Skip to content
The last team you’ll need to vet.

White-label PPC & paid media:
your brand on every account.

Google Ads, Meta Ads and the tracking hygiene underneath, run by our senior media team and presented as your agency's work. Your reporting templates, your client calls, your margin. NDA-backed, with client-protection terms agreed before work begins.

500+ agencies served · Reply within four business hours (typical) · Rate card agreed in writing

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons delivers PPC and paid media under partner agencies' brands: Google Ads, Meta Ads and remarketing, run tracking-first. Your agency owns the client relationship and the retail price; we deliver behind your logo at wholesale rates, with reporting in your templates attributed to revenue, not impressions. NDA and client-protection terms are agreed before work begins.

Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
What your agency resells

The media programme,
sold as yours.

01

Campaign builds, structured to earn

Google Ads (Search, Shopping, Performance Max) and Meta Ads structured from a tracking-first audit, not a template: account architecture, search-term hygiene and negative lists in place before spend scales. Your agency sells the strategy, we build the account behind your logo.

First 30 days
02

Ongoing optimisation & bid management

Weekly creative testing, bid and budget adjustments, and the monthly rebalance that moves spend toward whatever the numbers say is earning. You approve every material change in your own review flow before it ships, and your client approves it as your work.

Weekly
03

Tracking & measurement setup

Server-side, consent-aware conversion tracking (GA4 and platform conversion APIs), verified against reality before any budget scales. When your name is on the account, optimising against broken data is the one mistake that shows up in every number after it; we treat this as the first deliverable, not a footnote.

First, always
04

Landing-page collaboration

Landing pages matched to the ad's promise, built or reviewed alongside your design team so paid spend is never poured onto a page that leaks. We flag the mismatch in the audit; whether we build the page or your team does is agreed per client.

Per campaign
05

Reporting your client call can lean on

Revenue-attributed reporting from the weekly review in Prism, in your templates with your logo, written so you can forward it unedited or present it live. Spend, waste cut and channel mix broken out separately, because that's the story that renews retainers.

Weekly
The build-or-buy decision

Four ways to add PPC,
side by side.

Reliability, brand safety, scalability, governance and the costs that don't show up in the quote: the five things that actually decide it when your name is on the account.

FreelancerIn-house hireOther white-label vendorsPixelCrayons
ReliabilityGreat until spend scales past what one person can babysit: tracking drift goes unnoticed the moment they're stretched thinStrong once ramped; a single point of failure on leave or exitVaries by vendor; ask for the named team and who covers leave, in writingA named team with a second specialist briefed from day one; a named lead and a weekly written report on every engagement
Brand safetyYour client one billing alert away from knowingSafe: it's in-houseVaries by vendor; ask for non-solicitation and a blackout, in writingNDA in writing, and we do not approach the clients you introduce
ScalabilityOne person's calendar is the ceiling, and campaign builds queue behind itA hiring cycle per step up, severance per step downVaries by vendor; ask how a resize works mid-engagementResize monthly against your pipeline, in both directions
GovernanceWhatever discipline they personally keepYours to build and enforceVaries by vendor; ask for the reporting template and the escalation pathTracking audit on file, weekly reporting, escalation path: auditable
Hidden costsYour hours re-briefing and quality-checking every campaign changeSalary through quiet quarters; platform certifications and training on topRework when the first build misses your client's barThe wholesale rate is the rate: proposals itemised, no surprise invoices
Bench first, briefs later

On file today,
delivering when you win.

01
Today

Intro call

Thirty minutes on your clients, your margins and where paid media fits your offer. No pitch deck, no obligation to bring a project.

02
This week

NDA + rate card on file

The capability pack and wholesale PPC rate card arrive; we sign your NDA. From here you quote paid media work in any pitch, months before there's a client. Partner prices are published on the partner price list if you want the number first.

03
When a client signs

First branded deliverable

The account and tracking audit lands in your templates, then the first rebuilt campaign structure. Once we have a complete brief, we confirm when your proposal arrives.

04
As you grow

The media team scales

One client becomes a portfolio; overflow becomes a retainer. The same team stays on your accounts.

Inside Prism

Your engagements, week to week,
in Prism as well.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Agency engagements can run in Prism too, where included: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.

  • 01

    A workspace per engagement

    Client names withheld throughout.

  • 02

    Your requests and approvals

    Brief us, approve work, see who owns what.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The measurement plan,
before the first unit of spend.

What you receive in month one

Paid media is reported from a plan you sign off before a campaign goes live. You receive the conversion definitions we will track, the tracking verification showing each one firing on a test order, and the account structure with every campaign named by its job. The weekly review in Prism carries the same line items every week, so a trend is visible without a meeting.

  • 01Conversion definitions: which events count, and which are excluded
  • 02Tracking verification: each conversion fired and recorded on a test order
  • 03Account structure: campaigns named by job, budgets by stage
  • 04Weekly review in Prism: spend, conversions, cost per result, what changed and why
  • 05Kill list: the terms, placements and audiences excluded this week

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Commerce · Saudi Arabia · A different discipline, so it is linked here rather than presented as proof of this one.

Where this fits

The partnership, the discipline, the lane.

The wholesale band for white-label PPC management is on the partner price list: quote against it before a client asks. The partnership itself lives on the agency hub; PPC as brands buy it direct has its own page.

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Client protection in writing

We deliver under your agency's brand and respect your client relationships. We do not approach the clients you introduce to us for direct business. Confidentiality and client-protection terms are agreed before work begins.

Agency engagements. Protection runs through the work and for twelve months after the last assignment for that client ends.

Full terms

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

When a partner's client signs

What we check first
on a partner's paid account.

Per-client onboarding runs in the same order every time, and nothing is built until the media plan is agreed. The first fortnight typically goes on the account and tracking audit, because everything after it depends on that foundation.

  1. 01Access inside your client's accountsYou introduce the account in your own words. We connect to the ad platforms inside your client's accounts, with your agency as administrator, and spend stays billed by Google and Meta to your client.
  2. 02Whether conversion tracking can be trustedServer-side, consent-aware tracking through GA4 and the platform conversion APIs, verified against reality before any budget scales. It is the first deliverable, not a footnote.
  3. 03How the account is builtAccount architecture, search-term hygiene and negative lists across Search, Shopping, Performance Max and Meta, checked before spend scales.
  4. 04Whether the landing page keeps the ad's promiseMismatches are flagged in the audit. Whether we build the page or your team does is agreed per client.
  5. 05Who owns creative and copySome partners keep creative in-house and buy the build; others hand us the whole discipline. The split goes in the scope.
  6. 06The media plan, for your client's approvalAgreed before anything is built and presented in your templates, so your client approves it as your work.

After launch, every material change goes through your own review flow before it ships.

Questions

Frequently
asked.

For bench partners, the NDA and rate card are on file before there's a project. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. The first fortnight typically goes on the account and tracking audit, the foundation everything after it depends on.

Two layers, one of which happens once. Partner onboarding covers an intro call, your NDA, the rate card and capability pack on file and a named contact. When a client brief lands, we connect to the ad platforms inside your client's accounts, audit what's running and tracked, and agree the media plan in your templates before anything is built.

Weekly in your templates with your logo, attributed to revenue rather than impressions or clicks, with spend, waste cut and channel mix broken out. A monthly deep-dive rolls it into the narrative your client call needs. We join those calls as your team when you want us there.

White-label Google Ads (Search, Shopping and Performance Max) and Meta Ads across Facebook and Instagram, with remarketing running across both. That's the depth we run to; if a client brief needs a channel outside that, we say so upfront rather than stretching to cover it thinly.

Your client's, always. The ad platforms and billing stay in your client's accounts, with your agency as the administrator, and deliverable rights and handover are agreed before work starts. If either of us exits, the account keeps running and a proper handover documents how it works.

Yes, and it often produces the best result. Some partners keep creative and copy in-house and buy the build: their assets, our account structure, tracking and bid management. Others hand us the whole discipline, briefs included. The split is agreed per client in the scope, and our deliverables are structured so your team can edit them without asking us how.

That's your call. Some partners call us their media team; others say nothing, and our name appears on no campaign, invoice or report your client sees. We don't approach clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends. If your client contacts us, we tell you.

The wholesale PPC rate card is agreed once, in writing, and every engagement is quoted against it. You set the retail price and keep the margin; nothing in a report reveals what you pay us. Proposals are itemised by deliverable, with no platform-fee markups, and ad spend is billed by Google and Meta directly to your client's account.

How firms compare
Best PPC Agencies (October 2026), scored on public evidence by the PixelCrayons Index, ourselves included.

Add PPC to your rate card
this week.

Get the wholesale PPC rate card, the capability pack and an NDA on file today, so the next paid-media brief starts with a tracking audit already scoped, not a scramble. No project needed, no fee to join.

No project needed · NDA standard · Client protection in writing

Last updated