Parvessh Agarwal
Founder & CEO
An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.
LinkedIn →Hire brand & graphic designers
who keep your brand consistent.
A dedicated brand and graphic designer, or a small team. They can build an identity from nothing when that is the brief. They can just as easily work inside brand rules someone else built, without quietly reinventing them. Each designer is vetted on real identity and collateral work before they see yours. They work inside your files and review cycle. You can scale up or down each month without a hiring cycle. You interview the designer who would work on your files before anything is signed.
Interview before signing · Scale monthly
Tell us about the role
Start Your Enquiry
Send a short brief. Once we have a complete brief, we confirm the date you will receive your itemised proposal.
What you get
Hiring a brand or graphic designer through PixelCrayons gets you a vetted identity and collateral specialist inside your team. They build or extend your brand identity and make the sales material and campaign graphics that use it. A named coordinator backs them, and revision rounds end in a clear sign-off. You interview the designer first and scale monthly.
- Vetted on real identity work and production filesEvery designer has delivered identity systems and print-ready collateral to our delivery standards.
- A second designer who already knows the brand filesA named coordinator, an escalation contact and a second named designer briefed on your brand.
- Working inside your teamYour Slack, stand-ups, project tools and file library, not a request queue.
Our work
See what we've built
and the results it brought.
Real projects for real clients, with results we can show.
2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
eCommerce
+127%
Organic traffic · 5 months
SaaS
85%
Faster delivery · backlog cleared
via agency partner
Technologies we work with
- Commerce and web
- Shopify
- WooCommerce
- Magento
- WordPress
- Webflow
- Next.js
- Marketing
- Google Ads
- Meta Ads
- GA4
- Klaviyo
- Cloud
- AWS
- Microsoft Azure
- Google Cloud
- AI models
- OpenAI
- Anthropic
- Google Gemini
- Build and deploy
- Docker
- Kubernetes
- Terraform
- GitHub Actions
- CRM and automation
- HubSpot
- Salesforce
- Zapier
- n8n
Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.
Monthly rate for this hire
From $2,000per month, 160 hoursSenior specialists from $4,000, quoted per person.
Direct prices for brands and companies buying for themselves.
What they cover
Brand identity and marketing design
that follow one set of rules.
This is not a graphic designer who makes one nice file at a time. Their job is the set of rules underneath: what your brand is allowed to look like. They make sure every asset still follows it.
Brand and identity
- Logo design and visual identity that stretches across products, seasons and sub-brands
- Brand guidelines: usage rules, clear space, colour, type and misuse examples that actually stop bad use
- Type choices that hold together from a homepage headline to a trade-show banner
- Colours set up for screen and print, with contrast that meets accessibility levels on any screen
- Extending or refreshing an identity for a rebrand, sub-brand or regional version without breaking the original
Marketing and print design
- Marketing collateral: brochures, one-pagers, sales decks and trade-show or event material
- Social and paid ad graphics made to each channel's real size rules, not one master file resized later
- Packaging and print design when your brand ships a physical product
- Presentation and pitch decks that read well on their own, not a wall of bullet points
- Email and campaign graphics that match your existing look rather than a fresh style each time
Files, revisions and sign-off
- Working carefully inside your existing brand rules: extending them, not quietly redesigning them on every brief
- Tidy files at handover: layered source files, correct exports and names your team can find
- Clear revision rounds: feedback logged against a version, and a set point where a file is signed off
- Print-ready and ad-ready files, not just a polished mock-up
- A written reason for each creative choice, so someone who missed the meeting can still sign off
In practice
What a brand designer
does between the big launches.
Most of the job is keeping the brand consistent on ordinary work. Here is what that looks like, and how to set it up well.
The ordinary week of a brand designer
Expect a mix of small and medium jobs rather than one big project. That might be a sales one-pager, a set of ad sizes, or social tiles for next week. They also keep the brand rules in order. They add a missing icon to the library or fix a colour that prints muddy. They write a usage note after someone stretches the logo. Good designers group similar requests together. They keep reusable templates in Figma or InDesign, so repeat work gets faster. And they flag when a request would stretch the guidelines, instead of quietly bending them.
Interview signs worth listening for
Ask them to walk through one project from brief to final files, including the rounds that went badly. A strong designer talks about limits. That means the print supplier's bleed rules, the ad platform's safe zones, and the stakeholder who wanted the logo bigger. Ask how they would take your brand into a new format, such as a trade-show stand or a podcast cover. Listen for questions about your existing rules before they propose anything new. Be wary of a portfolio full of concept work with no production files behind it. Be wary too of an answer that starts with redrawing your logo.
What to hand over first
Send your current guidelines, even if they are out of date. Add the master logo files in vector format, licensed font files, and your colour values for screen and print. Share examples of recent work you liked and work you did not, with a sentence on why. Name one person who gives final approval on each type of asset. Tell the designer who else will comment. Give access to the shared drive, the asset library and any Canva or Figma spaces. It saves days of chasing files. If a rebrand is being discussed anywhere in the business, say so up front.
When a different hire fits better
A brand and graphic designer is not a UI or UX designer. If the work is app screens, user flows or usability testing, hire for that instead. They are not a brand strategist either. Not sure yet who you serve and what you stand for? Do that positioning work before anyone draws a logo. Heavy motion, 3D or illustration-led campaigns usually need a specialist in that craft, briefed alongside the brand designer. And if you need one identity project with a clear end, a fixed-scope project may suit you better.
How it works
How hiring works,
from brief to first day.
Start
Brief and a call
We sign an NDA and you tell us about your brand, the work you need and the gap.
Once the brief is complete
Proposal and interview
We confirm when your proposal will arrive and put forward the designer whose identity and collateral work fits. You interview them before anything is signed.
Your decision
You sign off
You confirm the scope, the payment and the access we need. Nothing starts before this.
Typically 2 to 3 business days later
The designer starts
They review your guidelines, fonts, source files and review process, use them as given, and join your stand-ups.
Every month
Scale up or down
Add a second designer when your design backlog grows. Step down when it does not. You can resize monthly, with no hiring decision.
You make requests, give approvals and see the weekly review in your Prism workspace. Each decision is written down with the result it was meant to bring. See how Prism runs the work →
Get a Proposal
Meet the people who will do the work before you sign
Why through us
Why hire through us:
the designer and the review process behind them.
When you hire a brand designer on your own, you get their taste and their skills. Hiring through a company that delivers this work every day adds support around both. Work keeps moving when a revision round runs long or someone is on leave.
Vetted on real identity work and production files
Every designer in our team has delivered identity systems and print-ready collateral. That work met our own delivery standards. Files were reviewed, and revision rounds followed the same rules you will see. A portfolio shows taste. A track record shows whether the files actually work for a print supplier or an ad platform.
A second designer who already knows the brand files
Behind your designer sit a named coordinator, an escalation contact and a second designer, also named. The second designer is briefed on your brand from day one. They have the guidelines and file structure the first designer keeps in order. If the first designer is away or moves on, the second picks up the next piece without a slow start. A lone freelancer cannot offer this. An in-house hire needs a whole team behind them to get it. You get the designer and the cover that keeps your brand consistent.
Working inside your team
Your Slack, your stand-ups, your project tools, your file library. Dedicated means working the way you already brief and review work. Tickets are not dropped into a queue and returned days later, with no view of the decisions in between.
Every revision round is written down
Revision rounds are planned, and feedback is logged against a specific version. There is a set sign-off point instead of an endless loop. Handover files are organised, with the layers and exports your team needs. If you ever wonder what happened between brief and final file, the record answers before we have to.
Side by side
Hiring on your own,
compared with hiring through us.
An in-house hire is still right when brand and creative work is a permanent, full-time and central job for you. We will say so when it is. This page is for every other case.
| Hiring it yourself | Through PixelCrayons | |
|---|---|---|
| Time to a working designer | A full recruiting cycle: sourcing, portfolio review, interviews and notice periods | Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed |
| Vetting | Portfolio review and interviews: you find out how they handle revisions on the job | A track record on real identity and collateral work, held to our standards and reviewed file by file |
| Management work | All yours: briefing, tracking revisions, organising files and cover | A named PM and escalation path are included; you direct the creative, not the admin around it |
| Scaling | A new hiring cycle each way: months to grow, an awkward conversation to shrink | Resize monthly: add a designer or step down after a conversation |
| Risk when it doesn't work | A wrong hire costs a quarter and leaves a half-built identity behind | If the fit is wrong, we propose someone else, who starts from the guidelines and file history |
Who is accountable
The people responsible
for your work.
Saundaraya Gupta
Technical Manager
Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.
LinkedIn →Every engagement
A named coordinator and escalation contact
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Time-zone overlap
At least four hours a day inside your core working hours. Two hours plus a daily written handover for the US West Coast.
Managed specialists only; not a staffing promise for project teams.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsWhy not just hire a freelancer?
A freelancer can be the right choice for a single, well-defined task. We are set up for work that needs an accountable team: a named coordinator, delivery reviewed by QA and a senior lead before release, and continuity arrangements written into the engagement. Confidentiality, ownership and escalation terms are agreed in writing before work starts.
How does time-zone overlap work?
Your engineers work at least four hours a day inside your core working hours. We set the window with you before the engagement starts and hold it for as long as the engagement runs. For the US West Coast the live overlap is two hours each morning, with a written handover at the end of every Indian day. We do not run night shifts: engineers who work nights leave quickly, and keeping the same people on your team matters more to us than a longer overlap.
Can we try you before we commit?
For eligible managed specialists, yes: up to 14 calendar days or 80 logged working hours, whichever comes first. Stop within it and eligible trial hours are free; continue and they're billed at the agreed rate. Unpaid trial work stays ours. Project work and other roles get a paid pilot with scope, acceptance criteria, duration and fee agreed first.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
How we vet
How we vet a brand and graphic designer
and what to ask.
A portfolio shows the finished mock-up. It rarely shows how the designer handled revisions, the print supplier or your existing rules. Each stage below tests for those.
- 01Shortlist on real identity workWe put forward the designer whose identity and collateral work fits your brand, your needs and the gap. That work met our own standards and was reviewed file by file. No generic portfolios. You can ask to see real brand work they have delivered, under NDA.
- 02Interview from brief to final filesAsk them to walk through one project, including the rounds that went badly. A strong designer talks about limits. Think of a print supplier's bleed, an ad platform's safe zones, or a stakeholder who wanted a bigger logo. Concept work with no production files behind it is a warning sign.
- 03Ask how they would extend your brandPick a format your brand has never covered, such as a trade-show stand or a podcast cover. Listen for questions about your existing rules before they propose anything new. An answer that starts with redrawing your logo is the wrong one.
- 04First month: working inside your brand rulesOnce started, they review your guidelines, fonts and source files and write up any gaps. They work in planned revision rounds, with feedback logged against a file version. If the fit is wrong, we propose someone else.
Questions
Frequently
asked.
Eligible work can typically start two to three business days after scope, payment and required access are confirmed. Once we have a complete brief, we confirm when your proposal will arrive. You interview the designer before anything is signed. If your guidelines are thin or out of date, the first sessions get them into a usable state.
It starts with an NDA, then access to your brand guidelines, fonts, source files and asset library. The designer reviews what is there and writes up any gaps. Once you agree the first month's work, design starts. They join your review cycle from week one, so onboarding happens inside your process, not next to it.
Revisions run in planned rounds, not an endless loop. Feedback is logged against a specific file version, and changes are tracked between rounds. The brief sets the point where a file counts as signed off. Agencies placing a designer on client work get revision tracking in their own templates. So nothing needs explaining again to the client.
Yes, one brand or graphic designer covers most collateral and identity work alone. Illustration, print production or motion joins when volume or scope needs it. The monthly resize works both ways. We would rather start with one designer than sell you a design team you do not need yet.
Tell us early: bringing in a different designer is a normal step. The new designer gets the guideline notes, file structure and open revision threads. So a switch costs days, not a restart. The proposal names the designer who would cover your brand work and whether that cover is in the monthly rate.
Interview your brand designer
before you sign anything.
Tell us about your brand and the gap, and meet the actual designer before anything is signed. If you really need a full identity project rather than ongoing capacity, we will say so on the first call.
Interview before signing · Scale monthly
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