A digital marketing consulting engagement, not a retainer pitch: we audit what's running across every channel, rank what's working and what's wasted, and hand you a written roadmap with the order things should happen in. Execute it with us, or take it elsewhere.
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In one answer
PixelCrayons' marketing consulting engagement diagnoses your channel mix and hands you a written, sequenced growth roadmap before any budget moves. The work: a channel-mix audit ranked by opportunity, a measurement and attribution framework, and an honest build-vs-buy call on who executes it. Once we have a complete brief, we confirm the date you will receive your priced roadmap. Fractional strategic leadership is available where you want a senior hand in the room, not just a document.
Every channel currently running (search, paid, email, content, social, whatever the estate actually has) gets inventoried against what it costs and what it returns. The output is a ranked list, not a scorecard: what's underfunded relative to its return, what's coasting on inertia, and what should probably stop. Nothing here is a template checklist; it's built from your own numbers.
First
02
A written growth roadmap, sequenced
The priorities from the audit, ordered and dated: what starts this month, what waits for a dependency to clear, and what only makes sense once something else has shipped. A roadmap that lists everything as equally urgent is not a roadmap. Sequencing is the actual decision most marketing plans skip, and it's the one this engagement exists to make.
In writing
03
A measurement and attribution framework
Before the plan ships, we agree what will be measured, what can only be modelled, and which single number each channel is judged against. Marketing teams that argue about whether something worked usually never agreed what winning looked like. This framework is written down before the first pound moves, so the argument doesn't happen after the fact.
Foundational
04
Fractional or embedded strategic leadership
For teams that want a senior marketing lead in the room rather than just a document: someone who sits in your planning meetings, defends the roadmap under pressure, and adjusts it as real numbers come in. This runs alongside your existing team; it isn't a replacement for the people who already execute day to day.
Optional, monthly
05
An honest build-vs-buy recommendation
Sometimes the right answer is to hire in-house. Sometimes it's to retain PixelCrayons for execution. Sometimes it's to run a proper RFP against named criteria and pick someone else entirely. The roadmap says which, and why, against the actual channel priorities rather than a sales incentive to keep the work in-house.
As needed
06
Handoff to execution, either way
The roadmap is built to be executed by whoever ends up running it. Choose PixelCrayons' channel teams and the handoff is immediate, since the same team wrote the plan. Choose someone else, or your own team, and the roadmap ships as a document detailed enough for another agency or a new hire to pick up without a translation call.
Final
04
How it starts
Diagnosis to first decisions.
01
Days 1 to 2
Diagnosis: the channel-mix audit
Every channel currently running is inventoried against spend, output and return, alongside a short conversation about what's actually blocking growth today, not what the last plan assumed was blocking it.
02
Complete brief
A priced, written roadmap
Priorities ranked by opportunity, sequenced into an order, with the measurement framework and a build-vs-buy recommendation attached. Itemised and priced, yours to keep either way.
03
Week 1
The sequencing workshop
A working session with your stakeholders to pressure-test the order: what genuinely has to happen first, what can run in parallel, and what the roadmap gets wrong about your constraints that we didn't know yet.
04
Start
First execution decisions
What starts, who owns it, and how it's measured, locked in writing. From here it runs through PixelCrayons' channel teams or hands off cleanly to whoever you've chosen to execute it.
Inside Prism
Your engagement, week to week, in one workspace.
Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.
Each decision recorded, with the expectation attached.
03
Cost per qualified lead
Fully loaded. Unmeasured spend shows as unknown, never zero.
Proof
The call that came before the number.
Commerce · Gulf
Via agency partner · white-label
The sequencing call behind a 340% revenue result.
The published record doesn't describe a formal consulting engagement, so this page won't borrow that label. What it does show is the decision a roadmap exists to force: migrate the store first and hold marketing at maintenance level, or run acquisition in parallel while rebuilding. The team chose to sequence, not parallelise, because traffic driven into a store about to be replaced converts against numbers you're about to lose. Revenue grew 340% in 7 months, after the sequencing call, not instead of it.
This page is the diagnosis and the roadmap. These are the execution lanes a finished roadmap most often names, so you can jump straight there if you already know your answer.
This page sells the diagnosis and the plan. Once a roadmap names the channel, the execution pages run it: each one priced, staffed and reported on its own, whether or not the roadmap that led there was ours.
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
Can you guarantee first-page rankings?
No. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
Both, and the roadmap says which makes sense for you. If PixelCrayons executes, the handoff is immediate: the same team that wrote the plan runs it. If you'd rather run it in-house or with another agency, the roadmap ships as a document detailed enough to hand over without a translation call. Nothing in this engagement requires signing a retainer to get the plan.
Buying a channel service directly assumes you already know that channel is the right place to spend the next pound. This engagement answers that question first, across the whole mix, before any single service gets bought. If the audit says SEO is genuinely the priority, we'll say so and point you at the SEO service; if it says something else, you'll know that too, before committing a retainer to the wrong channel.
The channel-mix audit findings, priorities ranked by opportunity and sequenced into an order, the measurement and attribution framework, and a build-vs-buy recommendation on who should execute it. All written, itemised and priced, yours to keep whether or not you go further with us.
No, and if that's what you need, say so and we'll tell you honestly whether this is the right shape. Fractional or embedded leadership sits alongside your existing team: a senior marketing strategy consultant in the planning meetings, defending the roadmap and adjusting it against real numbers. It's built for teams that have execution capacity but lack a senior strategic voice, not as a quiet replacement for headcount.
Yes, and the build-vs-buy section of the roadmap exists specifically to do that honestly. We name the criteria (specialism required, budget size, how much oversight you can provide) and follow them to whatever answer they produce, including hiring a named specialist role or running an RFP against agencies we don't work for. Keeping the diagnosis separate from the execution sale is the whole point of pricing them separately.
No, and any consultant guaranteeing outcomes they don't fully control is a warning sign, not a promise. A channel's real-world performance depends on execution quality, market conditions and competitors none of us control. What the engagement commits to is the discipline: an audit built from your own numbers, priorities ranked by evidence rather than opinion, and a measurement framework that tells you honestly whether the plan is working, reviewed weekly until it demonstrably is.
Teams about to commit budget who are not sure which channel deserves it, and teams whose current plan lists everything as equally urgent. It also suits teams with execution capacity but no senior strategic voice. If you already know which channel needs the work, go straight to that service instead.
Get the plan, before the spend.
Tell us what's running today and what you're deciding. Once we have a complete brief, we confirm the date you will receive your priced, written roadmap: the audit, the sequencing, the measurement framework and an honest build-vs-buy call, yours to keep either way.
