When someone nearby searches for what you do, the map pack decides who gets the call. We make everything behind it (profiles, reviews, citations, location pages) tell one accurate story in every city you serve. No bought reviews, ever.
PixelCrayons' local SEO service wins visibility where nearby buyers actually look: the map pack, local results and AI answers. The work: Google Business Profiles kept accurate and active, and a reviews strategy that is asked for and earned rather than bought. Add citation and NAP (name, address, phone number) cleanup so every listing agrees, and location pages with something real to say. It scales from one shopfront to a multi-location estate, direct for brands, white-label for agencies.
Google Business Profile optimization means categories chosen deliberately, services and attributes complete, photos current, posts and Q&A actually maintained, hours never wrong on a bank holiday. Profiles are also defended: suspension appeals, duplicate cleanup and edit monitoring, because a hijacked or merged listing costs more visibility than most optimisation ever adds.
Ongoing
02
A reviews strategy you could publish
The ethical version, in writing: asking at the moment the experience is freshest, making leaving a review effortless, and responding to every one, including the bad ones, which buyers read most carefully. Never purchased, never fabricated, never gated so only happy customers get asked. Fake reviews are a trust problem before they are a penalty problem, and they are also a penalty problem.
Monthly
03
Citations and NAP consistency
An audit of everywhere your business is listed comes first (directories, data aggregators, maps platforms, industry sites). Then the patient cleanup: one canonical name, address and phone number, propagated until the web stops disagreeing about where you are. Unglamorous work that underpins how much a map result gets trusted.
Quarterly audit
04
Location pages that earn their place
A real page per location: the services offered there, the team, directions and parking, area-specific proof. Written for someone deciding whether to visit, not stamped from a template with the city name swapped. Doorway-page boilerplate is what gets local sites filtered; we build the opposite.
Per calendar
05
Multi-location governance
One playbook across the estate: naming conventions, profile ownership, a process for opening and closing locations without orphaned listings. Reporting shows each location's visibility separately, so a franchise or group sees which sites thrive and which need attention, not one blended average.
Included
30
First 30 days
Listings to local traction.
01
Days 1 to 2
Local audit & baseline
Every profile, listing and location page inventoried; citations checked for contradictions; local competitors mapped per location. What the map shows today gets recorded, so progress is measured, not remembered.
02
Week 1
The location roadmap
A prioritised plan per location covering which profiles need rescue, which citations contradict and which pages are thin, ranked by opportunity and approved by you before anything ships.
03
Weeks 2 to 4
Consistency shipped
Profiles completed and corrected, the worst citation conflicts fixed, the first location pages rebuilt with real substance, and the review-request flow switched on inside your actual customer journey.
04
Month 2+
Compound, per location
The monthly cycle: keep profiles active, earn and answer reviews, extend the page work across the estate. Report visibility location by location, because an average hides exactly the sites that need help.
Inside Prism
Your engagement, week to week, in one workspace.
Where the engagement includes it, your search programme runs in a Prism workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
What you hold by the end of month one, before any ranking moves.
What you receive in month one
Search proof arrives as documents, not adjectives. In the first month you receive the crawl audit with every issue ranked by pages affected, the keyword map tied to URLs you already own, and the measurement plan that names which organic sessions and which revenue line we report against. The weekly review in Prism is a fixed set of line items you can hand to your finance lead.
01Crawl audit: issues ranked by pages affected, with the fix owner named
02Keyword-to-URL map: every target term assigned to one page
03Measurement plan: the analytics views and revenue line we report against
04Weekly review in Prism: pages shipped, fixes deployed, organic sessions by page group
05Go/no-go checklist for the first content release
Slow templates sink location pages like any other page: that layer is technical SEO. Local press coverage that builds prominence is earned through link building. Not sure which you need? The free review covers the local layer too.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
No. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
How will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
Honestly: nobody controls the map pack, and local SEO experts who promise a spot in it are selling something they don't own. Google decides local results on relevance, distance and prominence, and distance is not a lever anyone can pull. What can be worked are the other two: a complete, accurate, active Business Profile in the right categories; reviews earned steadily and answered; citations that agree about your name, address and phone; and location pages with genuine substance. We work those levers systematically and report visibility per location, so you see direction rather than promises.
No, and we won't gate them either: that's the quieter trick, where only customers who rate you highly in a private survey get shown the review link. Both violate Google's policies and most consumer law, and a purge or penalty costs more than earned reviews ever bring in. What we build instead is an asking machine. The request lands at the right moment, leaving a review takes seconds, and every review (glowing or brutal) gets a considered public reply, because the reply is read by every future customer deciding whether to trust you.
NAP is your name, address and phone number as they appear across the web: directories, aggregators, maps, industry listings. When those disagree, two things suffer: machines trust your location data less, and customers hit wrong numbers and old addresses. Citation building as a volume game is dead, but citation accuracy still matters: it is foundation work, done once properly, then audited quarterly. We fix the contradictions that exist rather than manufacturing hundreds of new listings nobody will ever see.
Yes, estates are where local SEO gets operationally hard, and where we are most at home. Each location needs its own accurate profile, its own page with real substance and its own review flow. All of it runs under one playbook so the brand stays coherent: naming conventions, ownership of listings, a process for openings and closures, and per-location reporting. Healthcare groups and property businesses, where proximity decides revenue, are two of the verticals we serve most.
It depends on the estate: a single-location business needs a far lighter programme than a thirty-site group with years of listing debt. Every proposal itemises the deliverables (profile work, review strategy, citation cleanup, location pages, reporting), and the initial audit is free with no retainer required. You compare deliverables, not vague hours.
No, and this answer doesn't change for map-pack results either: Google decides, not any agency. The contract covers the work we control: profiles maintained, reviews earned ethically, citations corrected, pages shipped, visibility reported per location. That's the standard we ask to be judged on.
A free local SEO review: your profiles, citations and location pages checked location by location, with the fix list ranked by impact. Keep it whether or not we ever work together.
