eCommerce PPC management for online stores: Google Shopping, Performance Max, Meta catalogue ads and Amazon. All of it runs from one clean product feed. Spend goes to products that make a profit and are in stock. Every channel is judged on the orders it brings, not the clicks.
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Brands our teams have delivered for
PixelCrayons is an eCommerce PPC agency. We run Google Shopping, Performance Max, Meta catalogue ads and Amazon ads from one product feed. We fix your product titles and details before we touch bids. Budgets follow profit and stock. We check tracking against real orders before spend grows. We work direct for brands and white-label for agencies.
Real projects for real clients, with results we can show.
Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.
Shopping and Performance Max ads are built from your product feed. So a vague title or a missing size loses the sale before any bid matters. We rewrite titles from real product details. We fill the fields Google and Meta use to match searches. We fix products Merchant Center has rejected, and keep the feed in step with your store.
Revenue alone is the wrong target when one product earns far more per order than another. We group your products by margin, best sellers, new arrivals and clearance. Each group gets its own target. We watch stock levels, so spend stops on a product the moment it can't ship.
Performance Max (PMax) finds buyers across Google's channels but hides much of what it spends on. Standard Shopping gives you control where you need it, such as protecting brand searches or pushing a key range. We run the two together on purpose. PMax has to beat a Shopping campaign you can see.
Meta's catalogue ads show people the exact products they viewed, and similar ones to new audiences. They use the same feed and product groups as Google. We test fresh ads every week, so repeat viewers don't see stale ones.
If you sell on Amazon too, we plan Sponsored Ads alongside your own store. That way the two don't bid against each other for the same shopper. Each product goes where it earns more after fees. Our Amazon Ads page has the details.
Before spend grows, we compare your sales tracking with the orders in your store. We set up consent handling, and add server-side tracking where browsers block data. Reports show every channel against the same orders, with new and returning customers split. So budget moves on results.
We sign an NDA and talk through your store, product feed, margins and the channels you sell on.
We audit your feed, Merchant Center, campaigns and tracking, and confirm the date your proposal arrives. It lists the feed fixes and campaign plan, each priced.
You confirm the scope, the payment and the access we need. Nothing starts before this.
We group products by margin and stock with you and make the feed fixes. We rebuild campaigns around the product groups and check tracking against orders.
We review the feed, search terms and ads weekly, and move budgets monthly. Busy seasons are planned ahead. You get a weekly review you can read.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, marketing runs in a workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.
One queue, one owner, one due date.
Each decision recorded, with the expectation attached.
Fully loaded. Unmeasured spend shows as unknown, never zero.
A Saudi fragrance house's store rebuilt with zero data loss, then eCommerce SEO and paid media run on one roadmap. Revenue up 340% in seven months.
eCommerce PPC sits inside our PPC practice. For platform depth, see Google Ads, Meta Ads and Amazon Ads. Paid traffic lands better with eCommerce SEO and conversion optimisation behind it. Running the whole store with us? Start with eCommerce marketing.
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Technical Manager
Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.
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Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Each one says where it applies and links to its full terms.
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsBefore work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
No. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
Shopping, Performance Max, Meta and Amazon all run from the same product feed and the same margin groups. What changes is the job each one does, and the test we hold it to.
| Channel | The job we give it | How we hold it to account |
|---|---|---|
| The product feed | Decide which searches every channel can appear for | Titles rewritten from real product details, and rejected products fixed, before any bid changes. |
| Performance Max | Reach across Google's channels: Search, Shopping, YouTube and Display | It has to beat a Standard Shopping campaign you can see. So it cannot quietly take credit for sales you would have made anyway. |
| Standard Shopping | Control of specific products and search terms, such as protecting brand searches or pushing a hero range | It is the benchmark, with the feed and search terms reviewed weekly. |
| Meta catalogue ads | Show browsers the products they viewed, and similar ones to new audiences | Same feed and product groups as Google. Fresh ads are tested weekly, so repeat viewers do not see stale ones. |
| Amazon Sponsored Ads | Sell on the marketplace without bidding against your own store | Channel choice follows where each product earns more after fees. |
Every channel is reported against the same orders, with new and returning customers split.
eCommerce PPC is pay-per-click advertising built around products rather than keywords. It covers Google Shopping and Performance Max, Meta catalogue ads, and marketplace ads such as Amazon Sponsored Products. Your product feed decides which searches you can appear for. So feed quality, margin and stock matter as much as bids. An eCommerce PPC agency manages all three together.
Usually both, each with a job. Performance Max reaches buyers across Google's channels, but gives little control and limited reports. Standard Shopping keeps control of specific products and search terms. We run PMax for reach and keep Shopping as the yardstick. So you can see whether PMax finds new buyers or takes credit for sales you'd have made anyway.
Return on ad spend (ROAS) counts revenue, not profit. A product with a thin margin can hit its ROAS target and still lose money on every order. Grouping products by margin lets each group carry a target that makes sense for what it earns. Where you share cost data, we can bid on profit rather than revenue.
We manage it as part of the work, because the feed is the campaign. That covers titles, descriptions, product details, custom labels and rejected products in Merchant Center. The feed stays in your Merchant Center account, connected to your store. That works on Shopify, WooCommerce, Magento or another platform, and nothing is locked to us.
No. Ad prices, competitors, seasons and stock are outside anyone's control. A ROAS promise made before seeing your account is a sales pitch, not a forecast. We commit to the work. We fix the feed, set budgets by margin and stock, check tracking against real orders and send a weekly review you can read. Our fee and your ad spend are billed separately.
Yes, with your report templates and client calls, and client ad accounts and feeds in the client's name. It's covered by an NDA. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends. It's written into the agreement.
Priced as a monthly management fee. Your ad spend is always billed to you by the platform. If you run your own accounts, you can buy an audit or sets of ad creative on their own.
Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.
A free campaign review of your eCommerce ads: product feed health, campaign structure, tracking against real orders, and the spend going to products that can't earn it back. Keep it whether or not we work together.
Free review · No retainer required · Your accounts stay yours
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