Real estate SEO that keeps pace
with your listings.
Buyers search by area first, every listing eventually sells, and portals already own part of your traffic. We build area pages the way buyers search, set a sold-listing URL policy, and say where you can beat the portals.
Review in 48 hours · Single-office agencies to multi-office brokerages
PixelCrayons' real estate SEO is built around the thing that makes property different: a listing feed that changes constantly, not a page. The work: area pages built the way buyers search, not a thin cut per suburb. Listing schema (structured data for price, status and location) kept in sync with your feed. A stated rule for sold and withdrawn URLs. A decided split between portal traffic and your own site. Local SEO per office where you are multi-branch. Direct for agencies and platforms, white-label for partner agencies.
Judge the record,
not the adjectives.
Outcomes tied to real engagements, not averages.
Feed to
area-page traction.
Feed & architecture audit
The listing feed, schema, area-page structure and sold/withdrawn URL handling audited and recorded, plus a per-office local check where you're multi-branch. What the site does today is measured, not assumed.
The roadmap, priced
A prioritised plan covering which schema gaps to close first, which area pages overlap or are missing and what the sold-URL rule should be, ranked by opportunity and approved by you before anything ships.
Quick wins shipped
Schema fixed on the highest-traffic listing types, the sold-URL rule applied to the existing backlog, the first rebuilt area pages live, and office profiles corrected where relevant.
Compound & report
The monthly cycle: keep schema in sync with the feed, extend the area-page work, maintain the portal-vs-own-site split as the market shifts. Report visibility and enquiries per area and per office.
Your engagement, week to week,
in one workspace.
Your search programme runs in a Prism workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
- 01
Fix and content queues
Approvals with an owner and a due date.
- 02
Weekly review
Each decision written down as it is made.
- 03
Actions checked against outcome
What we did and what happened, side by side.
What the real estate work
actually covers.
Area pages built for how buyers search
Buyers search by area before anything else, which makes geographic architecture the primary structure, not a suburb name swapped into a template. We plan area pages to cover real demand without competing against each other for the same query.
A stated policy for sold and withdrawn listings
Every property that sells or gets withdrawn is a URL that already earned rank and links. We agree the rule up front (redirected, retained as a sold-comps record, or retired) and apply it consistently as the backlog grows, instead of deciding case by case once it's already painful.
Listing schema that matches the feed
Structured data for price, status, location and property details, wired to update as your feed updates rather than drifting stale the week after launch. Machines (search engines and AI answer engines alike) read the listing correctly because the data agrees with reality.
A portal-vs-own-site strategy, decided not defaulted
Some searches the portals will win regardless of what you build; others are exactly where your own site should compete directly. We map which is which for your market rather than either ceding everything to the portals or fighting battles you can't win.
Local SEO per office
Multi-branch agencies and franchises need a profile, citation set and set of area pages per office, governed by one playbook so the brand stays coherent while each branch competes in its own patch.
Reporting tied to enquiries, not raw traffic
Property has a long, high-value, infrequent purchase cycle: traffic alone tells you little. We report visibility against enquiries and viewing requests per area and per office, so you see what's actually converting.
Three ways in.
Smallest first.
See Our Work
Three anonymised case studies with the numbers left in: revenue, visibility and delivery velocity. Judge the delivery before you talk to anyone about your listings specifically.
See Our WorkGet the review
Free, in 48 hours: your feed, schema, area pages and sold-URL handling checked, with the fix list ranked by opportunity. Keep it either way.
Get a Free Search ReviewGet a proposal
If the audit convinces you, we price the fixes: a written, itemised proposal within 48 hours of the first call. No retainer required to start.
Get a ProposalOne battlefield,
among many.
Per-office visibility borrows from local SEO; the schema and sitemap-freshness layer sits inside technical SEO. Not sure which you need? The free review covers the listing layer too.
Frequently
asked.
It's the first question to put to any real estate SEO expert, and the one this page is built around. Treating a listing site like a normal content site (where pages are written once and left alone) fails immediately, because your inventory won't sit still. The fix is architectural: schema wired to your feed so it updates when the feed does, and a stated rule for what happens to a URL once the listing sells or gets withdrawn. Area pages describe the market rather than a single property, too, so they don't age out the moment inventory turns over. Freshness becomes a pipeline property, not a content-team chore.
Depends on the query and your market, and the honest answer is usually both, just not evenly. Broad, high-volume searches are frequently a portal's game to lose; area-specific, brand-specific and service-related searches (valuations, specific developments, your agency's own reputation) are exactly where your own site should compete directly. We map the split for your market in the audit rather than defaulting to either ceding everything to the portals or fighting battles the incumbents' scale makes unwinnable.
Whatever rule you agree: a rule decided once, not an ad-hoc call every time a property goes under offer. The options are a redirect to a related live listing or area page, retaining the page as a sold-comps record (useful for buyers researching recent sale prices), or a controlled retirement. Left undecided, this becomes a growing field of broken or orphaned pages that quietly bleeds the rank and links those listings earned while live.
Yes, and it's where SEO for property gets operationally harder, because each office needs its own accurate local presence and area coverage. All of it runs under one playbook so the brand stays coherent: naming conventions, listing ownership between offices, and per-office reporting rather than one blended number that hides which branches need help.
It depends on inventory size, number of offices, and whether a portal-vs-own-site strategy needs building from scratch or just refining. Every proposal itemises the deliverables (schema and feed work, area-page architecture, the sold-URL policy, office-level local SEO, reporting), priced within 48 hours of the first call, and the initial audit is free with no retainer required.
No, and that's true of any ranking question we get. Results are decided by Google, not by any real estate SEO agency, and property SERPs are frequently contested by well-funded portals besides. The contract covers the work: schema and feed integrity maintained, area pages shipped, the sold-URL policy applied, visibility reported per area and per office. That's the standard behind 500+ SEO engagements since 2004, and it's what we ask to be judged on.
Find out what your feed
is costing you in rankings.
Free real estate SEO review, delivered in 48 hours: your schema, area pages and sold-listing handling checked, with the fix list ranked by opportunity. Keep it whether or not we ever work together.
48-hour turnaround · No retainer required · NDA standard
Last updated