Systems integration · Subiaco, Western Australia
Workhouse Advertising:
one integrated platform for a 40-year agency's campaigns.
A full-service Western Australian advertising agency had outgrown its own disconnected tools. We unified CRM, project management and ad-platform data into one system.
Advertising & Media · workhouse.au
Workhouse Advertising
Advertising & Media
Workhouse Advertising is a full-service independent advertising agency based in Subiaco, Western Australia, with more than 40 years' experience across media, branding, strategy and content marketing.
As digital platforms and client demands multiplied, the agency's campaign-management processes grew too complex for its existing tools to handle, and those systems lacked the integration to keep pace.
What had to change
- 01Campaign-management processes had grown too complex as digital platforms and client demands multiplied.
- 02Systems lacked integration with each other, causing inefficiencies across day-to-day operations.
- 03Delayed reporting, because performance data had to be pulled together manually from disconnected tools.
- 04Poor real-time performance tracking, so decisions were being made on stale data.
The solution
A unified operations platform
CRM, project management and analytics tools were disconnected, forcing manual work to combine them.
We built a unified platform integrating CRM, project management and analytics tools to centralise operations.
A single source of truth for campaign status, instead of three tools that didn't talk to each other.
Real-time ad-platform integration
Google Ads, Facebook and Instagram data lived outside the agency's internal systems.
Integration logic connecting those ad platforms to internal systems for real-time data sync.
Reporting that reflects current campaign performance, not a manual pull from the day before.
A modular system architecture
The agency needed room to add tools as client needs changed, without a rebuild each time.
A modular architecture designed for scalability and easy integration of new tools.
The platform can absorb new integrations without disrupting what's already running.
Automation for routine tasks
Manual, repetitive campaign-setup work was consuming staff time and introducing errors.
Automation scripts handling routine tasks across the campaign workflow.
A 40% increase in campaign efficiency and reduced manual workload and errors.
Technology
- Laravel (PHP) and MySQL
- React web front end; Flutter mobile app
- Google Maps API
- CRM integration
- Project management tooling
- Analytics and reporting integration
- Google Ads, Facebook and Instagram platform integrations
- Automation scripting for routine campaign tasks
The results
Increase in campaign efficiency from streamlined setup and management
Enhanced real-time reporting for faster decision-making
Improved client satisfaction through faster turnaround and transparent reporting
What other teams can take from this
Integrate before you automate
The automation scripts paid off because CRM, project management and ad-platform data already lived in one place. Automating steps across disconnected tools only moves the manual reconciliation somewhere harder to see.
Treat late reports as a data problem
Delayed reporting was a symptom of performance data pulled by hand from separate systems. Syncing Google Ads, Facebook and Instagram data directly into the platform is what made real-time reporting possible, not a new dashboard on top.
Build for the next tool, not only today's
An agency's tool set changes as its clients do. A modular architecture lets a new integration be added without rebuilding what already works, which is what keeps a platform useful long after launch.
Why PixelCrayons
- A single point of contact who scopes the integration, coordinates delivery and stays accountable for the result.
- Agile delivery, with a schedule and cadence set before work begins, not discovered mid-engagement.
- Close, transparent coordination throughout, so you're never chasing status between vendors.
This engagement was delivered by our sibling company, ValueCoders, part of the Vinove group alongside PixelCrayons.
Partnering with ValueCoders [our sibling company] revolutionized our campaign management. Their expertise streamlined our processes, leading to remarkable efficiency gains.
Want an engagement like this?
Systems and campaign-platform integration at this depth is work we scope, propose and coordinate end to end, with PixelCrayons as your single point of contact throughout.
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