Real estate SEO that keeps pace
with your listings.
Buyers search by area first. Every listing sells in the end. And the portals already take part of your traffic. Our real estate SEO builds area pages the way buyers search. We set a rule for sold listings, and tell you where you can beat the portals.
Free review · Single-office agencies to multi-office brokerages
Brands our teams have delivered for
PixelCrayons' real estate SEO is built around what makes property different: listings that change all the time. We build area pages the way buyers search. Listing data stays in step with your feed. We set a rule for sold and withdrawn listings. We work direct for agencies and property sites, and white-label for partner agencies.
- Area pages built for how buyers searchArea pages planned around what buyers really search for, without competing with each other for the same search.
- A stated policy for sold and withdrawn listingsOne agreed rule for sold and withdrawn listing pages: redirect, keep as a record of sold prices, or retire.
- Listing data that matches your feedSchema (structured data) for price, status and location that updates whenever your feed does.
See what we've built
and the results it brought.
Real projects for real clients, with results we can show.
- Commerce and web
- Shopify
- WooCommerce
- Magento
- WordPress
- Webflow
- Next.js
- Marketing
- Google Ads
- Meta Ads
- GA4
- Klaviyo
- Cloud
- AWS
- Microsoft Azure
- Google Cloud
- AI models
- OpenAI
- Anthropic
- Google Gemini
- Build and deploy
- Docker
- Kubernetes
- Terraform
- GitHub Actions
- CRM and automation
- HubSpot
- Salesforce
- Zapier
- n8n
Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.
From your listing feed
to area pages that get found.
Brief and access
We sign an NDA. Then we talk through your listing feed, your offices and the searches the portals already win.
Audit and itemised proposal
We audit your feed, listing data, area pages and how sold listings are handled. Then we confirm the date your proposal arrives: a plan in order of priority, itemised and priced.
You sign off
You confirm the scope, the payment and the access we need. Nothing starts before this.
The work starts
We fix listing data on your busiest listing types and apply the sold-listing rule to old pages. We also correct the first area pages and office profiles.
Keep building and report
We keep listing data in step with the feed and add more area pages. We keep checking where to compete with the portals. Reports show how you're found and your enquiries, for each area and office.
Your engagement, week to week,
in one workspace.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, your search programme runs in a workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
- 01
Fix and content queues
Approvals with an owner and a due date.
- 02
Weekly review
Each decision written down as it is made.
- 03
Actions checked against outcome
What we did and what happened, side by side.
What the real estate work
actually covers.
Area pages built for how buyers search
Buyers search by area before anything else. So areas are the main structure of your site. It's not a template with a new suburb name dropped in. We plan area pages to cover what buyers search for, without competing with each other for the same search.
A stated policy for sold and withdrawn listings
Every property that sells or is withdrawn has a page that already earned rankings and links. We agree the rule up front. The page is redirected, kept as a record of sold prices, or retired. We apply the rule the same way as old listings pile up. You don't have to decide case by case once it's already painful.
Listing data that matches your feed
We add schema (structured data) for price, status, location and property details. It updates when your feed updates, so it never goes stale the week after launch. Search engines and AI answer tools then read each listing correctly, because the data matches reality.
A clear choice of where to compete with the portals
The portals will win some searches whatever you build. Others are exactly where your own site should compete. We map which is which for your market. You don't give everything up to the portals, and you don't fight battles you can't win.
Local SEO for each office
Agencies and franchises with several branches need a profile, listings and area pages for each office. One set of rules keeps the brand consistent, while each branch competes in its own patch.
Reports based on enquiries and viewing requests
People buy property rarely, slowly and for a lot of money. So traffic alone tells you little. We report how you're found against enquiries and viewing requests, for each area and office. You see what's actually bringing in clients.
Three ways to start,
beginning with the smallest.
See Our Work
Published case studies with the numbers left in, including revenue, search results and delivery speed. Judge our work before you talk to anyone about your listings.
See Our WorkGet the review
Free: your feed, schema, area pages and sold-URL handling checked, with the fix list ranked by opportunity. Keep it either way.
Get a Free Search ReviewGet a proposal
If the audit convinces you, we price the fixes in a written, itemised proposal. Once your brief is complete, we confirm when your proposal arrives. No retainer required to start.
Get a ProposalHow real estate SEO fits
with our other services.
Getting each office found draws on local SEO. Listing data and keeping your sitemap fresh are part of technical SEO. Not sure which you need? The free review covers your listings too.
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsCan you guarantee first-page rankings?
No. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
How will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
Which searches to fight for,
and what happens when a listing sells.
Some property searches go to the portals whatever you build. Others are exactly where your own site should win. We map the split for your market in the audit. And we agree the listing rules before old listings pile up.
| The search or the page | What we do | Why |
|---|---|---|
| A broad, popular property search | Usually leave it to the portals, and say so in the audit | The portals usually win these. Their size makes that fight one you can't win. |
| A search for an area | An area page that describes the local market, planned so it doesn't compete with nearby area pages for the same search | Buyers search by area first. A page about the market doesn't go out of date when listings change. |
| Valuations, a specific development or your agency's own name | Compete for it directly on your own site | These searches about your services, developments and name are where your own site should compete. |
| A live listing | Listing data for price, status, location and property details, set to update with the feed | Search engines and AI answer tools read the listing correctly, because the data matches reality. |
| A listing that sells or is withdrawn | Apply the rule agreed up front: redirect to a related live listing or area page, keep it as a record of sold prices, or retire it | The page already earned rankings and links. Left undecided, sold pages turn into a mass of broken or forgotten pages. |
| A brokerage with several offices | A profile, listings and area pages for each office, under one set of rules | One set of rules keeps the brand consistent. Reports for each office show which branches need help, which one combined number would hide. |
We report how you're found against enquiries and viewing requests, for each area and office.
Frequently
asked.
The fix is in how the site is built, not in writing. Listing data is linked to your feed, so it updates when the feed does. A set rule decides what happens to a listing's page once it sells or is withdrawn. Area pages describe the market, not one property. So they don't go out of date when listings change.
It depends on the search and your market, and the answer is usually both, just not evenly. Broad, popular searches usually go to the portals. Searches for an area, a development, a valuation or your brand are where your own site should compete. We map the split for your market in the audit.
Whatever rule you agree once, not a fresh decision each time a property goes under offer. The page can redirect to a related live listing or area page. It can stay as a record of sold prices. Or it can be retired with care. Left undecided, sold pages turn into broken or forgotten pages that lose the rankings and links they earned.
Yes, and that's where SEO for property gets harder to run. Each office needs its own accurate local listings and area pages. All of it runs under one set of rules so the brand stays consistent. That covers naming, which office owns each listing, and reports for each office. One combined number would hide which branches need help.
It depends on how many listings and offices you have. It also depends on whether your portal plan needs building from scratch or just improving. Every proposal lists each piece of work and its price. That covers listing data and feed work, area pages and the sold-listing rule. It also covers local SEO for each office, and reports. The first audit is free, with no retainer required.
No. Google decides results, and well-funded portals often fight for property searches. The contract covers the work. We keep listing data and the feed accurate, publish area pages and apply the sold-listing rule. We report how you're found for each area and office. That's the standard we ask to be judged on.
What it costs,
at the direct rate.
Priced as a monthly programme with a list of what you get each month. A one-off audit suits you if you want to know what is wrong before you commit.
- One-offTechnical and strategy audit$625–$3,125one-time
- RetainerMonthly SEO programme$625–$3,750per month
- Per unitSEO content, per article$200–$500per article
- ProjectMigration SEO$950–$6,250fixed quote, one-time
Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.
Find out what your feed
is costing you in rankings.
Free real estate SEO review: your schema, area pages and sold-listing handling checked, with the fix list ranked by opportunity. Keep it whether or not we ever work together.
Reply within four business hours (typical) · No retainer required · NDA standard
Last updated