
Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.
This published case wasn't a formal consulting project, so we don't call it one. But it shows the kind of decision a plan is there to make. Two suppliers had planned search and paid ads without seeing each other's plans. The paid ads were bidding on searches the store already won for free. After the store moved platform, we planned the two together. Paid ads covered the searches organic hadn't won yet, and stepped back where it had. Revenue grew 340% in 7 months.






















