Real estate SEO that keeps pace
with your listings.

It's the first question to put to any real estate SEO expert, and the one this page is built around. Treating a listing site like a normal content site (where pages are written once and left alone) fails immediately, because your inventory won't sit still. The fix is architectural: schema wired to your feed so it updates when the feed does, and a stated rule for what happens to a URL once the listing sells or gets withdrawn. Area pages describe the market rather than a single property, too, so they don't age out the moment inventory turns over. Freshness becomes a pipeline property, not a content-team chore.

Depends on the query and your market, and the honest answer is usually both, just not evenly. Broad, high-volume searches are frequently a portal's game to lose; area-specific, brand-specific and service-related searches (valuations, specific developments, your agency's own reputation) are exactly where your own site should compete directly. We map the split for your market in the audit rather than defaulting to either ceding everything to the portals or fighting battles the incumbents' scale makes unwinnable.

Whatever rule you agree: a rule decided once, not an ad-hoc call every time a property goes under offer. The options are a redirect to a related live listing or area page, retaining the page as a sold-comps record (useful for buyers researching recent sale prices), or a controlled retirement. Left undecided, this becomes a growing field of broken or orphaned pages that quietly bleeds the rank and links those listings earned while live.

Yes, and it's where SEO for property gets operationally harder, because each office needs its own accurate local presence and area coverage. All of it runs under one playbook so the brand stays coherent: naming conventions, listing ownership between offices, and per-office reporting rather than one blended number that hides which branches need help.

It depends on inventory size, number of offices, and whether a portal-vs-own-site strategy needs building from scratch or just refining. Every proposal itemises the deliverables (schema and feed work, area-page architecture, the sold-URL policy, office-level local SEO, reporting), and the initial audit is free with no retainer required.

No, and that's true of any ranking question we get. Results are decided by Google, not by any real estate SEO agency, and property SERPs are frequently contested by well-funded portals besides. The contract covers the work: schema and feed integrity maintained, area pages shipped, the sold-URL policy applied, visibility reported per area and per office. That's the standard we ask to be judged on.