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The last team you’ll need to vet.

White-label Facebook & Instagram Ads:
your brand on every creative test.

White-label Facebook ads and Instagram campaigns, run by a senior paid-social team and presented as your agency's work. You get weekly creative tests, tracking checked before spend goes up, and reports written for your client call. NDA-backed, with client-protection terms agreed before work begins.

500+ agencies served · Reply within four business hours (typical) · Rate card agreed in writing

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons runs Facebook and Instagram (Meta) Ads under partner agencies' brands: creative testing, targeting, and tracking set up first. You own the client and the retail price. We deliver behind your logo at wholesale rates. We don't approach the clients you introduce, through the work and for twelve months after the last assignment for that client ends.

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →
Technologies we work with
Commerce and web
  • Shopify
  • WooCommerce
  • Magento
  • WordPress
  • Webflow
  • Next.js
Marketing
  • Google Ads
  • Meta Ads
  • GA4
  • Klaviyo
Cloud
  • AWS
  • Microsoft Azure
  • Google Cloud
AI models
  • OpenAI
  • Anthropic
  • Google Gemini
Build and deploy
  • Docker
  • Kubernetes
  • Terraform
  • GitHub Actions
CRM and automation
  • HubSpot
  • Salesforce
  • Zapier
  • n8n

Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.

What your agency resells

Meta Ads services you can
sell as your own.

01

Campaign strategy & account structure

We plan Facebook and Instagram campaigns from an audit that checks tracking first, not from a template. Most budget goes to reaching new buyers, which drives growth. Retargeting is sized to the people who need one more reason. Frequency is capped so ads persuade rather than annoy. Your agency sells the strategy, and we build the account behind your logo.

First 30 days
02

Weekly creative testing

Every Meta account suffers when people tire of the same ads. So new hooks, formats and angles go into the account every week, not five crops of the same banner. Winners get more budget, and losers are cut. Every version goes in the creative log with what we expected and what happened. The client call can then point to what was tried.

Weekly
03

Audience & targeting

We build interest, lookalike and retargeting audiences, and trim them based on results. For online stores, catalogue campaigns turn the product feed into an always-on channel. Each month, budget moves toward whatever the numbers say is earning. You approve every important change in your own review process before it goes live.

Ongoing
04

Tracking & measurement (Pixel + CAPI)

We pair the Meta Pixel with the Conversions API, which uses server-side data to recover what browser tracking lost after iOS 14. We check it against real sales before any budget goes up. Working from broken data spoils every number after it, and your name is on the account. So this is always our first deliverable.

First, always
05

Reports ready for your client call

A weekly review in Prism, written up in your templates with your logo. It is based on revenue rather than reach or impressions. Spend, ad fatigue and the split between new buyers and retargeting are shown separately, because that is the story that renews retainers. A monthly deep-dive turns it into the story your client call needs.

Weekly
The build-or-buy decision

Four ways to add Meta Ads,
side by side.

Five things decide it when your name is on the account. They are reliability, brand safety, room to grow, governance and hidden costs.

FreelancerIn-house hireOther white-label vendorsPixelCrayons
ReliabilityExcellent until they're booked: creative testing stops once their calendar fillsStrong once settled in, but work stops on leave or exitVaries by vendor; ask for the named team and who covers leave, in writingA named team, with a second specialist briefed from day one. A named lead and a weekly written report on every engagement
Brand safetyYour client one Ads Manager notification away from knowingSafe: it's in-houseVaries by vendor; ask for non-solicitation and a blackout, in writingNDA in writing, and we do not approach the clients you introduce
ScalabilityOne person's calendar sets the limit, and weekly testing is the first thing to slipA hiring cycle per step up, severance per step downVaries by vendor; ask how a resize works mid-engagementResize monthly against your pipeline, in both directions
GovernanceWhatever discipline they personally keepYours to build and enforceVaries by vendor; ask for the reporting template and the escalation pathPixel and Conversions API audit on file, weekly reports and a clear escalation path you can check
Hidden costsYour hours re-briefing and quality-checking every creative testSalary through quiet quarters; Meta certifications and training on topRework when the first creative wave misses your client's barThe wholesale rate is the rate: proposals itemised, no surprise invoices
Join first, brief us later

Get set up now,
and we deliver when you win.

01
Today

Intro call

Thirty minutes on your clients, your margins and where Meta Ads fits your offer. No pitch deck, no obligation to bring a project.

02
This week

NDA + rate card on file

The capability pack and wholesale Meta Ads rate card arrive, and we sign your NDA. From then on you can quote Facebook and Instagram work in any pitch, before there's a client. If you want the numbers first, they are on the partner price list.

03
When a client signs

First branded deliverable

The account and tracking audit arrives in your templates within days. We check the Pixel and Conversions API setup before the first round of creative tests goes live. Once we have a complete brief, we confirm when your proposal arrives, priced against the rate card.

04
As you grow

The creative team scales

One client becomes several, and extra work becomes a retainer. The same team stays on your accounts.

Inside Prism

Your engagements, week to week,
in Prism as well.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Agency engagements can run in Prism too, where included: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.

  • 01

    A workspace per engagement

    Client names withheld throughout.

  • 02

    Your requests and approvals

    Brief us, approve work, see who owns what.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

Every ad test we run,
winners and losers.

What you receive in month one

Meta campaigns are reported as a test log you can read from the first entry to the last. In the first month you receive the pixel and conversions API check against a test purchase, the audience map showing who each ad set reaches and who is excluded, and the creative log listing every variant, its hypothesis and its verdict. Winners and losers both stay in the record.

  • 01Pixel and conversions API check: events matched to a test purchase
  • 02Audience map: reach, exclusions and overlap between ad sets
  • 03Creative log: each variant, the hypothesis it tested, the verdict
  • 04Weekly sheet in Prism: spend, purchases, cost per purchase, frequency
  • 05Landing page checklist: what the ad promises, what the page shows

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Commerce · Saudi Arabia · A different discipline, so it is linked here rather than presented as proof of this one.

Al Majed for Oud's Saudi store in Arabic on desktop: a campaign banner for the Serious perfume, with the brand's Arabic and English wordmark in the header
Al Majed for Oud’s site, Internet Archive copy, 1 April 2026
Where this fits

Related pages for agency partners

The wholesale price for white-label Meta Ads is on the partner price list, so you can quote before a client asks. The agency hub explains the partnership. Meta Ads for brands buying direct has its own page. Other white-label services are linked too.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Client protection in writing

We deliver under your agency's brand and respect your client relationships. We do not approach the clients you introduce to us for direct business. Confidentiality and client-protection terms are agreed before work begins.

Agency engagements. Protection runs through the work and for twelve months after the last assignment for that client ends.

Full terms

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Quoting Meta Ads

What the proposal itemises,
before you set your price.

Every Meta engagement is quoted against the wholesale rate card, agreed once in writing. The proposal is itemised by deliverable. So you see what each part costs before you add your margin.

Proposal lineWhat it coversWhat it means for your quote
Strategy and account structureCampaigns planned from an audit that checks tracking first, not from a template. Most budget reaches new buyers, retargeting is sized to people who need one more reason, and frequency is cappedYour client approves the creative and targeting plan, in your templates, before anything is built.
Tracking setup (Pixel and Conversions API)The Meta Pixel paired with the Conversions API, checked against your client's analytics and revenue before any budget scalesA Pixel and Conversions API rebuild shows as its own line, not buried in the management fee.
Weekly creative testingNew hooks, formats and angles every week, each logged with what we expected and what happenedA testing programme is quoted once against the rate card, never renegotiated per client.
ReportingA weekly write-up in your templates, based on revenue rather than reach or impressions, with a monthly deep-dive for the client callSpend, ad fatigue and the split between new buyers and retargeting are shown separately, so each month's budget shift is visible.
Ad spendNot on our proposal: Meta bills it directly to your client's own ad account, never through usThere is no markup on platform fees anywhere in the number you quote.

You set the retail price and keep the margin. We never see your client invoices, and nothing in a report shows what you pay us.

Questions

Frequently
asked.

For bench partners, the NDA is signed and the rate card is on file before there's a project. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. The account, creative and tracking audit comes first, because everything after it depends on it.

Partner onboarding happens once: an intro call, your NDA signed, the rate card and capability pack on file, and a named contact. When a client brief arrives, we connect to Meta Business Manager in your client's accounts. We audit what's running and tracked. Then we agree the creative and targeting plan in your templates before anything is built.

Weekly, in your templates with your logo, and based on revenue rather than reach or impressions. Spend, ad fatigue and the split between new buyers and retargeting are shown separately. A monthly deep-dive sums it up for your client call. We join those calls as your team when you want us there.

Every week, because on Meta the creative does the targeting. Meta finds buyers by watching who responds to which message. New hooks and messages go into the account weekly, not five crops of the same banner, and results decide which get budget. Every test is logged so your client call can point to what was tried.

Yes, in a different way. Apple's tracking changes shortened the time Meta can credit a sale, and some Meta figures are now estimates. So we set up the Conversions API alongside the Meta Pixel. Then we check Meta's figures against your client's analytics and revenue. The Pixel and CAPI live in your client's own Meta Business Manager and ad account, never ours.

Your client's, always. The Meta Business Manager, ad account and billing stay in your client's accounts, with your agency as the administrator. Bespoke deliverable rights, licences and handover are agreed before work starts. If either of us leaves, the account keeps running and a proper handover explains how it works.

That's your call. Our name appears on no ad, account or report your client sees. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends. If your client contacts us, we tell you.

The wholesale Meta Ads rate card is agreed once, in writing, and every engagement is quoted against it. You set the retail price and keep the margin, and we never see your client invoices. Proposals are itemised by deliverable, with no markup on platform fees. Meta bills ad spend directly to your client's own ad account, never through us.

Add Facebook & Instagram Ads
to your rate card this week.

Get the wholesale Meta Ads rate card, the capability pack and an NDA on file today, so the next Facebook or Instagram brief starts with a creative-testing plan already priced in. No project needed, no fee to join.

No project needed · NDA standard · Client protection in writing

Rankings on this topic

Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.

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