.
A week inside the tracking plan
Most of the week is unglamorous, and that is the point. They compare what the tracking plan says should fire with what actually fires. They check this in Tag Manager preview mode and GA4 DebugView, then chase the gaps. A developer renamed a button and a conversion event quietly stopped. A new landing page went live without its data layer code. Consent mode is blocking a tag it should not. Each fix gets a line in the change log and an update to the tracking plan. The time left goes on reporting. For example, they rebuild a Looker Studio view so two teams stop arguing about which number is right.
What to ask in the interview
Give them a real problem: your paid search conversions in GA4 do not match what Google Ads reports. A strong candidate asks questions before answering. Which attribution model does each side use? Is consent mode estimating some conversions? Does the tag fire on a thank-you page that can be reloaded? A weak candidate names a tool. Ask how they would name a new event and where that name gets written down. Ask what they check before publishing a Tag Manager container version. Listen for preview mode, a workspace note and a rollback plan. That person has broken live tracking before and learned from it.
Have this ready before day one
Give them editor access to GA4 and publish rights in Google Tag Manager. Add read access to your ad platforms and CRM. Name someone on the development side who can change the data layer. Without that person, most fixes stall as a ticket in someone else's queue. Dig out whatever tracking plan exists, even an old spreadsheet. Add the list of reports people actually use to make decisions. Then decide one thing up front: which system holds the true revenue number. If finance, marketing and sales each count a sale differently, the engineer can document all three. But someone on your side has to choose.
When this is the wrong hire
If you need someone to decide where next month's budget goes, you want a performance marketer. They read the numbers this role produces. Modelling a warehouse of product data for a finance team is closer to data engineering. Your brief should say so. And if your tracking is mostly sound but nobody opens the dashboards, a new engineer will not fix that habit. This role is worth it when the numbers themselves are in doubt. It also helps when a migration, a consent change or a new platform is about to put them in doubt.
How it works
How hiring works,
from brief to first day.
Start
Brief and a call
We sign an NDA and you talk us through your tools, the gaps and the questions your numbers should answer.
Once the brief is complete
Proposal and interview
We confirm when your proposal will arrive and name the specialist whose tracking work fits. You interview them before anything is signed. If the fit is wrong, we propose someone else.
Your decision
You sign off
You confirm the scope, the payment and the access we need. Nothing starts before this.
Typically 2 to 3 business days later
The specialist starts
With GA4, tag manager and CRM access in place, they check what is actually firing and join your stand-ups.
Every month
Scale up or down
Add a second specialist when a migration or a new data source needs it. Step down once things settle. You can resize monthly, with no hiring decision attached.
You make requests, give approvals and see the weekly review in your Prism workspace. Each decision is written down with the result it was meant to bring. See how Prism runs the work →
Get a Proposal
Meet the people who will do the work before you sign
Why through us
Why hire through us:
the engineer and the support behind them.
Hiring a specialist gets you their skills. A company that delivers this work every day adds support around those skills. So your tracking stays looked after when someone is away or leaves.
Vetted on live tracking setups
Every specialist in our team has built and tested live tracking before yours. That work met our own delivery standards before anyone joined a client's analytics setup. It is reviewed weekly and held to the same documentation standard you will see. An interview shows how someone explains an event naming plan. A tested GA4 property shows whether the numbers actually match.
A second specialist briefed on your property from the start
You get a named coordinator, an escalation contact and a named backup analytics engineer. The backup is briefed on your engagement from day one. They read the tracking plan and tag notes as the first engineer writes them. If the first engineer is on leave or leaves, the backup takes over tags and dashboards without a slow start. A solo freelancer has nobody to pass your tags to. An in-house hire only gets that backup once a team exists around them. You get the specialist and the cover that keeps your numbers trustworthy.
Working inside your team
Your GA4 property, your tag manager, your Slack, your stand-ups. Dedicated means working inside your setup and routines. Tracking requests are not thrown into another team's queue.
Documentation you can hand to the next person
Every event is documented with what fires it and why. Every tracking edit is logged. Any setup they inherit is audited and written up before anything changes. If the engagement ever ends, you keep tracking someone else can run. It is not a dashboard only one person understood.
Side by side
Hiring on your own,
compared with hiring through us.
An in-house hire is worth the cost once your tracking needs are permanent and big enough for a full-time engineer. We will say so plainly if that is where you are. Most tracking work starts smaller than that.
| Hiring it yourself | Through PixelCrayons | |
|---|---|---|
| Time to a working specialist | A full recruiting cycle: sourcing, interviews and notice periods, then time to learn your tracking | Eligible work can typically start two to three business days after scope, payment and required access are confirmed |
| Vetting | A CV and an interview: gaps in their tracking work show up once a report does not match | A track record on real tracking setups, held to our own standards and reviewed weekly |
| Management work | All yours: recruiting, then double-checking every number before you trust it | A named PM and escalation path are included; you decide what gets tracked, not the admin around it |
| Scaling | A new hiring cycle each way: months to grow, severance to shrink | Resize monthly: add a specialist before a migration, step down after |
| Risk when it doesn't work | A wrong hire can cost a quarter of decisions made on numbers nobody checked | If the fit is wrong, we propose someone else; good documentation means a handover takes days, not a rebuild |
Who is accountable
The people responsible
for your work.
Saundaraya Gupta
Technical Manager
Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.
LinkedIn →Every engagement
A named coordinator and escalation contact
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Time-zone overlap
At least four hours a day inside your core working hours. Two hours plus a daily written handover for the US West Coast.
Managed specialists only; not a staffing promise for project teams.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsWhy not just hire a freelancer?
A freelancer can be the right choice for a single, well-defined task. We are set up for work that needs an accountable team: a named coordinator, delivery reviewed by QA and a senior lead before release, and continuity arrangements written into the engagement. Confidentiality, ownership and escalation terms are agreed in writing before work starts.
How does time-zone overlap work?
Your engineers work at least four hours a day inside your core working hours. We set the window with you before the engagement starts and hold it for as long as the engagement runs. For the US West Coast the live overlap is two hours each morning, with a written handover at the end of every Indian day. We do not run night shifts: engineers who work nights leave quickly, and keeping the same people on your team matters more to us than a longer overlap.
Can we try you before we commit?
For eligible managed specialists, yes: up to 14 calendar days or 80 logged working hours, whichever comes first. Stop within it and eligible trial hours are free; continue and they're billed at the agreed rate. Unpaid trial work stays ours. Project work and other roles get a paid pilot with scope, acceptance criteria, duration and fee agreed first.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
How we vet
How we vet an analytics engineer
and what to ask them.
Gaps in a tracking setup show up once a report fails to match. So our vetting starts from real tracking setups and a real mismatch, not a quiz on tool names.
- 01Shortlist on real tracking setupsWe put forward the engineer whose track record on real tracking setups fits your tools, gaps and questions. That work met our own standards and was reviewed weekly. You can ask to see a GA4 setup they built, under NDA.
- 02Interview on a real mismatchGive them one: paid search conversions in GA4 do not match Google Ads. A strong candidate first asks about attribution models and consent mode estimates. They also ask whether the tag fires on a thank-you page that can be reloaded. A weak one names a tool.
- 03Ask how they publish a changeAsk how they would name a new event and where that name is written down. Then ask what they check before publishing a Tag Manager container version. Preview mode, a workspace note and a rollback plan mark someone who has broken live tracking and learned from it.
- 04First fortnight: the tracking auditOnce started, they check what fires against what should, and write a summary. This happens before any new dashboard is built on top. Every fix gets a line in the change log. If the fit is wrong, we propose someone else.
Questions
Frequently
asked.
Eligible work can typically start two to three business days after scope, payment and required access are confirmed. Once we have a complete brief, we confirm when your proposal will arrive. You interview the specialist before signing. You can also ask to see a real GA4 setup they have built, under NDA. The first job is usually a tracking audit.
We audit first and tell you which it should be. Most engagements start as a fix. That means matching what fires against what should, closing gaps and removing duplicate events. Rebuilding a setup that works wastes budget and loses historical data. We recommend a rebuild only when the audit shows the setup cannot be trusted. We show you what it found.
It starts with an NDA, then access to GA4, tag manager and your CRM. A tracking audit follows, with a written summary of what they found. Once you agree the first month's priorities, changes start. They join your stand-ups from week one, so onboarding happens inside your process, not next to it.
You get a written report every week. It covers what was set up or fixed and what the audit found. It also shows which numbers are checked and which are still under review. Dashboard changes are documented with what changed and why. So a report never quietly tells a different story from last month's. Agencies placing an analytics engineer on client accounts can have these reports in their own templates.
Yes, one person is usually enough: a single analytics engineer handles GA4, tag manager and dashboard work for most setups. A second joins when a major migration or a new data source needs it. The monthly resize works both ways. The proposal names the backup engineer and says whether their cover is part of the monthly rate.
Interview your analytics engineer
before you sign anything.
Tell us about your tools and the gap, and meet the actual specialist before anything is signed. If you really need a one-off audit rather than an ongoing specialist, we will say so on the first call.
Interview before signing · Scale monthly
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