eCommerce PPC management for online stores: Google Shopping, Performance Max, Meta catalogue ads and Amazon, run from one clean product feed. Spend goes to the products with margin and stock behind them, and every channel is judged on the orders it brings, not the clicks.
Review in 48 hours · Feed and tracking checked first · Accounts stay yours
PixelCrayons is an eCommerce PPC agency: we run Google Shopping, Performance Max, Meta catalogue ads and Amazon ads for online stores from one product feed, with budgets set by margin and stock. The feed is treated as the campaign, so titles, attributes and labels get fixed before bids do. Products are grouped by margin, so bestsellers get budget and clearance stock gets a lower target. Tracking is checked against real orders before spend grows. Direct for brands; white-label for agencies.
Outcomes tied to real engagements, not averages.
Shopping and Performance Max ads are built from your product feed, so a vague title or a missing size loses the auction before any bid matters. We rewrite titles from real attributes, fill the fields Google and Meta use to match searches, clear Merchant Center disapprovals, and keep the feed in step with your store.
Revenue alone is the wrong target when one product earns far more per order than another. Products are grouped with custom labels for margin, bestsellers, new arrivals and clearance, and each group gets its own target. Stock levels are watched, so spend stops on a product the moment it can't ship.
Performance Max (PMax) finds buyers across Google's channels but hides much of what it spends on. Standard Shopping gives control where you need it, such as protecting brand searches or pushing a hero range. We run the two together on purpose and hold PMax to a Shopping benchmark you can see.
Meta's catalogue ads show people the exact products they viewed, and similar ones to new audiences. They run from the same feed and the same margin groups as Google, with fresh creative tested every week so the ads don't go stale for repeat viewers.
If you sell on Amazon too, Sponsored Ads are planned alongside your own store, so the two don't bid against each other for the same shopper. Channel choice follows where each product earns more after fees. The platform detail lives on our Amazon Ads service.
Before spend grows, conversion tracking is compared with the orders in your store, consent handling is set up, and server-side tagging is added where browsers block data. Reports show every channel against the same orders, with new and returning customers split, so budget moves on evidence.
Your product feed, Merchant Center health, campaign structure and conversion tracking reviewed before anything changes. The baseline shows where spend leaks, which products the feed is holding back, and whether reported sales match real orders.
Products grouped by margin and stock with you, a feed fix list and a rebuilt campaign plan, each priced. You approve what moves before a bid changes. Ad spend is billed to you directly by each platform and is never part of our fee.
Feed fixes shipped, campaigns rebuilt around the margin groups, tracking verified against orders, and the first restructured campaigns spending. Waste comes out before we argue for more budget.
Feed, search terms and creative reviewed weekly; budgets rebalanced across products and channels monthly. Seasonal peaks and promotions are planned ahead, with feed and budget changes ready before the traffic arrives.
Every marketing engagement runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.
One queue, one owner, one due date.
Each decision recorded, with the expectation attached.
Fully loaded. Unmeasured spend shows as unknown, never zero.
Platform migration with zero data loss, then eCommerce SEO and paid rebuilt on one roadmap. Revenue up 340% in seven months, with zero data loss in the migration.
eCommerce PPC sits inside our PPC practice. For platform depth, see Google Ads, Meta Ads and Amazon Ads. Paid traffic lands better with eCommerce SEO and conversion optimisation behind it. Running the whole store with us? Start with eCommerce marketing.
eCommerce PPC is pay-per-click advertising built around products rather than keywords: Google Shopping and Performance Max, Meta catalogue ads, and marketplace ads such as Amazon Sponsored Products. The product feed decides which searches you can appear for, so feed quality, margin and stock matter as much as bids. An eCommerce PPC agency manages all three together.
Usually both, each with a job. Performance Max reaches buyers across Google's channels, including Search, Shopping, YouTube and Display, with little manual control and limited reporting. Standard Shopping keeps control of specific products and search terms. We run PMax for reach and keep Shopping as the benchmark, so you can see whether PMax is finding new buyers or simply taking credit for sales you would have made anyway.
Return on ad spend (ROAS) counts revenue, not profit. A product with a thin margin can hit its ROAS target and still lose money on every order. Grouping products by margin lets each group carry a target that makes sense for what it earns. Where you share cost data, we can bid on profit rather than revenue.
We manage it as part of the work, because the feed is the campaign. That covers titles, descriptions, attributes, custom labels and Merchant Center disapprovals. The feed stays in your Merchant Center account and connected to your store, whether that is Shopify, WooCommerce, Magento or another platform, and nothing is locked to us.
No. Auction prices, competitors, seasonality and stock sit outside anyone's control, and an agency promising a ROAS before seeing your account is selling, not forecasting. What we commit to is the work: the feed fixed and maintained, budgets set by margin and stock, tracking checked against real orders, and a weekly review you can read. Our fee and your ad spend are billed separately, and your accounts stay in your name.
Yes. eCommerce PPC ships under partner agencies' brands like every service here: your reporting templates, your client calls, our specialists. Client ad accounts and feeds stay in the client's name. The arrangement is NDA-backed, with a written commitment never to approach your clients. 100+ agencies work with us this way.
A free eCommerce ads review in 48 hours: product feed health, campaign structure, tracking against real orders, and the spend going to products that can't earn it back. Keep it whether or not we work together.
48-hour turnaround · No retainer required · Your accounts stay yours
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