Meta Ads

Meta Ads management:
creative that sells, measured honestly.

On Facebook and Instagram the creative is the targeting, so the account that tests the most angles learns fastest. We test weekly, scale winners, cut losers without sentiment, and report what iOS 14 did to measurement rather than paper over it.

Get a Free Ads Review See Pricing

Free review · Creative tested weekly · Your account stays yours

Brands our teams have delivered for

What we do

PixelCrayons' Meta Ads service runs Facebook and Instagram advertising on a weekly creative-testing cadence, measured against your revenue. New angles are tested weekly and scaled or killed on evidence, prospecting carries the budget, and server-side signals and holdout tests check what the ads add. We work direct for brands and white-label for agencies.

The weekly creative cadenceNew hooks, formats and arguments tested every week; losers killed and winners given more budget.
Prospecting first, retargeting in proportionCold-audience prospecting funded first, retargeting sized to need and frequency capped.
Measurement after iOS 14The Conversions API alongside the pixel, with claims checked against your analytics and revenue.

Related work · Commerce · Saudi Arabia

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

Read the case study

Creative testing logged, win or lose
New creative angles tested every week
Prospecting funded before retargeting
Frequency capped: persuasion, not stalking
No return-on-ad-spend guarantees: nobody can keep them
Creative testing logged, win or lose
New creative angles tested every week
Prospecting funded before retargeting
Frequency capped: persuasion, not stalking
No return-on-ad-spend guarantees: nobody can keep them

Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Checked 15 September 2026

Where the work happens

Every month, in writing

What the management
actually covers.

The weekly creative cadence

Every week, new angles enter the account: different hooks, formats and arguments, not five crops of the same banner. Every week the losers are killed without sentiment while winners earn more budget. Creative fatigue is the tax every Meta account pays; a standing test pipeline is the only way to stay ahead of it.

Weekly

Prospecting first, retargeting in proportion

Retargeting warm audiences always looks brilliant on paper, because it harvests demand that prospecting, or your brand, already created. We fund cold-audience prospecting as the engine of growth. We size retargeting to the audiences that need another argument, and cap frequency so your ads persuade rather than stalk. Budget balance is reviewed against evidence, not against which line flatters the report.

Ongoing

Measurement after iOS 14

App Tracking Transparency broke the old pixel's picture: shorter windows, modelled conversions, gaps where opted-out users used to be. We ship the Conversions API alongside the pixel so server-side signals fill what the browser lost, then triangulate the platform's claims against your analytics and actual revenue. Where retargeting's contribution is in doubt, we test with holdouts instead of arguing about attribution.

Maintained

Catalogue ads for commerce

For stores, the product feed becomes an always-on salesforce: catalogue campaigns show the right products to new buyers and remind browsers what they left behind. The feed itself, titles, images, availability, is treated as the creative it is. Built with the same team behind our eCommerce development work, so feed fixes actually ship.

Per catalogue

The handoff after the click

Meta traffic arrives curious, not convinced, so the landing experience is built and tested with our conversion team to finish the argument the ad started. The buyers your ads win are handed to email and lifecycle flows so the second sale doesn't need a second ad budget. Paid acquisition should fill a system, not a bucket with a hole in it.

Per campaign

How it starts

Fatigue to cadence,
step by step.

Start

Brief and access

We sign an NDA and get access to your ad account, audiences, creative history and measurement setup.

Once the brief is complete

Audit and itemised proposal

We audit the account and confirm the date your proposal arrives. It lists the rebuilt structure, creative testing roadmap and measurement fixes, in what order and for how much.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The work starts

Server-side tracking goes live and is verified, prospecting is rebuilt, frequency caps are applied and the first creative test wave goes to market.

Every month after

The testing rhythm

New angles in, losers out, winners scaled and retargeting held to its evidence, reported weekly against revenue, not the platform's own scorecard.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.

See how Prism runs an engagement

01
Requests and approvals
One queue, one owner, one due date.
02
Weekly review
Each decision recorded, with the expectation attached.
03
Cost per qualified lead
Fully loaded. Unmeasured spend shows as unknown, never zero.

How we report it, in Prism

The creative record,
not a highlights reel.

What you receive in month one

Meta campaigns are reported as a test log you can read from the first entry to the last. In the first month you receive the pixel and conversions API check against a test purchase, the audience map showing who each ad set reaches and who is excluded, and the creative log listing every variant, its hypothesis and its verdict. Winners and losers both stay in the record.

01Pixel and conversions API check: events matched to a test purchase
02Audience map: reach, exclusions and overlap between ad sets
03Creative log: each variant, the hypothesis it tested, the verdict
04Weekly sheet in Prism: spend, purchases, cost per purchase, frequency
05Landing page checklist: what the ad promises, what the page shows

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Commerce · Saudi Arabia · A different discipline, so it is linked here rather than presented as proof of this one.

Al Majed for Oud’s site, Internet Archive copy, 1 April 2026

Around the platform

One platform in
a bigger plan.

Meta Ads is one platform inside our PPC practice, where the media plan and rebalance live. Google Ads captures the demand your creative creates; email and lifecycle keeps the buyers your ads win. Run both? Start at the hub.

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Measured honestly

When Meta's numbers flatter:
what we check, and what we change.

Meta's scorecard is an input to decisions, never the referee. Your revenue is the referee. These are the readings where the two disagree, and what we do about each.

What the account shows	What we do	Why
Only the browser pixel is live	Ship the Conversions API alongside it, live and verified	App Tracking Transparency left gaps where opted-out users used to be. Server-side signals recover what browsers lost.
Meta reports conversions it modelled rather than observed	Label them modelled in every report	Since iOS 14, Meta estimates part of what it reports, with shorter attribution windows and delayed data.
Platform figures and your analytics disagree	Triangulate the claim against your analytics and actual revenue	Reporting runs weekly against your revenue, not against the platform's own scorecard.
Retargeting reports the best return in the account	Size it to people who need one more argument, cap frequency, and test with a holdout where its contribution is in doubt	Its numbers are partly borrowed from demand that prospecting, search or your brand already created.
Prospecting looks expensive beside retargeting	Keep funding cold-audience prospecting as the growth engine	Spend everything on retargeting and the warm audience drains while nothing refills it.

The weekly creative cadence runs on top of this: new angles in, losers cut against kill criteria agreed before launch, every test logged win or lose.

Questions

Frequently
asked.

It's a cadence, not a number. On Meta the creative does the targeting: the algorithm finds buyers by watching who responds to which message, so one 'best' ad gives it nothing to learn from. We keep a standing pipeline of new hooks and arguments, fresh tests enter weekly, and performance decides which stay.

Yes, differently. App Tracking Transparency removed much individual-level tracking, so Meta now models part of what it reports. We run the Conversions API alongside the pixel to recover what browsers lost, check platform claims against your analytics and revenue, and label modelled numbers as modelled. Your revenue is the referee.

Because retargeting's flattering numbers are partly borrowed: it reaches people your prospecting, SEO and brand already brought in, then claims conversions that were coming anyway. Spend everything there and the warm audience drains with nothing refilling it. We fund prospecting as the growth engine, size retargeting to need, cap frequency and test its contribution with holdout audiences.

If you sell more than a handful of products, almost certainly. Catalogue campaigns pull from your product feed to show the right items and remind browsers what they left behind, so the feed's titles, images, prices and availability become the creative. Ours are built with our eCommerce development team, so feed problems get engineering fixes.

No. Auction prices, creative response and demand sit outside anyone's control, and since iOS 14 measuring return involves modelling. We commit to the work: verified server-side measurement, a weekly testing cadence, frequency caps and reporting against your revenue. Meta bills media spend to you directly, and your ad account stays in your name.

Yes. Paid social ships under partner agencies' brands: your reporting templates and client calls, our specialists testing the creative, with client ad accounts in the client's name. It's NDA-backed. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends.

The range

What it costs,
at the direct rate.

Priced as a monthly management fee with media spend always billed to you by the platform, plus a standalone audit and per-set ad creative for buyers who run their own accounts.

One-offAccount and tracking audit$375–$1,875one-time
RetainerMonthly management$450–$3,750per month, fee only
Per unitAd creative, per set$375–$1,125per set

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Cost guideHow much does PPC management cost in 2026?The options, the drivers and the range →Rate cardPPC and paid media beside every other serviceDirect rate, in ₹ and $ →

Find out which creative
is carrying the account.

A free Meta Ads review: creative fatigue, prospecting-to-retargeting balance, frequency and measurement, with the fix list ranked by wasted spend. Keep it whether or not we ever work together.

Get a Free Ads Review White-label Facebook Ads for agencies

Free review · No retainer required · Your account stays yours

Last updated 21 October 2026

Meta Ads management:
creative that sells, measured honestly.

Judge the work,
not the adjectives.